Yunhai Group's advertisement has completely aroused the curiosity of Xiangjiang citizens.
Of course, more of it is the curiosity and worry of major retailers in Hong Kong.
The next day, Guo Linshan got up early. Guo Zhiliang originally had his own place to live, but Guo Zhiliang decided to stay at his father's villa last night.
The two father and son walked out of their bedroom at almost the same time and went directly to the dining room. Neither of them paid attention to the breakfast on the table, but focused on the newspaper on the table.
Yesterday's Yunhai Group's advertisement impressed them deeply. There will definitely be follow-up advertisements from Yunhai Group in this morning's newspaper.
It’s still the enchanting girl from last night’s newspaper, still saying a simple sentence: We are ready, Yunhai will give you an unprecedented shopping experience!
"Yunhai Group is leaving the suspense until the last moment!"
Guo Zhiliang preached with some helplessness and some anger.
Guo Linshan put the newspaper aside and said calmly: "It's useless to talk about this now. Let's have breakfast. When we go to Hua Department Store later, we will know what kind of medicine Yunhai Group bought in the gourd!"
Guo Zhiliang also nodded helplessly, but he didn't have much thought about breakfast. After taking a hasty bite, he put down the bowl and chopsticks. Although Guo Linshan appeared very calm now, her heart was actually in turmoil, so both father and son were actually
Didn't eat much.
The two left the villa in the same car and arrived at the Hua Department Store branch closest to Yongan Center.
They did not get off the car, but looked at the long queue that had formed at the entrance of Hua Department Store. The expressions on the faces of both father and son were not very good.
Guo Zhiliang said in a deep voice: "I'll go down and have a look!"
"Um!"
Guo Zhiliang, who got off the car, did not queue directly, but came to the door of Hua Department Store. Hua Department Store has not opened yet, but there are already security guards here to maintain order.
Guo Zhiliang didn't care about this situation. At this time, all his attention was attracted by the huge poster at the entrance of Hua Department Store.
The huge poster appears in the form of a pyramid, with a line of words written above the pyramid: Nine dollars and nine, change to a new home!
There is a photo of a property at the top of the pyramid, the second floor below is a photo of a Ford car, the third floor is Chow Tai Fook's gold and silver jewelry, the fourth floor is Jiuzhou Group's electronic products, and the fifth floor is Langyan Games.
Famicom and handheld console, sixth layer...seventh layer...
‘To thank new and old customers in Xiangjiang, all retail stores under Yunhai Group are now launching a 9.9 group purchase of everything activity to give back to new and old customers.
The specific activities are as follows...'
After seeing the content on the giant poster, Guo Zhiliang's expression went completely crazy and he ran back to the car in a panic.
"Daddy, something big happened!"
When Guo Linshan saw Guo Zhiliang's expression, her heart suddenly sank, and she quickly asked: "What happened?"
Guo Zhiliang told Guo Linshan what he saw on the poster: "Yunhai Group is preparing to sell a property in Kangliyuan, 10 Ford cars, several Jiuzhou Group TVs, air conditioners, washing machines, call machines, Walkmans, and
Langyan Games’ red and white consoles, handheld consoles and other products are all available for sale for HKD 9.9...."
Guo Linshan was stunned, "All of us have been deceived. It turns out that Yunhai Group is not offering discounts, but launching special products?"
Then Guo Linshan comforted Guo Zhiliang and said: "If this is the case, don't worry too much. If these things are rushed to buy, they will be over within a week. They can't hold on for too long!"
Guo Zhiliang shook his head in horror and said: "That's not the case. According to the content of the Yunhai Group's activities, everyone who spends 1 Hong Kong dollar in a retail store under the Yunhai Group will receive a sticker. In addition, the Yunhai Group is not required to participate in this rush buying event.
Consumers also have another requirement, that is, they must invite five relatives and friends. After collecting six stickers, they can lead their relatives and friends to accept registration at the store reception desk.
Consumers who have registered will get a chance to draw a lottery one week later. Customers who get the lottery at that time will have a chance to get 9.9% of the chance to purchase the above-mentioned products, and according to Yunhai Group’s right of interpretation, the more relatives and friends they invite.
, the greater the probability of winning.
And they launched this activity after adopting the same discount intensity as us!
