"All I can think about right now is the line "Beijing's Third District Transportation Commission reminds you..." This line is so magical, it's fun to watch it every time."
Li Si, who had already watched "The Wandering Earth" for the second time, went to the cinema to watch it again with a few friends.
Even though I have watched it for the third time, I am still analyzing the plot word by word after reading it.
My friend Zhang Shandao said, "I heard that Wu Jing got the idea after he was arrested by the traffic police before?"
"Yeah, drunk driving, I still remember the news."
"I was drunk and planned to call a driver. Then the security guard asked me to move the car. I only moved five meters before I was caught by the patrolling traffic police."
"I was detained for a few days. I still remember this lesson to this day. I was never arrested in vain."
"It's a pity that we didn't see the rebels. Something is missing."
"The hint is obvious. Those convoys are all active soldiers, armed with live ammunition. The surface world has become apocalyptic. There is not a single human hair, and there are no wild beasts. To send a flint and carry weapons, it is probably
We were on guard against the rebels, but we didn’t take pictures.”
"I wonder if there will be a next one. What will Earth's new home be like? "Fortress" will be released soon. The trailer just released seems to be okay. Air combat with aliens seems quite exciting.
of."
"The male lead is not very reliable, but it has been filmed for several years. Generally, films that take time are not much different. Even if the acting is not good, there is still a plot and special effects."
"With a few years and hundreds of millions of investments, we should be able to see special effects."
...
While discussing the plot and the upcoming release of "Fortress", Li Si also turned on his mobile phone and browsed Douban and Zhihu.
There are still people on the Internet analyzing whether tens of thousands of planetary engines can really push the earth to other galaxies, and whether Jupiter can be ignited and push the earth. And each analysis is very convincing, as if the scenes in the movie can really be reproduced.
Engraved the same.
Even Li Si, who didn't understand physics, watched it with gusto, as if one day in the future he would be able to visit other galaxies like Earth and bask in a different sun.
However, his expression soon changed.
“Why do so many one-star reviews suddenly appear?”
Overnight, there was a one-star long review pinned to the top of the Douban homepage. After a quick scroll, it had written at least five to six thousand words and received 20,000 likes.
You know, it has been five days since "The Wandering Earth" was released, and the number of long-form reviews with the most likes is only just over 10,000.
A well-spoken review accumulated 10,000 likes in five days, while a one-star review that appeared out of nowhere gained 20,000 likes overnight.
With doubtful eyes, Li Si clicked on this long comment.
The title is: "The Wandering Earth" is unqualified.
If you look at it carefully, you will find that "The Wandering Earth" has been comprehensively refuted from more than ten aspects including setting, script, director, actor performance, original work, values, special effects, details, etc.
"Damn it, Kuroko!"
Having been on Douban, Zhihu and other platforms for a long time, and watching movies for more than ten years, Li Si could basically see the essence of this long review at a glance.
There are people who criticize such conscientious domestic science fiction. Li Si couldn't help it and started typing on the keyboard.
"Did you buy a pig's head from the market and put it on your head to watch the movie?"
...
"Is this still domestic science fiction? It's a new era of science fiction. They are cheating money under the banner of domestic science fiction. Anyone with any conscience should remove "The Wandering Earth" from the shelves. This kind of film relies solely on sensationalism and no awe but only delusion."
Bad movie!
A good science fiction film should first acknowledge the ignorance of human beings and see the relationship between the universe and human beings beyond the human perspective, instead of diving into narrow family disputes and bullshit feelings about a big country. The United States is indeed powerful and can show its strength in the movie.
, can we be a little more modest? We have known for a long time that there is obscenity in movies and novels. What is the difference between this and the previous online novels that always slaughtered bears and killed heroes, and fried chickens in pots?
This is compared to Hollywood blockbusters. Apart from publicity and box office, nothing compares to others. If you don't see your own shortcomings and rely only on fantasy, you will never be able to make a good domestic movie!"
After reading the last negative film review on Weibo that had been forwarded over 100,000 times, Li Qian was also speechless.
"How much money do you have to charge to do this kind of thing of killing the goose that lays the goose to lay eggs? You don't have to worry about the reputation of the account that you have worked so hard to build being ruined."
Since yesterday, a lot of websites and platforms have suddenly popped up on the Internet...
No, to say a lot is too little, I can only use the word "countless" to describe it. Countless negative reviews have almost destroyed the previous normal comments from the audience.
Old-school film critics, newly emerging film critics in the Internet age, self-media accounts with hundreds of thousands or even millions of fans, various physics experts, and countless trolls.
A negative review of one or two hundred words like the one I just read, no matter whether it is nonsense or not, at least it has something to say.
