Keisuke Fujiyoshi and Miki Saharahara are a couple.
In the warm winter season, Keisuke Fujiyoshi stood where Miki Urahara worked, waiting for his beloved to get off work.
After getting off work at the company, Miki Satoyoshi saw Keisuke Tokiyoshi waiting at the door of the building. Amidst the joking voices of her colleagues, she came to Keisuke Tokiyoshi. Keisuke Tokiyoshi took out his hand hidden in his windbreaker and held Urahara's hand.
Miki put her hand gently to her mouth, blowing lightly to warm her up.
The scene turned to two people sitting on the subway. Miki Satohara was sitting there holding Fujiyoshi Keisuke's arm. The two of them whispered and didn't know what they were talking about, but they both had bright and satisfied smiles on their faces.
The two returned home, and Miki Satohara began to cook for Keisuke Tokichi, while Keisuke Tokichi was making trouble. Miki Satohara had no choice but to fight back, and the two were fighting and making trouble.
At the dining table, the two of them feed each other tenderly, which is sweet and romantic.
At this time, heavy snow fell outside the door, and the two of them looked at the snowy scene outside the window.
Then, Keisuke Fujiyoshi suddenly slapped his head, and his voice came from the TV, "Oh, I forgot about tonight's game. It must have been over by now."
Looking at the annoyed Fujiyoshi Keisuke, Miki Satohara came to the TV with a happy smile on her face, turned on the Kyushu VCR with a clear logo of "loo", and started playing back today's baseball game on the TV.
Keisuke Fujiyoshi and Miki Saharahara hugged each other on the sofa and watched the game on TV. Keisuke Fujiyoshi waved his fist from time to time, and Miki Saharahara remained happy beside them.
A game ended quickly. Miki Satohara said to Keisuke Fujiyoshi, "Thanks to the Kyushu video recorder, we can have such an enjoyable time!"
Keisuke Fujiyoshi smiled and said, "Just now you satisfied my desire to watch the game, now I will satisfy your desire to watch a movie."
Miki Sahara said disappointedly, "The movie theater is closed!"
Fujiyoshi Keisuke laughed and said, "We have a Kyushu video recorder!"
After finishing speaking, Fujiyoshi Keisuke stood up, couldn't wait to put on his coat, and said, "Brother Audio and Video has movie tapes, I'm going to rent them now!"
"No, it's too late, it's still snowing outside!"
"It doesn't matter. We have a rest tomorrow at the weekend. We should enjoy life today."
After saying that, Keisuke Fujiyoshi kissed Miki Sahara on the forehead and left the house.
The screen turned again, and Keisuke Fujiyoshi was already standing at the door of Brother Audio and Video, holding a movie tape in his hand, and then went home with a happy face.
When he came to the door of his house, a thief suddenly appeared and was running away in a hurry. Fujiyoshi Keisuke wanted to stop him, but the thief instantly took out a dagger and stabbed him in the heart.
The heavy snow fell, and Fujiyoshi Keisuke lay in a pool of blood, and the blood dyed the falling snow red.
At this time, the scene came to the home of the two of them, and Miki Urahara was sitting on the sofa happily waiting for her boyfriend to come back!
The picture slowly became darker, and finally suddenly lit up again. An old woman was sitting on the sofa in this room. Sitting next to her was Keisuke Fujiyoshi, who was supposed to die, but the old woman now
But his eyes were fixed on the content on the TV, and what was playing on the TV was the video of Keisuke Tokichi and Miki Saharahara when they were young.
There were tears falling from the corners of the old woman's eyes, but Keisuke Tokichi beside her was slowly disappearing.
The last picture showed Kyushu Video Recorder, Kyushu Video Tape, and Kyushu’s other ace, Kyushu Camera!
Let's turn back time in Kyushu, I'll be with you!
Akio Morita stared blankly at the pictures on the TV, but his heart was already like a volcano erupting.
Akio Morita admits that he has been in business for so many years and has seen countless storms, but today he was shocked by this advertisement that was not as long as an advertisement.
He never thought that advertising could still be done in this way and that advertising could be so shocking.
"Hiroto Fukami, I don't care what you are doing now? Call all the senior executives of the company and all the advertisers we work with immediately, and ask them all to come to the company for a meeting!"
Akio Morita was already in a panic at this time, which surprised Ibuka who was familiar with him. In addition, Kyushu launched not only a home video recorder, but also a home camera.
