Because of Yihe's entrance, Guo Linshan is in a really good mood now, so she gets off work on time.
He drove out of the underground garage of Yongan Center in his Mercedes-Benz. The driver stopped the car on the side of the road. He got out of the car and bought a few copies of the evening newspaper from a newsstand on the street. After delivering them to Guo Linshan, the driver continued driving!
Checking the situation in Xiangjiang through newspapers every day is Guo Linshan's daily essential work, especially now that the money-burning war in Xiangjiang has entered a new stage with the addition of Jardine. Guo Linshan also wants to see what the media in Xiangjiang is now.
How to analyze this matter.
Maybe we can get some inspiration from the analysis of newspapers and media!
Just when Guo Linshan was about to read the newspaper, she felt the car stop. Guo Linshan looked up and saw some people watching in front of them and didn't know what they were looking at. But when Guo Linshan saw that the center of the crowd was a Yunhai convenience store,
Guo Linshan had doubts in her heart.
"Go and see what's going on?"
The driver got out of the car and took a look, then came back and said with a smile, "It looks like Xu Guanjie is filming a commercial!"
After hearing this, Guo Linshan showed a disdainful smile, "If you want to use celebrities to attract customers, there is no problem with this method normally, but now everyone is offering discounts, and you want to use celebrities for advertising. It is simply putting the cart before the horse. It seems
There is nothing Chu Huan can do!"
After muttering to herself, Guo Linshan stopped caring about the road conditions and picked up the newspaper next to her.
According to Guo Linshan's idea, the front pages of all newspapers in Xiangjiang at this time should be reporting the news of the entry of Yihe's Wellcome Supermarket. But when Guo Linshan saw the front pages of the newspapers in her hands, her expression began to become serious.
stand up.
The newspaper's front page headlines actually contained no information about the timing, but were still Chu Huan-style cartoon propaganda methods.
A comic girl in various poses, with a note next to it, the comic girl is the Yunhai Group!
Then there is a girl’s slogan, are you ready?
The meaning is to ask people who are reading the newspaper, Yunhai Group is asking you, are you ready?
what's the situation?
Such a mindless sentence made it difficult for Guo Linshan to understand Yunhai Group's plan.
"Could the other party want to take advantage of consumers' curiosity and start their discounts tomorrow?"
This is the only possibility Guo Linshan can think of.
"If this is really the case, then Yunhai Group is really taking it for granted!" Guo Linshan put the newspaper aside with a smile on her face.
"What can be concluded is that Yunhai Group is indeed preparing to start its own discount event!"
When Guo Linshan returned to her home, Guo Zhiliang also told Guo Linshan about today's evening news.
Guo Linshan nodded and said, "It should be like this, but Yunhai Group takes it too much for granted. With such a meaningless slogan, readers may be curious at the time, but as the night goes by, all the curiosity in their hearts will disappear."
disappear."
Guo Zhiliang also chuckled and said, "It seems that the other party really has no other solution, and now they have started to use this useless trick!"
Seeing Guo Zhiliang's appearance, Guo Linshan reminded, "Although the promotional copy of Yunhai Group is not very good, the foundation of Yunhai Group is still there. If they join the money-burning war tomorrow, it will definitely be a big war. When you arrive at the company tomorrow
You must keep an eye on this matter."
Guo Zhiliang nodded and said, "Yes!"
piapiapia
At this time, Guo Zhiliang's youngest son ran over with a toy pistol and fired at Guo Linshan. Guo Zhiliang and Guo Zhiliang both fired while shouting, "Are you ready?"
Guo Zhiliang didn't think much, he laughed, picked up his grandson, and asked happily in English, "Did your dear grandson do your homework today?"
"It's done!" Xiao Douding, who was in Guo Linshan's arms, also answered in vague English. After finishing, he still held the toy pistol in his hand and fired at Guo Linshan, and the question in his mouth was still "You guys
Are you ready?"
Guo Linshan, who was smiling happily just now, suddenly changed her face when she heard his question from her grandson for the second time. Guo Zhiliang, who was watching on the other side, also thought of something, and his expression changed accordingly.
"My dear grandson, how do you know this sentence?"
Guo Linshan pinched her grandson's ribs with her hands and asked.
"That's what it said on TV!"
Xiao Douding replied.
Guo Linshan and Guo Zhiliang didn't say anything. They carried Xiao Douding and went straight to the living room, where the female members of the Guo family were watching TV and chatting.
