There are a lot of movies under Future Pictures this year, mainly because last year several directors were busy working on a few main theme movies, and all their own projects were put on hold.
Films that were not released last year will basically be screened this year.
For example, Ning Hao's "Crazy Alien", Zhou Xingchi's "The New King of Comedy", and Xu Ke's "Ghost Blowing the Lamp 2".
Counting "Nezha" and "The Wandering Earth" in the first half of the year, five heavyweight movies were released in one year, which is too crowded.
"Ghost Blowing the Lantern 2" was forced to choose a not-so-good summer schedule in August, and there was no other way.
It can't be postponed any longer. The cycle itself is very long. Xu Ke has just finished shooting the movie "Battle of Jincheng" and is about to prepare to shoot Huayang Media's "Detective Dee: The Four Heavenly Kings".
If "Ghost Blows Out the Lamp" is postponed any longer, Xu Ke may have to make three blockbusters in a row in a row, all of which will be crowded.
"Crazy Alien" and "The New King of Comedy" are also concentrated in the Lunar New Year period. There is no other way, Xu Zheng's "囧Mom" will be released in the Spring Festival period next year.
Xu Zheng played the role of the Monkey to Ning Hao, and Ning Hao took the opportunity to give it to Xu Zheng for the Spring Festival slot. Besides, "囧Mom" had just finished filming and couldn't catch up with the Lunar New Year slot, so he couldn't change it.
"The New King of Comedy" means that Zhou Xingchi took the initiative to release it in advance. He signed a contract with other companies similar to a guarantee, and he had to achieve a certain profit amount within a specified time.
Not only "The New King of Comedy", "Mermaid 2" is also in preparation. Even when asked by the media if he would make a sequel to "Kung Fu", Stephen Chow did not deny it.
There is also Deng Chao's "Galaxy Cram School". After Li Qian's advice, during this year's college entrance examination, I took time to take Deng Chao and Yu Baimei around several test centers in the capital to let them experience this battle of more than one billion people across the country.
Matters of common concern.
Nowadays, it can be said that nothing can achieve higher social attention and higher participation than the college entrance examination.
Not even the Spring Festival Gala!
Behind every candidate is a family, as well as their relatives and friends. Whether it is big cities like Beijing, Shanghai and Shenzhen, or third-tier small cities, whether it is rich people or low-level workers, it truly achieves the participation of people across the country.
Those who have not passed the college entrance examination may not know its meaning.
Together with Yu Baimei and Deng Chao, they experienced the atmosphere on the spot. Even the passers-by and bus drivers who were watching were completely different.
Although for rich people like them, it doesn't matter whether they have passed the college entrance examination or not, and they cannot fully understand the importance of the college entrance examination, but they feel a lot of emotions in their hearts when they feel the atmosphere.
This time, Yu Baimei changed the script. Compared with the original script, about ten minutes of hard study scenes were added from beginning to end.
Mainly when Ma Haowen took Ma Fei out of school and traveled all the way.
In this scene, in addition to happy education, there are also many scenes of hard study.
In this world, only those with no money are happy with education, while the rich would rather you not study and work for their descendants for generations to come.
How many left-behind children in rural areas have parents who are not around and their grandparents cannot take care of them. They are also unable to realize how much impact they will have on their children by not studying well when they were young.
Without parental supervision and family control, wouldn't it be happy?
The filming of "Galaxy Tutoring School" has also started. The script has been changed, so Li Qian doesn't care about it. Anyway, no matter how it is filmed, as long as the three views are okay.
November is here, and strictly speaking it’s the beginning of the Lunar New Year season.
Leading the charge is the Hollywood blockbuster "Terminator 6: Dark Fate."
This series is also very well-known in China, and the sixth part is written by Cameron.
It was released on the 1st, and the box office on the first day was 60 million, which is good, but the reputation is really not that good.
This is also normal. After the sixth installment of a series, there will basically not be many highlights anymore, especially for a film with great restrictions such as an action film.
The plot is nothing new. It is that a robot from the future sends a liquid robot back to the past to assassinate the protagonist to change the future. Then humans from the future also send a soldier to protect the protagonist.
It's basically just a few routines, you can watch the fight, the whole process is bang bang bang... bump bump... click click click...
Also released on the same day was the Japanese animated film "Weathering with You". Although the box office on the first day was not as good as "Terminator 6", its reputation was much better.
There aren't many movies left in the Lunar New Year period. After all, to put it mildly, the Lunar New Year period is the first one, but there isn't even a holiday in November, and fewer and fewer movies are willing to be released at this time.
