The calm before the money-burning war has been broken.
But the war started without any warning. On this day, a banner was suddenly hung in front of the gate of Yongan Department Store in Xiangjiang.
‘The price is so low that you’ll laugh out loud!’
The banner was put up and instantly attracted countless customers. Then these customers spread the word, and soon crowds of people poured into Yong'an Department Store!
Guo Linshan stood on the second floor of the department store, looking at the crowded people upstairs and downstairs, with a smile on her face.
It is always better to be proactive than to be passive defensive!
"I didn't expect that this time it would go so smoothly. Whether it is the bank, colleagues, or suppliers, they all support our decision. This time we have to pull out our teeth and let Yunhai Group understand that it is not necessary to dominate the retail industry in Hong Kong."
possible!"
Guo Linshan sighed.
The person standing next to Guo Linshan was Guo Linbi. When Guo Linbi first entered Yongan Group, he was actually in charge of Yongan Department Store. It was just that at that time
"It's been a long time since I've seen so many customers in the company!"
Since the Japanese department stores entered Xiangjiang, relying on advanced business concepts, preferential prices, and a dazzling variety of products, they have really taught the department stores in Xiangjiang a hard lesson, and made these department stores in Xiangjiang complain endlessly.
Nowadays, Yongan Group has achieved a grand event that has not happened in the past ten years with one-step discount promotion.
"Yes, it seems that in the retail industry in Xiangjiang, price is always the most critical issue!" Guo Linshan also feels like an old man going crazy.
"Fourth brother, I have already discussed with other department stores and suppliers. The suppliers will provide us with a batch of low-priced products, and other department stores will also start their price reductions in these two days.
As long as we can guarantee the current passenger flow, we won’t even lose money, but will gain a lot of profits!”
Guo Linbi smiled and preached to Guo Linshan.
Nowadays, the competition in the retail industry in Hong Kong is not as fierce as it was in the 1990s. At that time, the competition in the retail industry in Xiangjiang was really fierce.
At that time, the streets in Xiangjiang were full of slogans about store sales.
"Clearout sale", "Seasonal sale", "Anniversary celebration sale", "One-time clearance sale for immigrants to Canada", "Lease expiration sale", "50% off shop demolition sale"
, dazzling, hard to distinguish between true and false.
Some even used sensational words, such as "heavy bleeding", "dropped prices", "reduce the price by half and give it to you", "reduce the price until you leave with a smile", "reduce the price until you come again".
Whether the price reduction is true or false is only known by God and the earth.
However, some shop owners later revealed the secret, "If I bleed every day and jump off the building every month, who would dare to do business?"
At that time, the retail industry in Xiangjiang was full of tricks in order to monopolize the market.
In 1994, Watsons supermarket chain group launched the "Free Shopping Day".
Free shopping is more attractive than discounted shopping. Watsons promoted it on TV and newspapers with great fanfare, making a lot of noise, and attracted the attention of men, women, old and young. After becoming a household name in Hong Kong, Watsons designated a period of shopping days through the media, and customers stayed.
Place the order and participate in the lottery one month later. The hit rate is 1/30. The lucky ones can enjoy a free day of shopping.
Hong Kong people are fond of gambling, and those who admire them come in droves. Watsons' sales have increased significantly. Many of the shoppers are tourists who will return home after only a few days. They have no chance to participate in the lottery, which saves Watsons a lot of money.
.
Xiangjiang residents who win the lottery can naturally enjoy free shopping, but there is a limit to the free shopping they can enjoy.
In the final analysis, the wool comes from the sheep, and the winner is still the big banker Watsons.
Guo Linshan said, "We can't be so happy now. After all, Yunhai Group has not taken action yet. We cannot underestimate their energy. After all, there is Chu Huan behind Yunhai Group!"
At this time, Guo Linbi had a rare idea and said, "What can be done? The retail industry is fighting for funds. What we are doing now has not only been calculated with other retailers in Xiangjiang, but according to our current discount, it is just right."
Yes, if there is a large discount, then there will be losses, not to mention those suppliers have made it clear that they will definitely not give us this discount price to Yunhai Group.
Therefore, even if Yunhai Group discounts the goods as much as we do, they will still lose money. By then, with tens of thousands of passengers a day, even Chu Huan will lose money!"
When talking about this, Guo Linbi sighed.
"Fortunately, this time, we were prepared in advance and won all the retailers and suppliers in Xiangjiang to our side. Otherwise, it is hard to say who will win and who will lose in this money-burning battle!"
