Since July 8, the first working day after the release of "The Wandering Earth", swarms of large-scale smear campaigns have directly deceived the entire film and television industry, and even the entire Internet audience for a while.
Industry practitioners quickly realized what was going on with such an unprecedented large-scale smear campaign against a movie.
But the audience didn't understand and thought it was just a black man.
In the past, some movies that were well-received and box office hits never lacked trolls.
Especially movies with great influence, because if a movie wants to have huge influence in addition to word-of-mouth and box office, then it is not an ordinary subject.
No matter how good the movie is, the influence of "The Truman Show" is far less than that of "I Am Not a Medicine God" and "Wolf Warrior 2".
As for these movies, such as "I'm Not the God of Medicine", to a certain extent, the image of the police station, which represents the image of the government, is not good. The chief is regarded as a villain by many people, so there are not many unscrupulous people.
"Wolf Warrior 2" was too much. The audience thought that this time it would be the same as "Wolf Warrior 2". The scumbags couldn't see the revitalization of domestic science fiction, and they couldn't see the Chinese people saving the earth.
However, the scale of the online blackmail is much larger than that of "Wolf Warrior 2".
This time the subject matter is different from the one involving the country, and the country will not care about it, so capital has no concerns at all.
In just three days, this unprecedented smear campaign refreshed the outlook of all viewers.
The fairly fair film critics and self-media that I usually follow also started to criticize "The Wandering Earth".
All websites and forums, including Douban, have swarms of sunspots.
Dozens of capital companies are behind it, and they have spent all their money in order to kill the film that is blocking their financial path.
Faced with this situation, I was stunned, but the audience was also angry.
It's rare to see a high-quality domestic science fiction film that's so dark and unrestricted.
One by one, the audience began to pick up their keyboards and started a verbal battle with trolls and trolls.
The entire Internet, basically related to entertainment, film and television, has been affected everywhere.
Some blacks are picky, such as:
"This plot is too nonsense. In order to burn the mousse at the end, I forcibly added a scene in which Maozi secretly brings liquor. How much advertising money did Maotai give you? You don't even have to show your face for money. Can you bring wine to your space station?
If you keep shouting about foreign movies all day long, you blackheads are not considered black."
This is at least somewhat based on watching the movie.
Movie fans also patiently explained the plot of the movie: "Maozi made a wonderful science fiction film "Space Rescue" earlier, in which the astronauts secretly brought vodka to the space station. How is this so dark?"
"The film was made to be self-deprecating and opposed to this kind of writing. Our film was made to be nakedly dark, and besides, it was a film made by someone else."
"You haven't seen this movie, right? It's based on the true incident of the Royal Salute in 1971, when an astronaut hid wine in a blood pressure monitor and took it with him. Moreover, Maozi Aerospace officials have said that most of the
Astronauts smuggle alcohol onto the space station."
"The fighting nation has no wine, so why not kill them? It's nothing to bring a bottle of wine. It's better to go up without a bear."
This kind of plot-oriented approach is relatively more harmonious.
More are simply unreasonable.
"Can domestic movies be considered movies? Let alone domestic science fiction."
There are also those who are against General Yijun.
"Is "The Wandering Earth" just a fragile work that is afraid of criticism and cannot withstand criticism? Where is the backbone of domestic films? Are you so inferior that you need to use protectionism to protect the fragile self-esteem of domestic films?"
...
Three days have passed. Although the movie's box office has not been affected, the box office during these three working days has reached 730 million.
It seems that this offensive has no effect at all. No matter how many tricks he makes, it will not have the slightest impact on the box office.
However, if you are careful, you will find that it is not just that simple.
A considerable number of trolls and sunspots adopt the method of blindly trolling. In doing so, they have angered the fans of "The Wandering Earth" to the greatest extent, and the two sides have become pure mutual trolls.
If this is the case, the whole situation will become one of you and me yelling at each other.
The topic is no longer about whether "The Wandering Earth" is a good movie, because if we start from this aspect, capital cannot turn white into black. After all, the public has seen the movie.
The commonly used trick, "blackness", has been industrialized, scaled and organized in the film field.