Some of them are just trolls who are just here to refresh the screen.
Such as:
"The sound, light, and shadows are a mess, the detailed special effects are not as good as the CG in the opening of a large game, the plot advancement is blunt, the plot logic is out of control, the acting is a mess, and it is rubbish created by a third-rate director and five-rate actors!"
"I haven't watched it yet, but the hype is so high and the marketing is too much. You don't even have to watch it to know it's a bad movie!"
"There are at least twenty loopholes in elementary school physics knowledge. Has the director graduated from elementary school?"
"What else can you do besides hype and review? When will domestic films be able to focus all their energy on the film itself?"
"Domestic science fiction? Haha, it's a money-making thing!"
"There are too many good reviews and they are unreal. Give it one star to maintain the ecological balance of Douban."
"This kind of bad movie has a score of more than eight points. It's really sad. No wonder Ma Xiaogang said that domestic audiences have poor aesthetic ability and only deserve to watch bad movies!"
...
"You are so determined to destroy "The Wandering Earth"."
Li Qian shook his head, this was no longer ordinary negative marketing.
Generally speaking, even if they charge money for services, many movie critics, big Vs, and self-media accounts do not charge any money.
"The Wandering Earth" is a movie with a box office and a good reputation, and it is also known as the first domestically produced hard science fiction. However, any normal person would not write endless reviews just for that little money.
Nowadays, it is too easy for film critics and self-media who have a certain reputation and fans to make money. There are countless movies on the market that need to be promoted every day.
Even if you can't get business, you can still get traffic by complaining about current bad movies.
Since the era of mobile Internet, there have been countless self-media outlets on the Internet that complain about movies and TV series. Nowadays, there are so many bad movies without moral integrity. As long as the words are humorous and sharp, it is relatively simple to obtain traffic.
After all, it is your own opinion on a film and television drama, and there is no need for secondary creation.
However, the target of complaints is second only to bad movies. If you criticize a movie like "The Wandering Earth", the traffic you have finally accumulated will fall apart in a short time.
Their traffic comes from criticizing bad movies. Those fans and viewers basically have normal aesthetics. When the people they follow start criticizing good movies, they will naturally stop paying attention.
Just like this time, countless film critics and self-media have abandoned their moral integrity and criticized "The Wandering Earth" without any limits.
Even if there is some truth in some places, try to find flaws as much as possible, but basically they never mention the advantages and magnify the shortcomings infinitely.
It's like if you scratched a word on your hand, it was said that you were seriously injured and died.
There is only one reason, and that is!
Some people gave me too much, which was enough to make up for the impact of the bad reputation.
"Why does it have to be like this?"
Guo Fan sighed with disappointment and pain. This was beyond the scope of normal competition.
"You're so mean!" Wu Jing didn't feel any pain, only nausea.
"This is actually not much different from killing your father's enemy."
Li Qian also said with some humor, "Obstructing people's financial path is like killing their parents. Those who rely on popular stars and popular movies for their capital are afraid that the success of "The Wandering Earth" will completely destroy the model they cultivated."
The film and television industry is supposed to be an industry with high barriers to entry. Otherwise, in the entire first decade of the 21st century, there would not have been just a few companies coming and going.
From the beginning there were three giants: Huayang, New Picture, and Poly Huayi, to the merger of Poly Huayi and Bernard, Bernard became the new giant, and then New Picture declined, and Guangxian came to the top.
Furthermore, except for Li Qian, Wanda, and companies like Lay's Pictures that rely on Lay's, other companies basically have no room for survival.
However, in recent years, there have been too many new film and television companies. Although each of them is a small company, dozens of such small companies are living a very prosperous life. Unlike in the past, companies of this size were half-dead.
Most of them rely on popular celebrities, popular movies and TV series, and rely on hype to survive.
Some newly emerging celebrities can quickly gather millions or even tens of millions of fans.
Although most of the data is fake, this fake data is useful. It is the first step in the traffic model. The next step is to turn the fake data into real traffic.
The next model is marketing, which is not limited to hot spots and headlines, but also the already common negative sales and creation of wars. All the costs of these models are to gain real popularity.
When at a certain moment, the popularity of a certain piece of meat reaches an expected value, the scheduled project will be launched at the speed of light.
If you go to Weibo, you will often see fans' super talk, negative news about fan circles, short videos of some celebrities, their daily lives, and fans' revelations and calls.
This continuous flow of information is the key to maintaining popularity.
While the popularity is maintained, the project that was launched at the speed of light will be completed and launched online at the speed of light.
Those who are more serious will maintain the operating model of: an old IP + a few old actors + a few young talents.
