"Oh, I watched three bad movies in a row during the Chinese New Year. Each one was worse than the last. It was so frustrating!"
"I thought Penguin was really giving out benefits, but I didn't expect that I could barely watch "Emergency", and the rest were nothing."
"Peng Yuyan's embarrassing literary drama made me feel hairy all over, and it was smelly and long. When Cheng Long started walking up the stairs in "Vanguard", I knew I couldn't watch his movies in the future. As for "Journey", what was it?
Damn it, I can still watch "Vanguard" as a happy comedy for a moment!"
"I just said that the capitalists had no good intentions. They must have known that the three big bad movies would not sell much at the box office, so they simply screened them online and tricked me into signing up for a one-month membership!"
"I don't want to complain about a free movie, but is "Zhengtu" definitely not a game promotional video? Those CG special effects are all game-style and have no texture at all."
"Fortunately, I turned off the continuous monthly subscription in time. I'd better just wait for the cinema to open. I just fast-forwarded and watched it on my mobile phone. At least I can watch the big scenes in the cinema, but it's not interesting at all on my mobile phone."
"I watched three movies in a row. It was so good. It was so good, but it was so bad!"
On New Year's Day, three movies were released on video websites at the same time. A few hours later, the Internet was filled with complaints.
"Emergency Rescue" is relatively better, and the other two films are basically just curses.
The momentum is definitely higher than the normal Spring Festival show. After all, not everyone has time to watch it in a cinema.
However, when the video website was playing, it was the Spring Festival holiday, during the epidemic, and there were no other entertainment activities. The number of people who watched these three movies was definitely much more than those who went to the cinema.
Under the outcry, traditional filmmakers also began to ridicule, and some even expelled these three films from the category of movies.
A movie that is not shown in theaters is not a movie!
According to some of the original words, that's it.
In fact, that’s right. Only in a movie theater can the visual and auditory effects of a movie be maximized.
But TV dramas don't rely on this, they mainly rely on plot. Even most TV dramas don't even have much requirements for acting. They can be paralyzed throughout the whole process, as long as the dubbing actors are in place.
Members of the three movies get free viewing, which is such a benefit that it can’t even be said to be a good one, and it also attracted a lot of complaints.
This is something Chen Wu did not expect. Forget about "Journey", it mainly relies on IP films.
"Vanguard" stars Cheng Long, it is an action comedy, and it is a modern military film!
The main theme is to save the world. Isn’t this what the audience likes to watch?
The main villain in the movie is Omar, who has the same name as Omar bin Lamp and is Lamp's fourth son.
In "The Adventures of Li Xianji" filmed by Guo Fan ten years ago, the male protagonist punched a lamp and kicked Pirates of the Caribbean, and the audience was still enjoying it.
Chen Wu really wanted to grab those complaining viewers by their clothes and ask them why the same plot was so fun for others but embarrassing for him!
I'm not happy anymore, but there is still good news that is worth gratifying.
In less than a day, the number of Penguin Video members has reached a new breakthrough, which can be considered a consolation.
However, the number of new members on the second day was not even one-tenth of the number on the first day, and it was even less on the third and fourth days.
After three or four days, the popularity of these three movies on the Internet has subsided and they are no longer considered hot topics.
Three blockbusters just made a splash on the Internet, and things have returned to calm.
There is no way, why would viewers of a bad movie waste their time discussing it.
Moreover, it has been three or four days since there was a large-scale online promotion and I have finished watching everything that I should watch. It is not like a hot-selling movie in the cinema that can continue to be popular for more than half a month or even nearly a month.
This is why Li Qian is not worried. A hit drama can be popular for a month, because it can stay popular if it is aired continuously for a month.
The movie is only 100 minutes long and everyone can watch it in one go if they are free. It is impossible to achieve the same effect as a movie theater online.
What's more, it's a bad movie, and it'll be over in two days of complaining.
The three major platforms spent one billion to make a sound online.
No matter how rich you are, you can't afford to spend like this. Besides, I only heard this sound for three or four days.
The online broadcast of the three movies is definitely a loss for the video website, which also makes the theater chains that had previously boycotted them feel happy for a while.
Of course Chen Wu was unwilling to accept such a failure, especially this once-in-a-lifetime opportunity.
He also summarized the reason, basically it was that the movie was too bad.
Chen Wu began to turn his attention to other films, films with guaranteed quality.
Chen Kexin's "Win the Championship", Zhang Yimou's "One Second", "The Bomb Disposal Expert" starring Andy Lau, Ma Hua's "Warm Hug", and the animation "Jiang Ziya" which also belongs to Fengshen Universe
These are either already produced or in post-production after filming.
The crew has stopped working, but we can still work on the later stages of the film.
They are all very promising films. Chen Kexin has never made a bad film and is absolutely trustworthy. What's more, "Win the Championship" is also a commercial film with the main theme.
