After a somewhat dull November, the real Lunar New Year period has arrived as scheduled.
As soon as December 1st arrives, the whole atmosphere suddenly changes completely.
Although several movies started promoting them almost a month before their release, by the end of November, they had already entered the sprint stage.
However, as December arrives, the atmosphere in the film market becomes even more solemn.
December is also the real Lunar New Year period.
The promotion of "Zhu Xian" is getting more and more intense, and there are almost no rivals on Weibo.
Weibo itself is the exclusive domain of traffic stars and fan circles, and the current fan circles are more tightly organized than many small companies.
Not to mention top-tier traffic, just ordinary first- and second-tier traffic, all have special data groups and anti-black sites, which are more formal than some companies.
But this time, due to IP reasons, the marketing position of "Zhu Xian" is not only limited to Weibo, but news about the movie can be seen on the entire Internet.
Many of the fans of "Zhu Xian" back then are now in their twenties and thirties, and can be found on basically any forum.
And, more importantly, among the four protagonists, there is one who is different.
The three heroines are the three best girls in "Produce 010". The girl who was ridiculed for crying at the beginning of the show is also the only one who has broken the circle of traffic.
In addition to Weibo, it is very popular on some other forums, even sports forums that are all straight men.
There is absolutely no traffic like other traffic, where everyone shouts about it outside of Weibo.
Her opponents and supporters span all circles including programmers, sports enthusiasts, corporate executives, ordinary office workers, college students, stay-at-home mothers...
On the contrary, the ones who oppose her most fiercely are the girls in the traditional fandom, and the fans in the fandom are her weakest link.
It can be said that on Weibo, he is just an ordinary top figure, but after leaving Weibo, he can be said to be a step above other traffic idols.
Not just fans, but more importantly, popularity among passers-by!
A popular traffic star is very scary.
However, this popularity may not last long, because other actors' popularity depends on each work and each role.
For example, Wang Baoqiang is a popular person brought about by characters such as Xu Sanduo and Shunliu.
Without works, how can you maintain your popularity among passers-by?
By crying?
But now, this popularity base is still quite large.
It can be said that "Zhu Xian" has achieved the ultimate in IP+ traffic. Before the movie was released, it was perfect in every aspect.
And judging from the previous trailers, the production is much better than the one Li Qian remembered.
In the movie "Zhu Xian" that I remember, the protagonist's clothes were just pieces of cloth draped around his body, and his costume and scenery were rubbish.
But this one, at least looks like a big production with an investment of two to three billion.
Moreover, the marketing is also very smart. There are almost no close-ups in the trailer, except for some shots with strong emotions.
Generally speaking, the more intense the emotion of the scene, the easier it is to cover up the actor's shortcomings.
This perfectly avoids the shortcomings of actor Sima's acting skills.
There is almost no fault to be found. It seems that Penguin has learned enough lessons and has done enough preparations to avoid exposing any flaws.
...
The Lunar New Year movie has entered the sprint stage, and at this time, "Crazy Aliens", the first to be released, has also started its premiere ceremony.
Director Ning Hao, starring Huang Bo and Shen Teng, and Xu Zheng as a guest star, this lineup is already the best in comedy films.
If you ask Xu Zheng why he came as a guest, he is actually a monkey.
At the premiere ceremony, the host also joked that he was curious about how Xu Zheng would play the monkey, and the audience cheered and asked him to perform one live.
Of course Xu Zheng quit, and finally a clip of him wearing an animated costume in the studio and using up all the expressions in his life to act as a monkey was shown on the big screen.
Such a fat man weighing 200 pounds plays a skinny monkey with a wink. Just this contrast made the audience laugh.
If you laugh before broadcasting, the goal will be achieved.
After the ceremony, the movie screening began.
The title of the film is "Crazy Alien", and it is adapted from a science fiction novel. There is indeed a space scene at the beginning.
American astronauts met with aliens in space, established diplomatic relations, and exchanged tokens.
As a result, there was an accident, and the alien's spaceship ended up in a paradise in China.
The alien also lost his superpowers and was mistaken for a monkey by professional monkey charmer Huang Bo, who also named him "Congo Sao Sao Monkey".
The alien refused at first, but after losing his superpowers, he had to succumb to Huang Bo's power.
In this way, the intelligent alien's superb acting skills also triggered a series of jokes.
An alien who was regarded as a guest of honor by the Americans became a monkey in the hands of Huang Bo, a low-level person in China.
Such a huge contrast, as well as the scene of monkey training, amused the audience enough.
Aliens are also constantly spreading information here, but this is a paradise with countless landmark buildings from all over the world.
The Egyptian pyramids, the Rio Statue, St. Petersburg with polar bears...