In fact, Sony was also developing home cameras at this time, and they were basically developed at the same time as home video recorders.
But Sony doesn't care much about home cameras. In their view, home cameras are complementary to home video recorders.
However, its function is too simple, and it can only use tapes to record images, which is far less commercially valuable than home video recorders.
"Although the content of this advertisement is somewhat touching, it won't make you react so much, right?"
Akio Morita said with a slightly pale face, "Just this one advertisement is very likely to break all our previous efforts. Kyushu, Kyushu, what kind of genius came up with such a genius advertisement for them?"
Soon, Hiroshi Fukami arrived at the company, followed closely by Sony's senior executives and representatives of the advertisers Sony cooperates with.
The only order Akio Morita gave to these people was to come up with the same advertising idea as the Kyushu video recorder just now.
One advertisement introduced three products: home video recorders, home cameras, and Brother Audio.
Akio Morita had a hunch that this would be an epoch-making advertisement in the advertising field.
The senior executives of Sony and the advertisers they cooperated with were looking at each other in confusion. Some people had seen the ad today, and some had not seen it today, but those who had seen the ad were all shaking their heads slightly at this time.
Thinking about it, who came up with such a genius advertisement?
Does Dentsu have such an advertising wizard?
Inside the Kyushu branch in Tokyo!
Chen Haichao, Mo Shanbo, and Chen Haichao's secretary Tong Xixin were sitting in Chen Haichao's office, watching the advertisement that had just finished playing on the TV.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Tong Xixin's eyes were slightly red and she said, "Mr. Chen, how did Mr. Huan do this? Why is an advertisement so sad?"
Both Tong Xixin and Mo Shanbo knew that their bosses, Chen Haichao and Chu Huan, were very good friends, and Chu Huan helped them come up with this advertising idea.
Chen Haichao looked calm and was not moved by the story in the advertisement. He just looked at Tong Xixin in confusion and asked, "Is this advertisement bad?"
"Okay!" Tong Xixin immediately shook her head and said, "It's so good. It doesn't feel like watching an advertisement, but like watching a movie. It's so touching. I even cried. Why should Keisuke Tokichi die?
But fortunately, with our products, Miki Urahara can relive the good times she had with Keisuke Tokichi!"
Hearing what Tong Xixin said, Chen Haichao smiled instantly and said, "This shows that our advertising is successful!"
At this moment, the phone on Chen Haichao's desk rang. Tong Xixin answered the phone and then communicated with the other party in fluent Japanese.
Chen Haichao and Mo Shanbo soon saw the shocked expression on Tong Xixin's face.
Not long after, when Tong Xixin hung up the phone, Mo Shanbo immediately asked Tong Xixin, "What happened?"
Tong Xixin said in shock, "We just got a call from Tokyo TV. They told us that their TV station's phone calls were almost overwhelmed, and all the viewers were strongly protesting to them, saying that Keisuke Tokichi must not die!
Also, their TV station told us that they hope we can change the ending of this advertisement, and they are even willing to broadcast the advertisement for us for free for a period of time."
Speaking of this, Tong Xixin murmured, "I have never seen an advertisement have such a big impact."
"I haven't seen it either!" Mo Shanbo couldn't help but said in shock, "No, I've never heard of it at all."
Tong Xixin looked at Chen Haichao expectantly and asked, "Mr. Chen, how about we change the ending of the advertisement?"
Chen Haichao immediately shook his head and said, "You can't change it, you absolutely can't change it. If the ending is changed, do you think the audience will still react like this?"
Tong Xixin thought for a moment and said, "The ending won't be so shocking!"
Chen Haichao nodded and said, "Yes, what we want is a shocking effect, no matter what the ending is?"
"My heart is so cold!" Tong Xixin whispered softly.
"What did you say?" Chen Haichao looked at Tong Xixin and asked.
"Nothing, nothing!" Tong Xixin said quickly, "I say boss, your decision is very wise!"
Chen Haichao nodded and said, "Inform Takakura Ken and Matsuzaka Keiko by phone that they must appear on time at Brother Video tomorrow!"
Tong Xixin said, "Okay!"
In the manor where Chu Huan is!
In the living room, Chu Huan hugged Anhui Tanaka and Nanakura Hanaoka and finished reading the advertisement. As for Wu Xiaoshi and others, they had already left.