The most popular one is the comedy "Two Tigers" starring Zhao Wei and Ge You.
A typical example of comedy + chicken soup is a poor little man with a little kindness who wants to get rich overnight and kidnaps a man who has been busy making money for decades and has a successful career but has no family or friends. Suddenly he
A wealthy businessman who is desperate for life plans to extort 1 million.
As a result, after bargaining, the wealthy businessman actually agreed to give him 2 million, on the condition that he would do three things for him and fulfill his three wishes before his death. These three wishes corresponded to his three owed debts to his lover, friends and relatives.
Then the kidnappers and the hostages disliked and cherished each other all the way, embarking on an unknown and heart-warming journey.
Not only are today's sketches fond of sensationalism, comedy films are also the same. This mode is really too easy.
Sensational comedies and skits are basically the same routines, and you just need to apply them to a higher level.
Some are good, and the sensationalism can be less deliberate, while others are just blunt turns and forced sensationalism.
This film is just a piece of propaganda. The sudden awakening of successful people warns the audience to let go.
If you put a hammer, ordinary viewers will have nothing to put in it.
There is a line in the movie that says, when you were young, you wanted to have two million when you had one million; you wanted to have ten million when you had two million; you wanted to have 100 million when you had ten million. Later you will find that not all
Everything can be solved with money.
This kind of old-fashioned plot is not much different from a fairy tale. Li Qian remembers a story in elementary school or junior high school textbooks. One day, a policeman found a drunkard on the roadside and wanted to send him home and asked him where his home was.
The drunkard said I had no home, but the police recognized him as a well-known rich man in the city and thought he was drunk and confused. How could he be homeless?
As a result, the rich drunkard said that he only had a house but no home.
Many people don't even have a house or a million.
These chicken soups are not much different from boiled water plus a packet of chicken essence. They are ineffective in facing many specific life difficulties. Such chicken soup comedies are destined to fall short.
Moreover, this kind of clichéd chicken soup was not well told. It was awkward acting, awkward chatting, and awkward laughter. If Ge You and Fan Wei had not done the human protection drama and could support their respective roles, it would have been even more awkward if other actors had been replaced.
This kind of movie could still sell some box office sales ten years ago, but in this era of information explosion, netizens are exposed to countless jokes and chicken soup online every day, and they have long been immune to it.
The box office on the first day was more than 40 million, ranking lowest among the three movies released on the 1st.
The three movies made between 40 and 60 million on their first day, which is actually pretty good. It’s just that they didn’t get good word-of-mouth, so they only made 200-300 million at the box office.
The only advantage is that there are no competitors, so everyone competes against each other.
However, on Saturday the 2nd, these movies lost even their only advantage.
"Zhu Xian", which is scheduled to be released on December 12, started large-scale publicity 40 days in advance, even earlier than "Crazy Aliens", which will be released on December 5.
There are four major traffic figures, and two top figures. Together, the four people's fans have an unprecedentedly powerful fighting power.
Moreover, this is also the first time that four popular celebrities have participated in a movie, and it is a big IP production like "Zhu Xian".
On Saturday, "Zhu Xian" occupied nearly half of the top ten hot searches on Weibo.
Looking around the entire Weibo, it seems like everyone is talking about the upcoming release of "Zhu Xian".
As soon as the first wave of stills and trailers were released, the number one hot search topic changed from "Zhu Xian" to "The Perfect Zhang Xiaofan".
Although I don’t know where I got the nerve to say this, this topic is indeed hot.
Fans, book fans, anti-fans, passers-by, and fans of Li Yifeng, the previous actor who played Zhang Xiaofan, all participated.
Fight each other, criticize each other.
The role of fans is not to buy how many votes, but to create a topic. When the topic becomes popular, passers-by will pay attention, as long as it does not become a negative topic.
Obviously, in this wave of disputes about the most perfect Zhang Xiaofan, fans, with the help of well-prepared Penguin, actually withstood the attacks of passers-by, anti-fans, and Li Yifeng fans.
He is worthy of being the top among the top. At least on Weibo, most people think that he is the most suitable Zhang Xiaofan.
Even from just a short two-second close-up of a face in a trailer, fans analyzed the changes in eyes and facial expressions to highlight the complex changes in the character's heart, and analyzed it in several layers.
Article after article analyzing those few seconds of performance appeared in various Chinese translations in every corner of the Internet, about the extraordinary talents who rose from the bottom, the violent, murderous, heroic and grassroots spirit, from the tearful
Shock, sadness, grief and anger, grievance, relief, everything you can think of can be read in the eyes.
