In Guo Linshan's office at Yongan Center, the atmosphere seemed extremely solemn at this time.
The cigar in Guo Linshan's hand had burned to the root, but he didn't notice it. Instead, he asked Guo Zhiyong: "How is the situation at the department store?"
After seeing the situation there at Hua Department Store, Guo Linshan went to several stores under the Yunhai Group, and the situation was the same in almost every store.
Finally, Guo Linshan went to Yong'an Department Store again. How cold the stores under Yunhai Group were before, just multiply the coldness of Yong'an Department Store now!
Later, Guo Linshan and Guo Zhiliang returned to the company and held the first internal meeting of the Yongan Guo family.
They assigned tasks at that time, and Guo Zhiyong was responsible for checking the situation of Yong'an Department Store this morning!
Now that they heard Guo Linshan asking him, everyone else in the office also turned their attention to Guo Zhiyong, with hope in their eyes, but at the same time, they were more desperate.
Guo Zhiyong faced everyone's gaze and said with a desperate expression: "There is only one person, but he entered the wrong place!"
Hearing this answer, everyone in the office sighed deeply.
Guo Linshan steeled herself and asked Guo Zhijiang: "What's the situation at Yunhai Group?"
Guo Zhiyong is responsible for checking the situation of Yongan Department Store, while Guo Zhiliang is responsible for checking the situation of Yunhai Group.
"If there are no accidents, of the one million people in Hong Kong today, at least 4 million will visit the stores of Yunhai Group. If you add in the people traveling in Hong Kong, this number may exceed one million, and there are many of these people.
They are all consumed multiple times..."
Guo Zhijiang also preached with a look of despair.
Guo Linbi calculated: "Based on ninety-nine yuan per person, even if there are only one million people, Yunhai Group's sales today will be at least HK$0 million!"
Guo Zhiliang said: "The key problem is that if everyone goes to Yunhai Group's stores to consume, no one will come to us. With this sales method, Yunhai Group can even achieve profitability, and we are purely
With a loss of 200 million Hong Kong dollars, it is difficult for us to persist for a month!"
The retail industry is an industry with very fast cash flow. Even if Yongan Group now operates Yongan Department Store and does not have daily products such as fruits, vegetables, fresh meat, etc., if there are no customers for a month, it will be a devastating blow to them.
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Labor, rent, new products of the season, etc. These may directly cut off their cash flow depending on the situation this month.
For a department store, the loss of cash flow actually means that the company is not far from ending!
"Nowadays, people in Xiangjiang consume impulsively, and the situation will definitely get better in the future!"
Guo Linshan has some sermons that are not so certain.
Guo Linbi said: "We cannot just sit back and wait for death, we must have countermeasures!"
Guo Zhiyong asked carefully from the side: "Can we learn from Yunhai Group's promotional methods? Since Yunhai Group can do this kind of nine-yuan group buying, of course we can too!"
Regarding Guo Zhiyong's suggestion, everyone at the scene chose to ignore it. A successful promotion method cannot be learned by them at a glance. It involves internal operations. They must read it incompletely, then analyze it item by item, and finally
To implement it, a month is a short time.
In the end, it was Guo Zhiliang who told Guo Zhiyong what he meant. Guo Zhiyong stopped talking after listening!
"Now it seems that the best way for us is to call other retailers in Xiangjiang to increase discounts. Only in this way can we get something out of the fire!"
Guo Linbi expressed his opinion.
Guo Zhiliang nodded and said: "I agree with Uncle Wu's approach, although Yunhai Group's promotion method of group buying everything for nine yuan has brought a lot of pressure to everyone.
But in fact, before this, we have guessed that Yunhai Group will definitely have counterattack measures, and everyone has prepared the funds for the next tough battle. Now
It’s just that the battle has officially started, everyone just goes about their business!”
Although there is nothing new in the suggestions of Guo Linbi and Guo Zhiliang, it seems that this is indeed the only way!
Without any hesitation, Guo Linshan dialed Karmanin's phone number.
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After Karmanin put down the phone, his expression still showed no relief. Compared with those department stores, the situation in their Wellcome supermarket was even more difficult.