Just on September 29 last year, the women's volleyball team won the 13th Women's Volleyball World Cup with a perfect record of 11 consecutive victories.
Although Zhang Yimou's "One Second" is not a commercial film, the cost is low, and Zhang Yimou can still guarantee the quality of this kind of film.
"Bomb Disposer 2" is a sequel. It's not much better, but it's not that bad either.
"Warm Hug" is produced by the Mahua team. Although it is directed and acted by Chang Yuan, but with Shen Teng, it will not be bad. It is as amazing as "The Shy Iron Fist" and "Li Cha's Aunt".
But there is a comedy bonus.
Needless to say, "Jiang Ziya", "Nezha" became a hit, and it was also linked with "Jiang Ziya". It was originally the most watched movie during the Spring Festival.
With the lessons of "Emergency Rescue", "Vanguard" and "Journey", Chen Wu carefully selected these movies.
However, after going around to talk, all of them were rejected.
"Win the Championship" is a film spearheaded by the Ministry of Public Relations and the General Administration of Sports. Several state-owned enterprises, including China Film, Jiangsu and Zhejiang Film Company, and Emei Film Company, are major investors. The latter two have also condemned Penguin, so of course they will not sell it.
In "One Second", Zhang Yimou said that he would not allow his film to be premiered online, and he also told the producer that if it had to be sold, his name should not be used.
When movies are broadcast online, the most intolerable thing is not the theater chains, but the older generation of filmmakers.
For them, movies are the art of light and shadow, and the plot is secondary. When played online, it is not much different from a TV series.
The post-production of "Warm Hug" has not yet been completed, and the cost of comedy films is relatively low, so there is little pressure to repay the money. I don't care if it takes another six months, and I still hope to sell three to four billion yuan after it is released.
As for "Jiang Ziya", the producer rejected it because the special effects could not fully present the movie when viewed on a mobile phone or computer.
"Bomb Disposer 2" was completed in May last year, but the production cost was nearly 300 million, and the post-production stage has not been completed yet, and it will take another two or three months.
Looking around, Chen Wu can't even buy a single decent movie.
I had no choice but to do the next best thing and buy the action comedy "The Fat Dragon Crossing the River" starring Donnie Yen and the comedy "Big Rich" directed and starred by Bao Beier.
However, a month later, the response was mediocre after its launch, which was far worse than the three movies "Emergency", "Vanguard" and "Journey" on the first day of the new year.
Those three films, after all, had the entire Internet complaining about them, but these two films didn’t even have many people complaining about them.
There was no wave at all.
It can basically be declared that Chen Wu's plan fell through.
Cinemas are still not open, and the epidemic is getting worse and worse, and it is unlikely that they will be open in a short time.
However, the video website doesn’t show the movie either.
The film industry has become completely silent and gloomy.
In an irreversible situation, everyone can only accept, wait, and tide over the difficulties together.
The Chinese nation has always been a nation riddled with disasters. The Three Kingdoms were in turmoil, the Five Husbands disrupted China, the Mongolian Yuan Dynasty destroyed the Song Dynasty, the Qing soldiers entered the Pass, and the Japanese invaded.
Various natural disasters in modern times, Ma Xiaogang's "1942" vividly demonstrated the outbreak of natural disasters based on man-made disasters.
Even after the founding of the People's Republic of China, there were the Huaihe River floods in 1954, the 1959 to 1961 **, the heavy rains caused by typhoons in southern Henan in 1975, the Tangshan flood in 1976, and the huge floods in 1998.
Until the 21st century, natural disasters have never stopped.
However, every time, the disaster was overcome with the concerted efforts of the whole country.
The indomitable perseverance of the Chinese nation makes it impossible to bow to any disaster.
In fact, by comparing ancient myths and Western myths, we can discover the characteristics of the Chinese nation.
In Western mythology, fire is a gift from God and was stolen from God by Prometheus.
But in Chinese mythology, we get fire by drilling wood.
Also facing the flood, in Western mythology, people left life on earth with a Noah's Ark. The Ark was also built according to God's instructions.
When our ancestors faced the flood, Dayu chose to fight it to the end. In order to resist the flood, he dredged the flood and passed through the house three times without entering.
The Sun God is absolutely authoritative in Western mythology, and no one dares to challenge his power.
But in our mythology, when nine suns appeared together and caused misery to the entire land of China, a man named Hou Yi stood up and shot down the eight suns.
In the West, we talk about God’s gift, God loves the world, and Gods are busy falling in love, with fathers, daughters, brothers, younger brothers, sisters, and younger sisters messing around with each other.
Chinese people say that they should go against the will of nature, and the spirit of struggle is engraved in the bones of our Chinese nation. If there is a seemingly insurmountable mountain blocking our door, it is obvious that moving is the best choice, but Yu Gong chose
Move the mountain.
When a little girl drowned in the sea, she transformed into Jingwei and vowed to fill it up.
