"Now is a special period. The whole country is facing the epidemic together. At this time, we also want to do our part for society. In order to let everyone have a happy Spring Festival, we Penguin Video spent a huge amount of money to buy
Purchase the copyrights of three blockbusters, "Emergency", "Vanguard" and "Journey", so that audiences can watch the Spring Festival movies at home."
The blockbuster news announced by Chen Wu caused an uproar both inside and outside the industry.
Previously, Byte's plan to buy the copyright of "囧Mom" was just a "speculation" by some media, but it already made the audience very happy. What's more, three movies were directly announced this time.
The news announced by the CEO of Penguin Pictures personally will definitely not cause another mistake.
"Damn it, are all these movies available online for free?"
"Penguin is so awesome. Is this how the money stolen in the game is given back to us through the video website?"
"I would like to call this wave a sure blow, Penguin Video will renew it for one year immediately!"
"Daddy Penguin is awesome, daddy loves me!"
"It doesn't seem like it's free. I didn't say it. It should require membership."
"Didn't Byte say it would be free to screen before? Even though it was a mistake."
"If you think too much, Penguin will definitely want a membership."
“It’s okay to have a membership, but I’m afraid I’ll have to spend extra money.”
“You still have to spend money to buy it, and it doesn’t taste good in an instant.”
Netizens are excited that they can watch Spring Festival movies at home during the Chinese New Year. They are also speculating whether the penguins will reveal their true nature and ruthlessly harvest them.
After all, he is a shady little penguin who is greedy for money.
However, immediately afterwards, Penguin Video announced that members could watch it for free.
Netizens immediately got really excited about it, and some started calling me daddy.
Everyone is happy, but theater chains across the country are going crazy.
Fortunately, "Journey" is not among the expectations for the Spring Festival, but "Emergency" and "Vanguard" are two blockbusters that are popular movies during the Spring Festival this year.
Tens of thousands of movie theaters across the country have started preparing for the Spring Festival movies more than half a month ago. They have spent a lot of money on various activities and promotions.
Going directly to the video website to show it now also means that tens of thousands of movie theaters have been busy for most of the month.
How can theater chains suffer this loss? More than 20 theater chains directly filed a joint lawsuit with the Film Bureau, demanding that "Emergency" and "Vanguard" be banned from being screened on video websites.
However, the three major platforms Baidu, Ali, and Penguin have signed the contract and obtained the broadcast rights. The three major video websites have begun counting down to go online. How could it be terminated?
The film bureau has no way to stop this kind of business practice.
The theater chains did the next best thing and asked the distributors of "Emergency" and "Vanguard" to compensate tens of thousands of cinemas across the country for the expenses incurred in promoting these two movies in the past half month.
Logically speaking, as long as you don't want to offend the movie theaters, you should compensate them for their promotional expenses.
Although Chen Wu plans to take advantage of this once-in-a-lifetime opportunity to allow video websites to begin to intervene in movie projection terminals, it is not yet time for a large-scale conflict with theaters.
Just spend some money to shut them up.
However, when Chen Wugang wanted to instruct the company to contact the leading theater chain, he gave up the idea after seeing the reactions of netizens on the Internet.
"Movie tickets are getting more and more expensive now. A ticket for any trash movie costs thirty or forty yuan. These cinemas still think they don't make enough money. Penguin finally showed us movies for free, but it still cost ten yuan."
I bought it for more than 100 million yuan, and the movie theater has the nerve to ask people for money, it’s so shameful!”
Chen Wu quickly scrolled through the sounds on the Internet, and a smile gradually appeared on his lips.
He immediately told his subordinates with a serious face, "If you don't give it, why should you pay them and let the public relations department prepare it?"
As the vice president of Penguin Group, the most powerful Internet company in the country, Chen Wu is very good at public opinion offensive.
The previous controversy about boycotting traffic idols because of "Zhu Xian" caused a big loss in terms of public opinion.
In the field that I am best at, I was put in a difficult position by a film maker.
This time, Chen Wu will use what he is best at
Faced with requests from major theater chains for the publisher of "Emergency" to pay compensation for the manpower and material resources previously spent by theaters on publicity, Penguin and Ahri refused.
"Emergency" is a project controlled by Penguin, "Vanguard" is produced by Ali Pictures, and "Journey" is also produced by Penguin, which means that these three movies are their left hand and right hand.
Only iQiyi has to pay a lot of money, but there is no way. If they don't participate, then these three movies will only be played on Penguin and Youku.
The effect of such a popular blockbuster is undoubted, and iQiyi has to spend money even if it doesn’t want to.
