732, The Beacon Rises·The Fisherman in Kyushu Gains
With the end of the first round of the lottery, Yunhai Group's nine-yuan group-buying event, on the second day, Yunhai Group's stores were once again surrounded by crazy Xiangjiang citizens.
Lottery, a must!
Everyone was excited by the lottery on TV yesterday.
The retailers in Xiangjiang held an emergency meeting overnight, and the atmosphere of their meeting was different from the last time.
Last time they were able to calmly discuss how to unite to fight against Yunhai Group.
But this time, they no longer had the previous harmony with each other, and instead started blaming each other.
"Guo Linshan, the cause of this incident is your Yong'an Group. At first, Yunhai Group never told the outside world that it wanted to dominate the retail industry in Xiangjiang. As a result, everyone listened to your nonsense. Now it's better. Yunhai Group is now crazy.
Our company has not had a single customer for ** days in a row, what do you think we should do now?”
In the past, major department stores and supermarkets had joint discounts, which made Xiangjiang citizens make impulsive purchases. Now Yunhai Group's group purchase of everything for 9 yuan has once again made Xiangjiang citizens make impulsive purchases, and this trend is likely to continue for more than three weeks.
, within a month, a department store has no customers. This situation is enough to bring down any department store!
"Kanai Shinichi, I am really doubting whether you are with us or from Yunhai Group. It is a matter of introducing Xiangjiang suppliers and brands. It has been nine days since the group was formed, and you are unexpectedly
We haven’t decided yet, but now, with the live broadcast of Yunhai Group’s lottery, even those suppliers and brand owners from Xiangjiang won’t be able to stand with us!”
In addition to some people directing their anger at Guo Linshan, more people also directed their anger at these Japanese retailers.
"Blame us? People named Lu, pat your chest and think about it, even if we don't call everyone together, do you think Yunhai Group can let you go?"
Today they acquire Yongan Group, and tomorrow they will acquire your department store. Are you getting older, no longer want to stay in Xiangjiang, are you ready to immigrate, or are you ready to bow to Chu Huan?"
Guo Linshan was also full of anger at this time, and she directly started to retaliate against other people's responsibilities.
"Everyone, our department store is a formal department store with advanced management experience. It is different from your workshop-style operation. It is precisely because of our various rules that our department store can operate in Hong Kong.
More than your reasons!”
Kanai Shinichi was also looking at the department store owners in Xiangjiang with a dissatisfied look on his face.
When things start to go wrong, everyone's dissatisfaction will be infinitely expanded. Although these people can be considered successful businessmen, they are also ordinary people, and they also have such emotions.
"Everyone, I think it's not the time for us to quarrel yet. What we have to do at this time is to discuss a better way to deal with various things that may happen next!"
Karmanin wanted to persuade everyone to calm down at this time.
But at this time, it was difficult for Karmanin's words to calm everyone at the scene.
This meeting was destined to be a meeting with no results, and eventually these people disbanded in a very bad atmosphere.
And with the failure of this meeting, it actually announced that their alliance was disbanded!
On the second day, some department stores once again went crazy with even more crazy discounts. They no longer had the same situation as before with these department stores and supermarkets.
And it is precisely under such circumstances that the promotions of these department stores and supermarkets have begun to become crazy, and they are no longer just discounts.
First, Wellcome Supermarket launched the ‘Free Shopping Day’ event through TV, newspapers and other media.
As the name suggests, you can just grab something without spending any money. According to the promotion of Wellcome Supermarket, a certain period of shopping days is set. Customers leave their receipts and participate in the lottery one month later. The hit rate is 1/30.
Lucky ones can enjoy a free day of shopping.
Such activities indeed attracted the participation of some consumers, and Wellcome Supermarket had customers immediately.
Later, some department stores launched a "Saturday Auction starting from one dollar". The auction items, ranging from stationery boxes to color TV sets and speakers, were all priced at a reserve price of one Hong Kong dollar.
With the increasing number of such activities, many department stores have begun to see significant results in terms of customer traffic, at least they are no longer as empty as before.
Under such circumstances, the entire retail industry in Xiangjiang has completely entered a chaotic situation.
There is no alliance anymore, everyone is fighting on their own, and whoever can survive will be the final king.
