"The movie version of "Zhu Xian" reached a box office of 180 million on the first day, making XXX a perfect debut on the big screen!"
""Zhu Xian" kicks off the battle between immortals and demons, with a box office of nearly 200 million on the first day, surpassing "Crazy Alien" to become the Lunar New Year box office champion!"
""Zhu Xian" dominates the Lunar New Year movie. The lead actor is a popular star, but he is also capable. Zhang Xiaofan goes from being obsessed with murder in his eyes to tears and his eyes are full of sadness. He can play every small action and a simple sentence.
Lifelike, the era of XX is coming!"
"Zhu Xian", which had pre-sales of up to 80 million, also delivered a qualified answer at the box office on the first day. The box office of 180 million also overturned "Crazy Alien", which dropped to 110 million in a single day.
Even for a big IP like "Zhu Xian", the first-day box office of 180 million is definitely not low.
The box office was a huge hit on the first day, and early in the morning the Internet was full of news about the movie’s success.
The plot, special effects, and actors' performances can basically be seen online.
With countless praises and a box office of 180 million on the first day, it seems that this is really an excellent movie.
Moreover, the Maoyan score is as high as 9.5, and although fare evasion is a bit lower, it still has a score of 9.3.
Douban's rating was opened just after 9pm last night, and the highest rating once reached 7 points.
Even after one night, in the morning, the score remained at 6.7.
There is a saying about Douban that a movie with a high rating may not necessarily be a good movie, but a movie with a low rating is definitely a bad movie.
Also, if the movie has a high rating and a large number of people who rate it, it is more likely to be a good movie.
Basically, it’s true. Most of the high-rated movies with a large number of reviewers are not bad.
As a commercial film, it still has popular stars participating. "Zhu Xian" had a box office of 180 million on its first day, with a score of 6.7 on Douban, and the number of reviewers exceeded 100,000.
No matter how you look at it, it is an excellent commercial movie that is suitable for most people to watch.
Even though there are criticisms about the movie everywhere on the Internet, it seems to be in the minority when it seems that the entire Internet has praised it.
The only discordant thing is that on the future movie ticket purchasing platform, the rating is only 8.3 points.
One night passed, and it dropped another 0.2 points.
Films with a score of 8 or above, except for literary films, are basically bad films.
However, even if you click on the film reviews of "Zhu Xian" on the future movie platform with relatively low ratings, you will see that they are basically good reviews.
"Brother's acting skills are really great! He gets better and better every time! The story is humorous and interesting, and the special effects are awesome!"
"My brother gave me another big surprise. He played Zhang Xiaofan so vividly that he completely integrated into the character. When I watched the show, I thought he was Zhang Xiaofan and couldn't remember the actor at all. It was really great. He was simply a character."
Born for the big screen!"
"I like Zhang Xiaofan and I like my brother. In just one movie, I watched him transform from an ignorant and innocent boy to a bloodthirsty and crazy demon. His empathetic acting skills are great, and his interpretation of Zhang Xiaofan is very layered and contagious.
!”
These fans almost flooded the comments section of the future movie "Zhu Xian".
Li Qian could clearly tell from the previous comments with hundreds or even thousands of likes that they all sounded like fans.
Only fans would use this tone.
These fans not only come to their platform to buy tickets, but also occupy the comment area.
Li Qian's eyes were stinging when he saw it, and his stomach felt a little uncomfortable.
However, Li Qian did not ask the platform to delete these fans’ comments.
West Zhejiang. Those who like and reply a lot are all those who bought the ticket. After buying the ticket, you have the right to comment.
Moreover, it cannot be said to be a good review.
Li Qian also believed that they really thought "Zhu Xian" was good, after all, it was his brother who acted it, and all the praising comments were sincere.
Even though Maoyan and fare evasion, especially Maoyan, have deleted negative reviews on a large scale, otherwise there would be more negative reviews than positive ones, and the high score of 9.5 would be too fake.
However, Maoyan does not follow the rules and destroys the maximum fairness of the scoring mechanism of the ticket purchasing platform, but Li Qian cannot do this.
Fans bought the tickets and gave them full marks and positive reviews. Li Qian did not ask the platform to delete any of them, nor did he criticize "Zhu Xian" even one point.
For the audience, the biggest advantage of the platform, and of all websites, is authenticity.
You can only rate after purchasing a ticket. The evaluation of the account that purchased the box office will also display the purchased tickets next to it.
Being able to see the real reviews of other viewers who bought tickets and watched the movie is the biggest advantage of the platform's credibility in rating.
Maoyan breaks the rules, and Li Qian will not follow him.
However, instead of just letting fans and trolls do whatever they want, we deleted some of the good reviews that didn't buy tickets, as well as the thousands of likes that were generated, and deleted all the problematic ones.
Other than that, nothing much was done.
In fact, the marketing of "Zhu Xian" before its release was impeccable. Apart from the fact that the lead actor is a popular star, there are basically no shortcomings.
On the first day of release yesterday, although the company's marketing team has been doing negative marketing, it was completely unable to match Penguin's huge troll army and countless crazy fans.