Guo Linshan smiled and said, "If you are good, you will get more help, but if you are not good, you will get little help. Originally, Yunhai Group is now the largest retail company in Hong Kong, but it turns out that they are still greedy and want to dominate the retail industry in Hong Kong. Naturally, no one has such an idea."
I’m willing to stand on their side.”
Guo Linbi smiled and said, "So, Chu Huan will be the villain this time!"
"Chairman, as soon as the doors opened this morning, Yong'an Department Store launched a big sale. In just one morning, according to our surveys, there are already tens of thousands of customers in all Yong'an Department Store stores!"
At the mid-level villa, Li Tianying was reporting to Chu Huan on the situation outside.
Chu Huan asked, "Is there only Yong'an Department Store now?"
Li Tianying nodded and said, "That's right, they are the only ones we see now!"
Chu Huan set his sights on Xu Yi, who immediately understood what he was saying.
"According to the investigation of Jiaku's investigation department, before this, Yong'an Group invited the CEOs of various retail companies in Xiangjiang to have a meeting. Even people from Xian Shima's family participated. Also attending the meeting were the suppliers.
business."
Chu Huan nodded slightly and asked, "Did the person in charge of the Japanese department store participate?"
This chapter is not over yet, please click on the next page to continue reading! Xu Yi nodded and said, "I'm participating!"
Chu Huan continued to ask, "Where is Karmanin from Wellcome Supermarket?"
"I also participated!" Xu Yi replied.
The question and answer between Chu Huan and Xu Yi made Li Tianying a little surprised. She originally thought that her preparations were sufficient, but now compared with Jiaku, she is not even a level behind!
"So, they have united!" Chu Huan said without paying much attention.
Li Tianying nodded and said, "That should be the case, and according to our analysis, the suppliers in Xiangjiang should also be on their side. Although our people also contacted them, the feedback they received was not very good."
positive.
Just as you said, Mr. Chu, those people are really in the position of "lion's big mouth", which can no longer be described as "lion's big mouth". They are simply asking for sky-high prices. They not only want to reduce our company's listing fee, but also demand higher prices for the goods.
Placement"
The placement of goods in supermarkets and department stores is actually very particular.
As far as doll noodles are concerned, since Yunhai Group got fed up with doll noodles, it immediately placed the doll noodles in the most conspicuous place in the fast food category. This reform alone increased the sales of doll 20
.
The other thing is the placement of goods in department stores. Compared with supermarkets, department stores have more complete goods and more types. At the same time, they have negotiated with various supply companies about the location of their respective brands, rent and other matters.
Now a request may change a brand's sales situation.
"I think the other party is deliberately raising the difficulty level to make things difficult for us!" Li Tianying said with some frustration.
It can be seen from Li Tianying's attitude that their plan to contact suppliers did not go smoothly.
Zhu Xiaozhao asked at this time, "Didn't our people tell them our company's policy? We are only competing with the retail industry this time. In the future, even if we have a higher say in the retail industry, we will not share their
Lilan’s?”
Li Tianying shook her head and said, "I told you, but their attitude was very perfunctory."
Chu Huan patted the back of Zhu Xiaozhao's hand and said with a smile, "Don't worry, you have forgotten the plan we agreed on before. We just need them to continue to supply us. As for other negotiations, they are just to confuse them.
It’s just people’s sight and hearing, so it doesn’t matter what they do now!”
Seeing what Chu Huan said, Zhu Xiaozhao could only nod.
Then Chu Huan continued to look at Li Tianying and asked, "Even with our guarantee, for those suppliers and brands, they would not want to see a situation where one company dominates the retail industry in Xiangjiang. Such words will
You really don’t have much power, so you have to tell the people in the company not to be too depressed about this matter!”
Li Tianying nodded, "Thank you, Director Chu!"
Chu Huan continued to ask, "According to your statistics, if Yong'an Department Store follows this discount, will they make a loss or a profit?"
Li Tianying said, "If they can maintain this passenger flow, there will definitely be some benefits, but it will definitely not be too obvious. But if we use this discount, because we currently do not have the low prices of suppliers and brands.
Price supply, so we will definitely lose money!"
Chu Huan smiled and said, "Are you really losing money?"
Li Tianying just thought about it briefly, then suddenly smiled and said, "From the overall perspective of the company, it actually does not lose money!"