While rejecting the movie theater chain, it also made an announcement to the outside world, stating that it had never cooperated with movie theaters in terms of publicity.
Indeed, there is nothing wrong with this.
The promotion of a movie is not only the responsibility of the producer and distributor, but also the movie theaters will promote it voluntarily.
Don’t think that movie theaters do nothing. They also make choices based on the popularity and prospects of the movie.
In the final analysis, it is all about attracting audiences to come to the cinema and buy tickets.
But this is spontaneous, and the purpose is also for the cinema itself.
However, the premise for them to do these "partial" promotions is that the movie will be released, otherwise they will be full and full.
Now, the theater has done publicity, held events, spent money, and the movie will not be released, and all the money spent before has been wasted.
The distributor said it didn't matter to them. They didn't let the movie theaters promote it, and there were no relevant contracts or agreements between the two parties.
The film bureau has nothing to do with the lawsuit.
This has made the theater chain very angry. The theater itself is closed and will definitely suffer a huge loss this year. This will cost them another fortune.
As a result, dozens of film and television companies and theater chains condemned them online.
Jiangzhe Film Company took the lead in issuing a statement from all film practitioners in Jiangsu and Zhejiang provinces. Twenty thousand practitioners in the industry will jointly boycott Penguin Pictures and Ali Pictures, and the films produced and distributed by these two companies in the future will not be banned.
Showing in any cinema in Jiangsu and Zhejiang!
Although theater chains no longer have early morning geographical distinctions, no matter which theater chain they are in, as long as they are cinemas in Jiangsu and Zhejiang, they will be under the jurisdiction of Jiangsu and Zhejiang Optoelectronics and other departments.
After Jiangsu and Zhejiang Film Companies launched an attack, film companies in Jiangning, Shanghai, Shanghai, Henan and other provinces also issued joint boycott announcements.
For a moment, it seemed like the entire industry was boycotting Penguin and Ahri.
However, the audience does not care how much publicity expenses the cinemas have paid for the release of these two cinemas. As far as the public is concerned, it is Penguin who allows the audience to watch free movies at home when the cinemas are closed.
This is obvious, the public naturally voted with their feet.
Coupled with the guidance of Penguin and Ahri, without any effort, public opinion was overwhelmingly in favor of Penguin and Ahri who brought welfare to the public.
There is even some force pushing audiences to condemn movie theaters.
"These movie theaters have the nerve to boycott others. If you can, let me watch movies!"
"There aren't many good actors in movie theaters. In the past, there were always cases of stealing box office and underreporting the box office. That time for "A Hundred Birds Pay Attendance to the Phoenix" I didn't allow the movie to be arranged, and even made the director kneel down to beg for a few movies to be arranged."
"Cinema theaters are a cancer in the industry. You don't have to do anything, just rent a shop, buy some equipment, and just sit back and collect money!"
"The movie theater is too dark. A small cup of Coke costs 15 yuan, but it is mixed with Coke puree that I bought with my treasure. The cost is less than 50 cents. The popcorn is terrible and expensive!"
"Coke puree? How does it taste when mixed? Is it the same as the bottled version?"
"KFC chicken is made with puree, but the taste of most of the puree online is different from the bottled version. There are a few stores that are better."
"It's weird, but the coke in the movie theater is indeed redeemed. The cost is very low. I did it in the movie theater!"
"Now that the Internet is so developed, there is no need to go out just to watch a movie. It takes an hour to watch a movie for 90 minutes. It's such a waste of time. It's much more convenient to just watch it online."
"Yes, the Internet is so developed. You don't have to go out to buy things or eat. You still have to go out to watch a movie. It's so primitive, and it's extremely expensive. Just open a membership online."
Not to mention, many people really think that watching movies online is better than watching movies in the cinema.
In addition to the hassle of going out and going back and forth, most people think that movie tickets are very expensive, and membership of video websites only costs 15 yuan a month, which is a great deal.
Of course, there are also sensible people who feel that if they really want to watch movies online in the future, it will definitely not be free for members, but will have to be paid separately. Video websites are not philanthropists.
However, most of the time, rational voices are drowned out online.
Many people just think that it is free to sign up for membership now, and it will be free in the future. They will not think about it until they have been cut.
Chen Wu, the initiator of all this, felt very happy when he saw the one-sided public opinion.
Previously, letting a video website replace the function of a movie theater and become another projection terminal was just an idea that came to Chen Wu's mind, and he didn't even have an in-depth plan.
Because even if he knew it himself, it was simply impossible.
But now, it's like God gave me the opportunity with both hands.
