Chapter 3 White Chapter 67 What kind of cats and dogs can also endorse?
"Really~"
Yang Guo didn't believe it. A man and a woman were alone in the same room, and they were lovers. Chen Mubai was not the kind of person who wanted to play around, and he had never found other women to solve his physical problems. When these two people met, wouldn't they be in a fight?
The most important thing is that Chen Mubai is not that kind of innocent boy. It can be seen from his appearance in the program that he is a person with extremely rich "love experience". This kind of boy is good at coaxing people.
A simple girl like Tao Yaoyao would definitely not be able to stand up to his sweet words!
"real……"
Tao Yaoyao's face was bleeding and turned red at this moment.
Although it is normal for girls to discuss this kind of topic in private, the two of them are outside now. Although others can't hear their low-pitched communication, they feel guilty...
Well, what's more, in the past, we only talked about gossip. If you become a member of the gossip, it will feel different~
"I'm going to get food..."
Tao Yaoyao was embarrassed by Yang Guo's question and hurried to the restaurant, picked up the dinner plate and went to get the food first.
"Really?"
Yang Guo was thinking about Tao Yaoyao's answer and looked at her back: "It seems like hey, the book says it will definitely hurt the first time, and there will be a difference when walking. Looking at her strong steps, it should be fine.
Bar?"
"So, they really didn't do it!?"
Yang Guo was a little surprised. Unexpectedly, the two of them were quite restrained. There was something about it!
"Perhaps it is precisely because Brother Bai is a gentleman that Sister Yaoyao appreciates him more, and the relationship between the two will become better."
Yang Guo felt that his analysis was correct, "It must be like this!"
"Brother Bai is such a role model. My future boyfriend must have the same character as him and be trustworthy!"
Yang Guo firmed up her inner thoughts and followed a few steps to get breakfast.
Yang Guo really thought wrong. If Chen Mubai was really a "gentleman", there would be no words like "I promise..."...
However, Yang Guo will definitely not know about this matter, and she will never know about it in her life...
If she knew what Chen Mubai had done, I'm afraid she wouldn't have such "naive" thoughts!
…
"Fuck, what do you guys do for food!"
"Choose a spokesperson and create such a scandal, isn't it going to tarnish our brand!?"
Shi Ande was furious and reprimanded everyone at the company meeting.
"Mr. Shi, calm down, no one knew this would happen this time!"
"It was normal to cooperate with him before. Who knew he was this kind of person behind his back? We were also the ones who were deceived!" said a department manager.
"This is not your problem, the spokesperson you chose!" Shi Ande was still venting his emotions: "Because of this incident, our company's stock price fell a lot, and the outside world also resisted our brand, which caused the brand's reputation to decline.
, do you know how much our losses are!?"
"Illy's headquarters has already held me accountable. If you don't solve this matter for me quickly, quickly change a spokesperson to change our image!"
"Stop looking for this kind of star. Find me a star with good reputation and ability. If you find this kind of person again, just pack up and get out!"
Schander was scolded by people at the Italian headquarters because of the drop in the company's stock price, and his own emotions were also very explosive.
When he was transferred to be in charge of the Chinese market, he was full of confidence and wanted to flex his muscles and make a career.
As a result, he had just made good progress and something like this happened that caused him a headache. How could he not be furious!
"Where can I find celebrities who are famous, have a good reputation, and have low profile in such a short period of time..."
Everyone is also very anxious. This matter is really serious for their brand image.
Their spokesperson, because he was exposed as a fan, had various hookups with outsiders, and also participated in "multiplayer sports".
Because the impact of this incident is so bad, their brand is Van Cleef & Arpels, a high-end clothing brand from Italy, which is very famous around the world. It is a world-famous luxury brand and has very high requirements for the image of its spokespersons.
Now that this incident has happened, their brand has also been affected. Not only has sales plummeted, but many people are even boycotting their brand...
They were also wronged. This matter had nothing to do with them, but netizens didn't care who made the star do such a thing, and they were his partners...
All I can say is that you are lying on your back and are not kind to others!
As the president of Van Cleef China, Schneider naturally needs to take responsibility for this matter. Who made him choose a "bad" artist to endorse this brand...
"I don't care what excuses you have, just resolve this matter immediately for me. I don't want you to feel it, I want me to feel it!"