After Guo Linshan came out, she immediately asked them about what Xiao Douding had just said.
Guo Zhiliang's wife said indifferently, "My father-in-law is talking about the advertisement of Yunhai Group. It seems that this Yunhai Group really belongs to Chu Huan. Just about an hour ago, there was an advertisement about Yunhai Group."
Appear"
Five p.m!
Audiences who were watching TVB or Li TV saw the first advertisement of Yunhai Group. Now TVB's number one youngster Zhou Runfa was in a Yunhai convenience store, wearing a suit, and asked elegantly, "Are you ready?"
"
Six o'clock in the evening!
Lin Qingxia, the most popular female artist in the Hong Kong film industry, walked out of a PARKnSHOP supermarket. She was young and beautiful, and she still just said "Are you ready?"
It’s seven o’clock in the evening!
Xu Guanjie, the number one person in the Hong Kong music scene, appeared on TV. Dressed in trendy clothes, Xu Guanjie walked out of a Chinese department store. The same slogan was "Are you ready?"
This time, Guo Linshan and Guo Zhiliang also saw this advertisement in front of the TV.
Guo Linshan's expression changed at this time, and she was no longer as calm and calm as before.
"Daddy, if this continues, their advertisement will be too lethal!"
Guo Zhiliang also saw the significance of it.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! If it is just a sentence in the newspaper, are you ready? Everyone will forget it after reading the newspaper, but now there are only two TV stations in Hong Kong
All TV channels, TVB and LiTV, are playing this advertisement in a loop, and it features different celebrities.
This has completely attracted the hearts of Hong Kong TV viewers. TV series, movies, music and other entertainment activities in Hong Kong should have something that will attract the audience.
"Who will come out next?"
Someone in the Guo family preached in a low voice.
Hearing this question, Guo Linshan became even more worried. This was taking her curiosity to the extreme!
When everyone discovers that there will be different stars appearing doing the same thing, they will want to know who will be the next star?
"What exactly did they ask us to prepare?"
Another member of the Guo family asked.
Guo Linshan's heart sank again when she heard that one person asked, are you ready? It's nothing, and no one is curious about what should be prepared?
Now the stars in Hong Kong are asking you if you are ready?
Then it will become something that everyone is extremely curious about. What exactly should we prepare for?
"back office!"
Guo Linshan couldn't sit still at home, so she stood up and said to Guo Zhiliang, "Call your fifth uncle, A Quan, A Yong, and A Ji, and ask them to go to the company immediately!"
Guo Zhiliang also understood the seriousness of the matter at this time, nodded and said, "Okay, I will notify them now!"
Not long after, the core members of the second and third generations of the Guo family gathered at the Yongan Center again.
"Chu Huan's propaganda methods were so sharp. Now I'm afraid the curiosity of the whole Xiangjiang has been aroused by him!"
Guo Linbi was sitting on the sofa, holding a cigar in his hand and preaching a little irritably.
Guo Zhiquan also said with a helpless expression at this time, "That's not all. Do you think Chu Huan's publicity is so intense?"
Big, even to match this promotional effort, tomorrow’s discount event will definitely be very crazy!”
Guo Linshan sat there with her legs crossed, with a look of annoyance on her face, "Even though we had extremely overestimated Chu Huan, we didn't expect that it was just a publicity ploy now, which made us understand that the previous overestimation was actually still an underestimation.
Got it!"
Now these people no longer have the extremely confident thoughts they had before.
Guo Zhiliang also spoke out, "The key issue is that if Yunhai Group really wants to offer discounts and promotions, our discounts are already strong enough, and there are even some small losses. However, with the scale of Yunhai Group,
Not to mention that their discounts are higher than ours, even if they are the same, according to common sense, Yunhai Group's daily losses will be at least 20 million or more!"
"Losing money hurts!" Guo Linbi concluded, "Obviously, this time Chu Huan is determined to have a good battle with us!"
Guo Linbi said firmly, "It seems that our 200 million Hong Kong dollars cannot be saved now!"
By now, the situation has become clear. Yunhai Group is facing the battle. This money-burning war, which is related to the pattern of Hong Kong's retail industry, will officially enter a white-hot state.
Even though the Guo family had been mentally prepared early, they still couldn't help but feel their hair stand on end when they thought of how brutal the battle would be tomorrow!
Hong Kong movie star Hung Kam-po, although already covered in fat, still nimbly somersaulted out of a PARKnSHOP supermarket.