The trolls charge money to do things, it's just a job, but the fans are willing to give for free, which is much better than the trolls.
In fact, the marketing department just came to report that many of their self-media outlets have been reported.
Self-media on Weibo are the most reported. If you say something bad, countless fans will chase you and report it.
Other platforms are similar, and it’s not just fans who report, but Penguin, the film’s distributor.
The reason is that these self-media have included posters of "Zhu Xian" in the news, which is suspected of infringement.
Li Qian was dumbfounded. According to what he said, no one would be allowed to reprint the movie poster.
But there is no way. Posters are also "works" under copyright law. If you use someone else's work without authorization, it is naturally an infringement.
It seems that this kind of operation happened once before in "Monster Hunt 2". It was also a self-media complaining about the movie, and it was accompanied by a poster, and then it was complained.
However, at that time, only one or two self-media reported that they had been complained of infringement, but this time, most of the self-media controlled by the marketing department, %, had been complained.
I have no choice but to delete it and post a new one that is not worthy of a movie poster.
They are not the only ones. The criticism of "Zhu Xian" has reached an extremely crazy stage. Starting from the morning, first a Douban user woke up early and found that the several thousand words long review he posted yesterday was reported for using a movie poster.
Suspected of infringement.
After this user complained, more and more netizens and self-media also responded to this incident online.
Only then did the public react. No wonder they saw a lot of good reviews. It turned out that all the negative reviews had been reported.
Although there are actually not many negative reviews, it is because there are too many trolls, fans, and bribed media. Their positive reviews far exceed the number of negative reviews, making it seem like there are praises everywhere.
At most, an audience can leave one post on the Internet, and they don’t have any deep hatred or hatred. They won’t criticize a movie.
As for the trolls and fans, one is worth ten. It has been a day since the movie was released, but they are still very controlled.
Moreover, they are all just pretending to be fans.
Real passer-by audiences are still being deceived, and it can be seen from the box office trends.
The control was so tight that Chen Wu breathed a sigh of relief again.
Once you survive the crucial first day, it will be much easier to handle later on. Just follow the steps and you will be done. It will just increase the investment of manpower and material resources.
After one day of screening, the more passers-by and the audience, the harder it became to control.
One morning passed, and viewers who watched the movie yesterday were also making various complaints online.
However, a passer-by's complaint will face several times, or even dozens of times, the rebuttal of fans.
But the audience is not stupid, and they also realized that "Zhu Xian" is criticizing.
The first one to break out was Douban. After all, it has been the largest movie forum in China for more than ten years, and many of its users are relatively professional movie lovers.
Many Douban users began to criticize fans for criticizing the comments, and some complained that Douban did not open ratings until evening.
The 6.7 score of "Zhu Xian" was also questioned by amused netizens. It could only have a score of 5.
As Douban users fought back, countless trolls and fans also poured in to continue to control the comments.
It has only been released for one day and has received over 100,000 ratings. The number of reviews is even double that of "Crazy Aliens" which was released for a week.
"The most shamelessly criticized movie I have ever seen!"
Soon, a simple and direct comment appeared on the homepage.
"Before the release, there were all kinds of embarrassing boasts about the leading actors, some scratches during the filming, all kinds of professional character designs and marketing releases were all over the place, and the cameraman behind you in the video was so pretentious that even the photographer behind you snickered, okay? You don't even feel it yourself.
Embarrassing?
That’s all. Admit your shortcomings generously, correct yourself humbly, and at least have a sincere attitude. I don’t know how you have the shame to brag about it. Ask the water arms control to review it. Are you so lacking in confidence and self-confidence?
In fact, the phenomenon of movie and TV series cheating has been around in recent years, but none is as rampant as "Zhu Xian". I am really fed up with the film crew's saucy manipulation.
Originally, it could be regarded as an ordinary bad movie, but it can't stand it anymore and keeps acting like a monster, constantly challenging the audience's bottom line of tolerance.
Among the five-star reviews, most of them are newly registered accounts, and a large number of them were transferred to Zhuxian from the trolls who had previously brushed up points in "Chen Qing Ling". Apart from brushing up points and controlling reviews, there are very few updates, and Douban can't even match it.
For their movie-watching hobby data, they could only give ratings, but could not write movie reviews. They occasionally wrote a few reviews, which were all embarrassing short reviews, interspersed with a bunch of common sense errors, and were so lame that they were full of loopholes.
Among the hundreds of long movie reviews given one star, they are well-founded, objective, radical, rational, and emotional. There are many professionals in the film and television industry, and they are all old users. What does this comparison mean? The film producers have no idea about AC.
Count?
Shameless marketing promotions, brainless fans bragging, and a large influx of zombie zombies who want to criticize critics. So those who first pay for five-star reviews to brag about it, don’t their conscience hurt? I don’t know that you are putting the world’s classic and outstanding movies
Where? Don’t you feel ashamed to be in other movies with the same score?
Good is good, bad is bad, don't confuse right and wrong with black and white. This is by far the most shameless and criticized film I have ever seen. The most shameless, bar none."