In addition, Yunhai Group guarantees that all customers who participate in the lottery will receive a consolation prize, a 0 yuan voucher for a store owned by Yunhai Group!
Finally, Yunhai Group also guaranteed that this event will last for one month, which means there will be four rounds of lottery events!"
After listening to Guo Zhiliang's description, Guo Linshan was completely stunned. She couldn't help but exclaimed: "He is trying to kill the entire retail industry in Hong Kong!"
.
"Brother Huan, by this time, I think the whole of Xiangjiang should know about the activities of our Yunhai Group, right?"
At this time, in Zhu Xiaozhao's mountainside villa, Zhu Xiaozhao spoke to Chu Huan with excitement.
Regarding this activity that Chu Huan came up with, Zhu Xiaozhao really couldn’t bear to accept it!
The property in Kangliyuan is a residential community jointly developed by Zhulu Real Estate and Sun Hung Kai. According to the current market price, the property in Kangliyuan has risen to HK$700 per square foot. But in fact, their development cost is only HK$300 per square foot. Even if it is increased
Sun Hung Kai's profit is also HK$40 per square foot.
The Kangliyuan property currently being launched is a standard property of 700 square feet. In other words, Yunhai Group needs to pay HK$310,000 for a property in Kangliyuan. The property will be released every week for a total of 4 weeks, which is a total of HK$6.3 million!
In addition, for other various products, excluding the voucher activity, Yunhai Group needs to spend 70 million Hong Kong dollars.
This chapter is not over yet, please click on the next page to continue reading! Compared with the money that the outside world thinks Yunhai Group may lose, it is simply not worth mentioning!
As for the same level of discounts as other retailers, in Zhu Xiaozhao's view, the sensation caused by the plan they proposed and the madness of Xiangjiang citizens will definitely attract countless Xiangjiang citizens to enter Yunhai Group's stores.
Shopping, and the shopping wave caused by this can actually make up for their losses!
"Hong Kong people love to gamble, and everyone thinks they are the lucky one. Now we have just poked their weakness!"
Chu Huan sat there, smiling and preaching.
Zhu Xiaozhao said worriedly: "Now we are afraid that other retailers will learn from us!"
Li Tianying, who was sitting on another sofa, smiled and said to Zhu Xiaozhao: "Don't worry about this. Our group has been quiet for the past few days just to prepare for this event. Everyone can see the event at a glance.
But if there is no detailed process in the early preparations, it will probably be a month later when they figure it out. By then, how many retailers will be left in the entire retail industry in Hong Kong? Only God knows!
"
.
Yunhai Group's nine-yuan-buy-everything campaign was like a plague. It took less than a morning for it to spread throughout Xiangjiang.
Such a thing is happening in a public housing estate in Sha Tin.
Cheng Zhishang, a Form 3 student, was doing homework at home because today was the weekend. Unexpectedly, his mother came home and immediately pulled him up. "Hurry up, change your clothes, and follow me to Hua Department Store to buy some."
thing!"
"Mom, you can go by yourself, I still have to do my homework!" Cheng Zhishang didn't want to go shopping with his mother because he felt a little embarrassed.
"I have to go. I have made appointments with Mrs. Zhang, Mrs. Li and Mrs. Fang next door. We are all going together. You must go with me!"
As she spoke, Cheng's mother had already picked up her husband who was still sleeping, "Don't sleep either, come with me quickly!"
Father Cheng covered his head and said impatiently: "What are you doing? I worked late last night and just fell asleep. Just let your son and daughter go with you!"
Cheng's mother didn't care about this. She lifted Father Cheng's quilt and shouted loudly: "Hurry up and change your clothes. Whether you can move to a new house depends on this time?"
"Mom, do you want to buy a house?" Cheng Xiaomei, who is in Form One, asked Cheng's mother curiously.
"What a waste. With your father's little labor, you can't even afford a house, let alone a toilet." Cheng's mother scolded her loudly.
But she still encouraged the whole family to quickly change clothes and go shopping with her.
Father Cheng mumbled and got up from the bed and asked, "What on earth do you mean? Why do you want to change the house?"
Mother Cheng had no choice but to explain the activities of Yunhai Group to her family, "...I tell you, I have a hunch this time, we will definitely be able to get the Kangliyuan property, which is 700 square feet. Then we will
I have my own house...where are the people?”