Everyone believes that Yunhai Group has no advantage in this money-burning war, especially now that suppliers and brands are offering discounts to other retail companies in Xiangjiang.
Already.
But in fact, Yunhai Group also has a big killer weapon in its hands!
Even nuclear bomb level!
As a retail business itself, what is their biggest expense?
It’s not labor, it’s not damage to goods, it’s not logistics, it’s rent!
There is a saying in later generations that those who run entities basically use the money they earn to rent their houses!
And this is the strong advantage of Yunhai Group!
According to Lilan's calculations in the retail industry, Lilan's space is already quite good, because they have to use most of the money they earn to pay rent, and the rest is expenses such as labor, water points, damage to goods, etc.
The Yunhai Group is different. When the Yunhai Group was founded, Chu Huan had already told Zhu Xiaozhao that all chain stores under the Yunhai Group needed to be their own properties.
The purpose is to avoid working for the landlord.
After Yunhai Group entered the field of supermarkets and department stores, it also implemented this policy!
When Yunhai Chain was first founded, the monthly turnover of each convenience store chain was about HK$90,000, and the profit of each store was about HK$250,000. This was because Yunhai Chain had many unexpected problems when it was first established.
But as Yunhai Chain got on the right track and its management became more professional, this problem no longer existed.
In addition, don’t forget that Yunhai Chain not only owns its own stores, but also its own logistics and warehousing.
This allows Yunhai Chain to form a perfect closed-loop business model in the retail industry, which is far superior to its peers, let alone Lilan.
Just talking about chain convenience stores, with the economic development in Hong Kong, the monthly turnover of each convenience store has now reached 130,000 Hong Kong dollars, and Lilan's is also a terrifying 50.65 million Hong Kong dollars per month. Of course, there are also
Including warehousing, transportation and other Li Lan, but in the end, the profit from warehousing and transportation is not only Li Lan of Yunhai Group, but also Li Lan of other retail companies!
Previously, Sheng Songsheng calculated that the number of Yunhai chain stores in Xiangjiang, including Watsons and Wanning pharmacies, exceeded 600. This number is correct.
But what they made wrong was that they miscalculated Yunhai Group's Lilan. For Yunhai chain alone, each of its 600 chain stores can generate 46.8 billion Hong Kong dollars in Lilan every year.
This chapter is not over yet, please click on the next page to continue reading! If you add in the listing fees, as well as sales in supermarkets and department stores, the sales of the entire Yunhai Group in Hong Kong exceeds HK$1.5 billion per year!
It’s not the 700 million Hong Kong dollars calculated by Li Jiacheng and others!
It was more than twice as high as they expected!
And this is Yunhai Group’s big killer weapon against other retail companies in Xiangjiang!
Both sides have weapons!
"Director Chu, when will we start?" Li Tianying asked Chu Huan seriously.
As Guo Desheng said, as this money-burning war has escalated from the separate acquisition of Yongan Group to the competition in the entire retail industry, the leadership of this matter has fallen into the hands of Chu Huan.
Chu Huan smiled and waved his hands and said, "Don't worry, haven't other companies joined in yet? We can start after other merchants start discounting!"
Li Tianying smiled and said, "I understand, let them fight internally first!"
Chu Huan nodded with satisfaction.
On the second day, the citizens of Xiangjiang finally discovered that things were not as simple as they thought, because the entire retail industry in Xiangjiang seemed to be cutting prices.
Xian Shi Department Store, which was once ranked among the fourth department stores in Hong Kong along with Wing On Department Store, also started to cut prices today.
Then there are department stores in Hong Kong such as Da Sun, Yuhua, Dahua, etc. They also started their own price reduction activities.
Although this situation makes the citizens of Xiangjiang a little curious, who cares? Anyway, as long as you can buy discounted things!
Ordinary citizens in Xiangjiang can not care about this, but the media in Xiangjiang cannot, because they have smelled something different.
Soon, Shao Yifu's Li TV got an exclusive interview with Guo Linshan!
At 9:30 that night, after the prime-time TV series ended, Li's TV broadcast an exclusive interview with Guo Linshan.
"Guo Sheng, you are very welcome to our studio, and thank you very much for accepting our exclusive interview today!"
The intellectual and elegant host sat there, smiling and preaching to Guo Linshan, who was sitting next to him.
Guo Linshan sat there with her legs crossed and said with a smile, "I am also very grateful to your station for the invitation!"
