Chapter 550 The collision of IP+ traffic and high-quality movies
"My teammates are so bad, I'm cheating my dad."
Over the weekend, Li Si, who had been playing games in his dormitory all morning, was tricked by his teammates several times and quit the game in anger.
“Go on Weibo to criticize a bunch of crazy fans.”
Suffocating in his heart, Li Si opened Weibo. Although Weibo has become a garbage dump now, he has a habit of confronting some idiot fans of popular celebrities every time he encounters something annoying.
As for the reason?
Nowadays, major traffic posts are on hot searches every day. What clothes to wear are on hot searches, raising a dog is on hot searches, colds and fevers are all considered major issues.
"I don't know if any popular celebrities have done anything recently, but Hua Zi stopped so quickly."
Li Si was still recalling the scene last month when he was on the line with a certain traffic fan and had a verbal battle with the fans.
But unfortunately, nothing big happened this time.
Until I saw the news about Lin Zhiling's marriage, I was still a Japanese fool.
"unlucky!"
Li Si left a message on Weibo: "I think I should change my name to Kurosawa Chirei from now on."
Then I quit, it was so unlucky.
I scrolled through the news again, ignoring the people who were chasing me and the various big Vs who didn’t know when to pay attention to the trends.
Until, I saw a somewhat unfamiliar big V number.
"The Movie The Wandering Earth"
"Isn't this what we paid attention to last year or the year before that? Is there any movement?"
Although Li Si is not a fan of science fiction, he is open to movies of any type, as long as they are good ones.
"The Wandering Earth" is the first domestically produced hard science fiction, and he has been looking forward to it.
This official account has been silent for two or three years. This sudden news made Li Si look forward to it, and he immediately clicked on the Weibo account of "Movie Wandering Earth".
"The production of "The Wandering Earth" took six years and is finally completed. It will be officially released on July 4. I look forward to meeting the audience."
In just one sentence, it will be released on July 4th.
Li Si immediately became excited and quietly decided on the date.
At the same time, there were a lot of new messages in the message, all of which were the accounts of some of his favorite directors that he followed. Without exception, they were all about the scheduled release of "The Wandering Earth".
More than a dozen well-known directors, including Li Qian, retweeted "The Wandering Earth" on Weibo at the same time.
At this moment, more celebrities, including actors, writers, marketing accounts, self-media, and film critics, retweeted "The Wandering Earth" all over Weibo.
Along with the announcement of the release date, "The Wandering Earth" also released its first trailer, which didn't contain much content. The trailer, which lasted less than thirty seconds, showed some of the apocalyptic scenes in the movie.
"Damn it, it's so atmospheric, the funds are burning like crazy!"
After watching the trailer, Li Si was immediately stunned by the extremely real apocalyptic scene. Although many Hollywood blockbusters have better special effects than this, this was Chinese science fiction, which shocked him even more intensely.
Although I was originally looking forward to "The Wandering Earth", it was a domestic science fiction film after all, so I wasn't particularly confident about it.
It can be said that the effect presented in this trailer fully met his expectations.
""The Wandering Earth" is a blockbuster with heavy industrial special effects, and it's in a steampunk style. The armored vehicle is so cool. This section alone is comparable to many Hollywood blockbusters!"
Li Si reposted and commented on this Weibo post, and also liked the fan who had been with him on and off for half a year. He accidentally trolled Lu Han before, and then he was pestered by the fan. He still refuses to let go after half a year.
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There are many people like Li Si on Weibo. Although "Fortress" has become more popular since the filming started, it was only "The Wandering Earth" and there was promotion, so many science fiction fans and movie fans remained silent.
In just half an hour, the official WeChat account of "The Wandering Earth" has been occupied by fans, and it quickly became a hot search topic.
Although she is still being pressured by Lin Zhiling to get married, she is still climbing the ladder.
"Dear me, "The Wandering Earth" is going to be released without any fanfare!"
"Oh my god, how long has it been since I made a movie? I haven't heard from you for a long time. I almost forgot."
"There's something about the apocalyptic background in the trailer. It's icy and snowy, and it must be a human base. It looks like a war fortress!"
"This is the end of the world. There are rebels in the novel. What if we don't make the base stronger and are killed?"
"For this apocalyptic scene, the special effects are definitely not bad. There is still one month until it is released. It's so long!"
"This style is completely different from Hollywood science fiction movies. It looks grand and rough."