In order to find aliens, American agents kept traveling to every country, causing a series of misunderstandings and even wars.
This part was full of laughter, and the aliens seized the opportunity to regain their superpowers and began to take revenge, which made the theater laugh continuously.
The aliens who were treated like monkeys before used all the same tactics used by Huang Bo on Huang Bo and Shen Teng.
People playing tricks on monkeys has turned into monkeys playing tricks on people.
Then the alien drank too much wine, and Shen Teng took the opportunity to soak the alien in a large vat of homemade medicinal wine.
Unexpectedly, the next day, Agent Milijian found the circus and had no choice but to ask Huang Bo to let his monkey Huanhuan pretend to be an alien.
They happen to have the same body shape, and wearing a space suit, you can't tell from their appearance.
Mi Lijian wanted to exchange the gene ball, but this gene ball was indeed pulled out by Huang Bo. The agent held it in his mouth and wrapped it with his mouth and tongue.
This is eating shit!
The audience almost vomited, and they were so happy.
It was later tested and found to contain human feces.
At this time, many viewers finally couldn't bear it anymore.
"Haha... ugh..."
Agent Mi Lijian, who has always looked down on the Chinese, ate the feces of the Chinese. It was a great irony.
Later, after Huang Bo escaped back to the circus, when he was preparing to bury the alien's body, Huanhuan wore an energy collar and gained the alien's consciousness and abilities.
He happened to meet an agent who came for revenge and taught him a lesson.
However, due to the conditioned reflex of the monkey's body, as soon as he heard the sound of the gong, Huanhuan, who had alien consciousness, stopped any movement and instinctively began to salute and perform.
"You're still a monkey!"
Shen Teng limped and beat the gongs and drums while talking, which was also full of sarcasm.
In the end, when the alien monkey was about to harm Huang Bo, what saved him was not Huanhuan's feelings, nor the kindness of the alien civilization, but the reality of a banana.
Although it gets more nonsense as you go on, it's still full of jokes.
The premiere ended successfully, but the reviews from the outside were relatively average.
Some film critics even shouted: Huang Bo played a monkey, Ning Hao played everyone.
When it was officially released on the 5th, the reputation was not very good. Many viewers thought the movie was too outrageous and said it was the worst comedy in Ning Hao's career.
In fact, from the perspective of these people, there is no problem. This film is indeed too ridiculous.
However, "Crazy Alien" is originally an absurd comedy with black humor.
Absurdity is absurd, and it's a little too absurd, so some viewers feel bad about it.
Ning Hao created a despised lover in the movie, an alien, an astronaut named Mi Lijian, a Chinese, and a monkey. It’s like a man playing with a monkey. Everyone who is at a higher level in the contempt chain thinks that he can play better than himself. low-level people.
On the surface, Huang Bo insisted on traditional culture, and he spoke so righteously that Ling Ran refused Shen Teng to sell the monkey at a good price and refused to give up the business. But in the end, what he did was that the monkey was still the same tool.
He regarded the aliens as a new species of monkey. In order to train this monkey, Huang Bo abused him in various ways.
From the moment he started to abuse her, it was obvious that Huanhuan also came here the same way.
It's a bit like humans raising cats and dogs. Many people value their pets more than anything else, as if they are their closest relatives.
In fact, for most people who keep pets, pets are just playthings.
If you think neutering is good for your pet, just do it. If one day aliens cut off humans for the benefit of humans, put yourself in their shoes.
Pet owners don't care about the countless sins behind every pet dog.
Breeding farms are hell for dogs, more miserable than being eaten.
Do humans care about this kind of thing?
No, I only care about whether my dog can bring me what I need, whether it’s companionship or emotional sustenance. As for the tragedy of the dog behind it, it doesn’t matter.
Of course, humans don’t need to care about this, just like cats eating mice don’t need to care about them.
Like protecting wild animals, the essence is not to protect them, but to protect humans themselves, which is beneficial to humans.
They are all egoists. Shen Teng in the movie is on the bright side, and so is Huang Bo.
Ning Hao created such a contemptuous love, but then broke it.
Monkeys who are at the bottom of contemptuous love can play tricks on Americans, smoothing the gap between classes, and anyone can play tricks on anyone.
Nothing is more absurd than this.
It was so absurd that some viewers found it very funny, while others found it not so easy to accept.
Ning Hao also deliberately criticized Americans for deliberately inciting nationalism.
This is also a problem caused by domestic theme movies in recent years, and it was started by "Wolf Warrior 2".
There are many scenes in the movie where Americans look down on Americans. Wu Jing and the heroine were talking in the car, and the heroine tried to get in touch with the American Marines and came to pick her up.
