"After chatting for more than half an hour, the old man is really energetic."
After the meeting, Zhang Yimou and others were sent away, while Li Qian left Ning Hao and others to talk about business.
"The limitations of the times are too obvious, especially with the generation gap separated by decades. The thinking is still stuck in the past. The two of them will only fight in these two directions, and female audiences will not buy it."
"Zhang Yimou's idea is not bad. It shows the inner strength of women, which is in line with the general trend of the Internet now." Ning Hao said.
Li Qian shook his head, "The way he shoots is just to show how miserable the heroine is, and then achieve success through her own perseverance. Female audiences don't want to see such a miserable heroine. Look at these big-selling movies
In a movie, is there a protagonist who has a miserable start?"
Xu Zheng asked curiously, "Isn't it Cheng Yong?"
"This is terrible. Half of the people in the country are living in dire straits," Li Qian said.
"Isn't this miserable?"
Xu Zheng has a deep understanding of the role he played. He is middle-aged and impoverished, his wife is divorced, and his father is sick and needs surgery.
Li Qian smiled and said, "You think it's miserable, but that's relative to you. In fact, Cheng Yong's life is better than that of many ordinary people. The timeline in the movie is at the beginning of the century, and he opened a store in the Magic City.
There is a computer in the store, and the mobile phone he uses is a Motorola V998. The market price of this mobile phone seems to be seven to eight thousand. With this configuration, he was also a wealthy man in his early years, otherwise there would be no smuggling channels in Indu.
Moreover, the ex-wife seems to be well-educated and well-educated, with average appearance, figure, and temperament. Her background should not be bad. To be able to marry such a wife, even Cheng Yong’s appearance is not ordinary. At least she has some advantages.
Even if he is impoverished, he can still pay for his father’s nursing home expenses and buy clothes for his son.”
"It makes sense. He is much stronger than ordinary people."
Xu Zheng nodded. Even when filming, he viewed the character Cheng Yong as a figure at the bottom of society, struggling to survive.
Thinking about it this way, he is indeed much better than many ordinary people.
But it's not right
"What do you mean I look like this?"
"Nothing else, forget it, let's talk about business."
Li Qian laughed aloud and returned to normal, "Judging from the films currently on the market and the feedback from female viewers on the ticket purchasing platform, their requirements for movies are relatively not that high, and are much lower than those of male viewers, unless some
Movies they find boring.
This also leads to the fact that movies based on the IP + traffic model are more acceptable to female audiences, and they account for the majority of fans of traffic stars. In the future movie market, films with a model like "Fortress" will definitely not be accepted.
Shao, the specific situation depends on the situation of "Zhu Xian" in the Lunar New Year episode."
"No way, didn't the traffic model fall apart this time?" Guo Fan asked in confusion.
"It can't be that easy. There are too many capitals and companies that rely on traffic to make money. The only way to monetize traffic is that movies have not yet been fully explored. How could they be willing to do so?"
Li Qian nodded, "Moreover, the male protagonist of "Fortress" has been a top star for four or five years. He is no longer considered new among young people. His fans have already passed the fanatical stage, and he announced his relationship the day before.
, Weibo almost went down, the number of fans showed an obvious decrease first and then increased, and the fighting power of the fans was no longer as good as the newly rising top players.
60 million fans seems bluffing, but I have done research and found that the number of active core fans is actually around 20,000 to 300,000. Although they are still ranked in the first echelon among many idol stars, they have been popular for too long.
Now, the fans are no longer so enthusiastic.
The largest traffic of active fans is in the order of hundreds of thousands. It is impossible for such a person to support much box office. The actual function is to rely on fans to stir up topics, guide public opinion, and core fans to drive passers-by to watch the movie.
Fans can bring hot searches and topics, and guide some public opinions. The more fans bring, the higher the topic. They can drive the first batch of curious passers-by into the cinema. Once the first batch of passers-by enter the cinema, the crucial battle will begin.
It started, the first batch agreed, and then the second and third batches began to form a mature effect and word-of-mouth.
"Fortress" collapsed at this point. Fans did not play a role in attracting the first batch of passers-by. Even before the release, various negative factors, including hairstyle, discouraged passers-by.
"Zhu Xian" is different. This is a fairy tale movie. The first reaction of the passerby audience will definitely be different between the little fresh meat acting in science fiction and the fairy tale movie. Moreover, this little fresh meat has become popular in the past year and is "fresh" enough.
, when the fighting power of fans is the strongest, it should be no problem to take the first step and attract the first wave of passerby viewers.