"I kind of underestimate these retail companies in Xiangjiang!" Chu Huan sat in the study room of Zhu Xiaozhao's mid-level villa, listening to Li Tianying describe the current situation of the retail industry in Xiangjiang, showing a playful smile.
Li Tianying analyzed, "Now the trend of group buying everything for nine yuan has declined somewhat. In addition, each of these department stores seems to have received huge amounts of cash support, and they have begun to promote it for free!"
After hearing this, Chu Huan chuckled and said, "Why don't you make money? Let's talk about the 'Saturday Auction starting from one yuan' event. If I were the owner of that department store, I would definitely place it among the consumers bidding.
What if some of my own shills want to take away the product at a low price?"
After listening to this, Li Tianying couldn't help but said, "Why didn't I think of that? What about free shopping?"
Chu Huan smiled and said, "It's simple. When the time comes, there are limited products, and even the shopping cart is limited. How many things can one person take in one shopping cart?"
Zhu Xiaozhao was still a little worried and said, "Although we know these things, it is impossible for ordinary consumers to know these things. When the time comes, they will be blinded by the immediate benefits, and our customer flow will still be deceived by the time."
These people were separated!"
This chapter is not over yet, please click on the next page to continue reading the exciting content! Chu Huan waved his hand and smiled, "Don't worry, for many things you only need to remove everything from the outer shell to see the essence inside.
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First of all, their propaganda methods are definitely not as good as ours.
Secondly, although the popularity of our nine-yuan group purchase for everything has begun to decline, it is still more popular than theirs. This also shows that our customer flow is still the largest.
Finally, whether it is our nine-dollar group purchase of everything, or their free shopping, one-dollar auction, in the final analysis, it is actually a means of discounting.
In the past, they tried to defeat us with straightforward discounts, but these people were still too greedy or too optimistic, so their discounts were not strong enough.
Now all we have to do is show them what a real discount is.
In the past two weeks, the company not only did not lose money but also made a huge profit. Now, with the funds we have prepared, we can just accompany them to have a good time!"
The two consecutive weeks of nine-yuan group buying activities made Yunhai Group a huge profit. According to rough statistics, Yunhai Group received a total of 1.5 billion consumers in two weeks, only spending 99 yuan per person.
By calculation, the sales volume is already HK$148.5 billion.
Although Yunhai Group also offers discounts on these consumer goods, it still guarantees 15% discount. This is the benefit of the store itself.
Just based on this minimum consumption, Yunhai Group has made a profit of 100 million Hong Kong dollars in two weeks. However, in fact, according to the replenishment plan set by Chu Huan at that time, Yunhai Group's sales cannot be the minimum sales at all.
Although there are no accurate statistics yet, it is certain that the sales volume is at least 4 billion Hong Kong dollars.
Qi Lilan is even more impressive!
Li Tianying showed a hint of excitement and asked Chu Huan, "So, we are going to increase the discount this time?"
Chu Huan nodded and said, "That's right!"
"Then I'll get ready now!" Li Tianying stood up excitedly and was about to leave.
"Wait a minute!" Chu Huan stopped Li Tianying and ordered, "When you go back, you must discuss it with the logistics company and the warehousing company. When the company's goods are cleared in the store, priority will be given to replenishing Lilanco's products.
, although we have made plans to spend money to sell the market, we still have to minimize our own losses!"
After hearing this, Li Tianying smiled and said, "Okay!"
A money-burning war always needs to have some flavor of a money-burning war!
As the stores of Yunhai Group once again increase their discounts, this retail war that has already caused a sensation throughout Hong Kong has officially been pushed to the climax.
All the media and newspapers are competing to report on this matter, but in this matter, they or it can be said that the whole of Hong Kong has ignored one thing.
That is, Jiuzhou Group’s A-machine has also become a phenomenon-level product in this war in Hong Kong’s retail industry.
As mentioned before, the Jiuzhou Group's A-cameras rely on their strong sales channels, and the first A-camera in Xiangjiang has a monopoly position in Xiangjiang.
But how can I put it, people in Xiangjiang still don’t like A-cameras very much, and this product has not really entered into the lives of people in Xiangjiang.
But things are different now. With the mandatory requirement of Yunhai Group's nine-yuan group purchase activity, before that, Jiuzhou Group had launched a machine with a single function but a very cheap price.