Wu Xiaoshi has moved to her own residence, where everything has been renovated and is ready for move-in.
However, the other members of the secretarial department have already started their travels in Japan.
At this time, Tanaka Yasue and Hanaoka Nanao had accepted the situation they needed to face, and their moods were no longer so depressed. However, after watching the commercial for Kyushu home video recorders today, they became depressed again.
"Chu Sang, why are you so cruel? Why can't you give them both a happy ending?" The question in Tanaka Anhui's heart actually represents the many people who were touched after watching this advertisement.
Why?
Naturally, only tragedy can shock people even more.
In fact, the idea for this advertisement came from Chu Huan's third-tier girlfriend in another time and space, when she and Chu Huan were popularizing idol dramas in China, South Korea, and Japan.
Many people know that South Korea's idol dramas all ended in tragedy in the 10s, especially "Blue Life and Death" which robbed many young ladies of their tissues.
But in fact, this type of idol drama has already been popular in Japanese film and television dramas in the 1970s and 1980s.
Especially in Japanese movies in the past few years, most romance movies have a sense of tragedy, sadness, beauty, and dreams.
So when imagining the commercial for Jiuzhou, Chu Huan had the idea in mind to present a product in a form that has never been seen before in the advertising industry.
Even if this story is unsuccessful, it can still cause shock.
Now looking at the red eyes of Tanaka Anhui and Hanaoka Nanao, Chu Huan knew that the story also shocked the people of the 1970s who had never seen the world.
"Do you know what I always say when I don't have a girlfriend?" Chu Huan said to Tanaka Anhui with a smile.
Tanaka Anhui and Hanaoka Qiying raised their necks and looked at Chu Huan in confusion.
"What is it?" Tanaka Anhui said.
"May all the lovers in the world be long-lost brothers and sisters!" Chu Huan said with a smile.
Yasue Tanaka, Nanakura Hanaoka ""
The next day!
Chu Huan took a car to Brother Audio Video's flagship store in Shibuya District, Tokyo. However, Chu Huan did not get out of the car. Instead, he parked the car far away on the side of the road and looked at the situation there.
Brother Audio Video's flagship store in Tokyo looks much more impressive than the one in Xiangjiang. It's like Apple's flagship store before Chu Huan was reborn, but it's even bigger.
At this time, a long queue has formed at the entrance of the Brother Audio and Video flagship store. If you observe carefully, you will find that most of the people who come here to buy video recorders are couples.
Impulse spending!
In Chu Huan's view, most of these people were actually affected by the advertisement last night and made impulsive purchases. Maybe some girls dedicated themselves to a certain uncle for this purpose.
But no matter how you put it, yesterday's advertisement has actually transformed into purchasing power, which is what Chu Huan values the most.
Soon, a Mercedes-Benz arrived at the Brothers Audio and Video flagship store, and then the car stopped in front of the store. Takakura Ken and Matsuzaka Keiko, who played the male and female protagonists in the advertisement, arrived at the scene.
The arrival of the two people instantly caused quite a commotion at the scene. Many girls began to scream and even cry bitterly. They wanted to rush to Takakura Ken and take a good look at him. In their hearts at this time, he was not
Takakura Ken, but Fujiyoshi Keisuke.
If there were not security guards on site responsible for the on-site environment, there would definitely be chaos.
At this time, Ken Takakura was actually 44 years old. He had a tall figure, a tough temperament, and was a proper Japanese tough guy.
But Takakura Ken swears that he is considered a well-known actor in Japan, but he has never seen fans so crazy.
Is it just because of an advertisement?
Although he had doubts in his heart, Takakura Ken was still ready to join Brother Audio and Video for Kyushu platform with Matsuzaka Keiko.
But at this moment, something unexpected happened. A female fan broke through the security guard and came to Takakura Ken's side. Then she hugged Takakura Ken tightly. Her face was already covered with tears, and she shouted crazily, "You are still alive.
you are still alive"
The scene immediately erupted into bursts of cheers and tears.
"Drive!" Akio Morita was sitting in the car, looking at the situation at Brother's Audiovisual Door in the distance, and preached with a gloomy face.
As the most direct competitor, and because of the advertisement last night, Akio Morita naturally wanted to take a look at the Kyushu video recorder when it was launched today.
When he saw the scene just now, he knew that his worries had come true.
From now on, Sony will have another strong competitor in Japan and even around the world.
