The Spring Festival season ended with an ending that no one expected. The top seed "Monster Hunt 2" failed, "Operation Red Sea" topped the list, and "Girls' Country" ended miserably.
Although Li Qian didn't make any money, "Girls' Country" was a hit, and "Operation Red Sea" only made back more than half of the 120 million tickets invested.
However, it is still a big winner during the Spring Festival.
Previously, the market shares of the four major platforms were almost the same. There was no clear number one, and the gap was extremely limited.
This time, the future movie "Operation Red Sea" has directly distanced itself from the other three major platforms.
The future movie market share has surged to 28%, Maoyan still has 25%, but Weiying and Fare Escape have only 20% and 21% respectively.
Although the gap between it and Maoyan is not big, it is seven or eight points away from Weiying and Fare Evasion, which is enough to open up a level.
The online ticket purchasing platform is half a terminal, and this leap is enough to generate hundreds of millions of profits.
The money earned from the box office of "Operation Red Sea" is not as much as the brand income from future movies during the Spring Festival, or even less than half of the brand gain.
It is correct to say that the biggest winner of the Spring Festival stalls.
After the Spring Festival, it is basically the stage for imported films. Spielberg's "Ready Player One" and "Bad Pacific 2" will be released soon.
However, domestic film and television companies are also busy.
Li Qian has attended the launch conferences of films such as "A Good Show", "Havoc in Tianzhu", "Ghost Blowing the Lamp 2", "My Motherland and Me", and "The Loveliest Person".
The two main theme unit movies will not be shot together. Whoever has time will shoot first. If not, they will shoot when they are free. Anyway, the press conference will be held at the same time. One movie cannot have seven units and seven press conferences.
As for the Battle of Jincheng, Xu Ke had just finished filming "Detective Dee: The Dragon King" and was about to start filming "Ghost Blowing the Lamp 2". He still had to wait for this film to be completed, and he became a model worker.
Not only does Li Qian have a lot of newly launched movies, major companies have basically announced several movie projects in succession.
The industry is booming, and now it can be said that it lacks everything except money to make movies.
During the Spring Festival that just passed, a movie worth nearly 4 billion and a movie worth 2 billion was born. Both the current situation and the prospects of the industry are very good. The Optoelectronics, Cultural Port, Federation of Literary and Art Circles, and Filmmakers Association are constantly holding various meetings.
.
Publicizing achievements is the same old thing. As long as there are some achievements, there will always be a lot of meetings in the relevant industries.
After the start of the new year, the 10th Filmmakers Association Conference will also be held.
The Filmmakers Association *** is held every five years. This year is also the time for a change. This is a major event for the entire industry.
As for associations, regardless of the poor reputation of various domestic associations, in fact various associations are of great use.
Let’s take the Filmmakers Association. The Golden Rooster and Hundred Flowers association basically has the final say, and its members include basically all the famous film practitioners in the industry.
During this change of leadership, actors, directors, photographers and other well-known actors in the industry are basically here.
At the same time, a new presidium and directors will also be elected.
In the end, Chen Daoming was elected as the new chairman of the Filmmakers Association, and Li Qian was elected as the vice chairman together with Yu Dong, Wu Jing, Zhang Hanyu, Cheng Long, Huang Bo and others.
They are not high-ranking officials. Ma Xiaogang, Cheng Kaige and others have already done this.
However, the weight is not low, as the vice-chairmen also include Lai Peikang of China Film and Yam Zhonglun of Demon Film.
Among the vice-chairmen is the director of the Film Script Planning Center. Despite his low title, he seems to be a public institution at the department level, with the lowest being deputy department.
Apart from the official, semi-official, and film scholars, there are only four actors including Li Qian, Yu Dong, and Wu Jing, exactly six, half of the eleven.
There is nothing wrong with the four actors elected as vice-chairmen. Cheng Long is devoted to the mainland, Wu Jing's "Wolf Warrior 2" is enough, Zhang Hanyu is also famous for his image as a decent tough guy, and Huang Bo, in addition to having a positive influence, is also a bit of a grassroots representative.
After the boss of the Propaganda Department and other leaders spoke, the members of the new presidium also spoke one by one.
Of course, Teacher Chen Daoming made a very official statement.
"In the past five years, under the correct leadership of XXX, the Filmmakers Association has made irreplaceable and important contributions in guiding the prosperity of film creation, promoting theoretical academic construction, and closely connecting with the masses.... In future work, we will
Conscientiously implement the relevant spirit of XXX..."
Recall the past, talk about the present, and look forward to the future.
