While playing mahjong, I suddenly got very lucky. I made a lot of money while playing mahjong, and I was very satisfied. At this time, I was worried that I would lose the money I won if I continued playing, so I didn't want to play anymore.
Many people have this idea when playing cards. If you win, you will run away. If you lose, you will not let others run away.
However, if you win, others will not let you run away. Otherwise, if this happens again and again, the devil will play cards with you next time.
At this time, if someone shouts that the police are coming, that would be perfect. Everyone is too busy running away and no one has time to continue fighting.
Li Qian's behavior is somewhat similar. He clearly knows that if several platforms continue, he, the one with the weakest capital, will sooner or later become no match for the other three companies.
Modern Internet companies, as long as they can achieve monopoly in the industry, will most likely eventually become a monopoly.
After all, there is no distance on the Internet. Unlike other industries, no one can achieve a monopoly even if they are awesome.
There may be one or two monopolies. The online ticketing market is so big that it cannot accommodate so many companies.
Li Qianming knew he couldn't do it, so he simply flipped the table, asked the official to leave, and ended the game early, stopping here.
If you can't do it, don't do it and maintain the status quo. It's a good thing for Li Qian, the industry, and the audience.
Li Qian has a market share of 28%, which is enough. It is equivalent to one-fifth of the movie tickets in the whole year, which are all sold through the Future Movie APP.
For the industry, limiting ticket subsidy makes competition relatively fair.
"Monster Hunt 2" has more than 200 million in ticket support, which is enough to make half of "The Wandering Earth".
Nowadays, there are many ticket reimbursement platforms, and they have begun to kidnap theater chains.
In other words, a certain cinema must give me 50% of the film schedule before I will give you the ticket replacement, otherwise I will give it to another cinema.
At the same time, we are suppressing the theaters and at the same time, we are suppressing the producers. If you want to replenish your tickets, you have to let me participate, whether it is investment or distribution, and then I will arrange some actors to join. If you don't agree, I will give you the cinema next door, and then divert your work.
audience.
There is still no monopoly. The platform starts theaters and the film producers eat both sides. When a monopoly is formed later, the platform not only eats both sides, but also doesn’t even give any money. The distributors and producers have to pay for it.
It means that when the time comes, the film studio will directly use this ticket to purchase the support of the platform and purchase the movie schedule in the theater.
Movies that don't have the money to pay for tickets have no competitiveness at all.
For viewers, it may reduce their interest in the movie and increase their investment in watching the movie.
After all, the tickets are expensive, and I will definitely feel unhappy, so I should be more cautious when choosing movies. It will be difficult for bad movies to continue to sell well.
The huge sales of bad movies in recent years are actually due to ticket reimbursement. After all, the ticket price of 9.9 yuan is too cheap.
There will definitely be pain in the short term, box office shrink, and market decline.
After Li Qian made his proposal, the people present were both happy and worried, with different thoughts.
.....
As soon as the meeting ended, Li Qian was stopped by Chen Wu.
"It's not good for Director Li to do this!"
Even though he was already very angry inside, Chen Wu still maintained his politeness on the surface, but his tone was quite unkind.
Li Qian chuckled, "Actually, I do it for the good of our platforms. Everyone has lost a lot of money in the past few years, and it's not easy."
"snort!"
Seeing that Li Qian was still pretending, Chen Wu's anger gradually became uncontrollable.
"If you can't afford it, just lift the table. Director Li is really clever."
Li Qian shook his head, "Actually, this is good. Why do we have to fight to the death? Isn't it good to be harmonious?"
"Short-sighted!"
Chen Wu stopped being pretentious, "After the Spring Festival, there is capital to estimate future movies at 15 billion. If you do this, let alone 15 billion, the next round of financing will be valued at 10 billion, which will be very popular!"
"
Faced with Chen Wu's ridicule, Li Qian was not angry at the time. Instead, he said seriously, "Director Chen is right. Once Optoelectronics officially issues a document to limit ticket reimbursement, capital's valuation of future movies is likely to shrink by three points."
one."