At the end, Cheng's mother, who was looking for her wallet, found that no one was at home. When she looked back, she saw her family had changed their clothes and were standing at the door urging her.
"Hurry up. If you go late for such a good thing, you won't be able to catch up!"
"Here we come!" Mother Cheng laughed and hurriedly walked out of the room.
Then Cheng's mother saw that the entire floor was walking out with their families in tow. As they walked, they greeted the people around them and said, "Shall we form a group?"
"Group!"
Just like that, people from the entire housing estate rushed towards Yunhai Group's store.
"With so many people forming a group, does Yunhai Group agree?"
Cheng's father was in the crowd and curiously asked Cheng's mother.
Cheng's mother had just successfully formed a group with a senior lady who looked familiar to her, and then said to her husband impatiently: "Didn't I tell you? Yunhai Group told me that there is no limit on the number of people or the number of people. The more people in a group, the greater the probability of winning.”
At this point, Mother Cheng warned her family, "Let me make it clear to you. You must all be prepared to register this time. By then, our family of four will have four opportunities to register at each store. At that time, we will have countless lottery opportunities. Whether our family can live in a new house this time depends on this time!"
As they talked, they had arrived at the nearest Yunhai convenience store near their housing estate. At this time, there were already countless people queuing up here.
.
"Crazy, crazy, crazy, all crazy!"
In the West Kowloon Police Station, in the Commissioner's office, Superintendent Zhao was speaking to the Commissioner with a worried look on his face.
"We have dispatched all the military uniforms in the police station, but for those crazy shopping people, it is a drop in the bucket. If it weren't for the security team provided by Jiaku, there would have been trouble!"
The director asked him curiously: "Are there so many people?"
"Director, can you please remove the word '?'? Let me tell you this, in all the Yunhai convenience stores, Watsons, Mannings Pharmacy, Parknshop Supermarket, Hua Department Store, Seibu Department Store and other stores in Xiangjiang, if you If you can find a restaurant with a queue of less than 500 meters, I'll treat you to lunch for the next month!" Superintendent Zhao said painfully.
The director stood up worriedly and said, "What can we do? All the police forces have been used to maintain this matter. What will happen if there is a case?"
Superintendent Zhao said firmly: "Don't worry about this. At this time, all those petty thieves and club members have already lined up. What other cases are there!"
As long as order can be maintained at the entrance of Yunhai Group's stores, the crime rate in Xiangjiang will definitely drop in the past few days!"
The director then sat down with a sigh of relief and said curiously: "Yunhai Group applied to the headquarters before, saying that they had activities. At that time, the headquarters did not take it seriously. Now it seems... .”
"Yeah, but it's a good thing that Yunhai Group said hello in advance, and Jiaku also sent people from their security department. Otherwise, something big will really happen this time!"
The director thought for a moment and said: "In this case, let people from other departments also help maintain order at the scene. Don't let anything go wrong, you know?"
Superintendent Zhao nodded and said, "I know!"
The director sat there and breathed a sigh of relief, then smiled and said: "With this flow of people, can Yunhai Group guarantee its supply of goods?"
.
Chu Huan was sitting in the car. Outside the car was Yunhai Group's PARKnSHOP supermarket, as well as a long queue of consumers outside the PARKnSHOP supermarket.
Sitting next to Chu Huan was Zhu Xiaozhao, and Zhu Xiaozhao also sighed the same way as the Commissioner of West Kowloon Police Station.
"Brother Huan, under such circumstances, can we guarantee sufficient supply of goods?"
Chu Huan smiled and said: "Don't worry, Yunhai Group has already prepared some low-priced items in the past few days, ensuring that these goods can be supplied for this month!"
"Not only are they low-priced, but we also have some mid- to high-priced products, so there won't be any problem!" Li Tianying, who was sitting in the front row, turned back and said with a smile.
.
The Cheng family came out relatively early, so they were at the front of the queue, and now it will be their turn to go in.
"I'm telling you, no one should take useless things this time!"
At this time, Cheng's mother was mobilizing the whole family.
"Just make sure that the things you buy cost ten yuan. One of the lottery conditions given by Yunhai Group this time is that each registered lottery list only needs to spend 9 yuan!"
Cheng Xiaomei whispered: "Mom, there seems to be no toilet paper at home!"
"Okay, then you can use that bag of toilet paper later!" Cheng's mother said nonchalantly.
