On the fifth day of the money-burning war, Jardine Matheson officially announced its entry into the market.
On this day, Yihe took over all newspapers in Xiangjiang, including "True News" and "Tian Tian Daily" owned by Black and White Media.
Jardine Matheson announced that starting today, 137 Wellcome supermarkets in Hong Kong will have discounts and promotions at the same time, which exceeds the discounts offered by department stores. At the same time, Jardine Matheson also released an advertisement to recruit partners.
It turns out that Jardine has reached a consensus with Japan's 7-11, and Jardine has officially purchased the franchise rights of 7-11 Xiangjiang. Jardine's advertisement for recruiting partners was placed in later generations to sincerely invite franchisees.
As soon as these two advertisements came out, the already boiling retail industry in Xiangjiang was like adding a bowl of water to the boiling oil pan, and everyone went crazy.
Unlike department stores, supermarkets are closely related to the lives of ordinary citizens. The discounted products in department stores may not be used by ordinary people for a while, but unlike supermarkets, vegetables, fruits, meat, and daily necessities are
Things a family needs to purchase every day.
Of course, Xiangjiang also has its own vegetable market and meat market. For example, the famous citizen Mr. Liu went to the vegetable market.
But no matter what, supermarkets in Xiangjiang are closely related to the lives of Xiangjiang citizens.
When the crazy discounts started here, almost all the teachers from all over Xiangjiang were dispatched and immediately rushed into the Wellcome Supermarket owned by Jardine Matheson!
The population of the entire Xiangjiang is constant. They all come to Wellcome Supermarket. Naturally, no one goes to ParknShop Supermarket under Yunhai Group!
Since then, except for the Yunhai convenience store, which still has customers, the entire Yunhai Group's remaining supermarkets and department stores have no customers.
In addition, the number at the reception desk of Jardine's 7-11 was also buzzing. Thanks to Yunhai Convenience Store, the whole of Xiangjiang knew about the convenience store business model. Many people also had this idea of opening a convenience store, but they have always
There are no good connections and purchase channels.
Things are different now. Jardine 7-11 has launched a franchise model, which has given hope to many people in Xiangjiang who want to start this business.
Either go to the Yihe franchise office to inquire in person, or call to inquire.
Karmanin stood in the reception office, looking out the window at the crowded hall and the scene of each operator frantically answering the phone. At this time, Karmanin felt extremely happy.
"Fortunately, we had a plan in advance. When we went to Japan, we brought a few people for short-term training. Otherwise, we would not be able to deal with these franchise calls!"
After leaving the franchise office, Karmanin came to Jardine's headquarters, met with Niubijian, told Niubijian about the situation of their franchise office, and then gave a somewhat complacent speech.
Niubijian looked at Karmanin and did not refute. He was also very satisfied with this situation.
"That said, we should also thank Yunhai Group. If it were not for Yunhai Group, the citizens of Xiangjiang would not be able to understand the operating conditions of convenience stores so clearly!"
"If you say so, we should really thank Yunhai Group!" Karmanen said with a smile.
Newbijian said, "However, although there are many people inquiring about joining now, we should also start our own direct-operated stores early. After all, just looking at the photos will not give people a very intuitive way. If we can quickly
If we build our own direct-operated store, the impression given to franchisees will be more direct!"
Karmanin nodded and said, "The company is already doing this. When our people went to Japan, I had already asked the company's people to find suitable stores. Now five stores have been finalized and signed with the landlord.
We have signed the lease contract and are now preparing to arrange for the construction company to come in and decorate it!"
Niubijian was very satisfied with Karmanin's speed. After smiling, he said, "Very good!"
Later, Neubjian asked Karmanin, "How is the situation at Wellcome Supermarket?"
The smile on Karmanin's face became brighter and brighter, and he said, "The passenger flow at the same time has at least doubled, and the PARKnSHOP supermarket machine
Over there, the flow of people has dropped sharply, and there are almost no customers left!”
Niubijian became more and more happy and said with a smile, "Very good. Supermarkets are different from department stores. Many of the products in them are fresh products with very short shelf life. In this case, Yunhai Group's losses will be even greater.
!」
Karmanen nodded and said, "Yes, according to our statistics, since the money-burning war began, the entire Yunhai Group has lost at least more than 30 million Hong Kong dollars. If this continues, they will lose even if they rely on Chu Huan!"