"Then if you still do this, you might as well give it a try and win and take it all!"
In Chen Wu's eyes, Li Qian was pretending to be calm. The reason why he made this proposal was simply because he was afraid that he would not be able to defeat the three capital companies and that he would lose everything, so he chose to give up as soon as possible.
This is something Chen Wu has never thought about. After all, Li Qian is a young man, and it is time for him to be radical. Moreover, this person is not conservative at all.
Li Qian smiled again, "Director Chen, do you know what is the biggest difference between us?"
"What is it?" Chen Wu asked in a deep voice.
"Dr. Chen, you are capital. Capital only cares about money and will not hesitate to destroy for money. But I am a filmmaker and I am also a capital who makes a living in the film industry. What I pursue is not only profit, but also the health of the industry. A healthy
Only in this industry can I make more profits.”
"I didn't expect Director Li to be so noble."
Chen Wu sneered, and the word "noble" was deliberately prolonged, full of ridicule.
Li Qian shook his head and didn't want to talk to him anymore. He dropped four words and walked away.
"Play the piano to the ox."
"you......"
Chen Wu's face turned red, but when he wanted to get angry, Li Qian had already walked away.
After letting out a loud "hum" to vent his anger, he left worriedly. For such a big thing, he had to find a countermeasure.
Since Li Qian raised this matter in public, he would not be unprepared. Moreover, at the meeting just now, the leader of Optoelectronics had no reaction to Li Qian's words, which was also very bad.
...
In front of hundreds of industry insiders at the Filmmakers Association meeting, Li Qian suggested limiting ticket reimbursements. As soon as the meeting ended, the entire proposal was posted online.
Ticket reimbursement has become the norm and everyone is used to it. At this time, Li Qian stood up and said this, which was undoubtedly a huge shock to the industry.
Countless netizens also reacted in a big way, and they were surprisingly unanimous in opposing what Li Qian said.
"Is Li Qian kicked in the head? He thinks his box office is too high?"
"Cancellation of ticket replacement? Give it a try, only a fool would buy a movie ticket worth tens of dollars!"
"It's over, the film industry is going to be in trouble, just wait for the cinemas to close."
"I won't watch it if the ticket is cancelled. At worst, it will be a pirated version. It will depend on who you sell the ticket to."
"It's true that they are capitalists. They won't even give up this little benefit to the audience and want to rob it from us."
"Watching your movies means I look up to you. A movie sells for billions. Farmers can't make that much even if they have been farming for ten thousand years."
"If you cancel the ticket and make up for it, cancel it. We suggest Optoelectronics lower the ticket price!"
...
It is related to the self-interest of the public. Movies that were generally available for 19.9 in the past may cost more than 30 yuan in the future, which is unacceptable to most people.
Basically, no one agrees, and those who do have very low voices.
Even Li Qian, who has always had a good reputation, has also attracted a lot of criticism.
Many people have labeled Li Qianan a black-hearted capitalist, and the situation is getting worse.
"What are you thinking about this? Look, some people are starting to scold you now."
At home, Tong Liya looked at the news on the Internet and looked at Li Qian in confusion.
"Just scold me. In fact, it's not a good thing to have a good reputation. It's better to scold me."
Li Qian didn't care at all, he had expected this scolding.
Although the domestic reputation is too good, sometimes it is not a good thing. Look at Mr. Yuan, a man who would have been revered as a saint in ancient times. He has been criticized by netizens several times.
If he were not Mr. Yuan, but a businessman, who would be so full that he would scold him for touching a luxury car.
The rich people in Xiangjiang have had countless lovers, but the public will only envy them and not scold them.
Cheng Long was so charming that the public envied and ridiculed him, but basically no one scolded him for it.
Let's try it with Erma Dongzi. Not to mention a few lovers, if one of them comes out, it will be very serious.
Why don't people scold Cheng Long for what he did? It's because everyone knows he is this kind of person, and lust is already a label.
If it were any mainland male star, he would definitely be scolded and banned.