"are you ready?"
Seeing Hong Jinbao's smile on the TV, Yang Fusheng turned off the TV with some irritation.
Sitting next to him is still his son Yang Zhanmei.
"It seems that tomorrow's battle will be fierce!" Yang Zhanmei rubbed her hair, and said helplessly and with some fear, "Tell me, why does Chu Huan have to come to the retail industry to cause trouble? He is not
Did you just establish the Koku Bank? Go to the banking industry to make trouble. Is this the legendary picking of weak persimmons?"
Like the Guo family, although the Yang family and his son had already prepared that Yunhai Group would definitely enter the market, when they actually saw the Yunhai Group's advertisement.
As a Xiangjiang businessman, the fear of being dominated by Chu Huan all year round still came to my mind.
Yang Fusheng took a deep breath and said, "It's useless to say this now. This battle will come sooner or later. Fortunately, we have discussed it with Zhuang Rongkun of Hang Lung Bank this afternoon, and the other party is also willing to support our big department store. We have
With the support of Hang Lung Bank, there should be no problem until the end!"
Even so, Yang Fusheng's heart still bleeds when he thinks of the price they have to pay.
Yang Zhanmei asked, "Daddy, when will the 100 million Hong Kong dollars in cash promised by Hang Lung Bank be available?"
Yang Fusheng said, "The money should arrive tomorrow. What I hope now is that nothing will go wrong, otherwise we really won't be able to persevere!"
Yang Zhanmei said still worriedly, "I received a lot of calls from suppliers today. They are all worried about this war and want us to pay them in advance!"
Under normal circumstances in the Xiangjiang department store industry, department stores and local suppliers settle accounts on a quarterly basis, and Dada Department Store is no exception.
Yang Fusheng sighed, "I will call them personally tomorrow. Based on the cooperative relationship we have had for so many years, I believe they will still be willing to give me this face."
Although Yang Fusheng's Dada Department Store is not the largest department store in Hong Kong, it is the company with the most harmonious relationship between customers, department stores, and suppliers.
In this regard, even the Yunhai Group headed by Zhu Xiaozhao cannot compare.
However, it was precisely this kind of relationship that ultimately led to the misfortune of these suppliers!
However, it was not Da Da Department Store that harmed them, but HSBC.
In another time and space, Dada Department Store went through two liquidations. In the first time, as the largest creditor of Dada Department Store at that time, HSBC issued an announcement that Dada Department Store was insolvent.
So we decided to liquidate Dada Department Store!
Finally, with Yang Fusheng's efforts, HSBC decided to let Dada Department Store continue to operate.
At that time, Dada Department Store still owed its suppliers 1.8 billion in payment. At that time, Dada Department Store's suppliers saw that HSBC supported Dada Department Store. At the same time, coupled with their relationship with Yang Fusheng, they finally decided to believe that Dada Department Store could survive.
Difficulties this time.
So they decided to agree to repay the money owed to them by Da Da Department Store in four installments.
But after Dada Department Store repaid part of HSBC's loan, and also repaid the first installment of the payments to those suppliers, HSBC once again applied for the liquidation of Dada Department Store as the largest creditor!
As a result, HSBC used the sales of Da Da Department Store during that period to withdraw part of the funds. According to Hong Kong law, liquidated companies must give priority to repaying bank debts, and suppliers' debts are ranked last.
After the liquidation sale of Da Da Department Store, HSBC basically had no losses, but those suppliers were in dire straits, and even gathered together to attack the Hong Kong Governor's Office!
The result is useless!
The reason why those suppliers suffered heavy losses was because of their trust in HSBC and Yang Fusheng!
Yang Zhanmei was slightly relieved when she heard that her father was going to call those suppliers in person, but she was still a little worried.
"I don't know when this war will end. If it lasts for a month or two, even with the support of Hang Lung Bank, it will be useless!"
When she said the last words, Yang Zhanmei already lost some confidence!
Yang Fusheng also sighed, this kind of thing is simply not something they can decide.
At this time, in the field of Hong Kong TV dramas, there were two young actors who were very popular. Apart from Zhou Runfa from TVB, they were Zheng Shaofu from Li TV.
Especially in the second half of this year, TVB borrowed Zheng Shaoxuan's TV in Li to film "Chu Liuxiang"!
It can be said that Zheng Shaoxu and Zhou Runfa are now the kings of Hong Kong TV dramas.