After grasping the advantages brought by the information gap, Jiuzhou Group's A-cameras were also sold like crazy at this time!
"In just two weeks, we have sold a total of 3 million units of the special-price models we launched, and the price of a single machine is HK$170. In other words, it is only in the Hong Kong market. In more than two weeks, it has already sold a lot for the group.
Provided HKD 5.1 billion!”
Chen Haichao found Chu Huan today with a smile on his face, although for Jiuzhou, Li Lan no longer cared much about the HK$5.1 billion.
But to be able to create such a Lilan in just two weeks in just one area of Xiangjiang is simply a business miracle!
"If Brother Huan hadn't suggested that the company prepare this model in advance, there would have been no way for us to prepare in such a short period of time!"
After hearing this, Chu Huan smiled and said, "But now the market for pagers is basically saturated, so there is no need to rush to release new models. The next thing Jiuzhou needs to do well in the field of communications is the service desk.
It’s work.”
This kind of business can also be done privately in Xiangjiang paging station. Jiuzhou will naturally not give up this opportunity. When the A machine was launched, it had already established its own Jiuzhou Communication Company.
5.1 billion Hong Kong dollars was just a one-time deal, and 3 million A-phones entered the market at once in more than two weeks. It can be said that the entire pager market in Hong Kong was monopolized in an instant, but this was not what Chu Huan valued most.
The most important thing is the power that Jiuzhou Group has brought to the communication company after monopolizing the A-camera market in Xiangjiang.
Although China Mobile, China Unicom, and China Telecom also buy mobile phones, their biggest performance is actually communication fees.
Now that Jiuzhou Group's A-camera monopolizes the A-camera market in Xiangjiang, Jiuzhou Communication naturally also monopolizes the communications market.
In addition, Jiuzhou Group can also take this opportunity to make the citizens of Xiangjiang more accustomed to Jiuzhou's communication products.
"Well, I have told the company about the methods you told me, Brother Huan, and they are now formulating a more specific plan according to your requirements!"
Chen Haichao preached with admiration from the bottom of his heart.
Everyone has focused their attention on the money-burning war in the retail industry in Xiangjiang, but no one has noticed that the Jiuzhou Group has already monopolized the A-machine in Xiangjiang through this war before the war is over.
market, thus allowing Jiuzhou Communication to successfully enter the Xiangjiang Communication market.
This chapter is not over yet, please click on the next page to continue reading! As for the plan proposed by Chu Huan, there is actually nothing special about it. It is more humane and the service is more accurate.
For example, on the phone owner's birthday, send a simple birthday greeting or other text message.
"How is the negotiation with Motorola really going?" Chu Huan asked Chen Haichao.
A-phones have always been a transitional product among communication products. Although this product has a development history of nearly 20 years, it will eventually be eliminated.
So Chu Huan is more concerned about the mobile phone products launched by Jiuzhou Group after the A-camera market!
Well, at this time, he was still called Big Brother!
As the leader in the communications industry, Motorola has many patented technologies. If Jiuzhou Group wants to make a difference in the mobile phone market, it must purchase some patents from Motorola and use them!
"We are still talking about it. After the other party learned about our relationship with our hometown, he tentatively asked me about the possibility of A-machine entering the hometown market!"
Chen Haichao preached to Chu Huan.
"I didn't expect that even Motorola would already be eyeing the market in my hometown!" Chu Huan sighed. It seems that the huge population base in his hometown at this time is really a market that all countries in the world are coveting.
"But they are still taking a wait-and-see attitude at the moment. I think they will still weigh the pros and cons!" Chen Haichao has been negotiating with Motorola before and knows them quite well!
Chu Huan said, "Tell them that according to the company's analysis, the A-camera market in my hometown has great potential!"
Chen Haichao was stunned for a moment and asked, "Brother Huan, isn't this increasing our competitors?"
Chu Huan smiled brightly and said, "Sometimes opponents are also partners. Now Jiuzhou has just negotiated the introduction of TV production lines with my hometown. This also shows that my hometown's attitude towards openness still needs to be open."
Step by step, this kind of thing can't be succeeded by our hard work. Only if more global companies promote it can we make our hometown pay attention to this situation.
