"Nezha" has only been released for two days and it has become a hit.
Whether it's on the Internet or in real life, it's all popular.
It exceeded 300 million on the second day of the Lunar New Year, soared to 360 million on the third day of the Lunar New Year, and exceeded 900 million in three days.
An animated movie, Nezha is so ugly, it simply subverted everyone's imagination, so much so that some people suspected that there was something wrong with the box office.
In recent years, there have been many movies with box office problems, but movies produced by Future Pictures are an exception.
The quality itself is good, the reputation is good, and the box office is high, so there is no need to do anything vain.
However, the incredible box office performance of "Nezha" can't help but make people think a lot.
The single-day box office of 360 million did not set any record. "Monster Hunt 2" made 600 million on the first day.
But "Monster Hunt 2" was a sequel to a blockbuster movie, and the box office generated by huge marketing expenses and huge ticket sales was cut in half the next day.
"Nezha" is just an animated movie, and its film schedule is only 23%.
23% of the films scheduled have a single-day box office of 360 million, which is close to the limit.
No way, there are too many movies. Even if "Nezha" has widened the gap with other movies, there won't be many more movies to schedule.
When movie theaters schedule films, they don't necessarily have to arrange more movies for those with higher attendance. They also need to be strategic.
For a movie like "Nezha", theaters know that there is no shortage of audiences.
As for other movies, especially blockbusters with poor reputations, as long as there is no avalanche, even if theaters reduce the number of shows, they will not reduce it too much.
Because there are basically no audiences for these movies after the holidays, so theaters must try their best to squeeze out their box office potential in seven days.
Otherwise, the reputation will be bad, the film will not be scheduled, and there will be no audience.
And movies like "Nezha" already have phenomenal potential, so they can take a long-term approach.
Just like the treatment of male gods and licking dogs, general blockbusters will have no chance to sell tickets if they do not take advantage of the holidays. However, blockbuster movies with good reputation will not lack audiences regardless of holidays or working days.
On the fourth day of the Lunar New Year, the film schedule of "Nezha" increased to 29%. Although it is not very high, there are so many movies in the same period, which is enough.
The box office in a single day exceeded the 400 million mark, and 1.33 billion in four days!
Absolutely phenomenal box office figures, three billion is something you can do with your eyes closed, four billion is also promising, it all depends on the trend after the Spring Festival.
As for other movies, they can no longer keep up with the rhythm at this time.
"Flying Life" recorded 240 million on the first day, 210 million on the second day, 180 million on the third day, and 140 million on the fourth day of the lunar month, and has been declining.
The reputation is actually quite good, and with Shen Teng there, there are a lot of jokes.
During the driving practice, when you step on the accelerator, the car's cylinder will explode. It's quite popular on the short video platform.
It has a good reputation, but the box office continues to drop. In the final analysis, it is not entertaining enough.
The movie is polarizing. Some people think the first half is funny, like a comedy, but the second half is a bit boring.
Some people also think that in the first half, those who passed the security check naked, stole bicycle frames, and sang and danced in KTV were just for the sake of being funny. They were too embarrassing. Even characters like Yin Zheng and Tengger couldn't stand it. They were just for the sake of being funny.
A shell without a soul.
On the contrary, the last half hour is a classic and makes people hooked.
Different people have different feelings when watching it. The first half is for commercial purposes, for money and to retain the audience, but the second half is what Han Han wants to shoot.
This film is to commemorate Xu Lang, a famous domestic racing driver and Han Han's first teacher. The actor Xu Tailang in "Riding the Wind and Waves" is probably also to commemorate him.
When Xu Lang died at the age of 32, his wife was just pregnant with Liujia and his son had not seen him.
At the end of "Riding the Wind and Waves", Ah Zheng asked Xu Tailang why he drove so well, and he said "it's hereditary".
In 2006, Xu Lang participated in the Dakar Rally and finished 19th. This was the best result among domestic riders and has not been surpassed so far.
In 2008, while participating in the Cross-Eastern Marathon cross-country race, an accident occurred. He fell into coma on the spot and died after resuscitation failed.
That year, he was 32 years old. Zhang Chi, the male protagonist in "Flying Life", reached the peak of his life and was also 32 years old when he was banned.
Zhang Chi, who has come back again, after going through the peak and the trough, wants to climb the peak again, even if he is shattered for his dream.
For a movie made for middle-aged people, it is normal for the box office to continue to decline during the Spring Festival.
"Flying Life" is because the content is not suitable, and "Ip Man 4" is actually similar.
It exceeded 100 million on the first day, 130 million on the second day of the lunar month, dropped back to 100 million on the third day of the lunar month, and dropped by more than 10 million on the fourth day of the lunar month.
The reputation is better than the third one, but after all, action movies are a niche movie, and 100 million in a single day is already the limit. Unless it can reach the reputation of the first movie.
In the first film, it was a fool of Japan, and in that era, the audience's sense of identification will become stronger and stronger.