Niubijian breathed a sigh of relief. Although he had not served as the Taipan of Yihe for a long time, he had watched Chu Huan grow up in Xiangjiang. In Niubijian's impression, Chu Huan had been the first person since his debut in the business world of Xiangjiang.
Despite everything, Chu Huan has never been defeated, but now it seems that Chu Huan's defeat has become a certainty.
However, he still told Karmanen, "Don't be too happy in everything. After all, the Yunhai Group has not taken action yet. I believe that as we, Yihe, join this war, the Yunhai Group will definitely enter the field. When the time comes, this fight will begin."
This is the real beginning.”
Karmanin nodded and said, "Yes, I have asked the people in the company to keep an eye on Yunhai Group 24 hours a day. As long as there is a little trouble there, they will report it to me immediately!"
Niubijian nodded, and then said to Karmanin, "The company has prepared one billion Hong Kong dollars for this matter. In other words, in this battle, we can only win but not lose, otherwise the company will be in a very serious situation."
Troublesome situation, I hope you can understand!"
Jardine Matheson, HSBC and Jiaku are listed as one of the three major financial groups in Hong Kong.
But in fact, judging from the current situation, it is actually difficult for Jardine to be tied with Jiaku and HSBC. Both Jiaku and HSBC have sufficient cash reserves. Although HSBC’s money belongs more to Xiangjiang depositors, this does not mean
Does not hinder HSBC's cash reserves.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! On the other hand, Yihe does not have such sufficient cash reserves. First, it competed with Bao Yugang for the Wharf and made Yihe pay a large amount of cash. In addition, Yihe
And projects overseas are not going so smoothly either.
The current Yihe is not the richest man in Xiangjiang, but he must be the first to suffer in Xiangjiang. His loans have already exceeded his warning line.
Karmanen looked at Newbijian with some doubts. Karmanen still knew something about the financial situation of Jardine Matheson and Land. Is it impossible for the company to raise so much cash in a short period of time?
Newbijian explained to Karmanen, "The company mortgaged our equity to Standard Chartered Bank and HSBC Bank in exchange for the cash. So you should know the importance of this matter to the company, right?"
After hearing what Nubijian said, Karmanin's expression became serious and he preached to Nubijian seriously.
"Mr. Taipan, please rest assured that this time we have united with the entire retail industry in Xiangjiang. In the face of such a huge force, I don't think there is a possibility of Yunhai Group coming back!"
Niubijian nodded and said, "It's best like this!"
After discussing this matter, Niubijian told Karmanin about another matter. In Niubijian's view, this time the entire Xiangjiang retail industry's money-burning war is impossible for Jardine to burn.
The loss was exactly one billion Hong Kong dollars, but Newbijian still prepared so much cash.
This not only meets the development needs of 7-11, but also has another purpose!
"How are your discussions with the local department stores in Hong Kong going? Are they willing to accept our investment?"
This is Newbikin's real plan. The idea is the same as that of HSBC and some local banks in Xiangjiang. They also want to take this opportunity to enter the department store industry in Xiangjiang, buy shares in some local department stores in Xiangjiang, and then expand their business.
Influence.
Karmanin nodded and said, "We have already contacted them, but now the local banks in Xiangjiang have also thought of us, and they are also in contact with the department stores in Xiangjiang, so at this time those department stores have begun to become more reserved.
Got it!"
Xiangjiang's department store industry has ushered in a strange phenomenon.
Two days ago, they were still worrying about whether they could persist, but now they suddenly discovered that the financial problems that troubled them suddenly no longer mattered.
This is a problem, because many banks are now actively contacting them.
However, these department stores also understand that those banks do not have good intentions, because those banks' real idea is to enter the department store industry and cannibalize their shares in the company.
This puts the owners of these department stores in a dilemma.
"Daddy, if there is no new capital injection, our department store will not be able to hold on for much longer!"
Yang Zhanmei sat in Yang Fusheng's office again and talked about the current situation.
"Today Jardine Matheson has also joined in. Although there is not much overlap in the products of supermarkets and department stores, the population of Xiangjiang is constant. As more people go to supermarkets, the number of people coming to our department stores will naturally increase.
There are more, and now all department stores in Hong Kong except those owned by Yunhai Group are offering discounts. It is difficult for us to attract more customers with our current discounts!"