After the two people made simple opening remarks, they brought the topic to the main topic.
Guo Linshan's interview with Li's TV this time was actually to put herself on a moral high ground.
So later, after comparing the scripts, the two began to work together to tell what Guo Linshan wanted to express.
"Yongan Group is a department store with decades of history in Xiangjiang. It has been working hard to improve the lives of Xiangjiang citizens. But just a few days ago, we suddenly discovered that someone was acquiring shares of Yongan Group on the stock market. After
Investigation revealed that it was Yunhai Group, the largest retail group in Hong Kong, that acquired the shares of Yongan Group.
Through our company's investigation, Yongan Group has reached an agreement through negotiation with Singapore's Oversea-Chinese Banking Corporation, the second largest shareholder of Yongan Group, and Singapore's OCBC Bank will sell their 25% stake in Yongan Group to Yunhai Group.
However, this decision of Overseas Chinese Bank of Singapore was not notified in advance to the board of directors of Yongan Group. It is obvious that this is a hostile takeover of Yongan Group.
Chinese people should be friendly when doing things, and acquisitions should be carried out in a friendly manner. If Yunhai Group hopes to cooperate with Yongan Group, it can be discussed and discussed by everyone. A sudden acquisition through a commercial bank will hurt feelings."
This is the first meaning that Guo Linshan wants to express. First of all, Yongan Group must be placed on the moral high ground. From this point on, Xiangjiang citizens and stock investors will be more psychologically inclined to them. If the two sides really want to compete for Yongan in the stock market in the future,
When the price of the group's shares is the same, investors will be more psychologically inclined to Yongan Group.
"So, your company will not sell its shares in Yongan Group?" the host asked.
"That's right, Yong'an Group was founded by my father. It is impossible for us to sell Yong'an Group. Moreover, our family has reached a consensus on this matter. We are all determined to keep Yong'an Group!"
Guo Linshan continued to answer.
The host asked, "So, may I ask, is the current discount campaign launched in Xiangjiang by Yongan Department Store, a subsidiary of Yongan Group, also related to the acquisition of your company by Yunhai Group?"
Guo Linshan nodded and said, "It can be said that there is a certain relationship. According to our company's analysis, Yunhai Group wants to acquire Yongan Group. The ultimate goal is to seize the retail market in Xiangjiang. If Yunhai Group acquires Yongan Group, it has basically been achieved."
this purpose.
At that time, Yunhai Group will be the only one in Xiangjiang's retail industry. At that time, Yunhai Group will have the final say in Xiangjiang's retail industry. Will the citizens of Xiangjiang still be able to buy cheap things? Will there be any suppliers and brands in Xiangjiang?
Li Lan and so on, these things are all decided by Yunhai Group.
The purpose of our doing this is to tell the citizens of Xiangjiang that only by paying for our Yongan Department Store and supporting other retail companies in Xiangjiang besides Yunhai Group can we ensure that everyone can buy cheaper goods in the future."
This is the second reason why Guo Linshan went to the TV station for an exclusive interview today. He wanted to arouse the hatred of Xiangjiang citizens towards Yunhai Group.
As long as this mentality takes root in the hearts of citizens, they will subconsciously avoid going to Yunhai Group's stores to buy things.
In addition, Guo Linshan also wanted to use this exclusive interview to send a message to their alliance. Their alliance is very powerful and can win people's hearts. As long as they can unite tightly, Yunhai Group is not invincible.
With a simple understanding, this interview with Guo Linshan can be seen as an invitation to challenge Yunhai Group.
"Chu Huan is in trouble this time!"
In front of the TV, Shao Yifu looked at the content on the TV and preached slowly.
Guo Linshan's interview was recorded in advance, and Shao Yifu did not read the specific content before this.
Nowadays, the relationship between Yunhai Group and Chu Huan has long been an open secret in the Xiangjiang business community.
Fang Yihua sat next to Shao Yifu and said with some gloating, "Chu Huan's development in Xiangjiang in the past few years has been so smooth, which will inevitably make him feel a little proud.
According to the size of Yunhai Group, they shouldn't be in such a hurry, and the Guo family's stake in Yong'an Group is too high, and it is not easy to acquire it at all.
The best development direction for Yunhai Group is to advance slowly. First, find some department stores that are easy to acquire, and acquire them bit by bit. Now this matter has caused a stir in the city. The entire retail industry in Xiangjiang knows Chu Huan's idea. In the future, Yunhai Group
I’m afraid it won’t be that easy to make a living in Xiangjiang!”
