The novel "Zhu Xian" is listed as one of the three most wonderful books in online literature.
This book has been popular for more than ten years. As early as 2005, it was ranked first on the Baidu Billboard Hot List.
It is known as the originator of Xianxia and is known as the martial arts bible of the post-Jin Yong era.
Physical book sales reached 10 million copies ten years ago, not including the huge number of pirated copies.
Among online novels, basically in terms of fame and popularity, "Zhu Xian" can definitely compete for the top spot.
In terms of IP value, if it weren't for the fact that two of the "Ghost Blowing Lamp" movies were huge hits and there were several online dramas, "Zhu Xian" would definitely be the number one in terms of IP value.
In 2016, the monthly revenue of the mobile game of the same name exceeded 400 million, not to mention the online game, which had several versions. It was also a relatively popular game back then.
That is to say, the film and television have not been developed, otherwise the IP value will be stronger than "Ghost Blowing the Lamp".
After all, "Zhu Xian" has a big advantage in film and television adaptation.
As a fairy tale novel, the most attractive part of the novel is actually the emotional drama.
Xianxia movies require special effects, but the focus is on the emotional scenes, so there are not too many special effects, so the difficulty of adapting them is much lower.
Moreover, the current TV drama market is basically all kinds of romance films.
When filming a plot in ancient costumes, the main focus is on love scenes. The same goes for martial arts, and it's all about urban workplaces.
The main audience for these TV series is female viewers.
As for the movie, it’s okay to focus on emotions. The original book itself is like that, and there are so many fans of it.
The subject matter is novel, the difficulty of remake is relatively low, and there are many fans. Among the IPs that meet these conditions, "Zhu Xian" is definitely a relatively perfect one.
It can be said that in the IP + traffic model, "Zhu Xian" is already the best card. If this card is still broken, this model will basically fail completely and say goodbye to the big screen forever.
So, after Li Qian endured his pajamas and watched those beautiful young men and little girls singing and dancing, he still cheered up and watched the movie seriously.
No, you can’t talk about other young men. Li Qian was born in 1984 and is only 35 this year. Some of those popular idols are almost thirty.
I'm only a few years older, so it's not polite to call me a young man.
The movie started to show, and the noisy fans around finally stopped.
The movie opens with a majestic scene, the vastness of heaven, earth, mountains and rivers, coupled with a line that is extremely familiar to everyone who has read the novel, it will naturally bring back the scene when I read the book.
Heaven and earth are unkind and regard all things as stupid dogs!
The background was introduced through subtitles. Qingyun Sect relied on the ancient sword of Zhu Xian to become the leader of the righteous path in the world and lasted for thousands of years.
Then, whoosh whoosh, a group of people were flying with swords above the clouds, and Tian Linger also appeared, also flying in the sky.
After rolling around in the sky, suddenly the camera turned away, Tian Linger held Zhang Xiaofan's hand, and the two flew together.
Flying hand in hand in the sky, Zhang Xiaofan held Tian Linger, who was full of sweetness, in his arms with a doting look on his face. There was a sword suspended between their feet.
It turned out that Zhang Xiaofan was dreaming. He looked like a pig in broad daylight, imagining sleeping with his junior sister.
Suddenly a dog barked, interrupting his thoughts. He ran and shouted, forgetting to cook.
This is not the simple mountain village boy, he is clearly a fool.
However, a little girl next to him had a face full of nymphomaniacs: "Brother is so silly and cute."
vomit!
This was the first time Li Qian saw such fans offline, and he glanced at the little girl curiously.
She is probably only fifteen years old. How can such an older girl call another grown man who is running fast for three years cute?
I can't understand the brain circuits of these people. It's no wonder that female viewers are easily defrauded of their money. These days, whether it is male traffic or female traffic, the fans are mainly girls.
Continuing to watch the movie, the beginning of the movie is similar to the one in my memory, but the production is a little better.
In fact, after seeing this, Li Qian could basically guess the plot behind it.
In these first few minutes, Zhang Xiaofan’s character is undoubtedly exposed.