In a shopping mall in Tokyo, 81-year-old Konosuke Matsushita, known as the God of Business in Japan, was accompanied by his entourage and looked at the Panasonic store in the distance, showing a hint of surprise.
Konosuke Matsushita has now resigned from his position as president of Matsushita and now serves as a consultant.
Matsushita Konosuke's entourage has been with him for many years. In his impression, he has not seen Matsushita's expression like this for a long time.
"I seem to have seen the grand occasion when color TVs were first launched!"
The long queue in front of the Panasonic store made Matsushita Konosuke say this.
"President, you had the foresight to not only send Kyushu to our Panasonic store for sale, but also agreed to join their v format. Otherwise, Kyushu would not be able to have such sales now!"
It is impossible for a Panasonic store to have such a popular product. With such a long queue, the only people who come to buy Kyushu VCRs are people.
Matsushita Konosuke said, "I'm afraid Morita Akio's life will be difficult now!
Now the entire Japanese electronics industry knows that Kyushu is fighting a format war with Sony, but Sony's new products have not yet been launched, and Kyushu has already formed a hot trend. If Sony cannot launch its products on the market as soon as possible, they will
I'm afraid that all the previous efforts will be wasted."
Kenio Noguchi was stunned for a moment and said, "No way, Sony is deeply rooted in our country, and its products have quality assurance. If we wait for their company's products to be launched, there should still be competition!"
Matsushita Konosuke leaned on his crutch and said quietly, "VCRs are not consumables, and the price is very high. There are only so many people in Japan who can afford them. Now everyone is affected by that advertisement and they all come to buy them."
If you already have Kyushu’s jj-001, how can you wait for Sony to buy their products after they go on the market?”
Noguchi Keno stopped talking. Although he still didn't understand, he believed that his boss would never make a mistake about this kind of thing.
"This time, not only Sony, but the entire Japanese empire has fallen behind Kyushu!" Matsushita Konosuke said with some dejection.
"Inform the company to launch our company's video recorder as soon as possible. It cannot be later. If it is later, the entire home video recorder market will be unified by Kyushu."
Although Konosuke Matsushita has left Panasonic, his influence in Panasonic is still unmatched.
Panasonic uses v-format home video recorders. Kyushu has provided them with free use of copyrights in this area, but they must be slower in research!
"I heard that the company's video recorder is currently in the testing stage. I'm afraid it will be difficult to launch it in the near future!" Noguchi Keno said in a low voice.
"Shorten the testing time as much as possible and speed up the launch plan!" Matsushita Konosuke said coldly.
"yes!"
The Japanese were indeed among the best in the world in terms of hardware development in the 1970s, but they had a deep-rooted problem, which was their stringent requirements for every process, which also caused them to be slow in upgrading.
I can't keep up.
In addition, they also transformed this character into the software development of later generations.
In the era when Chu Huan was reborn, there was basically no trace of Japan's world-renowned software development. There were Tencent and Alibaba in China, and fcbook, Amazon, Google, etc. abroad. But when had you ever seen Japan's presence in Japan?
Are there any successful product launches in this area?
It's not that they didn't launch it, it's just that it was too tedious.
Often other software has been updated several times, and they are still polishing their first software.
To put it nicely, this is called craftsmanship; to put it worse, it is just stubbornness!
So even now, Konosuke Matsushita has seen Kyushu's advantages and chosen to speed up testing, but Panasonic's machines have not been launched as soon as possible.
Selling like crazy!
Not only in Tokyo, but in the whole of Japan and Kyushu, home video recorders were sold like crazy.
And not just home video recorders, but also blank video tapes, and the matching home video recorders that are still bulky now, all sold like crazy!
Chen Haichao was sitting in his office, listening to the data reported by Tong Xixin, feeling happy and troubled at the same time!
The happy thing is that Kyushu has become an instant hit in Japan and has established its own brand awareness as quickly as possible.
The trouble is that although they predicted that the sales volume of home video recorders would be very good, they did not expect it to be so good.
This chapter is not over yet, please click on the next page to continue reading! For the launch of Kyushu video recorders in Japan, Kyushu Electronics Factory has prepared 50,000 sets of equipment, but now
Judging from this sales situation, this quantity is far from enough. Originally, the subsequent production at the factory was to prepare for the European and American markets, but now Chen Haichao can only transport the machines to be produced later to Japan.