Shao Yifu took the steaming ginseng tea in his hand and asked Fang Yihua, "Do you really think that Chu Huan acquired Yongan Group just for Yongan Department Store?"
Fang Yihua looked at Shao Yifu in confusion and asked, "Isn't it Yong'an Department Store or something?"
"Haha!" Shao Yifu chuckled, and then said, "If it was just a Yongan Department Store, it would be impossible for Chu Huan to acquire Yongan Group with such fanfare. Don't forget that Yongan Group also owns Yongan Bank and Yongan Life.
, and they also have a lot of high-quality land in Central.
It’s just that the Guo family has been stuck in its ways, so the development of Yong’an Group has been unable to keep up, but if Yong’an Group falls into the hands of Chu Huan, it will grow into a large consortium in Xiangjiang in less than two years!”
Fang Yihua suddenly realized, but he still said nonchalantly, "It is useless to talk about this now. According to the current situation, it is impossible for Yunhai Group to acquire Yongan Group. Not only is it impossible, it will even affect
Yunhai Group’s own business.
This time the retail industry in Xiangjiang has shown unprecedented unity, coupled with the support of banks, suppliers, and brand owners, I am afraid that Yunhai Group will have to cut off a piece of flesh to put this matter to rest!"
Shao Yifu looked at Fang Yihua and asked, "Do you really think Chu Huan will lose this matter?"
Fang Yihua looked stunned for a moment, and then said firmly, "I really think Chu Huan will lose this time, because I really can't see any possibility for Chu Huan to make a comeback.
And Brother Six, you see, it has been two days since the department store sales in Xiangjiang, but there is no news at all from Yunhai Group. Obviously they did not expect that things would develop to this point. I was thinking
Chu Huan must be struggling at this time, should he seek peace with the retail industry in Xiangjiang? Or should he just pretend that nothing happened!"
After finishing speaking, Fang Yihua saw that Shao Yifu didn't speak, so she couldn't help but asked, "Brother Six, did you guess that Chu Huan had other ideas?"
Shao Yifu shook his head and said, "I can't guess what else Chu Huan can do, but I think Chu Huan's character will definitely not sit still and wait for death, so he will definitely take action!"
Shao Yifu's answer made Fang Yihua somewhat incomprehensible. Although she also knew that Chu Huan had never failed before, this did not mean that Chu Huan would never fail. No one's life could always be smooth.
In Fang Yihua's view, this time is likely to be a Waterloo in the ups and downs of Chu Huan's business world!
"Let's wait and see. If you want to know the result, you can only see how Chu Huan prepared it!" Shao Yifu said.
"Brother Huan, how should we respond to Guo Linshan's message now?"
Zhu Xiaozhao sat on the sofa and asked Chu Huan.
The exclusive interview with Guo Linshan has just been broadcast on TV.
"If nothing else happens, all stores under the Yunhai Group will definitely be crowded tomorrow, and the media in Xiangjiang will definitely be watching!"
Chu Huan sat on the sofa and said, "I originally thought that Guo Linshan's message would be published in the newspaper, but I didn't expect that the other party would be so impatient and publish it on TV!"
After finishing speaking, Chu Huan looked at Li Tianying and asked, "Did Yihe's Wellcome Supermarket join the war?"
Li Tianying shook her head and said, "Not yet. All the major department stores in Xiangjiang have reduced prices in the past two days. This has not happened in supermarkets yet."
Chu Huan nodded, looked at Xu Yi and asked, "How is the introduction of 7-11 to Yihe? Have their people gone to Japan?"
Xu Yi nodded and said, "People from Yihe have gone to Japan this afternoon, but Wu Xiaoshi hasn't answered yet about the situation in Japan!"
Chu Huan warned, "Tell Wu Xiaoshi to keep a close eye on this matter. As long as Yihe and 7-11 can sign a contract, let her notify Xiangjiang immediately!"
Zhu Xiaozhao asked, "Brother Huan, it will take several months to finalize the cooperation between them. If that's the case, we won't have enough time here!"
Chu Huan shook his head and said, "No, first of all, Yihe has been in contact with Japan's 7-11 for a long time, which saves a lot of time. In addition, now is the best time to enter the retail industry in Xiangjiang. Yihe must be
I won’t give up, there should be news in the next two days!
After the news from Japan comes, we can take action!"
/
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