The character of the protagonist is very important to the movie. For such an idiot-like male protagonist, it is obvious what the subsequent plot will be.
Immediately after the meal was cooked, several senior brothers rushed in to grab the food, and the scene was chaotic for a while.
It's a little bit joyful, it's an old routine, it's like a comedy at the beginning, but it's like a devil at the end.
Immediately after Tian Linger was comparing Zhang Xiaofan's skills, he suddenly recalled that Zhang Wuji's parents died when he was young, oh no, the whole village died.
The Qingyun Sect arrived a step late. Yes, the Qingyun Sect, a cultivating sect, came on horseback...
The powerful Douzong man riding a horse in "Break the Sphere" was ridiculed by netizens all summer long, but the director and screenwriter didn't even learn a lesson.
To become an immortal, you have to ride a horse, so why don’t you become an immortal with a hammer?
Soon we reached the Seven Meridians Martial Arts Competition, which was also the climax of the original work.
The personalities of the characters that appear have also completely changed. The first person to appear is Lin Jingyu. At this time, Zhang Xiaofan's childhood friend still defends Zhang Xiaofan. He looks good, and he is probably a high-spirited young man.
But in the movie, Lin Jingyu was rude and domineering, and started fighting as soon as he got into trouble.
Generally speaking, directors who are not good at character creation are most afraid of creating a character who seems to be better than the protagonist in every aspect.
Therefore, the simplest and crudest way is to make this supporting character who overshadows the protagonist make the audience disgusted.
Then there is the martial arts competition between Lu Xueqi and Zhang Xiaofan. The original book writes: He was in the mid-air, roaring high into the sky. The sound shook the fields, and the color of the world changed! Black green light shot straight into the sky, strong winds blew, and the clouds boiled.
Although he was a rookie, the two of them still fought back and forth.
This was originally an extremely spectacular fight, but in the movie, the action was just in the middle of the flying yellow sand.
There were no special effects, and Zhang Xiaofan was beaten until his nose was bruised and his face was swollen.
One of the biggest climaxes in the early stage turned into a gangster fight.
However, there is an advantage, it is quite funny.
Moreover, this routine looked more and more familiar to Li Qian.
After watching it for a while, Li Qian suddenly realized.
This setting of Zhang Xiaofan is similar to Zhang Wuji in "The Legend of Heaven and Dragon Sword".
Of course, it's not the sinister Zhang Wuji in "The Master of the Demon Cult", but Su Youpeng and Deng Chao.
In the previous plot, Zhang Wuji also acted like a fool, similar to Zhang Xiaofan.
However, Zhang Xiaofan is not as bitter and hateful as Zhang Wuji. He said at the beginning that instead of hating an enemy who doesn’t know where he is, it is better to cherish the current person.
While others were diligently practicing the exercises, he was flirting with girls.
While others were racking their brains to prepare for the competition, he was flirting with girls.
During the martial arts competition, Lu Xueqi was flirted with again.
Facing the temptation, invasion and overthrow of the witch Baguio Hongguoguo.
It was clear that he already had a sweetheart, but Zhang Xiaofan's reaction was to just listen to it, let it go, lie flat on his back, and just open his legs.
In terms of popularity with women, she has to compete with Zhang Wuji.
The three heroines all have emotional scenes.
There are also kissing scenes and boat scenes.
Although this is originally a love story, why are the cultivators filming an intimate scene so strange?
As the acting continued, another climax came. This time, several sects competed in martial arts. Zhang Xiaofan showed off his power and violently beat Jing Yu, brutally tortured Lu Xueqi, and then was caught burning a fire stick.
The cheat was discovered and it was over.
The Ghost King Sect also came and went on a killing spree, killing a group of righteous cultivators on horseback.
When a rookie reaches the point where he can ride a horse, it's not surprising that he gets killed.
The Ghost King Sect and Zhengdao launched the "ultimate showdown", but Baguio suddenly betrayed him. Even so, they still had a great advantage, and several people suppressed them to fight.
