"Why can't we attack the department store industry in Xiangjiang with lower prices? Their products are not as cheap as ours. If we can offer lower prices, we will attract more customers!"
In a Japanese restaurant in Xiangjiang, several Japanese people wearing suits were sitting.
And they are the Japanese giants in the department store industry in Xiangjiang. The one who just spoke was Ishida Ryuusei, the general manager of the Japanese Jusco Island Department Store. At this time, he was looking at the other Japanese present with an indignant look.
The remaining people are Shinichi Kanai, the general manager of the Hong Kong branch of Mitsukoshi Department Store, Natsuki Yoshida, the general manager of the Hong Kong branch of Tokyu Department Store, Koji Nojima, the general manager of the Hong Kong branch of Insetan Department Store, and the general manager of the Hong Kong branch of Matsuzakaya Department Store.
Manager Masaki Fujiki.
The five of them are the representatives of Japan in the department store industry in Xiangjiang.
At this time, when faced with Ishida Ryusei's questioning, the other four people had different expressions, and they obviously had their own plans.
Masaki Fujiki of Matsuzakaya Department Store agreed: "I think what Ishida-san said is very reasonable. Now our retail industry in Japan has established a firm foothold in Hong Kong, and has surpassed the turnover of retail companies in Hong Kong.
If we can take advantage of this opportunity to wipe out the retail industry in Xiangjiang in one fell swoop, there is no chance!"
Shinichi Kanai from Mitsukoshi Department Store smiled and asked: "Just now Fujiki-san said that we have exceeded the turnover of Hong Kong's local retail industry. Did you include Unkai Group among them?"
Fujiki Masaki's expression was stagnant. The accurate expression of what he just said should be that the sales of Japanese department stores in Xiangjiang should have exceeded the Xiangjiang department store industry excluding Yunhai Group!
"As long as we can unite with department stores in Xiangjiang this time and defeat Yunhai Group, then we can surpass all retail companies in Xiangjiang!"
Masaki Fujiki preached seriously.
Nojima Koji of Yinsetan Department Store said: "You also said that we now need to unite with other department stores in Hong Kong to jointly attack the Unkai Group. If we take the lead in attacking the Unkai Group before it enters the battlefield,
When the second round of attacks comes, do you think the temporary alliance we have established with Heung Kong Wing On, Xian Shi, Da Sun and other department stores will still be able to continue?"
Ishida Ryusei saw Fujiki Masaki being attacked by Mitsukoshi Department Store and Insetan Department Store because he was standing in the same trench as him, so he spoke out.
"If we don't take action now, when the Yunhai Group is overthrown, don't you think that those department stores in Xiangjiang will really coexist peacefully with us?
Now that the beast of discounts and promotions has been released, it will not be so easy to take it back. As long as the five of us can unite, what can the department stores in Xiangjiang do if they don't want to?
?”
Kanai Shinichi chuckled and said: "Don't forget that this is Xiangjiang. If they are dissatisfied with our behavior by then, it is difficult to guarantee that they will not exclude us from that alliance. When the time comes, we will be able to get goods in Xiangjiang."
It’s not that easy anymore!”
Japanese Department Stores In the department stores in Xiangjiang, although most of them are Japanese products, there are also many Xiangjiang products.
Seeing that the two sides were about to quarrel, Natsuki Yoshida of Tokyu Department Store, who had been silent, said at this time: "Everyone, everyone, we are sitting together to discuss countermeasures, not quarreling. If the people of Xiangjiang know about us,
The quarrel was a joke to them.
I have an idea, I wonder if you are willing to listen to it!"
Fujiki Masaki and others all looked at Yoshida Natsuki.
"Yoshida-san, tell me!" Kanai Shinichi said.
Seeing that no one objected, Natsuki Yoshida expressed his thoughts, "Everyone, first of all, the goods in our department store are cheaper than the goods in Xiangjiang Department Store, so even with the same discount, we still have the advantage.
So I don't think we need to give deeper discounts now.
Secondly, the common enemy of all of us now is the Yunhai Group. It is undeniable that this is a powerful enemy. You should also know what the Yunhai Convenience Store under the Yunhai Group is like in Japan, so at this time we should first
Unite.
When the Yunhai Group is overthrown, we can make a surprise attack while the department stores in Xiangjiang are recuperating. By then, the entire department store industry in Xiangjiang will still be dominated by our Japanese department stores. Wouldn't that be better?