You must know that most of the products in supermarkets are time-sensitive. If no one buys them for two or three days, fruits, vegetables, fresh meat, seafood and other products will directly rot, and they will really lose money by then.
Got it!
It was precisely because of the seriousness of this matter that Niubijian came to Karmanin's office in person.
"It was Guo Linshan who just called. He invited these retailers in Xiangjiang to go to Wing On Center to discuss countermeasures!"
Karmanin told Niubijian what happened on Guo Linshan's phone call.
Niubijian asked helplessly: "Is there any way? We can't learn Yunhai Group's nine-yuan group purchase activity in a short time. The only way now may be to increase the discount!"
Karmanen also looked helpless, "What kind of business wizard is Chu Huan that he can come up with such a wonderful promotion method?"
Newbijian shook his head and said: "It is useless to talk about this now. If we want Wellcome Supermarket to survive this war, we can only start a real money-burning war!"
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In the afternoon, all the retailers in Xiangjiang except Yunhai Group gathered in Yongan Center. The huge conference room was filled with smoke. Everyone present was frowning, and a depressive atmosphere enveloped the entire conference room!
"Everyone, I believe everyone should know about Yunhai Group's nine-dollar promotion, right?"
This chapter is not over yet, please click on the next page to continue reading! Guo Linshan, who was sitting at the head of the table, knocked on the table and focused everyone's attention on herself.
"To put it bluntly, it is now a time of life and death for all of us. I know that everyone has raised a sum of funds in the past few days to cope with Yunhai Group's discount activities, but now Yunhai Group is not only discounting, but also
We launched a group purchase event for 9 yuan and 9 yuan, which shows that at least the current discount is no longer enough for us to beat Yunhai Group.
We all must increase our discount efforts!”
No one answered Guo Linshan's words. In fact, everyone understood what he meant, but before that, because their own discount activities had lasted for nearly a week, at that time, all retail companies in Hong Kong, except Yunhai Group, were discounting, and everyone also
All are losing money.
If we increase the discount now, the result will be one: the number of losses will increase infinitely!
But everyone at the scene had no other choice, because discounts could also allow their products to circulate, but if there were no discounts, the products would really have to stay in their own bowls, and the products would not be able to be exchanged for cash. They
There is no way to pay for goods, rent, labor and other expenses.
At that time, they will fall into an endless loop, and in the end they will be directly buried by this war!
"I have no objection. Tomorrow, all Wellcome chain stores in Xiangjiang will increase their discounts!"
Karmanin was the first to express his position. He just said that compared to the department store industry, the products in their supermarkets cannot wait.
Yang Fusheng looked around and said, "Our department store is the same!"
"Everyone, at this time, what Guo Sheng just said is right. It is now a time of life and death for all of us. If we survive this month, we may still survive, but if we cannot survive, everyone will encounter
What kind of questions do you think you don’t need to ask me?"
A department store owner emphasized this matter again.
"We understand that discounts are inevitable, but everyone, to put it bluntly, what we are doing is Hong Kong, the leader in Japan's department store retail industry. Can't we think of other ways besides discounts?
Is it implemented in conjunction with the discount plan?"
The people who came to the scene were not only people from the retail industry of Xiangjiang Department Store, but also people from several major department stores in Japan.
"I have a solution!"
At this time, Ma Shaoyu, the representative of Xiangjiang Xianshi Department Store, spoke out.
Xianshi Department Store was founded by Ma Yingbiao, even earlier than Yongan Department Store, and Ma Yingbiao is known as the first person in Huaguo Department Store.
The first thing to hire a waitress in Xiangjiang was Ma Yingbiao.
Ma Shaoyu is the seventh son of Ma Yingbiao, and he is now an old man.
"Ma Weng, you are a senior in the department store industry. If you have any ideas, please tell me!" Someone said.
Everyone else also looked at Ma Shaoyu.
Ma Shaoyu nodded and said: "Everyone, although Yunhai Group is the largest retail group in Xiangjiang, the total of us people, at least in the department store industry, exceeds Yunhai Group, so I think we should give Xiangjiang
We sent a circular to those suppliers and brand owners, hoping that they can work with us to fight against Yunhai Group.