"It's a perfect steampunk style, I didn't expect to see it in domestic science fiction!"
...
"The Wandering Earth", which has been low-key for a long time, instantly became one of the most popular movies thanks to a trailer.
Countless movie fans and science fiction fans are excited and eagerly await the release of this first domestic science fiction film.
Of course, there are also fans of "Fortress" and fans of the leading actor, who say that "Fortress" will be so much better.
Then, inevitably some excessive language was used, and the fight started.
The promotion and marketing of "The Wandering Earth" has officially begun, and the entire marketing strategy consists of six steps.
The first step is to tell the audience what kind of movie this is: the first domestic hard science fiction blockbuster.
The second step is to tell the audience why they should watch this movie: This is the first hard science fiction blockbuster and a milestone for domestic science fiction. We can also make high-quality science fiction movies.
The third step is to tell the audience that this is a good movie.
Go through the first two steps, and immediately start the third step of publicity after passing the review.
Guo Fan took the crew on a roadshow tour across the country, and the locations of the roadshows were selected at universities across the country.
The summer vacation is about to begin, and college students are the main group of movie-goers, and they are about to have some free time. They have enough time and enthusiasm to spontaneously tell the audience with their own movie-watching experiences online that this is a good movie.
Starting from Beijing, with the beginning of road show screenings, "The Wandering Earth" spread the film's reputation outwards through college audience.
Young people are always passionate. "The Wandering Earth" is not only the first domestic science fiction blockbuster, but the core of the movie is also the story of Chinese people saving the earth, which has a strong sense of "national pride."
How could these young people not promote such a movie spontaneously?
Along with the word-of-mouth spread, there is also the parent-child relationship involved in the movie. After all, it is a summer movie, and students are the main force.
Also during the road show, Guo Fan showed the audience the 3,000 concept drawings, 8,000 storyboards, and 10,000 props, which demonstrated the professionalism of the crew.
In this time when young celebrities and popular celebrities are popular, well-produced film and television dramas can often bring higher reputation. At least it proves that money is spent on production instead of hiring popular celebrities, which can easily win the favor of the audience.
In addition, many writers including the original author Liu, and well-known directors including Li Qian praised it, which is equivalent to endorsing the movie.
The third step is to tell the audience that this is a good movie, and it was done.
As the road show goes on day by day, the number of screenings increases day by day, and more and more people have watched the screenings in advance.
"The Wandering Earth" has become the hottest topic on the Internet at the moment. Countless viewers who have read the novel but have not watched the screening are discussing the plot of the screening, and those who have watched it are spoiling it.
The title of the film "The Wandering Earth" means that the earth will wander. The plot alone is enough to catch people.
...
The popularity of "The Wandering Earth" is even greater than when "Fortress" was first promoted, with tens of millions of fans actively promoting it.
It also made Chen Wu a little jealous. After all, he was still a step too late. "Fortress" had just passed the review and could only be scheduled for late July at the earliest.
In fact, Chen Wu also thought about releasing it on the same day as "The Wandering Earth". Although the early promotion time was not enough, only ten days, the other party has already aroused the popularity of domestic science fiction. "Fortress" can also take advantage of this
Shareholder style.
However, just in case, Chen Wu decided to release it on July 25 and avoid it for a while.
At that time, "The Wandering Earth" had been released for 20 days. There was not much competition pressure, and the audience's enthusiasm was aroused again. It was perfect.
The only fly in the ointment is that it has always been emphasized that the title of the first domestic hard science fiction film and a milestone in domestic science fiction will be used by "The Wandering Earth".
The only thing to blame is that Teng Huatao was too ink-blank. He obviously started filming on the same day, but he didn't catch up with the other person.
If Teng Huatao, who had just stayed up late for several months and worked hard to complete the film, knew what Chen Wu was thinking, he would want to slam the table in front of him.
However, even if he didn't know it, Teng Huatao, who was as tired as a dead dog, was still full of complaints against Chen Wu.
I found such an unreliable male lead, but fortunately I don't have a heart disease, otherwise I would have fallen ill before the filming was finished.
Fortunately, it has finally passed, and now it is time to accept the results and enjoy the victory.
Looking at the popularity and popularity of "The Wandering Earth" online, Teng Huatao can already imagine what it will be like when "Fortress" is released a month later.
...
At the end of June, just as the promotion of "The Wandering Earth" was in full swing, another science fiction blockbuster "Fortress" was officially announced and will be released on July 25.