"Mom, I want a set of sportswear. Aren't they also on sale now?" Cheng Zhishang asked.
"We don't have it here. Let's buy it for you when we go to Hua Department Store later!" Cheng's mother looked at the door of Yunhai convenience store and answered Cheng Zhishang's question absently.
Father Cheng decided to buy himself two boxes of cigarettes!
When the family was put in, they were a little dumbfounded. All the cheap items near the counter were almost sold out, which did not match their previous plan!
"Don't worry, everyone. The stock is already on its way and will be replenished soon. If there is nothing you need right now, you can wait a while!"
The salesperson at Yunhai convenience store was using a loudspeaker to explain to the consumers who came in to choose goods.
but......
No one listens to their explanation now, because according to the activities of Yunhai Group, one person can only register once in a store in a day, so these people are now in a hurry to sell out their goods in this store, and then go
Next store!
So there is nothing too cheap, so you can only get something slightly cheaper!
Seeing these people buying things for free, all the waiters at Yunhai Convenience Store almost couldn't bear it anymore. If no one came to their store two days ago, allowing them to have a good rest, I'm afraid today I really can't bear it anymore.
When he saw that all the mid-price items were about to be cleared out, a waiter from a Yunhai convenience store standing in the corner picked up the intercom and asked someone from the logistics side to deliver the goods!
The Cheng family each took the stubs of the products they purchased and came to the registration office at the entrance of Yunhai convenience store. Then the four people reported their names respectively, and also added the people from the same village who came out with them. Register!
At this time, Cheng Zhishang saw two trucks arriving. The train opened and all daily necessities were moved into the store one by one...
"Quick, quick, go to the next store!" Cheng's mother dragged them and rushed to the next Yunhai convenience store with the people in the same village.
.
"We all thought that Chu Huan was thinking of countermeasures in the past few days. Now it seems that he was not thinking of countermeasures. He was just making preparations!"
There was a Rolls-Royce parked outside a Parknshop supermarket in Central. Sitting in the car were Guo Desheng and Guo Bingxiang, father and son. At this time, Guo Desheng was sitting in the car, looking at the crazy scene outside the Parknshop supermarket. He couldn't help but Live the sermon.
Guo Bingxiang sighed: "Yes, the time for replenishing the goods is so perfect, it ensures that mid-priced goods can still be sold, and at the same time, it also ensures that there will be no commotion caused by a shortage of goods.
It’s impossible to prepare for this kind of thing in less than a month. Even if those retailers want to learn from Ah Huan, they can’t!”
Guo Desheng said: "Ah Huan's sales strategy has taught us a good lesson. He has thoroughly understood the gambling character of Hong Kong people.
Under such a sales strategy, many people buy things that are not actually what they want to buy. They can only go to one store and one store to waste money on buying things that are not used at all on weekdays. In such a situation Now, even if the stores under the Yunhai Group are selling at discounts, with this amount of customers, they still make money!"
Guo Bingxiang nodded and asked Guo Desheng curiously: "Daddy, what on earth do you think of A Huan's brain to think of such a way to promote sales!"
Guo Desheng sighed: "If I knew, I would give you a brain like this!"
Guo Bingxiang: "..."
After calming down his wounded heart, Guo Bingxiang said: "I'm afraid the retailers in Xiangjiang will be sad this time!"
.
"True News" headquarters.
Gu Chengxi looked at the report sent by his subordinates about the Yunhai Group's nine-yuan group purchase. He stood up helplessly, pointed at the scene downstairs and lectured to the reporters under him.
This chapter is not over yet, please click on the next page to continue reading! "You call this an empty alley?"
It turns out that the reporter of "Zhenbao" wanted to use "empty crowds" to describe Yunhai Group's group purchase event of everything for 9 yuan.
The reporter walked up to Gu Chengxi, looked at the long queue at the entrance of a Yunhai convenience store not far downstairs, and began to scratch his head. This situation was really not suitable to be described as a crowded place, but without this description, he could not think of anything else for a while.
Good adjectives to describe this sensational scene.
"Chairman, let me rewrite it!"
The reporter retracted his previous article in embarrassment.
Gu Chengxi nodded.
The reporter returned to his desk, and then the phone on the desk rang.
"What are you doing?" My father's voice came from the other side of the phone.
"It's work!" the reporter said in confusion. They don't have weekends, and their families know that.