What's more, the IP of "Zhu Xian" is not comparable to "Fortress". There are too many potential passerby audiences. As long as there is no fatal negative news before the release, there is no problem with the first-day box office reaching twice that of "Fortress".
Moreover, it is also a romance novel in the guise of a fairy tale. Even if the special effects are not good, as long as the emotional line is not bad, it is still acceptable, unlike "Fortress" where many people went for science fiction."
""
Although everyone is disgusted with the traffic + IP model, they are not very interested in traffic stars and have not studied it in depth. After hearing so much from Li Qian, they did not digest it all in a while.
Xu Zheng is the best and needs to react faster. He said, "In other words, the traffic + IP of "Zhu Xian" is much stronger than that of "Fortress", the fans are more powerful, the public base is larger, and there are no science fiction movies.
limits?"
"That's right."
"But if the movie is not good, it will only attract the first batch of passers-by. Isn't that the same thing?" Guo Fan said.
Li Qian said, "What about controlling the evaluation of the first batch of passers-by?"
"It's not that easy. Compared to most passers-by, the number of fans is still too small."
"That's different. The fighting power of one fan can be as strong as ten passers-by. Fans can control the reviews all day long on the Internet. Passers-by viewers don't have time to criticize movies all day long. Moreover, there are already people in their fan groups who are raising accounts.
."
"Keeping an account? A stupid thing?"
This and the new words make a few adults who don't often surf the Internet confused.
"Register an account in advance and pretend to be a real audience when the time comes, so as not to be seen as a fan. Some people have been doing this for a long time, but this time it seems that they are raising accounts on a large scale." Li Qian explained.
"There is such a thing"
"There are many methods, and fanatical fans basically do anything. Our company's marketing department has penetrated some core fan groups of traffic stars. It can be seen that they are well prepared. In addition, after Penguin failed once, this time
This is a last ditch effort, and we will definitely not allow the failure of "Magic City Fortress" to happen again," Li Qian said.
"There are fans and undercover agents, damn Mission Impossible."
Everyone was also eye-opening. It was like fighting a war, with troop deployment, strategy, tactics, logistics, everything.
"There is a huge industrial chain surrounding traffic. It can't be that simple. In order to get through the last piece of traffic monetization, it is not much different from fighting. "Zhu Xian" is more suitable for female audiences, who have a wide range of requirements for movies.
A little lower, less picky."
Traffic monetization is now limited to movies. A movie has a box office of several billion, which is much better than TV series. Who wouldn’t be jealous and try their best to squeeze in?
"Zhu Xian" is basically the last ditch effort of capital. It has real top traffic, and can even be said to be the current number one traffic, plus a real top IP, and has countless potential audiences.
Apart from this, none of the films currently being filmed or in preparation meet these two conditions.
If "Zhu Xian" is successful despite poor quality, it will be a disguised form of destroying the jobs of those who are serious about making movies.
Therefore, Li Qian could only destroy the other party's job as much as possible.
There are still three months left before the Lunar New Year holiday, so we have to start preparing.
In the future, movie platforms should be prepared to strengthen supervision. Although the platform cannot give scores without buying tickets, it can still evaluate them.
The marketing team has been stationed in Douban on a large scale. Although people’s recognition of Douban’s ratings is not as trustful as it was ten years ago, it cannot be ignored.
Generally speaking, if a movie has a low rating on Douban, movie fans will say that Douban is unreliable.
If Douban's rating is high, fans will use the rating to make an issue.
Everyone can't escape double standards, it's normal, which also shows that Douban still has a certain reference value in the hearts of many viewers.
As for cat eyes and fare evasion, Li Qian has no control over them.
However, since online ticket purchasing is included in the supervision of film distribution and screening, Li Qian can only be mean and focus on taking care of "Zhu Xian".
There are also various forums and forums, so be prepared in advance.
This is not just to attack others, there are also Ning Hao's "Crazy Alien" and Zhou Xingchi's "The New King of Comedy" released during the Lunar New Year, both of which were invested by Li Qian.
We had no other choice, so we all got together. Xu Zheng's "囧Mom" was released during the Spring Festival, but it wasn't finished yet.
Therefore, these two films can only be squeezed into the Lunar New Year period. Fortunately, they start and end one after another without conflict.
It is normal for competitors in the same period to attack each other.
Both parties are making intensive preparations. With the beginning of the school season, the film market has also entered the biggest off-season of the year.