The action scenes are actually not as good as the first three. There are no weapon battles, no group scenes, and Bruce Lee's fight is not exciting. It is mainly about Donnie Yen and Wu Yue. If the final fight with the villain is not mixed with national emotions,
It's actually quite frustrating.
I guess it's because Ip Man is old and has been diagnosed with cancer. He can't be too awesome, otherwise it will be unreasonable.
The supporting characters are also not very eye-catching, and the main villain is still me who looks down on Chinese people, provokes them, and then gets killed.
Wu Yue's character is exactly the same as Hong Jinbao: I am the top tyrant in the region. I trouble Ip Man and compete with Ip Man. I have to endure it. I can't help it anymore. I want to beat the foreigner. I was beaten by the foreigner.
But no matter what, this series is still a milestone and a peak in Chinese kung fu movies. I don’t know if it will be repeated in the future.
Both movies have limited box office potential due to genre reasons, which is different from the other popular movie "Detective Pu Songling".
Comedy + Cheng Long, the upper limit should be very high in the Lunar New Year movie.
But this time, it almost exceeded the lower limit of Cheng Long's film quality in recent years.
As for the male protagonist Pu Songling, of course there will be a story about Liaozhai.
Ning Caichen and Nie Xiaoqian are also familiar to many viewers, but this adaptation is just like Teacher Six said, it is time for the people of the country to apologize.
Nie Xiaoqian is no longer a ghost, but a human woman.
Ning Caichen became a snake demon, Yan Chixia also became a snake demon, and more importantly, they were the same person.
If nothing else, just focus on this adaptation, then you can be sure that it will be either a masterpiece or a super bad movie.
This change is even more outrageous than the version of "A Chinese Ghost Story" by Liu Yufei and Louis Koo.
The public's eyes are also full of blood. The box office on the first day was only 30 million, not even half of that of "Bear Bears".
It was released for four days and the box office didn't even exceed 100 million. It almost knocked over my grandma's house.
It is a little better than another Hong Kong film "Integrity", which only made 60 million in four days.
Overall, out of the six films, only one was released, "Detective Pu Songling", which was pretty good. The popularity of "Nezha" was enough to make up for the shortcomings of this Spring Festival release.
During the last three days of the holiday, "Nezha" once again earned 1.11 billion.
During the seven-day Spring Festival holiday, it grossed a super high box office of 2.44 billion, and it was also the only movie with a 2 billion level.
This is just the beginning. Production has started on the eighth day of the Lunar New Year, and "Nezha" still has a high box office of 190 million, with a steady trend.
Just to offset this drop, let alone three billion, four billion is only a matter of days.
The popularity is not limited to the box office. The peripheral products on the Future Pictures platform are selling very well. Various figures, dolls, and pillows, cups, and schoolbags printed with Nezha patterns are also available during this winter holiday.
Fire.
Unfortunately, there are too many pirated copies of this part, and most of the profits cannot be obtained.
It can be said to be a phenomenal movie, and there are even people on the Internet writing extra stories about Nezha and Ao Bing.
Of course, they are for men and women, and there are many books on women’s websites.
It was indeed outrageous. Fortunately, Li Qian didn't see anything more perverted.
Nowadays, more and more little girls are chasing stars, and there is already a business of customizing short stories on Weibo.
That is, you set up the hero and heroine, their characters, scenes, etc., and then ask others to write a text for you.
Those little girls who are star-chasing find someone to write about themselves as the heroine and their idol as the hero.
Of course, a short story can only be about 10,000 words at most.
Some are okay, purely love-related, but some can't stand it and find someone to write that kind of discordant content.
This time Nezha and Ao Bing in "Nezha" became popular, and of course it was Nezha after his transformation.
Some people write CP articles. Fortunately, I haven’t seen anyone find someone to customize something that is not harmonious between themselves and Nezha or Ao Bing.
A blessing in misfortune.
Although this kind of popular direction is good for the box office, Li Qian still needs to control it, don't go too far, it's too outrageous.
There are so many real-life idols and elder brothers who come to harm the virtual characters in the movie.
This was also the only time when the box office hit was so successful that Li Qian felt a little bad.
After the Spring Festival, "Nezha" continues to sweep the mainland film market.
Three billion, four billion, key extension.
Finally, after more than a month of release, the total box office exceeded the 5 billion mark, becoming the second 5 billion-level movie in mainland film history.
five billion!
The number that made countless people in the industry crazy has appeared again.
If the success of "Wolf Warrior 2" is accidental, it is a figure that can only be achieved with the addition of patriotism.
"Nezha" proves that the mainland market can accommodate movies with a box office of 5 billion without any external factors.
With a box office of 5 billion, the net profit is more than 1 billion, which is enough to make countless people jealous.
Earning one billion from one project, even with current real estate, cannot be earned by building a community in an ordinary second-tier city.
The huge sales of "Nezha" made all film and television companies crazy about it.
"Find the best animation production team in China and Hollywood, whether it is Jiang Ziya, Erlang Shen or Lei Zhenzi, I will see the project plan within a month!"
Penguin Pictures and Chen Wu are already planning another animated film.