?”
Kanai Shinichi and others looked at each other. From the eye contact, they agreed with Yoshida Natsuki's words, but Yoshida Natsuki's plan was not without loopholes.
"Yoshida-san, as all the department stores in Xiangjiang have started discounting today, our customer flow is not as good as before. This situation can only ensure that we lose less, but if you follow your plan, it will
If the time line of this war is extended, the losses of various companies will probably be even more serious by then!"
Fujiki Masaki expressed his concerns.
Natsuki Yoshida said: "This requires you to contact the parent company behind you. I think everyone should have seen the performance of Xiangjiang Department Store. If we can have the last laugh in this war, then in the future Xiangjiang
The department store industry will be ours, and that’s when we will make a profit!”
Yunhai Group wants to acquire Yongan Group.
Yongan Group wants to unite with retail companies in Xiangjiang to fight against Yunhai Group.
Jardine hopes to use this war to introduce 7-11 to Hong Kong.
The Japanese department store industry wants to maintain its position in the department store industry in Hong Kong.
To put it bluntly, no one is really fighting for the ordinary people of Xiangjiang in this war. They have only one purpose, and that is to use this war to completely gain the right to speak in the retail industry in Xiangjiang.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! This is just like the online shopping war, group buying war, and taxi-hailing war in later generations. No capital really wants to do what they say.
When people provide convenience, they have only one purpose, which is to gain the absolute say in this industry, and then use their monopoly position to control the profits of the entire industry.
So in the era when Chu Huan was reborn, when you saw that the entire industry was monopolized by a certain company, they would immediately come to take advantage of it, and all the profits that ordinary people had made here would be spit out.
And they are not just one family, but two families. Consumers and merchants are just fat sheep that they have raised!
This war was unexpected, but it was reasonable.
Obviously, after hearing what Natsuki Yoshida said, the general managers of several other department stores in Japan agreed with what he said.
.
No matter what happened next, the citizens of Xiangjiang were very happy at this time because the department store's discount promotions allowed them to buy bargains.
But some people began to express their dissatisfaction with Yunhai Group. Guo Linshan's exclusive interview on Li's TV station still served a certain purpose.
Especially when newspapers across Hong Kong reported on this incident the next day, the sensation became even greater, and many people began to feel dissatisfied with Yunhai Group.
It is unclear whether this dissatisfaction was influenced by Guo Linshan's report.
Everyone thinks that everyone should have their own judgment, but in fact this is not the case.
It is human nature to follow what others say and join in the fun.
They don't need to have their own judgment. As long as most people say it's not good, then it must be bad.
In front of Hua Department Store, a light yellow Mercedes-Benz car was parked. Guo Linshan was sitting in the car, looking at the few people in front of Hua Department Store, with a smile on her face.
"Daddy, it seems that the failure of Yunhai Group this time is inevitable!"
Sitting next to Guo Linshan was his son Guo Zhiliang. At this time, Guo Zhiliang's face no longer showed the worry that he had just learned that Yunhai Group wanted to acquire their company!
Guo Linshan smiled reservedly and said: "Don't take it lightly, after all, Yunhai Group has not responded to our discount activities yet."
Afterwards, Guo Linshan looked at Guo Zhiliang seriously and said to him: "The people's support can be used, but not all. You must remember this sentence in the future!"
Guo Zhiliang looked at Guo Linshan in confusion and asked: "Daddy, what do you mean?"
Guo Linshan said: "Now you see that there are not many customers in front of Hua Department Store, but in fact these customers who have not come are not coming because of what I said on TV. The real reason why they do not come here is because of us.
Things in Yong'an Department Store are cheaper than here.
This is a matter of priority and you must understand it clearly.
If one day in the future, things in Hua Department Store are cheaper than ours, then those ordinary people will immediately turn around and come to Hua Department Store. At most, they will say a few words about Yunhai Group being rich and unkind, but this will not stop them from coming here to buy.
goods.
A person’s butt determines his head, not his head determines his feet.”
Guo Zhiliang looked at Guo Linshan with half-understanding and asked, "If that's the case, why did you accept an exclusive interview on TV yesterday?"
In Guo Zhiliang's opinion, if it is according to Guo Linshan's statement, they only need to focus and discount. There is absolutely no need for Guo Linshan to do an exclusive interview on TV with tears in her eyes?