When Xing Tian was beheaded in the battle, he did not fall down, but used his breasts as eyes, brandished the ax, and continued to fight.
The spirit of daring to fight against the sky and never bowing to anything has been deeply engraved in our bones and inherited in our genes.
Maybe we may not be aware of this spirit in life, but as long as we face disasters, it will naturally appear.
Standing in the wind will freeze to death, and starve to death without bending down!
Not to mention an epidemic!
Regardless of the numerous internal and external pressures, regardless of how Westerners added insult to injury, more than a billion people across the country worked together to finally conquer the epidemic that swept the world.
The streets of Jiangning, which had been deserted for a long time, have regained their vitality. People have left the indoors and walked onto the streets that they have been away from for a long time. All this is incredible to Westerners.
Even in many places, many people don't have a big reaction to the epidemic, they just can't go out.
There is electricity, water and internet at home, and there is no shortage of food. I play games and watch TV every day, which is almost like taking a long vacation.
The land of China is full of vitality again, and movie theaters that were closed for half a year in July have reopened.
Although the epidemic has not yet passed, crowded places like movie theaters are still under control, and tickets are sold for every other seat, and the first screenings are some old movies, but there are also many viewers who have been waiting for half a year and can’t wait to leave.
Go to the cinema.
The two-part "Westward Journey", "Wolf Warrior 2", "Nezha", "The Wind", "Mermaid", "Manslaughter", "Monster Hunt" and many other movies were re-screened in cinemas.
However, the film studio did not receive any money from the box office revenue, and all was subsidized to the cinemas.
In the entire film industry, it is not the film and television companies that suffer the greatest losses. The movie is not released for only half a year.
But movie theaters have to lose money and still have to pay monthly rent. For this reason, many movie theaters have closed down early.
The re-screening of some classic movies is not only to warm up the market, but also to give them a small subsidy. Anyway, it does not lose the interests of the film and television companies. After all, these movies have already been released.
Tickets for the re-screening are also cheap, only a few dollars per ticket. If it’s too expensive, you might as well watch it online.
Although it won't have much box office, it has also given a shot in the arm to the movie market.
The industry has recovered, and Li Qian, who had been resting for more than half a year, reappeared in the public eye and accepted interviews from the media.
It talked about a lot of the impact of the epidemic and the problems faced by the industry.
At the end, Li Qian added two more sentences.
"Everyone should shoulder the difficulties encountered by the industry and face them together, whether it is a film and television company or a movie theater. Instead of starting anew when the situation is not right, we should unite and fight hard.
This is the truth that our ancestors have taught us for thousands of years. This epidemic can also be overcome by the unity of the people across the country. The same goes for the difficulties in the film industry!"
This sentence is also meant for some people. In the past six months, many movies have chosen to be screened online.
For one's own interests, it is understandable to seek benefits and avoid harm, but for movies like "Emergency" and "Vanguard", the movie theater has done publicity work for them in advance and spent manpower and material resources, but then turned around and kicked the movie theater away.
Wrong!
Other movies that have chosen to be broadcast online are fine, after all, the cinemas have not paid for it, and the cinema chains will not criticize them.
When the country is facing a disaster, if you go abroad for personal safety, don't clamor to come back when the situation changes.
The truth is, if you abandon the movie theater, you can't blame the movie theater for abandoning you.
After the resumption of work, most theater chains across the country immediately issued announcements to completely boycott movies produced and distributed by Penguin and Ahri.
The two of them are the main producers and distributors of "Emergency Rescue" and "Vanguard".
Of course, this boycott may not necessarily be effective. After all, Maoyan and fare evasion have fully participated in film and television production, including hairstyles. They have appeared in many movies, so it is impossible to boycott them all.
At most, it shows an attitude.
After Li Qian's interview was released, anyone with a discerning eye could see at a glance that he was planning to start a new business during the penguin epidemic and use video websites to replace movie theaters as a new terminal.
Some people in the industry also began to ridicule them. After all, not everyone needs to rely on Penguin and Ahri for a living.
Netizens also didn't like Penguin and Ahri, who let them watch several movies for free. After all, they were not good movies.
Moreover, since a few movies during the Spring Festival had little success, members will not be able to watch the next few movies for free.
6 yuan for members and 12 yuan for non-members.
There was no money at first, but later they were charged. Moreover, they were all bad movies and had long been criticized by the audience.
Now that theaters have resumed operations, the audience still mocked Penguin and the others.
In the past six months, Chen Wu had tried his best and spent so much money, but got no benefit at all. Now that the theater has resumed operations, it is declared that the plan has completely failed.
Finally, he was ridiculed, which made Chen Wu's anger that he had suppressed for several months become even higher.
However, no one cares about him.
After some old movies were re-screened for a period of time, several new movies were also announced, and people began to walk into the cinema in droves, and everything returned to what it was before.