Putting this statement in today's retail industry in Hong Kong, there is actually no problem.
Although their alliance among Xiangjiang retailers headed by Yongan Group has ceased to exist in name only, this does not prevent them from continuing to fight a money-burning war with Yunhai Group.
It's just that the money-burning war between them has already hurt innocent people.
These people were the ones who once had the largest number of stores in Xiangjiang.
The so-called store is actually the small supermarket near your community in the future.
Most of them are run by husband and wife and are also the source of income for the family.
Now the money-burning war in the retail industry in Xiangjiang has already brought their business to a freezing point.
Before this, although there were Yunhai convenience stores, the impact on them was always limited, but it is different now. With the rise of this money-burning war, these convenience stores have completely lost their business, and because they have no funds
support, the loss is actually a devastating blow to them!
Convenience Store is a store located in Kwun Tong District, Mong Kok. The owner is a middle-aged couple. They have opened a store here for more than 20 years. It is a time-honored store in this area.
The daily patronage from surrounding neighbors is the source of income for their small shop.
Bang!
At this time, the sound of smashing suddenly came from the convenience store, and the owner Chen Ji walked out of the store angrily.
"I'm going to attack your mother-in-law. If this continues, I will go to the Hong Kong Governor's Office to petition!"
It turns out that since the demise of Yunhai Group, there have been no customers in the convenience stores. In the past, the surrounding neighbors would come to them to buy some daily necessities, but now because of the nine-yuan group buying activities, the surrounding neighbors have begun to go there.
I went to a store under the Yunhai Group to buy it, since there is also a Yunhai convenience store nearby.
In the past, these old neighbors were unwilling to accept new things like convenience stores, but the cheap prices, high-quality services, and possible lottery draws have made these people begin to accept convenience stores.
And this directly affects the business of convenience stores.
There is actually not much difference between the profit model and business model of stores and those large retail companies. Everyone is talking about capital liquidity. If large retail companies lose their liquidity, then they will not be far away from bankruptcy.
, and the same is true for storefronts. Without working capital, they are not far from closing down.
The only difference between the two parties is actually the amount of liquidity!
"Chen Ji, you are angry because you are angry, but you still have to pay the rent. You have been late for two days. You have to pay the rent no matter what today!"
At this time, a young man wearing a sweatshirt came over. This was He Zunan, the son of Mr. Chen Ji’s landlord.
Chen Ji, who was losing his temper, suddenly changed his face when he saw He Zunan. The anger before turned into embarrassment and a flattering smile: "Master He, please tell Mr. He again, can you give us a week's grace?
You also know the situation in the retail industry in Xiangjiang now. We have lost business because of those big companies!"
He Zunan said nonchalantly: "That's because the environment is not good, and that's not our problem. Besides, if your business is not good for one day, I won't pay the rent, right? That's not my fault!"
Chen Ji still said with a smile on his face: "Master He, if your family has a big business, please show mercy. Our store has been renting here for more than 20 years, and we have never been in arrears with rent before!"
He Zunan waved his hand and said: "Stop talking about the things you have and don't have. Isn't it what you should do not to default on the rent? When did this kind of thing become a virtue and give you the courage to speak out?"
Chen Ji was already over 50 years old. He was scolded by a young man in his twenties in the street. Naturally, he couldn't stand it. But thinking that his family had to rely on this store to make a living, he could only give up everything.
The dissatisfaction is pressing deep in my heart.
"Of course it is not a virtue to pay the rent normally. I would like to ask Mr. He, for the sake of us all being old neighbors, to give us a few days of grace, a week, no, three days, I will definitely pay the rent within three days.
Get it together!"
He Zunan said impatiently: "Three days, this is what you said. If you still can't pay the rent in three days, then I will close the door directly!"
After saying that, He Zunan turned and left.
Chen Ji stood there with a look of helplessness on his face.
After thinking for a while, he angrily turned back to the store. Chen Ji's wife stood there, holding some gold and silver jewelry in her hands, and said sadly: "You bought these things for me before. Now take them."
Go and pawn, no matter what, you have to collect the rent first!"