What forms an industry is far from being as simple as it seems on the surface.
A typical case, the movie version of "Love Apartment" can be called a textbook version of "black".
"Love Apartment" has the biggest black history, which is plagiarism.
But strangely, the large-scale negative reviews and blackmail in the media when the movie was released barely mentioned the word plagiarism.
Which black color is most effective? It is said that it is selling dog meat over sheep's head, deceiving die-hard fans and consuming their feelings.
This black spot is really powerful. It directly hits the main force of buying tickets this time. After the beat came out, all major media outlets unanimously stated: This was originally a tomb robbery film, but the title was temporarily changed to defraud money. The plot is not the same as "Love Apartment"
Half a dime relationship!
That's why there was an avalanche at the box office.
Although these "black" things are true, the plot is indeed about tomb robbing.
However, it sounds like this was indeed a premeditated, organized, and purposeful "black crime".
Grasp the key points and direct all your efforts in the most important direction.
As for whether it is plagiarism, although this is a black point, it is irrelevant. Don’t so many fans and viewers of the drama version know?
Therefore, the other party did not mention this because it would not have the effect of damaging the movie.
And the main audience of this film comes for emotions, so we need to grasp the importance.
"Love Apartment" is actually "Tomb Robbery Apartment", which directly dissuades most of the viewers who came here for their feelings.
Without the emotion, the film would be over.
"The Wandering Earth" is the same this time.
The Internet has turned into a war of words between the two sides, and the words got heated.
One party basically made random remarks to ignite the anger of movie fans.
This led to some emotional fans also catching people who gave negative reviews and lashing out at them.
No matter what, as long as you say something bad about the movie, there will definitely be a group of people chasing you and scolding you.
The movie does have many shortcomings, and those fans who pointed out the shortcomings must have been angry when they were criticized, and they also joined in to scold the fans.
Of course, there must be some who are muddying the waters and scolding everyone they see, whether they say the movie is good or bad.
This caused some objective and neutral viewers to start to feel a little disgusted with those mindless movie fans, and they also had a bad impression of the movie.
Also, it is forcibly linked with patriotism, which is somewhat counter-intuitive and overly extreme, scolding those viewers who point out the shortcomings of the movie.
Since the patriotic craze started by "Wolf Warrior 2", many movies have used this guise to defraud money, which has led to many people now being very averse to mentioning patriotism in everything.
The water on the Internet was completely muddied, and the movie's box office and reputation were not affected, but it started to have some flaws in the movie.
This flaw does not refer to the quality of the film, but to the previous impression and influence on the audience.
This is exactly what Chen Wu needs. Even if it does not affect the box office, as long as "The Wandering Earth" continues to be surrounded by these saliva, then a small part of the goal will be achieved.
A film that is constantly accompanied by saliva, and nearly half of it is cursed, will naturally affect the audience's subconscious mind over time.
...
Starting from the 8th, the situation became purely dark, which was equivalent to abandoning the advantage of the quality of the movie itself, and was brought to the same level as Sunspot, and began to quarrel with each other.
As a week passed, the conflict further deepened. Basically, no matter where we were, no matter what the discussion was at the beginning, it would eventually turn into an exchange of words that did not include any discussion about the movie.
This was something Li Qian had not expected. If this continues, the movie's box office and reputation will not be affected much, but it will not have much impact on the traffic model run by the capital. It will become a high-end movie.
A hit movie with good reputation and nothing more.
Although "The Wandering Earth" is not perfect, there are many shortcomings from the characters to the plot.
Large-scale commercial productions that focus on special effects must make choices.
Many people say that the characters in "Avatar" are flat and the plot is cliché.
However, for domestic films, "The Wandering Earth" is the first domestic science fiction film. It is already a near-perfect film to achieve this level. It will be difficult to produce a science fiction film of this level in China within three to five years.
.
While there was still no momentum, Li Qian also started to take action.
First of all, I ask the company to try to curb this kind of scolding war. It is not good for the movie to blame each other, and we should not scold the gangsters and trolls.
On the 17th, Li Qian, as the vice president of the Distribution and Exhibition Association, proposed a temporary council meeting.