Guo Linshan smiled and said: "The purpose of this is to ensure that when both of us have the same discount, these customers will still choose to shop in our Yong'an Department Store. As long as we can do this, we have won."
.
And you should also have seen that the company's shareholders have also begun to speak out to support us at this time. This is our purpose.
I gave an exclusive interview on TV so that we can have an advantage under the same conditions, rather than hoping to still have an advantage despite being at a disadvantage!"
Guo Zhiliang thought for a moment and understood what Guo Linshan meant.
In fact, this truth will become even more obvious in later generations.
Many overseas brands often make some unfavorable remarks about their hometown, and even make some shocking remarks just to be zzzq.
When these remarks first came out, there was a lot of shouting and scolding on the Internet, but what about in reality?
In fact, it has no impact on those brands. People who should queue up to buy their products will still queue up to buy their products. As for the celebrities who have canceled their endorsements, after they leave, a new wave of celebrities will join.
The same is true for sports.
Someone's alliance said something bad about you, and then all platforms stopped broadcasting it, and then... it wasn't even resumed!
Their brand attacked their hometown area, and then the celebrity artists stopped endorsing them. Then, local CB players quickly took over the endorsement contract, and they were still able to join the national team, but they played too bad!
Therefore, the people's support can be used, but it cannot be fully utilized!
Blacksmith need its own hardware!
What worries me the most is that if you don’t live up to your expectations, you will really be the laughingstock of both the inside and the outside!
Although Guo Linshan is not well-known in the Hong Kong business community, she is the chairman of the board of directors of a large consortium after all, so she naturally understands this.
"Daddy, why haven't the department stores under Yunhai Group started discounting yet? Depending on this customer flow, the other party will have to go down sooner or later!"
Guo Zhiliang asked with some confusion as he looked at the empty crowd at the entrance of Hua Department Store.
Today is already the third day of the money-burning war, but Hua Department Store is like a twilight old lady who has not even taken the first step. This makes Guo Zhiliang a little incomprehensible.
Guo Linshan smiled and said: "It's just waiting and watching. He hopes that we can't withstand the losses caused by the money-burning war and collapse on our own. If this is the case, they will just lose the passenger flow in the past few days. When we can't persist,
While living there, they can just sit back and enjoy the benefits.
This chapter is not over yet, please click on the next page to continue reading! It’s just that their idea is really naive. In the current situation, it’s no longer just for those who don’t want to join.
It is possible to win if you come in, but if you don't come in, there is only a dead end.
You see, at this time, all the brand owners and suppliers in their department stores must have gone to Yunhai Group. Yunhai Group has a big business and does not care about the passenger flow in these two or three days, but those brand owners and suppliers
Their profit for a month may come out in these two days, so they will definitely participate in the exhibition in the end."
Speaking of this, Guo Linshan seriously warned Guo Zhiliang again: "The next step is the tough battle. You must keep an eye on the company's capital flow. As other department stores join this money-burning war, our customer flow on the first day has already
Can't keep it up.
The company has also officially entered the ranks of burning money. At this stage, we must ensure that we have sufficient funds. At this time, whoever's funds are cut off first will be finished first!"
Guo Zhiliang nodded and said, "I understand."
Then Guo Zhiliang continued to ask Guo Linshan: "Is this the only way to defeat Yunhai Group?"
Guo Linshan shook her head and said: "Only the department store business is not enough. When I return to the company, I will call Newbijian of Jardine. By this time, Wellcome Supermarket should also join in. Only the Yunhai Group
Only by forming a comprehensive encirclement and suppression force can we win!"
.
Jardine!
Karmanin was reporting the situation to Niubijian at this time.
"Our people have arrived in Tokyo today and have formally contacted the person in charge of 7-11 there. The other party is very agreeable to handing over the operating rights of 7-11 in Hong Kong to us. Now the two sides only have some differences in details!"
Newbijian smiled and said: "Thankfully you have been in contact with me about this matter before. Otherwise, it would not have been so smooth and fast now!"
As Chu Huan suspected, the connection between Yihe and Japan's 7-11 did not just start now, but started a long time ago.
It's just that at that time, Jardine never agreed to some of Japan's 7-11 demands, so the negotiations between the two parties have been intermittent.