Yang Fusheng looked increasingly irritable, "Hang Lung Bank, Overseas Trust Bank, Ka Wah Bank, etc. have all contacted me, and they have also offered to provide cash to our company to survive this money-burning war, but their conditions are also
Almost all of them require us to mortgage the company's equity. In addition, we also hope to become the company's shareholders. They are taking advantage of the situation!"
At this time, the conditions proposed by several banks will definitely be very harsh.
This is also the reason why Yang Fusheng is not happy.
Yang Zhanmei said angrily, "If we had known this would be the result, we should not have agreed to Yongan Group's invitation to jointly reduce prices!"
Yang Fusheng smiled helplessly and said, "We were not willing to join the Yong'an Group when we agreed to it, but we couldn't join. In the retail industry, as long as a large-scale department store carries out price reduction and large-scale promotions, if other department stores do not follow suit,
If it goes up, it will naturally affect our performance.”
Yang Zhanmei said, "The Yongan Group is backed by Yongan Bank, so they are naturally confident, but now they have to make us pay for our company's shares in order to win the final victory. No matter how you think about it, it is a loss!"
Now Yang Zhanmei no longer thinks that they will be able to take advantage after this money-burning war!
Yang Fusheng waved his hand and said, "It's useless to say this now. Contact Hang Lung Bank. It seems that only their conditions are the most suitable!"
Yang Zhanmei nodded helplessly.
"Yihe finally entered the battlefield!"
At Yongan Center, Guo Linshan also learned about Jardine's Wellcome Supermarket joining this money-burning war.
"They really know how to choose the right time. They entered the market at this time. Other department stores were already jealous, and the citizens of Xiangjiang had just become a little tired of the discount activities. Their supermarket joined in, once again igniting the public's enthusiasm.
Passion for shopping!」
Guo Zhiquan analyzed.
Guo Zhiliang sighed, "That's not all. Jardine has chosen to move 7-11 to Xiangjiang at this time. When the Yunhai Group fails and we divide the shares of the Yunhai Group, they will definitely be there."
You are making a fuss about this!"
Why did this money-burning war led by Yongan Group attract all the retail industries in Xiangjiang to participate? In addition to what I have been talking about before, if it does not enter the market at this time, then it will actually be the fate of Yunhai Group now.
Without discounts, there will be no customer traffic.
Yunhai Group has a big business, so it’s hard to tell what the loss will be if it loses 30 million Hong Kong dollars. But if it were to switch to another company, let alone 30 million Hong Kong dollars, or even 3 million Hong Kong dollars in cash, it might cut off their cash flow.
!
This chapter is not over yet, please click on the next page to continue reading the exciting content! In addition, the final idea of these people is actually to prevent Yunhai Group from persisting in the end.
Blessings are what disasters depend on, and misfortunes are where blessings depend.
As the largest retail group in Hong Kong, Yunhai Group naturally earns the highest profits when there is nothing going on, but once a loss occurs, Yunhai Group actually suffers the most losses.
Yongan Group just wants to look at Yunhai Group because
Unable to bear the final loss, he took the initiative to seek peace with them.
At that time, these retail companies in Xiangjiang will have their hardships over. They will ask to take shares in Yunhai Group and turn Yunhai Group from a private company into a public company. By then, Yunhai Group will no longer be what Chu Huan said.
In that case, the entire retail industry in Xiangjiang can actually form an alliance, which can better control the retail industry in Xiangjiang!
After all, everyone thinks the same way.
They all want to use this money-burning war to dominate the world!
Guo Linbi said, "We don't need to worry about this matter. After all, we have never had a convenience store business. When the dust settles on the whole matter, we will discuss in detail how to share Yunhai Group."
Guo Linshan nodded and said, "That's right. Our biggest problem now is to ensure that our Yong'an Department Store survives to the end in this money-burning war and gets the profits we want!"
After finishing speaking, Guo Linshan looked at Guo Zhiquan and asked, "Ah Quan, how are you preparing the funds I asked you to prepare?"
Guo Zhiquan nodded and said, "Don't worry, Chairman, I have asked Yong'an Group to prepare a sum of 200 million in cash, which is enough to cope with this war."