If they can stop supplying goods to Yunhai Group, then I think this will be the heaviest blow to Yunhai Group!"
Everyone's eyes lit up after hearing this. Only Karmanin was a little dissatisfied. Although such a move would help them, Wellcome Supermarket couldn't do it.
At the same time, Karmanen set his sights on the owners of several other supermarkets. They were incomparable to Wellcome and Parknshop. Having four or five branches was already considered big!
But the combined number of their supermarkets is only comparable to the number of ParknShop supermarkets. It is almost impossible to get those suppliers to side with them.
Guo Linshan looked at Karmanin, knowing what he was thinking, and said: "Karl, I think you always have to try it, and I think there is no way!"
Karmanin looked at Guo Linshan in confusion and asked, "What can I do?"
Guo Linshan analyzed: "It should be impossible to make supermarket suppliers cut off the goods from ParknShop supermarkets, but I think there is no problem in adding some burden to them. You can work together to improve procurement."
Price, if this is the case, I think they will definitely agree, which can also increase the cost of Yunhai Group in a different direction!"
Karmanin said dissatisfiedly: "It's easy to put it simply. If the purchase price is increased, the costs of Yunhai Group will rise. The costs of our Wellcome Supermarket will also rise?"
Guo Linshan waved her hands and said: "Of course that's not the case. Although I don't want to admit it, one thing I must say is that in the coming days, the sales volume and customer flow of each of our stores will definitely decrease a lot. Super
In terms of the market, if you can reduce the quantity of the next batch of purchases, your costs will naturally come down. As for the amount of losses, it is actually similar to the current situation!"
Guo Linshan's explanation made Karmanin's eyes light up. This is indeed an issue that is easily overlooked.
"Okay, we will contact these suppliers to discuss with them!"
Ma Shaoyu also said at this time: "After the supermarkets join forces, they don't actually have to increase their purchase prices. As long as you can negotiate with your suppliers, you can let the suppliers increase their prices according to yours."
Negotiate with Yunhai Group for conditions, but you can still maintain the original price. To put it simply, it is actually you joining forces with Xiangjiang’s suppliers to fight a war of unequal information with Yunhai Group!”
Karmanin once again looked at each other with the owners of several supermarkets at the scene, and they all saw confirmation in each other's eyes.
This chapter is not over yet, please click on the next page to continue reading! In the end, Karmanin said: "Thank you Ma Sheng, we will pay attention to this matter!"
"As for the department store industry, I also have an idea, but I need the support of my Japanese friends!" Guo Linshan said.
Kanai Shinichi asked Guo Linshan on behalf of the Japanese department store industry: "What kind of thoughts does Mr. Guo have? It doesn't matter. After all, we are all in the same boat now!"
Guo Linshan said: "Said
After our department store business entered Xiangjiang, it has always been selling Japanese products, and there are very few Xiangjiang products. I am thinking if Japanese department stores can make arrangements with suppliers and brands in Xiangjiang in this matter.
Some promises to allow their products to enter your department stores, so I think we can better attract those suppliers and brands to our camp!"
After hearing this, Kanai Shinichi showed a hesitant expression, while other department store owners in Xiangjiang looked at Kanai Shinichi and others expectantly.
If Kanai Shinichi can agree to Guo Linshan's proposal, it will definitely be a good thing for them.
Before the war broke out, Xiangjiang's department store industry could basically be divided into three parts.
First, there are the local department stores in Xiangjiang and the stores in Xiangjiang from Southeast Asian countries. Although they are the largest, their power is also the weakest among the three parties.
Second, the department store industry from Japan, relying on their advanced management experience, high-quality services, and Japan’s local product advantages and financial advantages, occupies the second place among the three forces.
The third is Yunhai Group. Although their size is not as large as that of local department stores in Xiangjiang and Japanese department stores, their rapid expansion in recent years has not far exceeded their respective totals. The most important thing is that Yunhai
The group's department stores, backed by Jiaku's strong financial advantage, frequent discounts, and products that sell both Chinese and Western products, make them the number one seller in Xiangjiang!