Originally, Cangsong's betrayal, the appearance of the Zhuxian Sword, and the people from Tianyin Temple told Zhang Xiaofan the truth and attracted him to the devil.
However, Zhang Xiaofan was still possessed by the devil. He suspected that Qingyun Sect massacred Caomiao Village and started killing everyone.
One stick hit senior sister Tian Ling'er. At the beginning, I even dreamed of flying with the senior sister, but it turned out to be a big pig's hooves.
Seeing that no one could defeat Zhang Xiaofan, Master Shuiyue asked Lu Xueqi to take action.
There is a feeling that the master of the light is exterminated and Zhou Zhiruo kills Zhang Wuji. The destiny of the master, the difference between good and evil, Zhou Zhiruo... No, Lu Xueqi stabbed the first sword.
Baguio blocked this sword.
The second sword was blocked by the senior brother again.
Just when Lu Xueqi was about to stab Zhang Xiaofan for the third time, she probably remembered that she had to film a second part and the protagonist couldn't die, so she finally let him go.
Finally, I watched helplessly as Zhang Xiaofan picked up Baguio and left on the fire stick.
The movie ends like this.
Li Qian breathed a sigh of relief, put on his mask, and prepared to run away.
But when I turned around, I found that the little girl next door seemed to be moved to tears?
After all, you are young. If you have experienced the baptism of Qiong Yao dramas and Korean dramas back then, you will be fine if you watch a movie like "Zhu Xian", let alone cry.
...
The premiere ceremony of "Zhu Xian" ended perfectly, it was indeed perfect.
After the premiere, online reviews were still very positive.
Even if some passerby viewers had bad reviews, they were quickly washed away by the good reviews.
This also led to the fact that before the movie was released, it was well received online.
At 9:15 the next day, the movie was officially released in major domestic theaters.
When the first screening was over and it was not yet noon, fresh reviews of the film from countless passers-by on the Internet came out.
It was still well received. Fans and trolls pretended to be passers-by on major websites and praised it hard.
Passers-by were once again tricked into entering the cinema, and the box office is also growing.
However, in the afternoon, more people watched the movie, and various criticisms began to appear online.
They are all book fans and passers-by who were tricked into the cinema by trolls and fans.
However, it didn't work out, and it was quickly submerged in the endless water army.
Especially on Weibo, there are all rainbow farts.
for example:
"Brother is indeed a born actor, his acting skills and lines are so explosive!"
"Oh my God, that last scene gave me goosebumps!"
"The writing and acting are elegant, the fighting scenes are powerful, the emotional scenes are natural and moving, and the temperament of the characters is changeable. This is our good brother!!!!"
"Woohoo...I like it so much..."
...
It makes people's skin crawl. In the past, girls on Weibo used to say that straight men have no emotional intelligence and that confessions are embarrassing. But their words are really more embarrassing than the love words of straight men.
The entire Weibo was completely immersed in fans' self-pleasure, as if they were possessed.
Other websites are better. After all, the main battlefield for fans and fans is on Weibo.
Troopers and fans tightly controlled the comments, and in the evening it was still well received by the entire network.
On all websites, if you post a post saying something about a movie is not good, a bunch of fans and trolls pretending to be passers-by will immediately come to clear the air.
And it's not a hard wash. Let me start by saying that the movie is not perfect. It still has shortcomings, but what are its advantages? Try your best to pretend to be a passerby, so that no one can tell that you are a fan.
Under a post saying that the movie was not good, dozens or dozens of passers-by commented that the movie was not bad and worth watching, which deceived many passers-by and viewers.
One viewer on Weibo also created a joke.
Similar to how readers ridiculed Tudou for writing several books based on one outline, this only happened a few years ago.
The origins of the three protagonists, Goldfinger, childhood sweethearts, small goals, and their hobby of pretending to be pigs and eating tigers are all similar.
Following the ridicule of potatoes back then, some viewers also made fun of "Zhu Xian".
Zhang Xiaofan: I used to live a carefree and happy life.
Lin Pingzhi: I used to live a carefree and happy life.
Zhang Xiaofan: Suddenly my family was destroyed, but I was taught peerless martial arts by an expert.