Four branches of the association and nearly fifty governing units were present and gathered in the capital.
Before the summer vacation, that is, more than half a month ago, there was only one meeting of the council. This time, Li Qian, the vice president who basically didn't do anything, suddenly wanted to hold a meeting, which made everyone a little confused.
Thinking of the recent large-scale slander faced by "The Wandering Earth", various units also suspected that it was related to this matter.
But, does this have nothing to do with them?
The various governing units of the Distribution and Exhibition Association are domestic distribution companies, theater chains, and film companies in various provinces.
The only private companies, such as Huayang, Bernard, and Wanda, were not involved in this incident.
Li Qian did not play charades. After Chairman Han Xiaoli gave a speech, he directly stated the purpose of proposing to convene the council.
"Chairman Han, fellow directors, our company's future movie ticket purchasing platform has recently discovered a large amount of false box office information. It is now the summer season and the peak period of the movie market. I think it is necessary to pay attention to it and not let such false information be allowed."
The behavior of the box office has disrupted the summer environment!"
"???"
"That's it?"
Seeing Li Qian's serious face as he mentioned such a big deal, everyone except Chairman Han, Director Lai of China Film, and the two bosses of Huaying and Moying were a little stunned.
Some people really want to ask Li Qian, is it so hot in the summer that everyone is gathered together just for a meeting and to blow up the air conditioner?
False box office sales happen all the time, and even most of the units present are involved.
"Please take a look at the materials in front of you."
Li Qian ignored the confusion on everyone's faces and opened the material in front of him.
"Since the pre-sale of a certain movie started, my platform technicians have discovered that the box office of many cinemas is very abnormal..."
Everyone opened the documents in their hands and took a quick look.
Good guy!
This is an analysis of the pre-sales of "Fortress". There are problems with the box office of some cinemas.
Is Li Qian about to take action?
But holding a meeting and then sending out a document to criticize is useless.
"This Li Qian, must be out of his mind."
Huang Zhongjun, who came to join in the fun, secretly found it funny. He thought Li Qian would do something, but he didn't expect this.
What is the difference between issuing documents and criticizing and scratching an itch? This is the Distribution and Exhibition Association, not the Film Bureau.
Others had similar thoughts, but some saw Chairman Han Xiaoli and China Film Director Lai acting calmly with a hint of familiarity, and instinctively sensed that things were not that simple.
As expected, Li Qian didn't talk nonsense. After throwing out the false box office data of "Fortress" and a few make-up movies, he went straight to the topic.
"In order to maintain the sound development of the film market, I propose that the association should take the lead and be composed of governing units from all over the country to form 30 inspection teams to conduct large-scale spot checks on false box office information across the country, and strictly prohibit the recurrence of false box office information, and
The cinemas found will be suspended for one to six months for rectification, depending on their severity!"
This is......
Huang Zhongjun, who had not taken it seriously just now, immediately came to his senses.
Nowadays, many movie pre-sales have water content, and some of the water content is quite large.
It has become the norm. A beautiful pre-sale is needed to allow theaters to schedule more films, and also to make the audience feel that the pre-sales are so high and so many people buy tickets in advance, it is probably quite reliable.
"Fortress" has already started pre-sales. Although there are still eight days until the release, the pre-sales started to rise on the first day of pre-sales.
Pre-sales have been open for six days, and pre-sales on the first day have exceeded 10 million.
The pre-sale of 10 million yuan is certainly reasonable. No normal person would buy tickets so early in advance.
The first day of release is not a holiday, so who knows if you will be free to watch the movie on Thursday.
Apart from sci-fi fans who are popular with "The Wandering Earth", fans of the male protagonist, and book fans, it is estimated that there is at least 50% water content.
As for how the water comes from, it's very simple. Just find some movie theaters to cooperate with.
When I opened the APP, I saw that in some movie theaters, all the tickets in the front and last rows were sold out, leaving only the tickets in the middle, which formed a zigzag shape. It was even weird to think about it with your toes.