"Nezha" sold 5 billion yuan. Although it was released by Future Pictures, Penguin's biggest rival in the film industry, after the initial depression, Chen Wu was also ecstatic.
What is "Nezha"?
Animated movie!
Even actors are no longer needed, and there is no need to create idols with top traffic.
Now that "Nezha" has become a hit, the public's confidence and expectations for animated films have reached an unprecedented high.
All you need to do is find a well-known mythological allusion and a well-known mythological character as the protagonist.
Animation production is different from movies. It is difficult to make a good movie. After all, half of the best directors are under Li Qian's banner.
Animated movies are not filmed, they are drawn, and they are produced by computers.
Even with the current popularity of Nezha and Ao Bing, they have become top-notch brands in a short period of time without any deliberate publicity. There are hundreds of peripheral products on Taobao, and the sales are still very good.
No organization or marketing is required, the audience will buy it spontaneously.
This kind of virtual idol is more useful than a real idol.
This time with Nezha, Penguin might be able to create an equally popular Erlang Shen or other characters.
Chen Wu found that a new world seemed to have opened in front of him.
With the main focus on animated films, Penguin Pictures and even Penguin are working hard to create the next Nezha.
After a series of things were arranged, Chen Wu began to care about "Fortress", which will be released in a few months.
The post-production of the movie went smoothly, and Hollywood's top special effects team didn't have to worry at all. It is definitely an epoch-making science fiction blockbuster.
Coupled with the energy of the actor's 60 million Weibo fans, although he lost a lot of followers because of the announcement of his relationship, he is still a well-deserved top star.
If "Fortress" can achieve the expected success, then creating a closed loop in the industry will be half the battle.
There is also the movie "Zhu Xian", which is almost finished. It is expected to be released during the Lunar New Year at the end of the year. It will star four major traffic stars, which is also double insurance.
As long as one of these two movies meets expectations, there will be great potential, and this model can begin to be copied endlessly.
Chen Wu can't wait to see the moment when the summer film "Fortress" is released
Not just Chen Wu, all major companies are taking action.
Animated movies have sold 5 billion, and one movie earns 1 billion. Those who don’t follow suit are simply idiots.
It does not require a famous director, a big star, or traffic, and it can be a hit, which is great news for all film and television companies.
In just a few days, a large number of people rushed to invest in the projects of most animation companies in the industry.
Some simply directly initiate acquisitions of some animation companies and studios. This is done by big companies and there is no shortage of money.
For those who don’t have projects, there are people who come to the door waving checks. As long as it’s animation related to mythological characters, preferably Fengshen or Nezha, you’ll get money if you do it.
In particular, the animation companies behind "Nezha", as well as the companies behind previous films such as "The Return of the Great Sage", "White Snake" and "Big Fish and Begonia", have all become popular.
The animated film market has ushered in unprecedented prosperity. Even the declining Magic City Film and Art Factory, an animation studio that even the Japanese animation master Hayao Miyazaki praised, originally existed in name only, but now it has capital to take a fancy to it.
Looking at the developments in the outside world during this period, either a certain animation company has received financing, launched a certain project, or been acquired, and some have brazenly stated that they are preparing to go public.
Li Qian was also speechless. He couldn't even understand the movie, so he went to make a purely amateur animated movie.
However, it doesn't seem surprising that people always don't have enough respect for things they don't understand.
If you don’t understand it, you don’t know how difficult it is, and you think it’s just like what you see in front of you.
That’s it? That’s that simple? I can do it too!
Even in Hollywood, animated films are more difficult to make than live-action films.
In addition to Pixar, many animation studios that produced classic animated films have closed down.
"What the hell"
Li Qian even wanted to say a curse word. Originally, the popularity of "Nezha" would have expected the revival of Chinese comics. Just as many viewers on the Internet who support Chinese comics think, they are looking forward to more movies like "Nezha".
In particular, the directors of "The Return of the Great Sage" and "Nezha" are producing new films, which is even more exciting for audiences who like Chinese comics.
However, if these capitals and film and television companies do this, let alone the revival of Chinese comics, they may swarm and throw Chinese comics into hell.
Just like Hong Kong movies, gambling movies, zombie movies and other genres in the past, they became popular in just a few years and then died.
In the next few years, a lot of animated movies will follow the trend and be released one after another, which will completely crush the audience's hopes.
In such a short period of half a month, among the projects released by several companies, including "Nezha" and "The Return of the Great Sage", there is one about Erlang Shen, three about Nezha, and one about Hua Mulan.
An animated movie.
Turn on the computer, and the animated film "Er Lang Shen" produced by Penguin Pictures has become a hot search on Weibo.
In the video, there was a press conference where Chen Wu spoke impassionedly about his ideals of revitalizing Chinese comics.
The comments below are full of words like "Support Chinese comics".
"Fucking capital!"
Li Qian reluctantly closed Weibo.
Although we knew that these things would be a serious blow to China Comics, which had just begun to rise, there was no way to stop them.
The capital power of those who follow the trend is too strong, and no one can stop their determination to make money.
We can only hope that one or two high-quality films will come out of these projects.