There is only one month left before the release. Penguin has also given full play to its strength in Internet channels. In addition, Ahri is also one of the investors. The intensive and overwhelming publicity has even surpassed that of "The Wandering Earth".
Moreover, there is another biggest advantage, Lu Han’s 60 million fans.
What is the concept of 60 million fans? Those loyal fans spontaneously promote their idols and are more dedicated than paid trolls.
Even in terms of online momentum, "Magic City Fortress" has vaguely overshadowed "The Wandering Earth".
A true science fiction blockbuster, a top-notch science fiction movie, before the summer season has even begun, a fierce battle is already underway on the publicity front.
If the movie hadn't been released yet, the massive blackmail would have started long ago.
Not only movie fans are paying attention to these two movies, but the entire film industry is also waiting for the results.
"Fortress" is the pinnacle of IP + traffic. Even if "The Wandering Earth" is only screened on a small scale, it will definitely not be bad. Coupled with the BUFF of domestic science fiction, it is enough to represent high-quality movies.
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A large-scale head-to-head confrontation between IP + traffic and quality. The final result is whether capital and traffic will win, or the movie will win. This is also a major matter that the entire industry is concerned about.
...
As the largest investor in movies, although Huang Zhongjun’s contribution is not as good as Penguin’s, he still cares about his own movies.
This is also the only major production produced by Huayang Media this year, and it can even be said to be a life-saving film.
Last year, something happened to the crew of "Mobile Phone 2", and Ma Xiaogang almost died.
Even if it didn't affect much, the audience's popularity was completely ruined.
After that incident, Ma Xiaogang has not come to his senses yet. He has no idea of making a movie for the time being. He is just making a romance movie that will not sell out at the box office.
Although I was very dissatisfied with Ma Xiaogang's pretentiousness as he got older, there was nothing he could do as his hands grew on Ma Xiaogang's body.
As for the blockade, even if it was not completed and Ma Xiaogang paid for it, this was not what Huang Zhongjun wanted.
So some cash is of no use. For Huayang Media today, a blockbuster movie is more important than billions in cash.
It can be said that the success or failure of "Fortress" will directly determine the life or death of Huayang Media's film business.
If it fails, it's over, and only next year's "Eight Hundred Heroes" can possibly come back to life.
"Teng Huatao, don't let me down!"
Huang Zhongjun sighed heavily and comforted himself in his heart. With the current popularity of the movie and the level of support from Penguin, I am afraid that Penguin is more concerned about it than himself.
...
If Huang Zhongjun is currently most concerned about the success of "Fortress", then many film and television companies, including Bernard, are most concerned about the impact of the success or failure of the two films.
"The Wandering Earth" has good quality and won, but the movie still has to rely on its quality to speak for itself.
If "Magic City Fortress" wins, as for quality...
Those who know the business know that the quality will not be that high.
If "Fortress" does not rely on quality, but relies on the gimmick of domestic science fiction + IP + top traffic + 60 million fans + the strong marketing capabilities of Penguin and Ahri to become a great success, even better than "The Wandering Earth", then
This means that the quality of the movie does not matter.
Compared to making a good movie, the model of "Fortress" is undoubtedly easier and can be copied.
To be called a "good" movie, it must also be entertaining and have a wide enough audience. It is equal to being both well-received and a box office hit. There are not even two movies in a year.
Not to mention being both popular and popular, there are only a few films that are not popular but are popular. For most investors and film and television companies, it is not that easy.
Various film and television companies don’t think they can produce it.
But "Magic City Fortress" can be copied by itself. The IP is not difficult, and there are several in the top market. As for strong marketing capabilities, the most important thing is to cooperate with Penguin and Ahri.
Many film and television companies are already making plans. If the model of "Fortress" can be successful, then they will immediately follow this model. No matter what, they will make a profit first.
Of course, Li Qian also knew the influence behind this. As far as he knew, there were already film and television companies looking for IP.
"Fortress" is a science fiction film, and this IP must have its own gimmicks.
Therefore, themes such as fairy tales and fantasy that have never been filmed in China have been noticed by many film and television companies. Singularity's "Tomb of the Gods" and "Shading the Sky" have awesome names, which make people want to buy a ticket to watch it.
His impulsive novels frequently appear in projects of various companies.
Li Qian has no doubt that if "Fortress" becomes a hit, these IPs will be remade immediately, and then two top actors will be found in an attempt to replicate the success of "Fortress".