"With the rise of this war, Yunhai Group lost the confidence to acquire our Yong'an Group. It also freed us up to borrow money from our own bank. I don't know how we should thank Chu Huan after this matter is over.
!」
Guo Linshan had a smile on her face.
When it was first announced that Yunhai Group was planning to acquire Yong'an Group, Guo Linshan's approach was to borrow money from banks and friends she was familiar with.
At that time, he didn't even mention that he wanted to get money from Yong'an Bank.
But things are different now. In Guo Linshan's view, Yunhai Group has only the power to parry in this money-burning war and no longer has the power to fight back.
If this is the case, they can borrow money from their own banks without any scruples.
As for the procedures and whatnot?
Is it important?
Guo Linbi smiled and said, "The cash of 200 million Hong Kong dollars is enough for us to cope with this crisis in the past. However, I have also heard that many banks in Hong Kong are now seeking to invest in department stores. Now it seems that everyone's thinking has come to an end.
There are some similarities!"
"Haha, that's not something we should worry about!" Guo Linshan relaxedly sat on the sofa and said with a smile, "Now we are waiting for the Yunhai Group to join the battlefield, and then everyone will work together to make the Yunhai Group surrender!"
"Director Chu, I'm afraid Yunhai Group has suffered a lot of losses during this period, right?"
At the Royal Golf Course in Fanling, Shen Bi and Chu Huan were playing golf and chatting!
Chu Huan said with a smile, "I think during this period, HSBC should have found a department store that it can support, right?"
Shen Bi was actually not surprised at all that Chu Huan could guess their HSBC's intentions. He would only be surprised if Chu Huan couldn't guess it!
"I have contacted a few people, but they are still a little hesitant. You also know that the current money-burning war in the retail industry is basically a one-day situation. In fact, many people are still watching it!"
Chu Huan nodded and asked, "Then Mr. Shen invited me over this time. Could it be that he wants to invest in Yunhai Group?"
Shen Bi laughed and said, "If possible, we at HSBC would naturally hope for this, but we also know that the possibility of such a thing is almost zero.
Now there are rumors in the outside world that with the addition of Yihe, Yunhai Group has been attacked from both sides and there is no sign of a comeback. But we know that Director Chu has not really made a move yet, and we also believe that Director Chu will be in this battle. You will definitely win!"
Chu Huan handed the club in his hand to the caddy, and Shen Bi made the same move. The two of them walked on the court, but the caddy and others did not follow suit.
"I didn't expect Mr. Shen to be so confident in our Yunhai Group!"
Shen Bi chuckled and said, "It's okay if you don't believe it. Director Chu can do it all."
A super retail group that dominates the entire Asia has been created under people's noses. If there is one, there will be two. Who knows what else Director Chu has in his hands.
Past experience has told us that HSBC, Chairman Chu, never fights an uncertain battle. The reason why Chairman Chu has not asked Yunhai Group to take action before this, in my opinion, is not that Chairman Chu is thinking of ways to deal with it. But waiting for Yihe to join.
Since Chairman Chu wants to dominate the retail industry in Xiangjiang, it is naturally impossible to forget the supermarket sector.
Now Jardine Matheson has not only let Wellcome Supermarket join the war, but also launched 7-11. I think Director Chu is secretly having fun, right?"
Chu Huan lamented that in another time and space, Shen Bi was called one of the most successful executives in the history of HSBC. This is not unreasonable.
Nowadays, apart from myself, the person who sees the war in Hong Kong’s retail industry most clearly is probably Shen Bi.
"In that case, I wonder why Mr. Shen invited me here this time?"
Chu Huan asked Shen Bi.
Shen Bi chuckled softly and said, "Director Chu wants to dominate the retail industry in Xiangjiang, but it is impossible to merge all department stores and supermarkets in Xiangjiang into the Yunhai Group. In my opinion, the best The solution is actually for Director Chu to buy shares in each department store and become one of their major shareholders.
As long as this is achieved, Chairman Chu will actually have truly taken control of Xiangjiang's retail industry.
I don’t know if what I said is right?”
After finishing speaking, Shen Bi looked at Chu Huan seriously.
Chu Huan still did not answer Shen Bi, but continued to ask, "Mr. Shen, please tell me what you think!"