, through the operation of a combination of feelings + reputation of veteran actors + traffic niche, you can basically make a profit without losing money.
There was even a period of time when all serious filmmakers in the country turned into idiots. No one could have imagined that making money could be so simple and crude.
Those newly emerging film and television companies do not need a sophisticated production team or professional behind-the-scenes production staff to quickly establish themselves in the industry.
That's why the clothes and hairstyles of heroines in various costume dramas are basically carved out of the same mold. The female characters of princesses and aristocrats don't even have a single piece of jewelry on their heads, so they just have a simple shawl hairdo that cannot be worn.
The princess and the maid are dressed the same, and the young master and the passerby are dressed in the same material.
None of these are needed to obey the Tao.
Even Guo Jinming is rubbish. When people filmed their childhood, the clothes, accessories, bags, etc. of the actresses all matched the characters.
It just so happens that each one of them has a ridiculously high click-through rate and has become a hit drama online.
Of course, there will always be voices of opposition. Film and television companies have engaged in so many snake-skin operations and have made the entire film market a mess. Naturally, some people will be dissatisfied.
At this time, the transfer of contradictions commonly used by capitalists comes in handy, which is also common.
"It's not my problem that I can't make good movies, it's a problem with the Chinese market, censorship, the quality of the audience, and the lack of tolerance of the audience."
"If you don't watch my movies, domestic movies will die!"
"Do you know how hard my brother worked? He fell to the ground from a height of 30 meters and still got up to film. He worked non-stop for a month, but this was the hard work of hundreds of people on the crew!"
To shift the conflict, leave the pot to Optoelectronics.
Like other industries, in the food delivery industry, customers always complain about slow food delivery and give bad reviews, and delivery workers complain that customers don't understand how hard they work.
In fact, there are platforms that are behind the scenes and fanning the flames. As long as they create conflicts between merchants, delivery people, and customers, no one will scold them.
This is also common internationally. Countries often deliberately provoke conflicts between countries in order to divert domestic social conflicts, so that the common people can target the outside world in unison.
Up to now, the industrial chain surrounding popular celebrities and popular film and television dramas is already very large in terms of volume.
Facing "The Wandering Earth" that may shake their foundations, Li Qian never found it strange that these people would act, but he didn't expect it to be so crazy.
This is already telling lies with open eyes, regardless of the cost, and does not care about the audience's reputation at all, to force "The Wandering Earth" to be pulled down.
"Wolf Warrior 2" did not encounter this kind of situation at the beginning. It was because the properties of the film were different and they did not dare to go too far. Otherwise, they would make the higher-ups unhappy and that would be the end of it.
"Operation Red Sea" also encountered certain resistance, but they used "Operation Red Sea" to belittle "Wolf Warrior 2". After all, the influence of the two is not at the same level.
"Nezha" is an animated movie, so it doesn't have much impact, but it makes it easier to follow the trend and make money.
"The Wandering Earth" is just like another "Wolf Warrior 2", and there is no way to follow the trend, so it is normal to try your best to die.
After all, it blocked their way to make money. I'm afraid in some people's minds, it was almost the same as killing their parents. Now they probably hate Li Qian and Guo Fan to death.
Li Qian was a little curious, what would Penguin do if "Fortress" became as popular as "The Wandering Earth".
In order to prevent the movie itself from being too popular, do you blame yourself?
It's a pity that I can't see it. The explosion was supposed to happen, but it hit the wrong person.
After chatting for a while, Li Qian stopped delaying Guo Fan and the others to do some promotional work.
"You guys just do whatever you need to do. I'll just take care of this. There won't be any trouble."
"Boss, how are you going to deal with it? This time you are basically facing most of the capital in the film industry." Guo Fan was still a little worried.
This can be seen from the fact that those who openly support "The Wandering Earth" are from their group, and few other people in the industry have spoken and have remained silent.
When "Nezha" was a hit last time, it was so incredible that celebrities from all over the world came forward to share in the popularity.
What about the sketches of Nezha and Ao Bing after their transformation, the costumes of Nezha in COS, no matter whether they are male or female, first-tier traffic or third-tier idols, there is no one who has not posted something related to Nezha, and it is not
Just rub it once.
This time, the same big-hit, phenomenal films were all muted.
A few days ago, someone was retweeting it, shouting for help, little broken ball, but now that capital has taken action, they are no longer saying a word.
I am not good at acting, I am not good at singing, but I am very capable of changing the direction according to the wind. They are all like turtles.
Li Qian didn't take it seriously and said with a smile, "It's such a big deal. If they hadn't made too much noise, I wouldn't have bothered to deal with it. Don't worry, I'll solve it for him in just one sentence."