In my opinion, the first market to be liberalized must be the cities along the coast, especially Pengcheng, which I told you about, so we can let them contribute, but we have to be precise and stay ahead of them.
of!"
Chen Haichao understood what Chu Huan meant and said with a smile, "They will do the hard work, and we will enjoy the cheap work!"
Chu Huan laughed and said, "Yes, that's the truth!"
After the two of them laughed, Chu Huan once again told Chen Haichao something, saying, "The company will speed up the establishment of communications industry research laboratories in Hong Kong, North America, and Finland. Although Jiuzhou's reputation has spread around the world,
As a newcomer in the field of communications, I think some top scientists are still more optimistic about companies like Motorola and Nokia.
Therefore, we need to give them better treatment and better services to attract these people to our company. In the communications industry, patented research and development will be an important factor in determining whether this company can succeed in this industry!"
Didn’t you see, after Nokia lost the mobile phone market due to the wrong choice of smartphone operating system, it still can make billions of dollars in revenue every year. This is because they started to devote themselves to the research and development of technology patents in the early 1980s.
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For the future development of Kyushu, Chu Huan specially designated the locations of three research laboratories. Xiangjiang is to ensure Kyushu's local advantages in the East. North America and Finland are actually interested in the researchers of Motorola and Nokia!
For this reason, Chu Huan specifically asked Chen Haichao to allocate HK$500 million, US$200 million, and US$200 million to these three research laboratories respectively, in order to seize the patent foundation in the field of communication technology!
Of course, in this matter, Chu Huan still has an advantage that outsiders do not have, that is, Chu Huan deeply understands the development trend of the future communications industry, and can naturally formulate research and development directions more accurately.
"In addition, there are two things we must pay attention to, that is, we must be quick when applying for patents. Only the more patents we have in hand and the faster we can achieve the possibility of overtaking a global communications company like Motorola in a corner.
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Another thing that needs attention is that our research and development results must be well protected. Even if they are unsuccessful, they must be backed up and placed in the safest place."
This Chu Huan is to guard against the shameless behavior of the European and American governments. Many domestic companies will suffer from this in later generations, so Chu Huan is very serious about this.
Chen Haichao nodded and said, "I understand. Regarding this matter, I have specifically asked Xu Yi to help me allocate some manpower from the security department in Jiaku!"
There are only a few people in Jiaku who know the relationship between Chu Huan and Jiuzhou, and Xu Yi is one of them.
Chu Huan nodded and said, "The laboratories in North America and Finland should not only have security personnel from Jiaku, but also recruit personnel from local security companies if appropriate, but these people must not be involved in the protection of core areas. Secondly, they must also
It’s under our people’s control!”
Chen Haichao thought about it briefly and understood what Chu Huan meant. This was actually Chu Huan trying his best to erase the calculations of Europe, the United States and other countries about Kyushu.
If Jiuzhou grows into a high-tech company with a patent monopoly in the future, it will definitely be targeted by European and American countries. Recruiting some local security company personnel in Europe and the United States is actually more of an attitude.
Of course, we don’t know how long this operation can last!
"Brother Huan, I have already memorized all the things you mentioned, and will leave them to others for detailed operations when the time comes!" Chen Haichao said with a smile.
Chu Huan nodded. Although Ma Jizu was operating in Europe and the United States, Chu Huan was also actively contacting European and American politicians and cultivating some European and American politicians who were similar to him. However, he wanted to make Europe and the United States use Chu Huan's power in a short period of time.
It is impossible to try hard to change their deep-rooted ideas.
This chapter is not over, please click on the next page to continue reading! Of course, Chu Huan has never thought about changing their ideas. What is more important is to let Chu Huan's own industry have an equal position around the world.
Competing for opportunities is already the limit of what Chu Huan's generation can work hard for!
After the two chatted for a while about Jiuzhou's future development plan, Chen Haichao smiled at Zhu Xiaozhao and said, "Xiao Zhao, I haven't congratulated you yet. After this money-burning war in the retail industry in Xiangjiang is over, you will
Xiangjiang is the well-deserved king of retail industry!”
Chen Haichao never thought that Chu Huan would lose this battle!
Zhu Xiaozhao blushed a little at Chen Haichao's teasing, "Brother Haichao, why are you making fun of me too!"