On this occasion, I can only say this. Wu Jing and Huang Bo also spoke in an official manner.
Li Qian made the finale and memorized a passage written by his secretary, which was similar to others.
The first meeting ended solemnly, and everyone applauded warmly.
Then the meeting adjourned.
...
After the meeting, there was a banquet. All the first- and second-tier film directors and actors in the industry were present. No matter they were old or young, it was quite lively.
Li Qianzheng, Wu Jing, Huang Bo and others were joking, calling them Chairman Wu and Chairman Huang, and a somewhat unhappy voice came from behind them.
"Congratulations, Chairman Li."
Li Qian turned around and looked at the person with a smile, "It's Director Chen."
"The newly launched female talent show "Produce 010" on Penguin Video is very good and quite funny. I have watched a few episodes. It is another phenomenal variety show like "Trainer Idol"."
When talking about the newly launched elective program for girls, Chen Wu became very angry.
"Produce 010" and "Trainer Idol" also became popular as soon as they aired. This time, in order to prevent an unplanned trainee from ruining his plan like in "Trainer Idol", two trainees who have already debuted were specially found.
of girls participated in the program.
In "Trainer Idol", the business ability of the fishing net boy is not at the same level as the others, and there is no suspense at all.
This time there are two girls who have debuted. Even if a similar situation happens again, it is impossible to overpower these two girls.
Even if it is stronger than the two of them, it will not be crushed. In this case, it can still be pressed down with a few operations.
However, things often go beyond Chen Wu's expectations. This time, there is no unplanned girl with outstanding professional ability. Instead, there is a girl with almost zero professional ability, whose popularity has skyrocketed.
A girl who dances like a zombie and sings like a killer. She is not so beautiful that she can stand out from the crowd. She relies on crying and being funny to become the most popular trainee on the show, even surpassing the two highly capable trainees he arranged.
girl.
Originally, just to be sure, the two girls had different styles, but they were still at a disadvantage in front of the girl who could only cry.
No matter how low her ranking is in each issue, she is the most popular one on the Internet!
Chen Wu has the desire to kill people. Last time, he became popular because he was too strong in business skills. This time, he became popular because of a person with poor business skills.
Neither of them are in the plan yet, especially since the last male trainee rejected Penguin and planned to continue to be an idol.
The only good thing is that this time this girl is no longer an individual trainee, but has a company, which is much easier to handle. If she doesn't obey, she will directly acquire the company.
However, despite her high popularity, Chen Wu is a little worried about whether a girl who can only cry can't sing or dance, let alone act, can be used in a big way...
After chatting about this show for a while, Chen Wu found that Li Qian had actually watched several episodes, and he was not being polite.
However, from the words, Li Qian seemed to be watching it as a comedy show.
Chen Wu just thought that Li Qian was mocking him for making an elective program so funny.
After suppressing his unhappiness, the smile on Chen Wu's face became weaker and weaker.
"Director Li won the Spring Festival stall, but this is just the beginning. There are still summer stalls, National Day stalls, Lunar New Year stalls, and the next Spring Festival stall. Does Director Li think it is right to bet on future movies every time? Just once...
.”
Before Chen Wu finished speaking, Li Qian waved his hand and interrupted him.
"What Director Chen said is not necessarily true. There may be no next time."
"What do you mean?" Chen Wu's eyes narrowed, and he was quickly thinking about what conspiracy Li Qian was planning.
"Director Chen will know about it soon."
Li Qian laughed and gave it up.
Chen Wu had a solemn look on his face. Li Qian didn't look like a person who was aimless. There would be no next time?
Chen Wu, who had been thinking hard for a long time, could not figure out how Li Qian relied on to compete with the three major capitals. The ticket purchase platform was all about money. As long as the money was enough, it could kill any opponent.
If they had also invested a lot of ticket subsidy for "Operation Red Sea" before, they could still squeeze the market share of future movies, as long as the ticket subsidy was large enough.
That was just a misunderstanding. He was tricked by "Monster Hunt". Chen Wu has already made up his mind. Even if he sends a large amount of ticket supplements to the movies invested by Li Qian next summer, or gives him money, he will snatch away the purchasers.
Users of the ticket platform.
After thinking for a long time, the association continued its meeting in the afternoon, and Chen Wu finally understood what Li Qian meant.
The previous meeting was a meeting, and the afternoon meeting was to talk about some industry phenomena and problems.
"Dear colleagues in the film industry, today I want to talk about the ticket subsidy behavior that has appeared in the industry in recent years. After years of development, ticket subsidy has become an important part of marketing..."