Chen Ji looked at the gold and silver jewelry in his wife's hands, sat on the chair dejectedly, and said: "What if I pay the rent? There are still some payments that have not been paid, and those people are also urging me to pay them.
As for money, the most important thing is that now we have no idea when their money-burning war will end. If this continues, even if the rent is paid this time, what about the next time?"
Chen Ji's wife was speechless. The most difficult thing for them this time was not how to pay the rent, but when the current war in the retail industry in Hong Kong would end. If it didn't end, they would not be able to operate normally.
, the difficulty has not passed yet.
Just as the two parents-in-law were here frowning, a man wearing a suit and carrying a file box walked in.
When Chen Ji saw the other party, he quickly stood up and put on a smile, "What does this gentleman want?"
The man in the suit did not buy anything, but handed Chen Ji a business card and said with a smile: "Hello, I am Zhang Cai, a salesman from Xiangjiang 7-11. I have a business building that I came here to discuss with you!
"
Chen Ji took the business card from Zhang Cai with doubts in his eyes. He knew about 7-11. This company was established in Xiangjiang before and advertised in newspapers to recruit franchisees. However, at that time Chen Ji did not include this company.
I kept this thing in mind. After all, my store was doing pretty well at that time, so there was no need to join a 7-11.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "What business?" Chen Ji asked, things are different now. Now his store is almost unable to survive, and the other party is coming over at this time.
, but you can ask the other party what exactly they want to do.
"That's right, our company knows that your store is a long-established store in Xiangjiang and has a very good consumer group nearby, so our company sincerely invites your store to join our 7-11
"
Before Zhang Cai could finish speaking, Chen Ji rejected the other party directly: "No, you should go find someone else!"
As he spoke, Chen Ji wanted to invite Zhang Cai out of the store. As he had just said, he knew about 7-11’s plan. To join 7-11, he had to pay a franchise fee and renovate the store.
All 7-11 stores in Xiangjiang ensure a unified decoration style.
And these all cost money, so for Chen Ji, who was having a headache about the rent at this time, it was naturally impossible for him to accept it.
However, Zhang Cai did not go out, but continued to preach with a smile: "Chen Ji, I know that your store is in arrears with rent and payment. Now as long as you agree to join our 7-11, the franchise fee can be paid in installments.
In addition, our company can also pay the rent and payment for you in advance.”
Sure enough, as soon as Zhang Cai finished speaking, Chen Ji no longer pushed him, but looked at Zhang Cai in confusion, wondering what the other person was thinking.
"As for the rent and payment our company pays for you, you can also pay it in installments after the store is renovated and upgraded in the future. Of course, in order to ensure the interests of our company, the company will charge a certain amount of interest in the future for this part of the money it pays for you.
, but don’t worry, we will calculate it based on the interest rate of regular commercial loans from Xiangjiang Commercial Bank.
In addition, you have also seen the situation in the retail industry in Xiangjiang during this period. It just so happens that your supermarket can take advantage of this time to complete the renovation and upgrade. After the renovation is completed, I think this war in the retail industry in Xiangjiang should also be over.
When the time comes, are you still worried that there will be no business?"
Zhang Cai was standing there talking, his eyes full of confidence, while Chen Ji had a complicated expression.
.
"Do you really think this is a good time?"
At the Jardine headquarters, Newbijian met Karmanin again and learned from Karmanin the latest developments of the 7-11 that was being prepared.
Facing Neubijian's inquiry, Karmanin nodded confidently and said: "That's right, Mr. Taipan, I think you also know about the preparations for 7-11. Now because of the war in the retail industry in Hong Kong, there have been continuous
Some people have asked about how to join 7-11, but no one is asking now, but we have spent a lot of money on this plan before, if we just give up.
Then not only will our previous investment be in vain, but it will also be impossible to open a 7-11 in Hong Kong in the future.
Therefore, after several rounds of discussions in meetings, the company believes that now we should turn from passive to proactive. We took the initiative and invited Xiangjiang taxi stores to change their banners and join 7-11. We must know that the number of Xiangjiang taxi stores is the key to the retail industry.
the most."