If "Magic City Fortress" and "Zhu Xian" are a window closed by God, then this opportunity is a door opened by God, or a double door with wide openings on both sides.
Chen Wu even hoped that it would be best not to open cinemas this year.
Then, he has a year to cultivate the audience's habit of watching movies online.
Moreover, during this year, major film and television companies are unable to make films. Even if cinemas open by then, the only ones that can be shown are those that have already been filmed.
If we buy all these movies, even if the cinemas are open, there will be no movies to show!
As soon as this bold idea came up, Chen Wu gradually became short of breath.
He immediately picked up the phone and asked his staff to check what movies each major company had already produced!
Of course, it is unrealistic to buy them all, but as long as you buy some popular movies, it will be enough.
Although it is definitely a sky-high price, there are still two platforms to share it, so it can barely bear it!
The outside world still doesn't know about Chen Wu's increasingly crazy plan, which is all about trying to package up all the popular movies.
Currently, traditional film and television companies are still condemning Penguin and Ahri, and the opinions of online audiences have not stopped either.
Some theater chains have already found Li Qian and hope that he will come forward to stop this behavior.
Who doesn't know that Li Qian is a celebrity in the film bureau, and he has had two affairs with Penguin before.
Li Qian's phone calls have never stopped in the past few days.
"Mr. Zhang, don't worry, this matter is not that simple. Let's wait and see when the movies on New Year's Day are released."
After hanging up the phone with the boss of a theater chain again, Li Qian licked his ears. His ears were almost ringing as he answered the phone, everyone was so excited and yelled.
After the initial shock, Li Qian is now very calm.
Although it was unexpected, it was not too surprising. It was just three major productions, and spending 1.15 billion in cash to buy out the broadcast rights was a huge sum.
The price of "Emergency Rescue" is 600 million. After all, it is Lin Chosun's new work, and it has a similar rescue theme to "Operation Mekong" and "Operation Red Sea".
"Vanguard" is priced at 350 million. Although Cheng Long is a box office guarantee, the price is not low due to his past achievements. It is still for the sake of military films.
"Zhengtu" is only worth 200 million, although the cost of external publicity is 300 million.
However, Li Qian recalled these movies in his mind and almost laughed out loud.
There is nothing wrong with any of Chen Wu's actions, but the problem is that each of these movies is good.
"Emergency Rescue" can only be said to be passing, and it is incomparable with "Operation Red Sea" and "Operation Mekong".
When the audience in "Vanguard" found out that the focus of the fight was not Cheng Long, the reaction was imaginable.
As for "Zhengtu", it is a fantasy style that is neither foreign nor foreign, and the script adapted from the game cannot be read.
I couldn't choose a good movie, so I'm really blind.
No matter what terminal a movie is shown on, in the final analysis, it still depends on whether the movie is good or not. Otherwise, even if 10,000 bad movies are shown on video websites, they will not be able to replace the movie theater.
On New Year's Day, three movies were released on three major platforms at the same time.
Audiences across the country who have been waiting for a long time all turned on their mobile phones, computers, and TV sets at the same time.
Li Qian also picked up the best quality "Emergency Rescue" with a mobile phone and started watching it.
For online screenings, of course barrages are indispensable.
"First!"
"Coming, coming!"
"Is there anyone earlier than me?"
As soon as the movie started, the barrage of useless comments almost filled the screen, which shows that there are so many viewers.
During the Chinese New Year, everyone is fine, because it is not convenient to go out due to the epidemic, and they basically stay at home.
Anyway, he knew the content of the movie, so Li Qian just watched the barrage that filled the screen.
The film is relatively long, more than 130 minutes.
There are both literary and martial arts dramas, almost half and half. It seems that Lin Chaoshan has improved on the basis of "Operation Red Sea", slowed down the pace, and added a lot of literary dramas.
However, it is not handled well, and even most of the drama is redundant.
After watching it, many viewers across the country also watched it at the same time, and there are already reviews of the three movies online.
As expected, "Journey" and "Vanguard" were criticized, and "Emergency" was slightly stronger. However, the audience's expectations were relatively high, and they wanted to see a movie as exciting as "Operation Red Sea". As a result,
Just saw this
The huge sense of contrast will actually make the audience's evaluation of the movie even lower.
Of the three movies, none is a huge hit, and "Emergency", which has the best reputation, also has mixed reviews.
Most of the day passed, and the public opinion led by Penguin that it was more appropriate to show the movie on a video website immediately dissipated.
Now that the movie has aired, who cares about that kind of thing anymore? Everyone is talking about the movie.