It can be seen from the analysis just now that Japanese department stores basically do not have much relationship with local suppliers and brands in Hong Kong.
But if they can also introduce Xiangjiang’s brands and suppliers, then their success in wooing Xiangjiang’s brands and suppliers will be greatly increased!
Kanai Shinichi fell into silence at this time. Maintaining Japanese products is an important bargaining chip for them to lead the Xiangjiang Department Store. If they introduce Xiangjiang suppliers now, the brand owners will reduce their company's brand awareness.
Although the value of a brand cannot be seen or touched, it does exist. Kanai Shinichi cannot make decisions for others.
"Sorry everyone, we are unable to give an accurate answer to this matter now. We need to discuss it!"
After receiving Kanai Shinichi's answer, everyone present was inevitably disappointed.
"Why, now that everyone is working hard to survive, do your Japanese department stores think they can stay out of it?"
Some bad-tempered department store owners reprimanded loudly at this time.
Someone also spoke out to persuade: "Kanajing-san, you have also seen the situation in the retail industry in Xiangjiang now. Everyone is prospering and everyone is losing. Only by letting go of all the previous grievances can everyone survive in this war.
You need to know how there is no way for an egg to be completed when there is a whole family.
Yunhai Group is obviously eyeing the entire retail industry in Hong Kong this time. If they succeed in the end, even your Japanese department store industry in Hong Kong will not end well, right?"
Everyone else echoed the sentiment, hoping that Japanese department stores could introduce suppliers and brands from Xiangjiang.
However, it is not so easy to persuade Kanai Shinichi and others to be sent to Xiangjiang to take charge of their own affairs.
Kanai Shinichi: "Of course we understand what you mean, but we also hope that you can understand that the sales restriction strategy in Xiangjiang has been determined by our headquarters. Even if we want to join forces with you, we must
We have to wait until the headquarters agrees, so you should give us some time!"
Such an explanation made these bosses in the retail industry in Xiangjiang have no choice but to accept it.
As these topics unfolded, everyone at the scene began to offer suggestions. However, these people were at different levels, and the methods they proposed were both good and bad. There was even a department store owner who suggested asking club members to go to stores under the Yunhai Group.
Troublesome.
Regarding this proposal, everyone at the scene chose to ignore it.
If you didn’t know about the relationship between Yunhai Group and Chu Huan before,
Relationship, maybe everyone will really agree with this approach.
But now, who in Xiangjiang doesn’t know that although Chu Huan doesn’t have much contact with club members, there are now many clubs that rely on Jiaku to make a living and go against Chu Huan. Isn’t that equivalent to destroying the club’s own job?
?
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"Boss, according to the report from Wu Xiaohui, representatives from the entire Xiangjiang retail industry have gathered at Yongan Center. Apparently they are discussing countermeasures!"
In Zhu Xiaozhao's mountainside villa, Xu Yi was reporting the trends of those retailers to Chu Huan.
Chu Huan sat on the sofa and said nonchalantly: "Let them get together. The only way they can think of is to increase discounts and then find ways to deal with suppliers. In the final analysis, they all want
Increase our costs and expand our losses!"
Zhu Xiaozhao said: "We still can't take it lightly. The power of these people together is not small. Although some suppliers are our own companies, most of the products are from other suppliers. Those people only have profits in their eyes. I think they
I will definitely take advantage of this moment to take advantage of it!"
Li Tianying also said: "The chairman is right. In fact, the company has received many calls from suppliers during this period. Although they have not stated it clearly, their meanings are similar, and they want to take advantage of the situation!
This chapter is not over yet, please click on the next page to continue reading the exciting content! It’s just that our Yunhai Group is too big and they don’t dare to go too far!”
Chu Huan nodded and said: "I understand your worries, but you have too high a view on the retailers in Xiangjiang, and at the same time you don't believe in yourself.
Yunhai Group is the largest retail group in Xiangjiang. Even if these suppliers and brand owners really have this intention, they are not so bold. Now the entire citizens and tourists of Xiangjiang can be said to be our company's guests.