But this time the money-burning war in the retail industry has allowed Yihe to see a way for them to enter the convenience store field in Xiangjiang more smoothly. Therefore, some of the requirements of 7-11 that were previously unable to be accepted can now be accepted.
To put it simply, the two parties are now in love with each other, and many things can be carried out in a hit-and-miss manner.
"It is with the support of the company that we are able to achieve this smoothly!" Karmanin said modestly.
Just when Niubijian was about to say something, the phone on the table rang. Niubijian who answered the phone hung up the phone after saying a few words to the other party.
"The call came from Guo Linshan. The other party is urging our Wellcome Supermarket to enter the battlefield as soon as possible to form an encirclement and suppression campaign against Yunhai Group."
Karmanin smiled and said: "It's only been two days, but the other party can't hold on anymore?"
Newbijian also said with a smile: "It's not that I can't hold on anymore, but I can't wait anymore. Their Yong'an Department Store can be said to be the core area of this battle. They naturally hope to gain the most market in the shortest time."
Share!”
Karl Malone asked Neubigan: "What should we do? Let Wellcome join the battlefield, or wait?"
Niubijian said: "Don't worry, there is no movement from Yunhai Group yet. Three or four days is not enough for consumers to form habitual consumption. For us, the two most important things now are
, the first thing is to prepare the funds that we will need after we join the battlefield before the soldiers and horses have used food and grass. The second thing is to reach a consensus with Japan 7-11 as soon as possible.
Introduce this brand to Hong Kong.
When the time comes, we can reduce some losses by taking a two-pronged approach."
Karl Malone nodded and said: "I understand, I will inform our people in Japan and reach a consensus with Japan 7-11 as soon as possible!"
"OK!"
.
In a villa in Deep Water Bay, Xiangjiang, Chu Huan is sitting on the sofa in the living room. The person sitting opposite Chu Huan is not someone from the retail industry in Xiangjiang, but the shipping king Bao Yugang who is abandoning his boat to land!
"Ah Huan, Yunhai Group is in big trouble this time!"
Bao Yugang sat on the sofa with a relaxed smile.
"This time Yunhai Group has stung a hornet's nest. Nowadays, the entire retail industry in Xiangjiang is full of smoke. I really didn't expect that Huan, you would still be in the mood to meet me at this time!"
Chu Huan also said with a relaxed expression: "Uncle Bao, the money-burning war in the retail industry seems to be chaotic and full of smoke, but in fact the outcome is already determined. Why am I not in the mood?"
Bao Yugang's expression paused. He saw strong confidence in Chu Huan's mouth, but the source of this confidence was somewhat invisible to Bao Yugang.
It can be said that the current money-burning war in the retail industry has overshadowed the battle for Wharf, and Pao Yugang naturally knows the key to it.
But he really didn't expect what kind of methods Chu Huan wanted to use to win this battle.
And there is another thing that makes Bao Yugang extremely surprised, and that is the relationship between Chu Huan and Yunhai Group. If Bao Yugang was more of a guess about the relationship between the two before, but now I hear that
When Chu Huan said this, it was already confirmed that Yunhai Group was definitely Chu Huan's property.
When he thought of this, Bao Yugang couldn't help but be surprised.
Prior to this, Jiaku had just cooperated with HSBC, and then got the largest say in the entire Xiangjiang real estate industry. However, he did not expect that Chu Huan did not know when he started the layout, and actually created the largest retail group in Xiangjiang early.
.
If Chu Huan wins this battle again, then by then, the real estate industry and retail industry in Xiangjiang will become Chu Huan’s private territory. At that time...
Forget it, Chu Huan is already the number one person in Xiangjiang at this time. Even if he wins this battle, Chu Huan is still the number one person.
But the weight of this first person is even heavier!
"Since ancient times, heroes have emerged from youth, don't you dare to deceive me!" Bao Yugang sighed: "Ah Huan, this time the money-burning war will ultimately depend on who has a strong foundation. This year, Jiaku has made a lot of big investments. You guys really
Can you hold on?
You have to know that the opponents in front of you include decades-old brands in Xiangjiang, banks that support them, and Japanese capital. As long as one of them is not defeated, it will be impossible for Yunhai Group to win.
And this is equivalent to the capital of Yunhai Group facing so many capitals. This battle will not be easy to fight!"