"What time has it been? You are still working. Hurry up and ask for leave to go home. Your grandma and I have gathered four people. Now there is only one person left. Come back quickly and form a group with us to go shopping!"
Dadou shouted loudly on the phone.
The reporter scratched his head and said: "Dad, this event only lasts for a month. Don't be in a hurry. I'll go shopping with you after I finish the work at hand!"
"Fart, if you buy one more round, we will have one more chance to win. Come back here quickly!"
"Dad, we can't do it now. The company is reporting on this event of Yunhai Group. I haven't finished writing what I have in hand. You can find someone else!"
After saying that, the reporter hung up the phone.
When the colleague next to him saw this, he gave a similar wry smile and said, "Why, your family also called you?"
"That's right. A property in Kangliyuan costs more than 300,000 Hong Kong dollars. If you can't get a loss on the property, it's not bad to buy a Ford car, which costs 40,000 to 50,000 Hong Kong dollars!"
The reporter said helplessly.
The colleague nodded, looked at the time, and said: "It will be lunch break soon, why don't we form a group and go to the Yunhai convenience store downstairs to try our luck?
We have to buy lunch somewhere anyway!”
These words immediately aroused the recognition of other people in the office. The reporter was also a little moved, but then he showed a helpless expression: "Don't think about such a good thing. I just saw the situation at the Yunhai convenience store downstairs in the president's office. Wait.
Let’s get in line, it’s probably already evening, it’s time to rest!”
"Don't be discouraged, just in case you can get in line!"
"Well, it's always okay to try your luck!"
Several people were discussing this matter here, and finally a colleague said: "With such a crazy shopping scene, do you think there can be customers in the stores of other retailers in Xiangjiang except the stores owned by Yunhai Group?"
"Haha!" The reporter laughed: "Don't tell me whether they have any customers. Their own employees are lucky if they don't go to Yunhai Convenience Store's stores to buy things and register!"
.
"Daddy, do you think there will be customers in other retail companies' stores in Xiangjiang with such a crazy scene?" Wu Guangzheng was also sitting in the car at this time, curiously asking Bao Yugang next to him what many people were thinking.
question.
Bao Yugang sat in the car, shook his head and said: "Don't think about it. Just look at those consumers who have just registered and are busy running to the next Yunhai Group store. You should understand how there can be people in other places!
"
Wu Guangzheng sighed: "The more people register a landline number, the higher the chance of winning. In this case, basically the entire landline number in Xiangjiang will be registered!"
There were no mobile phones at this time, so according to the registration method of Yunhai Group, you use your home landline or your personal call number to register, so that you can register better!
Bao Yugang nodded and said: "This time, in addition to Yunhai Group, I think Jiuzhou Group will also go crazy buying call machines!"
Landline phones are difficult to install, but call machines are different. When you buy one, you have a call number. Although the price of call machines is still an expensive electronic product in Hong Kong.
But judging from the crazy state of the people in Xiangjiang at this time, if one person in a hundred buys a call machine, Jiuzhou Group will make crazy money!
Today, Jiuzhou Group still has a monopoly in the call machine market in Xiangjiang!
"I thought Chu Huan would spend money this time, but I didn't expect that he could come up with such a way to mobilize the enthusiasm of shopping in Hong Kong."
Wu Guangzheng said this with a complicated smile.
"Other retailers are still thinking about how to use discount activities to still make profits. As a result, Chu Huan taught them a good lesson. As long as they can mobilize the enthusiasm of all Hong Kong residents for shopping, they can make profits!"
Bao Yugang nodded and said: "Originally, everyone thought this would be an extremely brutal money-burning battle, but it turned out that other people were burning money, and Yunhai Group was picking up the money!"
Wu Guangzheng analyzed: "Dad, in this situation, those other retailers will definitely make changes. If you want them to do the same activities as Yunhai Group, it is obviously not allowed in terms of time, so I
Look, they will definitely increase their discounts.
Do you think the Yunhai Group’s nine-yuan group purchase activity can persist?”
Bao Yugang laughed and said: "You underestimate Chu Huan. As long as other retailers can't do this nine-dollar group purchase event, Chu Huan can follow their discounts, although Yunhai Group will definitely still lose money later.
But judging from the current situation, Yunhai Group’s chances of winning are infinite!”