Could it be that so many people buy tickets specifically for the bad seats, using the fine tradition of giving up the pear to the dinosaur, and leaving the good seats to the people behind?
Moreover, the current situation of "Fortress" is not very good, especially in the trailer where Lu Han wears a military uniform with his hair so long, which attracted criticism from many viewers.
The reputation of Xiaoxianrou itself is not good on the big screen. As a result, the audience has become more and more cautious.
It can be expected that as the film gets closer to release, Chen Wu will definitely increase his efforts and push up pre-sales in order to schedule films and attract audiences.
It would be really bad if Li Qian's move is really to investigate closely and keep an eye on the pre-sales of "Fortress".
The male protagonist is affected, and the audience has concerns. If the pre-sales are lower, there will be fewer films scheduled, and the chain reaction will not be as big as usual, unless the movie has a good reputation.
wrong!
""Fortress" is my film!"
After analyzing Datong, Huang Zhongjun remembered that the largest investor in "Fortress" is Huayang Media.
Before, Chen Wu had been working hard, Penguin was doing all the publicity and marketing, and Huang Zhongjun didn't react at all.
Thinking of this, his face suddenly turned ugly.
I'm still waiting for the movie "Fortress" to save my life. If Li Qian messes it up, I'm afraid I'll have to wait for next year's "The Eight Hundred".
However, when Huang Zhongjun was about to say something, Chairman Han, Director Lai of China Film, Director Wang of China Film, and Director Ren of Moying all expressed their agreement.
Come on, it seems that he got angry beforehand. Huang Zhongjun's face immediately turned gloomy.
The other directors could only agree that although they would lose some profits, they could just take this opportunity to identify those franchised cinemas that had been disobedient in the past and repeatedly concealed their box office reports and beat them up.
...
After the meeting, thirty inspection teams were formed within one day, and the first and larger investigations in 2017 were launched.
In 2017, hundreds of movie theaters were investigated and punished for underreporting box office reports. Nearly a hundred movie theaters underreported box office reports exceeding one million, all of which went into the pockets of the cinemas.
Hundreds of film companies were fined hundreds of thousands and suspended for one or two months for rectification. It was also the largest scale incident in history.
But this time, what was being checked was false box office, and everyone knew that the target was "Fortress".
Although I don’t know how Li Qian communicated with his superiors, the governing units of each province still took action and began a wave of internal rectification.
Every private theater chain and theater chain owned by a state-owned film company has franchised theaters. The box office concealed by these franchised theaters in a year is not a small amount, and they have always been a thorn in the side of the theater chain.
On the first day of the inspection team's operation, 20 movie theaters were found to be guilty of fraud, all of which were bought with money.
Although the money and tickets were correct, the box office purchased was also fake.
All of them are aimed at the pre-sales of "Fortress". Even fools in movie theaters across the country understand that the target of this inspection is "Fortress".
Although the penalties for these 20 cinemas have not yet been announced, the documents issued previously stated that rectification would take three to six months, which is scary.
It's the summer season now. Let's not say close for a month, but even close for a week, it will be a huge loss.
"The Wandering Earth" is selling well, "Anti-Drug 2" and "Walker 2" are also strong at the box office, and "Ghost Blowing the Lamp 2" will be released in August.
It's not worth it to give up a great summer movie just for the pre-sales of "Fortress", and the male protagonist's hairstyle in military uniform has already made the audience very dissatisfied and criticized.
As a result, except for a few lucky theaters, all theaters stopped participating in the pre-sales of "Fortress".
On this day, the pre-sales of "Magic City Fortress" only increased by more than 2 million.
...
There was a "bang" sound.
Chen Wu hung up the phone and slapped the phone directly on his desk.
Chen Wu's face was ashen, and none of the movie theaters he contacted refused to cooperate.
"It's so unruly!"
He never expected that Li Qian could use this trick to persuade the officials and the distribution and screening association to get involved.
After a while, Chen Wu's expression slowly recovered. After thinking about it, he called the person in charge of Maoyan again.
In the past, I cooperated with the theater and bought these box office tickets with rebates. Now that the theater has stopped cooperating, I can only let Maoyan buy them at the original price.