After Wu Jing made fun of him, he saw a dog on the roadside and said, "Look, the American Marines are here to pick you up."
Ning Hao also had a similar approach but he did it more cleverly.
First of all, it recognizes the world hegemony of the United States. The design is that aliens are the first to establish diplomatic relations with the United States, and China has no knowledge of it.
The shallow meaning of this setting is that the United States is still the most powerful country in the world and can establish diplomatic relations with another planet on behalf of the earth.
It is rare to recognize the strength of the United States.
Later, American agents traveled to various countries around the world and started working in other countries, which fully demonstrated their power.
This is not the little pink movie some people say. The United States wants to establish diplomatic relations with aliens, but we don’t know anything. In the end, we have to be saved by a "monkey trick".
Can the Americans capture two Chinese citizens in our country and then detain them in iron cages? In "Wolf Warrior 2", no one should be missing during the evacuation of overseas Chinese. In the land of China, two people were arrested and imprisoned without knowing it.
?And there is a large spy organization studying aliens in the center of the city!
This is simply a great shame and humiliation for our country’s counterintelligence!
In fact, it is not a black rice country, it is just a satire.
However, what many viewers see is that Americans eat shit. This is the most discussed topic on the Internet, and the controversy is not small.
These black humors and satires are all covered up by the superficial absurdity, including humans going from abusing monkeys, to abusing aliens, to being abused, to respecting each other and establishing diplomatic relations.
Humans act like monkeys and treat aliens as monkeys, but little do they know that in the eyes of aliens, there is no difference between humans and monkeys.
As for the connection with the original work "Country Teacher", it is buried deeper.
In the novel, the aliens let the earth go because a few children answered Newton's third law. In the movie, what changed the fate of the earth was the monkey trick, bananas, and liquor.
This is different from novels. It is not ironic to compare these clichéd things with knowledge.
Just like what the public says in reality, scientists with knowledge do not earn as much as actors.
However, most of the audience did not see these things that Ning Hao wanted to express, or they did not want to see them at all.
Most viewers are still accustomed to accepting the most superficial and straightforward things, and most of their reviews of "Crazy Alien" are that it is a laughable commercial film.
That's right, because everyone sees something different.
In the final analysis, Ning Hao's story was not told well enough.
Compared to the first two steps of the crazy series, it is too absurd.
However, no matter how you say it, as a comedy, it is the most basic and the first target for the audience. It is definitely funny.
For the public, the comedy is not too embarrassing, and it meets their minimum requirements for the movie.
The box office of "Crazy Alien" also exceeded 300 million on the first day. As far as this lineup is concerned, it is actually quite satisfactory, neither a big hit nor a low one.
After all, there wasn't even a decent movie at the same time.
The next day, Friday, the price also increased by 20 million in a single day.
It's a good thing that it hasn't fallen, and it also shows that the movie isn't as bad as its online reputation.
In fact, the audience's expectations for Ning Hao are too high. If this was filmed by a new director, the evaluation would be much better.
The box office of 600 million in two days did not drop on the second day, and at least the bottom line was maintained.
And on Saturday, "Zhu Xian", which was being promoted vigorously, finally started pre-sale.
The pre-sale was only opened five days in advance, and it was also a trick of hunger marketing.
As soon as the pre-sale started, it reached 15 million in less than 24 hours.
It's a good figure, but not high. After all, the four traffic figures have so many fans, they've been so popular recently, and they have countless book fans.
This number also made Chen Wu, who had been tense, breathe a sigh of relief.
Before that, he had already done it perfectly, and he was just missing the last step, which was to attract passers-by and spectators to enter the venue.
The pre-sale reached 15 million on the first day, even without any moisture.
On the first day of pre-sale, Penguin did not add water. Chen Wu wanted to see the real data.
15 million pre-sales, attracting passersby to the venue, is considered qualified.
"Fortress" died at this point. A photo of long hair in military uniform completely ruined its popularity among passers-by.
In order to avoid this situation, I was very cautious during this period, for fear that the leading actors would cause some trouble.
So far, all the preparations before the release of "Zhu Xian" have been perfect.
Chen Wu also showed a rare smile that he had not seen for a long time, especially because "Crazy Alien" had a mediocre reputation, which greatly increased his confidence.
"It's stable this time!"
Chen Wu excitedly slammed the table and ordered him to go down and prepare for the next step.
This afternoon "Zhu Xian" will hold a round of small-scale screenings. There will be dozens of screenings across the country. Some media, film critics, and fans will be invited to watch it and praise the movie to further dispel the doubts of passers-by and audiences.
After this step, we have to wait for the movie to be officially released four days later.