From the actor's performance to their water content, and the fans' bad behavior of increasing points, I scolded them all.
It aroused the support of many Douban users, who left messages below to criticize the fans and trolls who criticized "Zhu Xian".
At the same time, a large number of fans came in with all kinds of refutations and abuses.
"You look like a hater at first glance, and it's really hard for you to stare at my brother like that!"
"Posting such non-nutritious things has simply reduced the value of Douban's long review. Isn't it interesting to have a malicious one star that has nothing to do with the work!"
"I think it's pretty good. At least the plot, special effects, and actors' acting skills are all top-notch. For those who think it's not good-looking, I suggest you go back and remake it, or buy a toilet cleaner to rinse your mouth!"
"You may hate it, it's up to you, but I think primary school students should read more and don't fall through the cracks of quality education. What you said really has no impact on my brother, but it will have an impact on you, primary school student.
What should I do as a queen?"
Douban began to fall into a war between users and fans, which is also a microcosm of the entire Internet and occurs on various websites and forums.
Except for Weibo, as the exclusive domain of the fandom, Weibo is tightly controlled.
However, even if Weibo is controlled, there are too many viewers who have watched the movie, and trolls and fans cannot block these voices. They can only say that they have the upper hand.
And book fans have also joined in. The movie has made too many changes to the original work, and even Zhang Xiaofan’s character has changed. He doesn’t look like Zhang Xiaofan at all, which is unacceptable to book fans.
The online criticism turned into a pot of porridge.
Fans and trolls are also continuing to work hard. Anyway, there are only a few back and forth.
Those who have never seen the movie will say not to follow the trend of black people, while those who have seen the movie will call them black people or call them blind.
How about talking about supporting domestic production? Do you know how hard your brother works!
The film crew released a behind-the-scenes special, which is full of scenes of actors suffering in various ways.
The coercion of hanging upside down didn't use a substitute, and he fell from a height of ten meters.
In the video, it was ten meters, but when fans uploaded it, it became thirty meters, and he even fell from a height of thirty stories.
We also filmed by the river, with temperatures as low as ten degrees below zero, and you could leave even if the river froze. The actors had to put hot water bottles on their faces every time they took a shot, otherwise their faces would freeze.
Fans feel sorry for their brother and want to give him a hug.
In order to maintain the feeling of being in the scene, the actors even turned off the heater in the RV to allow their bodies to adapt to the outdoor temperature.
My brother is so dedicated, but you have to take care of your health!
In short, it is selling miserably and selling dedicated characters.
However, to be honest, the acting in this special is much better than in the movie.
By four or five o'clock in the afternoon, there was no controversy about the movie itself on the Internet. It was all focused on the acting skills of a few popular stars and fans' comments.
It was also Li Qian who changed his marketing strategy. Since negative marketing could not withstand the other party's trolls and fans, he changed the direction.
In marketing, we must grasp the key points.
The purpose of controlling reviews is to attract passersby to the venue, so Li Qian will make passersby suspicious of "Zhu Xian" again.
The good reviews are all fake!
As long as the spectators watching have this doubt in their minds, that's enough.
The core issue became the control and review of "Zhu Xian".
The number of passerby viewers will always increase. Many of them were deceived because of the criticism, so naturally they are very angry.
A war of words began, and those fans could no longer pretend to be just casual fans like before.
It’s strange that so many people can still calmly pretend to be passers-by when they criticize their idols.
Netizens also provided evidence that the Douban score of "Zhu Xian" is in a weird C shape, with five-star and one-star reviews being the most common. Accounts with positive reviews basically have no activity.
The same is true for many accounts that give perfect scores on Maoyan and Fare Escape. Among the movies I have watched, I have only watched a few, and most of them have only watched "Zhu Xian".
The rating of Future Movie dropped to 8.1, which is also solid evidence that Maoyan and Fare Evasion ratings are fake.
But fans don't listen. In their eyes, those who give one star are the trolls, Maoyan's ratings are real, and the 8.1 points on future movies are just brushed up.
Some fans even posted on Weibo on the Aite platform, criticizing the platform for allowing blackmail to gain points.
The second day gradually passed. After the second day of screenings, more and more people watched the movie, and the reputation gradually became uncontrollable.
Although it still received 120 million in box office the next day and exceeded 300 million in two days, the reputation of the movie was plummeting everywhere on the Internet except Weibo.
It was also revealed that the male protagonist used dubbing, which broke the record for domestic films.
Douban's score dropped from 6.7 to 5.6 in one day.
Maoyan and fare evasion tickets both dropped by 0.3, and it is too obvious that we dare not control the points.
The rating of Future Movie dropped to 7.8.
"I'm convinced that movies require dubbing. It's the first time in history. It's a shame for Chinese-language movies!"
"It disgusts me to death. What kind of garbage actor is this? Go back to your TV series and stop harming the big screen, okay?"
"It's so annoying, I can't bear to look at it, it's so embarrassing!"
"It's just a cover-up of "Zhu Xian". It's an insult to book fans!"
The countless angry negative reviews are no longer something that trolls and fans can cover up, and the movie's reputation has begun to completely collapse.