Those who didn’t know, thought this was who won the best actor award.
Moreover, when netizens questioned the performance and pointed out the shortcomings of the performance, fans came to express their opinions.
"The movie hasn't even been released yet and you're here to hack it!"
Good guy, let people call him good guy.
Indeed, since the movie has not been released and you have not seen the movie, you are not qualified to make any comments.
It is almost invincible. After all, most of the passers-by and the audience are relatively sensible. They have nothing to stand on and it is not easy to follow black people casually.
And if someone says that he has never studied acting and is not good at anything, fans will say that because he is not a professional, his acting skills are not routine, but have a kind of aura.
In just a few days, the Internet was full of voices praising his acting skills, and they were not just bragging, but he had learned to suppress them first and then promote them.
Everything was not good in the past, but through hard study all the way, it is not easy to reach this level, it is not easy.
I never said anything bad about it when I blew it before.
Then it sold miserably. After all, it was a fairy tale film, with fighting scenes, wire-trading and so on.
A series of photos of hard work on the set were leaked, with fans falling and falling.
In addition, it was winter when the photo was taken, and there were photos of him filming outdoors in single clothes.
This is an outstanding young actor who works conscientiously and is not afraid of pain and suffering.
This routine clearly aims to change the stereotypes of passers-by and viewers about traffic.
The public itself does not have a good opinion of traffic stars, and "Fortress" made the traffic stars' impression points among passerby audiences drop to a freezing point.
Therefore, the first part of Penguin's marketing is to adapt the public's stereotypes.
If you guessed it correctly, two days before the release, there will be a behind-the-scenes special showing various actors going through hardships.
However, even though he knew Penguin's purpose, Li Qian couldn't stop it.
Even if these are prepared in advance, the video is there after all.
If the movie is not released and there is no help from passers-by and the audience, it is useless.
Penguin's marketing is to attract passers-by to the cinema, and Li Qian's negative marketing is also based on the premise that the film quality is poor and passers-by are dissatisfied.
No matter how many trolls and fans there are, they are absolutely no match for passers-by in terms of size.
If the movie isn't released, it's useless, and you won't be able to get away with it.
It's not like the stills and trailers of the movie "Fortress" before the movie was released, where the male protagonist in military uniform had long hair, which aroused doubts and dissatisfaction from the audience, and they didn't have to wait until the movie was released.
You must know that the audience is very sensitive to a character who is a soldier or a male protagonist.
Not to mention soldiers, even police, teachers, doctors, etc., the public's demands are extremely high.
In the emergency room, doctors were operating while chatting and laughing, and if they were photographed and posted on the Internet, they would definitely be scolded.
But there is nothing sensitive about "Zhu Xian", and the audience does not have any special requirements for the protagonist.
Thanks to the unremitting efforts of fans and trolls, the effect is very obvious. Just looking at the Internet, everyone thinks that this is a high-quality idol with superb acting skills.
The popular line from the Spring Festival episode, "The prejudices in people's hearts are like a big mountain..." has been mentioned repeatedly to fool the audience not to view a person or a movie with prejudices.
Once the first step is accomplished, the next step is to enter the real body.
"Zhu Xian" successively released a scene with Zhang Xiaofan and Tian Ling'er, Lu Xueqi and Baguio, and now the Fan Yao Party, Fan Xue Party and even the Fan Ling Party have appeared online.
Over the years of "Zhu Xian", countless book fans have been quarreling over several pairs of CPs for more than ten years. This time, fans of three heroines joined in, and it completely caused a quarrel on the Internet.
But looking at the scene, it was a complete mess.
With wave after wave of publicity campaigns, "Zhu Xian" has undoubtedly become the most popular movie at the moment, crushing several movies currently being released into rubbish.
This is still online, and offline is also doing its part.
Fans of several starring actors began to independently raise funds to support electronic screens playing in major iconic locations, business districts, and movie theaters across the country.
It's a big deal, and it's all fans' money. No wonder they all like to use traffic, and they save a lot of money on advertising in advance.
The vigorous promotion of "Zhu Xian" is like a highly anticipated blockbuster. The four leading actors have almost no dark spots, and everything is developing in a good place.
Chen Wu, who had worked hard to prepare for several months, was relieved when he saw the current situation. For this marketing, the marketing department attracted all the failures of "Fortress" and avoided all those that might have an impact on the movie.
thing.
For this purpose, we prepared complete strategies and tactics, mainly composed of fans with amazing combat capabilities, and supported by a large number of navy troops, and finally achieved a foolproof success.