Lin Pingzhi: My family was suddenly wiped out, but my family has unparalleled martial arts.
Zhang Xiaofan: Only later did I realize that my beloved master was the mastermind behind the destruction of my family!
Lin Pingzhi: Only later did I realize that my beloved master was behind the annihilation of my family!
Zhang Xiaofan: I was accepted as a disciple of a sect.
Lin Pingzhi: I was accepted as a disciple of a sect.
Zhang Xiaofan: My sect is a famous and upright sect, and the Qingyun Seven Meridians come from the same sect.
Lin Pingzhi: My sect is a famous and upright sect, and the Five Mountains Sword Sect is of the same spirit.
Zhang Xiaofan: My master’s martial arts is second only to Master Daoxuan among the leaders of the Seven Meridians.
Lin Pingzhi: My master’s martial arts is second only to leader Zuo Lengchan among the leaders of the Five Sacred Mountains.
Zhang Xiaofan: It turns out that the leader of Daoxuan is actually the villain! The master fought with him and was beaten to death by him.
Lin Pingzhi: It turns out that the leader of the Left Alliance turned out to be the villain! The master fought with him and won through the underhanded tactics.
Zhang Xiaofan: I have a little senior sister who is the only daughter of my master and his wife.
Lin Pingzhi: I also have a little senior sister, who is also the only daughter of my master and his wife.
Zhang Xiaofan: She was my childhood sweetheart, but she ended up marrying someone else’s senior brother.
Lin Pingzhi: She was childhood sweethearts with her senior brother, but finally married me.
Zhang Xiaofan:??What?
Not just Lin Pingzhi’s, but also Linghu Chong and Zhang Wuji’s versions.
He was just teasing and didn't say anything unpleasant, but the fans were furious. He even took a dozen screenshots of fans' private messages chasing him and scolding him.
Fans are threatening him to delete his Weibo account because he compared their brother to Lin Pingzhi, who had an uterus.
This netizen is also very popular. It’s time to stop teasing and directly criticize him.
I criticized the movie and several protagonists all over, but it attracted more trolls and fans. In just one hour, there were thousands of curses on Weibo, and countless people followed me in private messages and were scolded.
They didn't dare to say anything.
Such crazy behavior and such control and criticism have immediate effects, and few people dare to tell the truth.
There are so many trolls and fans that people who think the movie is not good to watch wonder if there is something wrong with their own aesthetics. In addition, they are afraid of being criticized and dare not comment.
At this time, the ratings of Maoyan and fare evasion are also newly released.
A 9.5. A 9.3.
However, on the Future Movie Platform, the score is only 8.5.
The difference is a full point, which is a completely two-level rating.
The three major platforms all require you to buy a ticket to score. Basically, the score of each movie will not differ too much, at most it will fluctuate around 0.3 points.
There has never been a movie whose scores on different platforms differed by more than one point.
Even Li Qian was confused. Although he had expected that Penguin would break the rules and manipulate the scores, this was too outrageous.
Even this 8.5 score has a lot of water content.
Li Qian looked at the data that had just been sent from the platform on his computer and was silent for a moment.
It is now 8 o'clock in the evening, and the box office of "Zhu Xian" has exceeded 160 million, and it is estimated that it can increase to 20 million.
Among the 160 million box office, the majority of tickets are from the Future Movie APP, which is still an absolute advantage.
Very unreasonable.
As for the reason, it is also obvious.
Penguin couldn't control his side's score, so many fans came to Future Movies to buy tickets and comment.
These 8.5 points were awarded by a large number of fans.
Li Qian had evidence. His marketing department had insiders lurking in the fan groups of many traffic stars and took a picture.
There is a fan group with thousands of people, and the group leader calls on fans to come to the Future Movies platform to buy tickets and comment.
For a moment, Li Qian didn't know whether he should thank them or not.
Penguin is really prepared and doesn't hesitate to give money.
In addition to the three major platforms, Douban has not opened ratings so far, leaving only a lot of positive reviews. Troubles and fans have also taken over Douban.