The wrong things a public figure does do not depend on how wrong they are, but on the public's perception of the public figure.
If you are a bad person and do bad things, the public will think differently than if you are a good person and do bad things.
Hearing what Li Qian said, Tong Liya understood a little bit, "But, even if it is for the healthy development of the industry, there is no need for you to come forward. If you don't do any public relations, the other three platforms will definitely take the opportunity to blackmail you."
your."
"If I don't step forward, the General Administration may not be able to make a decision this year."
Li Qian shook his head. The General Administration had his concerns. He was worried that it would affect the entire industry and might cause the market to regress. The impact was not small.
Li Qian still repeatedly persuaded the leader, stated various reasons why he had to do it, and was willing to take the initiative to make this proposal.
When the time comes to really develop in a bad direction, I will throw the blame on Li Qian, the vice president of the Filmmakers Association, the president of the Directors Association, the vice president of the Distribution and Exhibition Association, and the vice president of the Beijing Federation of Literary and Art Circles...
On the body.
Looking at the various voices on the Internet, Zhong Lifang, the vice president in charge of various investments and financing of the company, called.
"Hey, Sister Fang."
"As expected, several previous capitals have delayed Series B financing at the same time."
Zhong Lifang gave a very succinct report on the financing situation of Future Films. After the Spring Festival, the 28% market share has widened the gap with Lao San Lao Si. As the number one in the industry, capital’s valuation of Future Films has skyrocketed, and they can’t wait to deliver them.
The money has come.
"Wait, don't rush, let them think carefully, the platform will also start personnel changes, and help Grava's team up."
Li Qian gave some instructions and hung up the phone.
The consequences have already been calculated.
The previous valuation of 15 billion was for the number one company in the industry that had already widened the gap with other companies. The first two words alone were worth 2 to 3 billion.
After all, the Internet industry is an era where winners take all.
Although it is still No. 1 in the industry, once ticket reimbursement is restricted, the ticketing platform industry may not be able to determine the winner for many years.
Although the movie is likely to maintain the number one share in the future, even more stable than before the ticket subsidy was cancelled, this is not what capital wants.
When it comes to investing, I would rather take a gamble than play it safe.
Investments seek returns most, not industries. They are willing to invest at high premiums just to monopolize the entire industry in the future, go public and cash out, even if the risks are high.
But once it stabilizes, monopoly is unlikely. It is stable but returns are low.
However, it is not as outrageous as the valuation dropped from 15 billion to 10 billion. After all, it is still the number one in the industry. Li Qian estimated that the valuation of more than 12 billion is about the same, which is equivalent to a loss of more than 2 billion this time.
It doesn't matter much, he is in the industry, so the loss of more than 2 billion in valuation is not a big deal.
...
It's the off-season, Spielberg's "The First World" is tepid, and "Bad Pacific 2" has a new director. It failed miserably at the box office, has a poor reputation, and there's a lot of quarrels online about canceled tickets and replacements.
Of course, there are also reasons for the instigation by Penguin and Ahri. They don’t want to see the cancellation of ticket compensation. Taking it away is equivalent to taking away their most powerful weapon.
I'm used to throwing money at others, but now I can't fight for money, so what's the point of playing?
Instigated by the two giants, Li Qian also suffered more and more criticism.
The reason why it is criticism and not scolding is mainly because of its excellent reputation.
During this time, there was a lot of quarrel in the industry, but it was not known to outsiders.
Naturally, theaters are celebrating. Since ticket reimbursement has become a habit, even if the box office is high, they will benefit from it, but everything is subject to the constraints of the platform. If you don't obey, they will not give you ticket replenishment, but give it to your nearby competitors.
And major companies, after constant discussions, also have different voices.
Bernard Pictures and Yu Dong held several meetings and finally set the tone by slamming the table.
"Let's do it, this is an opportunity!"
The duel between "Operation Red Sea" and "Monster Hunt 2" during the Spring Festival made Yu Dong deeply feel that the ticketing platform is like a knife next to his neck, because "Operation Red Sea" had the least ticket subsidy, with only 15% of the first-day schedule
.