At this time, on the TV, Zheng Shaofu was dressed handsomely, with a folding fan in his hand, hanging a wire in the Seibu Department Store and performing Qinggong.
After landing, Zheng Shaoxu opened the folding fan and asked gracefully, "Are you ready?"
After the commercial ends, it is still the normal program of the TV station.
"I didn't expect that until now, Yunhai Group has not said what kind of preparations it will make!" Karmanin said with some confusion.
Niubijian also sat on the sofa with a serious expression and asked Karmanin, "Have you found out what the Yunhai Group is going to do?"
Karmanin shook his head and said, "No, no one except Chu Huan knows what kind of medicine Yunhai Group bought in the gourd!"
Niubijian said angrily, "We at Yihe just announced today that we will join the battlefield, and Yunhai Group has taken action tonight. It is obvious that they have been waiting for us to take action!"
Karmanin nodded and said, "That should be the case. Before, we thought that the Yunhai Group was in chaos. Now it seems that the other party is not in chaos, but has been waiting for us to enter.
Obviously, this time he is determined to completely turn the retail industry in Hong Kong into a pot of porridge!"
Newbijian said, "The most important thing now is to know what kind of trump card Chu Huan has, besides cash!"
Newbijian's idea is the same as that of many Xiangjiang retailers. As the largest retail group in Xiangjiang, Yunhai Group will suffer the greatest losses as long as it maintains the same discount intensity as them.
So in Niubijian's view, Chu Huan must have seen this. Since Chu Huan must know about this matter, and he is still entering the game, he should be more prepared.
At this time, all the optimistic ideas they had before no longer existed.
Karmanin had no way to answer Niubijian's question because he really didn't know what else Chu Huan was hiding.
What a trump card!
"By the way, now that Yunhai Group has entered the market, should we suspend our investment promotion for 7-11?" Karmanen asked.
Newbijian shook his head, "No, we have been publicizing this matter before. If it is published in the newspaper today and suspended tomorrow, then 7-11 will have a completely bad reputation in Hong Kong. If we want to start it again, it will not be that simple."
, by then we will not only lose the funds we gave to Japan 7-11, but also all our previous investments will be in vain!"
"I suspect that Chu Huan saw this clearly, so he announced it at this time!" Karmanin said sternly.
"No doubt, it must be like this!" Newbijian had no doubt about this. However, Newbijian still calmed down his mood and said to Karmanin, "But we don't need to worry too much, we have something in our hands.
1 billion Hong Kong dollars in cash is our greatest confidence. I think now in Hong Kong, even including those Japanese department stores, it is impossible for any of them to have so much cash in their hands!"
After hearing the cash of 1 billion Hong Kong dollars, Karmanin finally calmed down a little and said, "Yes, this is our greatest confidence!"
Xu Guanwen, the first generation comedy king in the Hong Kong film industry, just like the image of a common citizen in his movies, walked out of a Yunhai convenience store, but this time he was not the only one who came out, there was also Xu Guanying, Xu Guanying's third brother.
!
Xu Guanwen, wearing glasses, looked at Xu Guanying and asked, "Are you ready?"
Xu Guanying asked everyone's curiosity: "What are you preparing for?"
Xu Guanwen laughed and said, "You will know tomorrow morning!"
Advertising over!
Bao Yugang was sitting on his sofa at this time, looking at Su Haiwen sitting opposite him, Wu Guangzheng asked.
"are you ready?"
Su Haiwen and Wu Guangzheng looked at each other and smiled, saying, "We are ready!"
Bao Yugang also had a smile on his face and said, "This time I really want to thank Ah Huan. Unexpectedly, he finally provided us with a credit loan of 1 billion Hong Kong dollars. Otherwise, we would have lost
This is a great opportunity!"
It is true that Chu Huan did not provide a loan to Bao Yugang in his own name or the name of Jiaku Bank, but Chu Huan provided a credit loan of 1 billion Hong Kong dollars to Bao Yugang in the name of Jiaku Bank. This is not the case with Jiaku Bank.
It is not the profit from the treasury or other industries of Chu Huan, but it is a real normal commercial loan.
"With this billion dollar loan, coupled with the huge amount of money Jardine Matheson has spent to enter the retail industry in Hong Kong, our chances of succeeding in acquiring Wharf this time will increase rapidly!"
Wu Guangzheng was also preaching with excitement at this time.
Having Wharf and not having Wharf are two completely different concepts for Wu Guangzheng.