According to statistics, Japan's population this year is 11.2 billion. Even if calculated as a family of five, Japan has a population of 22 million households.
Of course, it is impossible for every household in Japan to afford a home video recorder.
At a price of US$800, only upper-middle-class families can afford it, but there are at least 2 million households!
According to later sales statistics of home video recorders, by the time home video recorders reach their peak, more than 80 households in Japan, Taiwan, Hong Kong, South Korea, Europe and the United States will own one!
Chen Haichao didn't know this data, but he also understood that it was imperative to expand the electronics factory!
Although in less than two months, the market will be filled with many other brands of home video recorders competing with Jiuzhou for the market, but as long as Jiuzhou can keep its business strategy unchanged, Chen Haichao believes that they can still be this one in the end.
The brand with the most cakes on the market!
It is impossible to get today's sales data. After all, Panasonic and Li & Fung are not affiliated with Kyushu. Even if Kyushu has already said hello, we will have to wait until tomorrow at the earliest to get Japanese sales data.
But this is no longer important. Just based on the sales of Brother Audio and Video today, Chen Haichao knew that Jiuzhou was booming!
Now all we have to wait for is how explosive it will be!
So at night, Chen Haichao couldn't help but come to Chu Huan's manor.
"It is right to launch our products early. I believe that by the time Sony's BT format video recorder is launched, the market will be almost saturated even if it is not saturated!"
In Chu Huan's study, Chen Haichao preached excitedly.
Chen Haichao didn't know about the later sales of home video recorders, but Chu Huan knew about it, otherwise Chu Huan wouldn't have seized the market for home video recorders.
However, it is precisely because he knows how big this market is that Chu Huan also understands that it is simply impossible to saturate this market within a few months.
Of course, under the current economic conditions, a few months is enough for Jiuzhou to get its first crack at this industry and capture the largest market share.
"Then your battlefield will no longer be Japan, but Europe and the United States!"
Japan's success did not make Chu Huan lose his way. Chu Huan knew that there was a bigger market waiting for them to conquer!
Chen Haichao was excited at this time, and he didn't have to maintain his aloof image in front of Chu Huan, so he said with excitement, "Brother Huan, don't worry, with Japan's success, I believe that in Europe and the United States,
The market will definitely succeed!”
Chu Huan smiled and said, "Of course I believe you, but the European and American markets are different from the Japanese market. The territory in the European and American markets is really too big. Even now Brother Audio and Video has started renovations there, but I want to
It is not easy to cover the entire European and American market.
The most important thing is that companies, whether Japanese or other countries, will quickly see the profits brought by this market. When the time comes, there is no guarantee that a few companies will be unable to help but launch their own products in advance. When the time comes, they will
It’s competing with our brand!”
Chen Haichao nodded seriously at first, and then said with some regret, "It's a pity. If we had known that the sales of our company's video recorders were so good, we shouldn't have authorized the v format to these manufacturers so quickly."
After finishing speaking, Chen Haichao realized that his words somewhat negated Chu Huan's previous decision, and hurriedly said, "Brother Huan, that's not what I meant."
Chu Huan smiled and waved his hands and said, "I know you don't mean that. Don't worry. In fact, I didn't expect sales to be so hot. However, format authorization is actually right. After all, if we don't let these companies join the v format, they will
If we turn to Sony, Kyushu will be surrounded by all video recorder brands. In this case, Kyushu's glory will only be temporary and it will soon be abandoned by consumers."
Chen Haichao nodded, and then asked Chu Huan, "Brother Huan, will you go with me to Europe and the United States this time?"
Chu Huan said, "I won't go. The delay in Japan has been long enough. There are still many things waiting for me to do in Xiangjiang!"
Chen Haichao said with some regret, "Brother Huan, when are you going to go back?"
Chu Huan said, "I have already booked my flight ticket for tomorrow!"
"So soon?" Chen Haichao was stunned for a moment and asked, "Isn't the acquisition of Nikkatsu not over yet?"
Chu Huan said, "With Nomura Securities taking action, this matter won't last long. It will probably be completed in more than a month. As long as Wu Xiaoshi is here!"
The next day!
Chu Huan was having breakfast, and next to him was Yasumi Tanaka, who was reading the newspaper to Chu Huan. Today, the Yomiuri Morning Post, which has the largest circulation in Japan, had a front page headline about the crazy sales brought about by an advertisement that changed the model of the advertising industry!