Chu Huan smiled and waved his hands and said: "There are no unwinnable battles in this world, there are only unwinnable generals. Back then, Zhao Kuo led hundreds of thousands of Zhao's elite soldiers to encircle and suppress Qin. On paper, Qin didn't know how powerful it was.
How many times, but the result was not only that he was defeated, but Zhao Kuo even died on the battlefield, so looking strong may not necessarily mean being strong!"
Seeing that Chu Huan was so confident at this time, Bao Yugang knew that no matter what he said, it would be useless.
He just asked: "Since Ah Huan is so confident, I won't say anything. I think you asked me to come here secretly this time because there are other things, right?"
Chu Huan nodded and smiled: "Yes, according to our company's investigation, it should not take a few days for Yihe to lead Wellcome Supermarket and 7-11 introduced from Japan into the battlefield. By then, Yihe's
Cash will definitely be affected by this war, so when the time comes..."
Before he finished speaking, Bao Yugang already knew what Chu Huan meant, and the expression on his face finally no longer relaxed. Instead, he looked excited and even looked at Chu Huan excitedly and asked.
"Ahuan, is what you said true?"
Chu Huan nodded and said: "Of course I won't tease Uncle Bao about such an important matter!"
Pao Yugang couldn't help laughing. The Wharf acquisition war had actually fallen into an awkward stalemate at this time. Neither Pao Yugang nor the opponent Yihe were confident that they could defeat each other in one fell swoop.
So they are constantly testing and squeezing each other's living space.
But it is really open without bayonets and seeing red.
It can be said that both sides are now waiting for an opportunity, waiting for an opportunity that the other party has neglected.
Now after Chu Huan's reminder, Bao Yugang also knew that his opportunity had come!
In order to better occupy more shares in the retail market, Jardine Matheson will inevitably spend a large amount of cash on this matter. At this time, if it suddenly launches an acquisition war for Wharf, by then
At this time, Yihe will face the dilemma of fighting on two fronts.
But whether it is Chu Huan or Bao Yugang, they are actually existences that require Yihe's full response.
The dilemma will be the dilemma and choice that Yihe will face at that time.
"Haha, if this is really the case, then I would like to thank you first, Ah Huan!" Bao Yugang laughed and said to Chu Huan.
Chu Huan chuckled and said: "Uncle Bao, there is no need to be so polite. In fact, you are also helping our Yunhai Group by doing this. We can only say that we will not default on each other!"
Bao Yugang understood what Chu Huan meant. From what Chu Huan said just now, Bao Yugang completely understood what kind of resistance Chu Huan was facing at this time.
The first is the local retail industry in Xiangjiang, and behind them are the banks that support them.
Secondly, there is the Japanese department store industry in Xiangjiang. They have Japanese capital behind them.
Finally, there is the British-owned retail industry headed by Jardine Matheson, which includes Wellcome Supermarket of Jardine Matheson and a British-owned department store called Yingzhijie. However, this department store mainly focuses on high-quality products, and its benchmark is actually
It is Lane Crawford, not ordinary Xiangjiang department stores such as Hua Department Store and Wing On Department Store.
Even though Chu Huan is extremely powerful in Xiangjiang, Bao Yugang's idea is that Chu Huan has made too many large-scale investments this year, especially the two projects in Canada and Australia, and even Bao Yugang is vaguely aware of it.
Chu Huan also has a big project in his hometown.
Under such circumstances, Chu Huan must be facing difficulties in the face of so many forces encircling and suppressing him. Therefore, when Chu Huan told himself Yi He's plan, he actually wanted to find allies.
If our side takes action to acquire Wharf at this time, then Jardine will be in a dilemma at that time.
Naturally, the pressure on Chu Huan's side was reduced a lot!
"Everyone takes what he wants, but without your reminder, Ah Huan, I wouldn't have thought of this!" Bao Yugang said with a smile.
Chu Huan also said modestly: "Uncle Bao is too polite. I believe you will be able to think of this by then!"
After the two separated, Bao Yugang returned to Global Shipping and told Su Haiwen and Wu Guangzheng about his discussion with Chu Huan.
But at this time, Bao Yugang also had worry on his face.
"What we thought before was that we could use Chu Huan's funds to acquire Wharf, but now that Chu Huan is busy burning money with the retail industry in Xiangjiang, we need to find new financial support at this time.