With Wharf, he can be on an equal footing with Su Haiwen in the Bao family business. Without Wharf, he would always have to succumb to Su Haiwen!
"Yeah, I just didn't think about what kind of method Ah Huan would use this time to win this money-burning war!"
When he said the last words, Bao Yugang also looked confused.
The same goes for Wu Guangzheng and Su Haiwen.
"Daddy, judging from the current situation of the retail industry in Xiangjiang, if each store under the Yunhai Group chooses the same discount as other retail companies, then it is impossible for them to attract too many consumers. These days
The discounts in the retail industry in Xiangjiang are so strong that ordinary Xiangjiang citizens have already bought everything they want to buy.
This is one of the reasons why the flow of people in major department stores has decreased in recent days.
If Yunhai Group chooses a larger discount, then even if the passenger flow increases, their losses will be greater. Now I really want to know what kind of actions Chu Huan is taking!"
Su Haiwen asked with a puzzled look.
To put it simply, according to the current policies of these retail companies in Hong Kong
The intensity of the discount can only achieve profitability unless it can guarantee the kind of customer flow that Yong'an Department Store had on the first day.
If the number of passengers is less than that, you will definitely lose money!
As Su Haiwen said, after the crazy discounts in the retail industry in Xiangjiang in the past few days, Xiangjiang citizens have passed the psychological fluctuation period of crazy shopping and entered the psychological fluctuation period of rational shopping. Under such circumstances, let alone shopping with others.
Now that the discounts of all major retail companies are the same, even if they are slightly increased, they will not attract too many customers!
"It seems that Yunhai Group is preparing to lose money and hurt people this time!" Wu Guangzheng concluded.
Passenger flow has dropped sharply, and consumption enthusiasm has dropped sharply. If you want to fight back against this situation, you can only come up with discounts that others cannot imagine, and it is possible to rekindle the shopping enthusiasm of Xiangjiang citizens!
But with such intensity, everyone loses money together. Whoever has more money will survive until the end!
Bao Yugang nodded and said, "Now this is the only possibility!"
The disbanded Five Tigers, who were once the number one group in the Hong Kong music scene, walked out of a Yunhai convenience store arm in arm. Facing the screen, the five of them asked in unison, "Are you ready?"
In a villa located in Repulse Bay, Cheng Long looked at the advertisements on TV speechlessly, with a look of loneliness in his eyes.
Sitting next to him was his secretly married wife Lin Fengjiao.
Different from another time and space, the secret wedding of the two people was brought forward.
But it is also the same as in another time and space. Cheng Long does not really believe in Lin Fengjiao and treats marriage as a child's play. If he wants Cheng Long to truly feel at ease with Lin Fengjiao, he has to wait until Cheng Long reveals that he has committed an affair with that man in front of the TV.
Everyone makes mistakes.
Lin Fengjiao looked at Cheng Long who was a little disappointed, smiled and comforted her, "Okay, don't worry too much. Master Huan has always trusted you. Didn't you guys have dinner together some time ago?"
Cheng Long is now the well-deserved number one kung fu superstar in Hong Kong. He is more successful than in another time and space, but he also has some regrets in his heart.
"Of course I know that Mr. Huan trusts me, but I just don't understand. You said that the company has so many advertising endorsements. It stands to reason that my reputation is the top in Hong Kong, Japan, Southeast Asia, Taiwan and other places.
, but why has Mr. Huan never asked me to be the spokesperson for his products?”
This is why Cheng Long feels hurt in his heart. After getting to know Chu Huan for a long time, Cheng Long also discovered this problem, that is, all the advertising endorsements of the Jiaku Department basically have no share for him, no matter how big he is.
fame.
In the Hong Kong film industry, there are still people such as Hung Kam-bao, Hui Guanjie, Xu Guanwen and others competing with him for a moment of fame. However, in other places, Cheng Long is the golden sign of black and white images. Even at this time, European theaters that used black and white images, Cheng Long and others
The country has also gained considerable popularity.
But, he just can’t endorse Jiaku’s products!
"This time, you see, even Zheng Shaoxu from Li's TV appeared on the stage, but there was still no one from me!" Cheng Long said feeling a little aggrieved at the end.
"Maybe Mr. Huan thinks you are too tired from filming, so he wants you to have a good rest?" Lin Fengjiao gave a reason that she didn't believe.
In fact, Lin Fengjiao was also curious, why couldn't Cheng Long endorse Jiaku's products?