Although the passenger flow for the whole day today has not been calculated, it has reached at least 10 million passengers. Such a huge number, coupled with our strategy for the flow of goods in the store, even those who just want to buy nine-nine yuan
After customers enter the store and feel the atmosphere of the store, they will also be infected by the atmosphere on site. Impulsive consumption is not so easy to control.
Therefore, Yunhai Group is now the only retail group with customers, and it can only serve as a channel for suppliers and brand manufacturers to ship goods. Think about it, under such circumstances, how can they have the guts to ask us for a price?"
Chu Huan's analysis made several people at the scene slightly bow their heads.
"It's ridiculous to say that we don't only have 10 million passengers, but because our current size can only accommodate 10 million passengers!" Zhu Xiaozhao said with a smile.
Chu Huan said with a smile: "This is because this is the first time for our employees to deal with such a situation. I believe that after they get used to such a scene, their work efficiency will be improved, and our customer flow will be able to increase at least one percent by then."
Twice!"
Zhu Xiaozhao and others were a little surprised when they heard what Chu Huan said.
"Brother Huan, after today's process, do you think these consumers in Xiangjiang will really be so crazy in the future?"
Zhu Xiaozhao couldn't help but ask.
Chu Huan said: "I think the sales curve of Yunhai Group should be wavy this time. As you said, after a day or two of settling, some people will definitely calm down, but I believe that after the first
After the first lottery draw, there will definitely be a new round of panic buying. By then, they will be shocked by the news of winning, and all the sense in their hearts will disappear!"
Xu Yi said: "Boss, please don't worry, Miss Zhu. I have already said hello to TVB and Black and White Media. When the time comes, they will fully support Yunhai Group's nine-yuan group purchase everything event!"
This is the benefit of Chu Huan having the largest media group in Hong Kong. As Xu Yi said, in the next few days, TVB and Black and White Media will spare no effort to promote this event of Yunhai Group.
"According to reliable news from this station, the residents of Huaye City have formed an alliance. After Yunhai Group launched a nine-yuan group purchase activity, the owners of the entire Huaye City have united. They have formed a total of seven groups, each of which
at least one group
Let’s wait and see whether a lucky person will be born among the super group buying team of tens of thousands of people today in a week’s time!”
Just when Xu Yi was reporting to Chu Huan and others, a news program from TVB appeared on TV, and it was naturally the activities of Yunhai Group that were reported.
TVB first reported on the situation of some Yunhai Group stores, and then the screen switched to Huaye City. Then the audience in front of the TV saw the residents of Huaye City, divided into different teams in a vaguely visible situation.
, walking towards a Yunhai Group store!
Such a picture gave a major psychological impact to countless Xiangjiang citizens who participated in this group purchase.
No, we have to find more partners tomorrow!
Just like this, tonight, almost everyone in every household in Xiangjiang is on the phone, and the only purpose is to make friends.
This is like fighting for Xixi in later generations. In a group with many people, you can see many people inviting people to help with a knife!
Although he is hated by others, his influence is really huge!
"Isn't this too exaggerated?"
Even though Zhu Xiaozhao was already prepared in her heart, when she saw the scene on TV, she still couldn't help but preach.
"Such a situation will cause a phenomenon, that is, even if someone doesn't want to go shopping anymore, they will be greeted by their relatives and friends, but as long as they go, they will definitely consume, but we
Just wait and get paid!"
Chu Huan said with a smile.
Li Tianying sighed: "Originally, we thought that this war would cost us a lot. If this situation continues, in a month's time, we will be carrying money in sacks!"
Zhu Xiaozhao asked: "Brother Huan, if that's the case, can we use less of the cash we prepared?"
Zhu Xiaozhao knew that Chu Huan came up with such a group buying activity not only for the profit, but more importantly, he and Chu Huan wanted to see the entire retail industry in Xiangjiang.
Chu Huan waved his hands and said: "It's hard to say now. I think other retail companies in Xiangjiang will have crazy discounts in the past two days, and what we have to do is to keep up with their discounts at the best time. Only in this way can we