Niubijian nodded and said: "I understand what you mean, but the problem now is that if we follow your plan, our expenditure will be even greater. The current money-burning situation in Hong Kong's retail industry
The war is raging, and it’s time to spend money. If we make such an additional expenditure now, I’m worried that the company’s finances will not be able to support it!”
Karmanin said confidently: "Mr. Taipan, please rest assured that we have made rigorous calculations and believe that our funds are sufficient to handle these two things at the same time.
And I also believe that this matter will do more good than harm to the company.
First of all, we used the borrowing method to advance rent, decoration money, payment, etc. for the store owners in Xiangjiang. Just as our salesperson and the store owners said, after their decoration is completed,
This money-burning war is basically over.
By then they will be able to operate normally, and by then we will be able to obtain funds through installment collection, and then we will be able to earn an interest fee.
Secondly, this is the most difficult time for them to operate these stores, and it is also the time when it is easiest for us to let them join our 7-11. If it is normal, they will not join 7-11, that is to say
, now is the best time for us to expand.
Finally, if we can gather these Xiangjiang taxi stores together, then our position in the retail industry in Xiangjiang will basically be the same as that of Yunhai Group, but the biggest advantage is that we can use this to negotiate with Xiangjiang suppliers.
When the time comes to centralize supply, we will be able to get cheaper prices, which will virtually add more profits to us!"
After listening to Karmanin's words, Niubijian nodded. It was obvious that he had been convinced by Karmanin.
However, the two of them were in different positions, so they naturally considered different things. He said: "Although your plan is good, such an action will still mobilize a large amount of cash in the company, plus the current situation
In this money-burning war, the previous 1 billion Hong Kong dollars in cash is obviously not enough.
If the company has other problems at this time, it will be very difficult!"
Karmanin already has what he thinks is a good solution!
"Taipan, we can contact Standard Chartered Bank and HSBC Bank, hoping to obtain a credit loan from them. I believe that according to Jardine Matheson's position in Xiangjiang, there should be no problem with this credit loan.
It is true that there will be some dangers in this, but high risks often represent Gao Lilan. Now the group's overseas investments have not been smooth. If we can share the world equally with Yunhai Group in the retail industry in Hong Kong at this time, by then
At that time, the group will have a company with abundant cash flow, which can also support the company's future development!"
This chapter is not over yet, please click on the next page to continue reading! Niubijian looked at Karmanin and asked: "What do you mean, you no longer think that this war can defeat Yunhai Group?"
Before this, they all hoped to defeat Yunhai Group through this money-burning war, and then cut their flesh on Yunhai Group!
Karmanin nodded and said: "Although I personally don't want to admit it, I have to say that it is no longer possible to defeat Yunhai Group, so this is one of the reasons why we decided to promote this plan. Since the previous plan has been
If it cannot be achieved, we need to seek new development directions!”
Newbijian was silent for a while and then said: "I will convene the company's board of directors immediately, and then you will have to express your ideas again at the board of directors!"
Karmanin smiled, knowing that Niubijian had been convinced by him!
"Mr. Taipan, please rest assured!"
.
"Director Chu, we have found out clearly that the people who contacted Xiangjiang Shiduo Store are from Wellcome!"
Wellcome's actions attracted the attention of Yunhai Group, so not long after Wellcome salesmen like Zhang Cai contacted the owner of Xiangjiang Shiduo Store, Li Tianying came to Zhu Xiaozhao's Mid-level Villa and told the situation to
Chu Huan.
There was remorse in his tone.
"Director Chu, do you think there are people from Wellcome within the company? Otherwise, how could they know about our plan and implement it in advance?"
It turns out that Yunhai Group also had a plan to contact Xiangjiang Shiduo Store, but they wanted to wait until the end of the nine-yuan group purchase event in the third week before contacting the owner of Xiangjiang Shiduo Store, but they
Unexpectedly, Wellcome has already started taking action.
This had to make Li Tianying suspect that there was an insider in her company.
Chu Huan had no doubts about this. The first people to know about this matter were basically the senior executives of Yunhai Group, and the senior executives of Yunhai Group had actually been screened by the Jiaku Investigation Department.