Shen Bi smiled and said, "Nowadays, banks are choosing department stores in Xiangjiang, and at the same time, department stores in Xiangjiang are also choosing banks. Even if Chairman Chu finally leads Yunhai Group to win, there will definitely be many small department stores in the process." Bankruptcy is an inevitable trend for anyone who wants to enter this industry.
As a creditor of some department stores, we, HSBC, naturally have to protect our interests.
Before, our two companies have formed a joint investment company. Although the business is just starting now, we have seen the future development trend of this company, so I think we should be able to form a new one now. investment company.
What this investment company has to do is that we, HSBC, will come forward in the early stage to contact some department stores and become their creditors. When these people can't hold on, HSBC can transfer these bonds to our joint venture company. At that time, we will naturally gain control of this company.
Then I will naturally be able to help you, Mr. Chu, complete your idea of unifying the retail industry in Hong Kong!"
Chu Huan burst out laughing and said, "Mr. Shen, if we could have cooperated like this when Shaya was here, Roy would probably not be in the position of HSBC's senior class now!"
Shen Bi chuckled lightly, not paying attention to Chu Huan's provocation, but smiled and said, "So, Director Chu, you agree to our HSBC's request?"
Chu Huan thought about it for a moment, and found out that Chu Huan's first intention in provoking this money-burning war was to unify the retail industry in Xiangjiang, and what Yunhai Group wanted to do was actually similar to what Shen Bi said.
Yunhai Group can unify the retail industry in Hong Kong, but it cannot bring all department stores under the umbrella of Yunhai Group. This is unrealistic.
But it is still possible to acquire part of it and buy part of it.
If Yunhai Group does it on its own, it can actually do it without HSBC's entry.
But now HSBC is obviously ready to enter the market. HSBC is different from other consortiums in Xiangjiang. Their cash flow is not available to others. The most important thing is that although Chu Huan has been calculating HSBC, it is undeniable that he is not in the same position now. Time for HSBC to go to war.
Calculating Yihe through this incident is the best that can be done in such a political environment.
If Chu Huan wants to plot against HSBC at this time, whether it is the Hong Kong government or the
People in England will go crazy. Even if Chu Huan already has a strong network of connections in England, it is still not enough to support Chu Huan in winning HSBC at this time.
Since we are still in a cooperative partnership, Chu Huan needs to seriously consider Shen Bi's proposal.
It is true that if HSBC continues to deepen its cooperation with itself, it will definitely become more and more difficult to target HSBC in the future.
But if we can unite with HSBC in this incident, we can deal a fatal blow to those department stores at the critical moment!
Each has its own advantages!
Now we can see how Chu Huan chose!
This decision did not delay Chu Huan for long, because Chu Huan understood that if he rejected HSBC at this time, Shen Bi would definitely be reminded of his subsequent behavior based on Shen Bi's intelligence.
so
"The cooperation with HSBC makes me very happy, and now there seems to be no reason to refuse Mr. Shen's invitation!"
Shen Bi had been silent just now, just waiting for Chu Huan to think about it. Now he saw that Chu Huan had agreed to his proposal, and a smile appeared on his face.
Although he also understood that this time when cooperating with Chu Huan, HSBC would not get control of Hedi like the last time when the two parties combined to invest in the company, but Shen Bi never thought about it at the beginning. As long as it can participate in the control of a company, it will be a grand victory for HSBC!
"First it was the textile industry, then the real estate industry, and now Director Chu will take over the retail industry. Director Chu's growth is unprecedented in the history of world business!"
The earliest textile industry in Xiangjiang was defeated by Chu Huan when they challenged Jiaku. Later, Chu Huan used massive cash, strong land reserves, and finally joined forces with HSBC to win Xiangjiang. The right to speak in the real estate industry.
Now Chu Huan is about to win the retail industry.
Such influence made Shen Bi look sideways. For a moment, Shen Bi was confused. If he really chose to cooperate with Chu Huan from the beginning, would he really lead HSBC to become even more powerful? What about the existence of?
"Mr. Shen is too polite. To be honest, at the beginning, I really just wanted Wing On Department Store. It was not to dominate the retail industry in Hong Kong. It was just forced by the current situation!"
Chu Huan preached with half truths and half lies.
Shen Bixiao asked, "Now that Yihe has taken action, I wonder when Yunhai Group will take action?"
Chu Huan smiled and said, "Tomorrow, tomorrow this battle will enter another stage!"