If it hadn't been for the explosion of word-of-mouth, Li Qian's foresight supported a 100 million vote subsidy, and the consequences would have been disastrous.
Please ask the ticketing platform to restrict the film and television companies without delay.
Huayang Media also held several meetings to discuss whether canceling ticket subsidy would be a good thing or a bad thing for them.
The conclusion is the same as that of Yu Dong, neither of them wants to have an uncle above their head.
This is just an opportunity for Li Qian to drive away that uncle.
However, seeing so much criticism of Li Qian on the Internet, the Huang brothers hesitated.
They were happy to see Li Qian being criticized, but they still supported Li Qian's opinion.
However, for the sake of the overall situation and his own interests, Huang Zhongjun still expressed his position in front of the media.
"Nowadays, film studios have been kidnapped by ticket subsidy. Many times we look at how much ticket subsidy our competitors in the same period have invested, and we also invest the same amount, competing with each other to increase their investment, so that "a rising tide lifts all boats."
This kind of competition is a huge burden on all parties in the market. I think the cancellation of ticket subsidies deliberately allows the competition in the film industry to return to the film itself, rather than rely on real money to compete."
Huang Zhongjun, Yu Dong, Wang Changtian and others have expressed support for canceling ticket subsidy, and major production and hair companies in the industry, as well as theater chains and cinemas, have also expressed support.
Not only them, but also the directors have spoken out. After all, ticket subsidy costs money. It increases investment and makes it difficult to recover the money. As a director, if the film loses money, others will not say that you spent money on ticket subsidy in vain, they will only say that you
If the director is not good, the movie will fail.
Ma Xiaogang also transformed into Ma Dapao and began to criticize ticket subsidy as a market behavior with "Chinese characteristics" and a kind of unfair competition: "Hollywood has not implemented ticket subsidy for so many years. Why did everything change once it came to China? These things happened.
The tricks, including buying ratings, paying for tickets, etc., are all about comparing who has the money. Movies should be about the quality of the work, not about who has the money to throw it away."
Good guy, it seems like it’s an act of scolding people for making up votes, but actually a lot of people are scolding it.
For more than a week, people from various industries have spoken out in support of canceling ticket subsidy and banning this kind of non-award competition. It can be said that the mainstream voice in the entire industry supports it.
Finally, some official media began to express their stance online.
People's Daily posted on Weibo: "Audiences like low-price tickets, but not everyone knows who is behind the scenes.
Ticket replenishment, which was supposed to be a temporary promotion method, has become a normal phenomenon and is the result of the game played by deep-pocketed capital in the background.
In other words, ticket subsidy is a carnival triggered by capital. If it is not forcibly stopped by the competent authorities, ticket subsidy will not stop. Unless a company obtains a monopoly, otherwise capital will continue to dominate this carnival.
Continue until the competitor is hoarse and dies suddenly..."
I have said a lot and support the cancellation of ticket reimbursement.
All voices, except the audience and the three major platforms, all supported it. The two parties' opinions began to compete online, both trying to influence Optoelectronics' choice.
Seeing that our team is weak and weak, and it is not in the film industry, it has no foundation in the industry, and it cannot speak to the General Administration, unlike Li Qian who can speak in front of the leaders.
Although the public opinion of netizens is still on their side and opposes the cancellation of vote subsidy, that's all.
What makes Chen Wu even more angry is that Huayang, Bernard and others, who had always agreed to join the plan to jointly create a closed loop in the industry, this time still sided with Li Qian and turned against each other.
"traitor!"
Chen Wu hammered the table with hatred, having scolded these pig teammates countless times in his heart.
These idiots have their brains kicked in the ass. How can they get such high box office without ten-digit ticket compensation a year?
However, this cannot change the fact that the entire film industry supports the cancellation of ticket subsidies.
After a month of turmoil, Optoelectronics officially issued a document regarding the complete cancellation of ticket subsidies.
When Chen Wu heard the news, he immediately smashed the phone.