Chen Haichao laughed and said, "I'm not making fun of you. The companies in the retail industry in Xiangjiang now are just stubbornly resisting without knowing it. After they fail, you will naturally be the king of retail industry in Xiangjiang!"
Zhu Xiaozhao felt that what Chen Haichao said was correct, but in front of Chu Huan and Chen Haichao, he still blushed a little habitually.
Then Chen Haichao asked Chu Huan, "Brother Huan, after this money-burning war in Xiangjiang, the retail industry in Xiangjiang is basically in a state of decline. In addition, Yunhai's territory in Asia has also been opened. You
When are you going to launch Yunhai Group into the European and American markets?"
Since the end of Yunhai Group's layout in Asia, Yunhai Group has stopped its overseas expansion. Of course, this is just the retail industry itself, but Yunhai Group's warehousing, logistics and other industries have begun to expand in Europe, otherwise Chu Huan would not have been there before.
Will cooperate with Vignali.
"We still have to wait for the right time. It's not appropriate to go now!" Chu Huan did not tell Chen Haichao the specific time.
The main reason is actually due to its management problems. Computer management has not yet become popular. Yunhai Group's ability to complete the layout of Asia is actually the limit under today's technological conditions.
If you go to Europe, the United States and other places, it is very likely that the person in charge will abscond with the money due to circumstances beyond your reach. This is not impossible.
After all, the daily cash flow in the retail industry is too huge.
In fact, 7-Eleven had such a situation in its early stages of development.
Therefore, Chu Huan can only wait for technological development to become more advanced before Yunhai Group can set its sights on Europe and the United States.
"Indeed, the retail industry is different from other industries. The problem is that it is not suitable to enter the European and American markets too early!"
Although Chu Huan didn't explain it, Chen Haichao understood the key after thinking about it for a while.
"By the way, Brother Huan, will such a huge money-burning war on your side be somewhat unsustainable today? How about letting the funds from the previous sales of the A machine be transferred to the Yunhai Group's account through Alde Commercial Bank?
superior?"
Chen Haichao asked Chu Huan.
Although he believed that Chu Huan would definitely win, he didn't quite understand the internal workings of the nine-yuan group purchase. In addition, he also knew that Chu Huan did have some big investments this year, so he didn't do it now.
There will be such a question.
Chu Huan and Zhu Xiaozhao looked at each other and smiled. Then Chu Huan shook his head and said, "Don't worry, it's enough. I will notify Xu Yi of the funds from Jiuzhou Group and prevent her from transferring the funds to the company's account. When the time comes,
Just use it as start-up capital for the Xiangjiang Research Laboratory!"
Originally, Chu Huan planned to transfer the start-up funds for the three laboratories in Jiuzhou to Chen Haichao after the three laboratories were built. However, now that these A-camera machines are sold in Xiangjiang, they will be directly left in Jiuzhou.
On the account, just let them prepare the laboratory in Xiangjiang!
"Well, I understand!" Chen Haichao said with a smile.
“But I think the most important thing for the company now is to try our best to build our layout in the European banking industry. Now the company’s turnover is getting higher and higher. If we don’t have our own settlement bank, it will be easy for others to find problems!
"
Chen Haichao suggested to Chu Huan.
Chu Huan nodded. He also understood the astronomical numbers of cash transactions in Jiaku, Jiuzhou, and Europe every day. If there was no own bank, there would definitely be a lot of inconvenience.
"Now is not the time, at least until the matter in Xiangjiang is completely over, but you don't have to worry too much about this matter. If everything goes well, by the beginning of next year, although we will not be able to acquire a European settlement bank, at least we should
Own a local European bank!”
Chen Haichao was stunned for a moment. This time he didn't guess which bank Chu Huan was talking about, but judging from Chu Huan's determined attitude, Chu Huan must have a goal.
"If this is the case, it is also a good choice. At least it can be regarded as completing the first step of our layout in the European banking industry!"
Chu Huan said, "The banking industry is a sensitive industry. Banks like HSBC have not been able to successfully acquire a local settlement bank in Europe. For Alder Commercial Bank, it is even more difficult and they can only adopt roundabout methods."
!”
"Yes!" Chen Haichao nodded and said, "But the most important thing now is the current war in the retail industry in Hong Kong. I think some people will be unable to withstand it soon, right?"