The online complaints about "Fortress" are actually not over yet. It is true that the public has been suffering from traffic stars for a long time. Basically, those people are the ones who are hotly searched every day. The TV series has always been filled with little fresh meat. This time the little fresh meat is finally here.
A big hit on the street, not to mention how happy I am.
Some people even shouted that "Magic City Fortress" ended the traffic era in China.
It was only because I was so happy that I would say such a thing.
At most, "Fortress" interrupts the big screen journey of traffic stars, and has little impact on traffic stars.
They rarely made movies before, and at most they kept it the same.
The collapse of "Fortress" was at most the tip of the iceberg, and it did not touch the essence of this operating mechanism. The main body of various links such as the creation, release, and feedback of various false information did not suffer any direct losses or impacts as a result.
.
The fishnet boy who appeared on "Trainer Idol" not long ago set an unprecedented record as soon as his new album was released.
The sales volume of a single platform exceeded 10 million within 50 seconds after it was launched, 15 million in one and a half minutes, and 30 million sales easily.
This album has received the Golden Brick Record Certification from the Hall of Fame.
He casually posts a Weibo post that gets millions of likes, millions of comments, and millions of retweets, and his traffic is at its peak.
However, in a super chat battle, he was easily defeated by Jay Chou's fans.
This also shows that traffic stars are not that awesome yet, and are far inferior to the group of people ten years ago. It is just that the development of the Internet has amplified their popularity.
The beginning of the school season also means that the National Day holiday is approaching. This year’s National Day holiday has released three commercial blockbusters with the main theme, and the promotion has also begun.
There are no other movies besides "My Motherland and Me", "The Climber", and "Captain of China". They all make way for blockbusters with main themes on the 70th anniversary of the founding of the People's Republic of China.
This is also the first time in more than ten years that three commercial blockbusters with main theme themes have been released simultaneously in China.
It is also very in line with the festive atmosphere of the National Day show, and all of them are big productions, big directors, and many big stars.
The one that has attracted the most attention is of course "The Climber". With "Wolf Warrior 2" and "The Wandering Earth", Wu Jing is now one of the most popular actors in China.
As the three movies compete for publicity positions, the time is approaching day by day, and this National Day schedule, which can be called the strongest in history, has begun to kick off.
Since they are all movies with the main theme and are led by the top, everyone is relatively friendly in terms of promotion and marketing, and there is no such thing as mutual dissatisfaction.
harmonious!
On September 30, the day before the National Day, three movies were officially released in domestic theaters.
"My Motherland and Me" undoubtedly won the first-day box office championship, earning 280 million on the first day!
"Captain China" ranked second with 200 million.
"The Climber" only received 165 million, far lower than expected.
As the most popular movie before, "The Climber" was a surprise at the box office.
It was also the publisher who committed suicide by starting screenings early. As a result, it got a bad reputation and fell behind on the first day.
Originally, the audience was looking forward to this movie. As everyone knows, the background of the film is that the national mountaineering team was not recognized by the international community for climbing Mount Everest for the first time, so they challenged Mount Everest again.
The main theme is actually very easy to make the audience proud and mobilize their emotions.
Coupled with the lineup of Wu Jing, Zhang Ziyi, Zhang Yi, and Hu Ge, there is basically nothing wrong with it.
Moreover, climbing Mount Everest not only arouses the audience's sense of pride, but it is also a special effects movie, which basically has all the advantages.
The subject matter, the plot, the actors, the emotional resonance, the special effects scenes, the director ended up making it a hodgepodge.
It's like a feast. You were told in advance that there would be all kinds of top-notch ingredients, but after looking forward to it for a month, when you came to enjoy the food hungry, you ended up with a pot of random stew.
What the audience is most dissatisfied with is Zhang Ziyi, the heroine. The whole film switches back and forth between the main theme and the bloody one.
The director wants to take the blame. It is difficult for a Hong Kong director to make such a film.
Unlike "Captain of China", there are fewer main themes than "The Climber", so it can be made into a blockbuster air disaster movie.
"The Climber" fell behind on the first day and was unable to catch up later. It fell behind step by step and fell behind step by step.
The National Day season ended with "My Motherland and Me" taking the top spot at the box office with a box office of 3.2 billion, and "Captain of China" also approaching 3 billion.
If it weren't for the failure of "The Climber", the National Day release would have been a success.
The National Day holiday is over and the Lunar New Year holiday is only one month away.
The first one to start promoting was not "Crazy Aliens" which was released first on December 5, but "Zhu Xian" which was released a week later.
A month and a half in advance, vigorous publicity for this popular blockbuster began.