Of course, one cannot judge so arbitrarily that there are no insiders among the senior executives of Yunhai Group, so Chu Huan decided to let the Investigation Department conduct another round of screening of the senior executives of Yunhai Group after the matter was over!
"Don't underestimate other businessmen. We can think of taking advantage of this opportunity to gather stores in Xiangjiang, and others can also think of it.
Behind Wellcome is Jardine. Although Jardine is currently dragged down by many large projects for cash, Jardine's golden brand can provide them with a lot of cash.
Since they have no advanced crisis for the time being, they will naturally have more ideas. Ever since Yunhai Group launched the nine-yuan group buying activity, it has been doomed that in this money war, Yunhai Group wants to lose.
Failure is already impossible, so there must be some companies with other ideas."
Naturally, Li Tianying didn't want there to be an insider in their company. She thought for a moment and asked Chu Huan: "Director Chu, what should we do about this matter?"
Zhu Xiaozhao said from the side: "Why don't we let our people take action in advance? Don't wait until the third round of activities is over. Start taking action now. No matter what, we can't let Wellcome unite the supermarkets in Xiangjiang.
Now we are competing with each other for the market, and that’s how much we can earn!”
After finishing speaking, Zhu Xiaozhao turned his attention to Chu Huan. Seeing Zhu Xiaozhao's actions, Li Tianying felt helpless for a while.
If Chu Huan was not present, Zhu Xiaozhao would definitely be a resolute woman, but as long as Chu Huan was present, Zhu Xiaozhao would habitually turn to look at Chu Huan after making a decision, and then wait for Chu Huan's judgment.
“I don’t know what kind of relationship these two people have!”
Li Tianying thought silently in her heart.
Chu Huan saw Zhu Xiaozhao's eyes and said with a smile: "Don't worry, it's not entirely a bad thing to let Huikang enter first. We don't have to change because of the other party's changes!"
"But in this way, we have less time than the other party. Now Wellcome has sent a large number of manpower to contact the Xiangjiang taxi shop. By the time we enter, they may have signed a contract!"
Li Tianying saw that Zhu Xiaozhao had no objection to Chu Huan's decision, so she could only express her own thoughts!
When there is sufficient funds for this kind of thing, the best way is to attack quickly. If you are behind for one day, you may fall far behind the opponent. More importantly, they must select franchisees carefully, with good geographical location and large customer flow.
Stores are naturally their first choice.
Li Tianying believes that since the other party can think of her, then the other party will also be able to think of this.
Chu Huan was not unhappy when he saw that Li Tianying had different ideas from his own. Just like what he said just now, Newbijian and Karmanin are the same. They see different things in different locations.
As the general manager of Yunhai Group, Li Tianying naturally sees the situation of Yunhai Group, but Chu Huan's position requires Chu Huan to see the entire business structure of Xiangjiang.
Indeed, as Li Tianying said, if they still maintain the original plan, they will fall behind Wellcome's actions and are more likely to lose their best store.
But, more importantly, Chu Huan saw in this incident that Wellcome's behavior would very likely bring down the entire Yihe's cash flow.
And this is also the most important.
However, Chu Huan did not tell Li Tianying these thoughts. After all, the implications of this matter were too great.
"I understand what you mean, but now we are not only planning the simple convenience store industry, but also the entire retail industry in Hong Kong. Now Wellcome has seen the development of convenience stores. Even if we follow up now, in fact,
They are already lagging behind.
Therefore, we can only seek to take the lead in other aspects first. The plan to integrate Xiangjiang Department Store remains unchanged, and at the same time, the plan to acquire Xiangjiang Department Store is advanced.
Now that this war has reached this stage, there must be some weak department stores that can no longer handle it. Send someone to contact them to see if they are willing to accept our company's shareholding!"
Chu Huan must get Yongan Group, but Chu Huan has not thought about letting Yunhai Group acquire all of the other department stores in Xiangjiang.
It is enough to just hold the corresponding shares and have a certain right to speak.
Outsiders think that Yunhai Group acquired Yongan Group because of Yongan Department Store, but they have no idea about the plan agreed between Chu Huan and Du Huilian. What Chu Huan really likes is Yongan Bank and Yongan Life Insurance under Yongan Group.