As soon as Li Qian opened his mouth, the hundreds of people present had no reaction, but Chen Wu suddenly became nervous.
He had never been able to understand what Li Qian said before. Now when he heard Li Qian talk about ticket replacement, he immediately became very alert and listened carefully, just like a good student who pays attention in class.
Li Qian's voice continued.
"E-commerce has formed a scale of film distribution. The four major platforms have obtained distribution licenses and officially entered distribution channels. However, the mainstream distribution model, crowd tactics, and local promotion model are becoming less and less effective. The Internet has changed the distribution model.
The rules of the game, and an important advantage of Internet distribution is ticket reimbursement, which is now standard and even necessary for movies.
The current film production in theaters has changed from the previous one based on directors, investors, and stars to one based on ticket subsidy. For movies without ticket subsidy, there will be almost no filming. The more movies with ticket subsidy, the more films will be produced. Cinemas
There is almost no need to make any predictions.
This makes the already chaotic movie market even worse. On the surface, the ticket subsidy is to improve the film schedule and bind the audience with low-priced tickets. However, is this really the truth?
Otherwise, ticket subsidy is just playing a back-and-forth game, which is harmful to no one. The most intuitive thing is that it affects the normal order of the film market and unreasonably undermines the film market.
"Monster Hunt 2", which was released during the Spring Festival, is a typical example. The box office on the first day was as high as 600 million, setting a new record, but the final box office was only 2.1 billion.
Ticket subsidy is a loophole that is not stipulated in the film law. Although it is not stealing box office, it is "indirectly" buying box office, causing harm to other films, and even a kind of unequal competition.
In fact, it is the same as the lock-in of "Three Lives Three Worlds, Ten Miles of Peach Blossom", which is legal, but it is also harmful to yourself, other movies, the audience, and the theater..."
Li Qian's remarks made everyone stunned. They didn't expect that he would say this. You must know that the boss of the ticketing platform is the future movie in his hands.
Is Li Qian crazy?
There were murmurs in the audience, and several leaders, association presidents, and vice presidents on the stage also had different expressions.
Chen Wu in the audience was also confused. He originally thought that Li Qian wanted to criticize their three major platforms, and secretly thought that Li Qian was naive.
But Li Qian was clearly criticizing himself. He had done a lot of ticket-filling.
There is a conspiracy!
Although he couldn't figure it out, Chen Wu instinctively sensed something was wrong.
Li Qian talked a lot on the stage, and his mouth was a little dry, so he just ended it.
"Therefore, I will propose to the leaders of the General Administration to ban this large-scale ticket subsidy and restore the order that the film industry should have!"
"Wow..."
Except for a few leaders and a few people on the stage, the entire audience was in an uproar.
Everyone here is a film practitioner, and everyone knows the importance of ticket subsidy to a movie.
They couldn't figure out why Li Qian said these words. It was like beating himself up.
But Chen Wu immediately changed his face and canceled the ticket reimbursement. Then how could they grab users for future movies?
Without the fare advantage, the online ticketing industry will be finalized, and the coexistence of the four major platforms will probably be impossible to break.
"What a great move to remove the firepower!"
Chen Wu looked at Li Qian on the stage with an extremely gloomy face, never expecting that Li Qian would do such a trick to him.
Without ticket compensation, wouldn’t it mean that the four major platforms would not be able to compete? Isn’t that what Li Qian said there would be no next time!
Li Qian noticed Chen Wu's eyes, smiled slightly, and nodded.
Li Qian had heard the leader mention the issue of limited ticket replenishment before, but it had not yet been decided.
After all, the prosperity of the industry in recent years is indispensable without the support of countless votes every year.
Leaders are worried that once the ticket subsidy is restricted, the industry will shrink, which will not look good.
Li Qian firmly agrees. If it continues and allows a certain company or party to shut down the ticketing platform, it will not be a good thing for either the movie or the audience.
It is a good thing that the audience seems to have bought cheap tickets, but once a monopoly is formed, it is not a good thing.
Food delivery, Didi, everything proves the consequences of monopoly. Capital wants to make money. After they monopolize, the audience has no choice, and they are not afraid of losing users, and it is time to collect money.
When it comes to capital, Li Qian can't compete with the three major platforms joining forces. It's okay for one or two years, more than ten or two billion, which Li Qian can afford, but as time goes by, he really is no match for capital.
After all, the greatest advantage of capital is money.
Since you can't fight for money, let the capital be unable to fight for money and prevent them from giving full play to their greatest advantages.
I’m not going to play anymore, everyone should stop playing and just flip the table.