When Li Tianying was about to say something else, she received Zhu Xiaozhao's look telling her not to talk about the shop anymore. Seeing that the boss behind the scenes, the chairman had already made a decision, so Li Tianying had no other choice but to nod. road.
"I see!"
Chu Huan nodded with satisfaction, and then said to Li Tianying: "Contact Du Huilian and HSBC and tell them that the plan can move to the next step!"
Shen Bi approached Chu Huan to discuss the idea of jointly entering the retail industry in Hong Kong. Chu Huan agreed to Shen Bi's invitation because Chu Huan understood that if the two parties did not unite, Yunhai Group wanted to dominate the retail industry in Hong Kong. Planning will be many times more difficult.
At the same time, Chu Huan is also mobilizing HSBC's cash flow, so now it's time for HSBC and others to start taking action!
Li Tianying nodded again: "Understood!"
.
The next day!
HSBC Building.
"What do you think of Jardine Newburg's application?" Roy Bentley called Shen Bi to his office as soon as he got to work today.
The meeting of Jardine Matheson's board of directors approved Karmanen's application, so Newbijian immediately called HSBC and Standard Chartered to seek a credit loan.
Shen Bi nodded and said: "I have already read about Yihe's plan. If there is sufficient financial support, Yihe's idea of sharing the world equally with Yunhai Group in the two fields of supermarkets and convenience stores is quite reasonable. It’s most likely possible!”
Roy Bentley nodded and said: "I think so too, but I always feel there is something weird about this matter!"
Shen Bi asked: "You mean Yunhai Group's attitude towards this matter?"
"That's right!" Roy Bentley said: "When Yihe sent us the application, Karmanin had already taken action. According to Jiaku's strong intelligence capabilities, I don't think Chu Huan would I don’t know about this, but Chu Huan didn’t take any action for this very obvious behavior, which is not in line with Chu Huan’s ability!”
Shen Bi continued to ask: "So you think Chu Huan must be planning something?"
Roy Bentley nodded and said: "Yes, we all know that Chu Huan has always had a very strong interest in Yihe and Land. Do you think Chu Huan wants to mobilize Yihe through this matter?" and cash flow, and then use this to attack Jardine?"
After listening to Roy Bentley's analysis, Shen Bi's expression became serious and he said: "It's not impossible, but if it is possible, I think Chu Huan will definitely fail!"
"How?" Roy Bentley asked in confusion.
Shen Bi explained: "You and I both know that Jardine has actually prepared a large amount of cash for this money-burning war, and now it is applying for credit loans from HSBC and Standard Chartered at the same time. I think this is New York City In preparation for this possibility, if Chu Huan chooses to attack Yihe at this time, he will just fall into Niubijian's trap. Even if Chu Huan fights on two fronts, I believe his funds will be tight.
Newbikin has actually raised a lot of cash at this time.
In addition, Du Huilian contacted me last night. They are already preparing to start closing down the department stores in Xiangjiang. This will also mobilize a sum of cash, so my idea is that Chu Huan may really be thinking about Yihe, but In the current situation, according to Chu Huan's ability, he would definitely not take action rashly.
So I think Chu Huan’s full attention at this time is still on the retail industry in Xiangjiang. You must know that as long as Chu Huan has an absolute monopoly in the retail industry in Xiangjiang, the Lilan he will actually get is no more than after acquiring Jardine. few.
As for Wellcome's investment in Xiangjiang Shiduo Store, I also asked Li Tianying, and Li Tianying said that Yunhai Group also had this idea. Although we cannot completely believe Li Tianying's words, in this matter , there is no need for them to deceive us.
The whole thing should be that Yunhai Group actually had the same idea as Wellcome, but Wellcome implemented the plan earlier."
Roy Bentley thought for a while and thought that what Shen Bi said made some sense.
"Going back to the original question, what are your thoughts on Jardine's application?"
Shen Bidao: "I think we can agree that cooperation with Chu Huan will allow us to enter the department store industry in Xiangjiang, while cooperation with Yihe will allow us to enter the convenience store industry!"