Shi Ande became even more angry when he saw that his subordinates were still making excuses.
"We will definitely contact famous first-line celebrities quickly and then look for people who meet the requirements." The department manager said: "But it will take a while. Those particularly famous ones have already been endorsed by other brands, and the people we are looking for cannot be bad.
too much……"
The implication of the department manager's words is very obvious. Those who meet their brand positioning and requirements are extremely famous stars. Those people have no shortage of endorsements...
Some stars may be first-line stars, but those with poor reputations will not be considered by Van Cleef. Those with good reputations and big names are basically gone. They can only slowly look for contacts. Maybe someone's contract has expired, and then they can step in.
One kick...
As for popular celebrities, Van Cleef & Arpels does not consider them.
Because their brand is well-known and they are targeting high-end markets and people, they attach great importance to the brand's reputation.
Although traffic stars are popular and well-known, their reputation within China is basically not good. There are only a few of them who don’t have any scandals. Their popularity is short-lived and they can easily become extinct.
After all, popular celebrities have a lot of negative fans and people scolding them. Naturally, a high-end brand like Van Cleef would not consider such a star.
If you can't find one, you can only fall back and look for a lower-tier A-list celebrity. The influence and reputation may not be as good, but there is nothing you can do.
To solve this matter in a short time and minimize the negative impact, we must quickly change the spokesperson, including the previously filmed advertising videos, and the speed must be fast.
Only in this way can we reduce the abuse and resistance from netizens as quickly as possible, expose this matter, and prevent sales from falling again.
"that……"
During the meeting, a manager suddenly spoke up.
"I think there is someone who can consider it."
The person speaking is a Chinese person. As an international brand, Van Cleef's president in China is Italian, and some of its management are also from other countries.
But most of them are Chinese people. After all, this is a branch in the Chinese region, so it is natural that Chinese people will serve in it.
The management of the two parties usually competes, and Shi Ande will not stop this competition. Competition will lead to progress, which is also a healthy development direction.
As the top person in charge, he only needs to be responsible for the overall management and development direction of the company. As long as the internal fighting among employees can promote the development of the company, he is happy to see it.
If either party is too strong, it will affect the development of the company. After all, healthy competition will stimulate the fighting spirit of employees.
The stars who had the accident before were the stars chosen by the managers of Illy Management, so if something goes wrong this time, they also need to bear a certain amount of responsibility.
"who?"
Shi Ande looked at Huaxia's department manager and asked.
"Impossible, now all the first-line celebrities have endorsements, and no one has expired their contract?"
Illy's department managers were shocked. They are responsible for external endorsement matters and have some knowledge of famous first-line stars in the entertainment industry. The same is true for these endorsements.
"Could it be that someone's endorsement had a problem and the contract was terminated early? This is the only possibility."
Manager Huaxia said: "Chen Mubai."
"who is he?"
"I've never heard of it..."
After Chen Mubai's name was said, everyone looked surprised. They had never heard of this person!
Only some Chinese people know it because they listen to Chinese music and watch Chinese programs.
Illy's management has limited access to Chinese programs. Sometimes language is indeed a very important thing. Most of them can only understand Chinese briefly and don't know much about profound things.
Chinese is broad, profound and very complex, so fewer people watch Chinese programs.
Shi Ande also looked confused, but he didn't express anything. He just frowned and waited for the next words.
"Everyone, please take a look, this is his information."
Manager Huaxia projected Chen Mubai's photo on the big screen and introduced him to everyone.
"He looks quite handsome!"
"Well, it looks good in a suit. It looks good."
"Never heard of this person, a traffic star?"
Except for a few top Chinese stars who have a little influence abroad and Italians will know them, they don't know the rest of the stars.
In their eyes, Chinese people all look the same and are difficult to recognize...
Just like how we look at foreigners, and even black people, they look the same!
"It's okay. It still looks a bit masculine. If you wear our clothes, it shouldn't be bad!"
Chen Mubai's photos aroused everyone's discussion. In terms of appearance and appearance, he passed the test.
But this is the least important thing. There are many handsome men and beautiful women in the entertainment industry, and looks are the least popular advantage.
"Is he famous?" Schander asked.
"Who are you introducing?" Illy's manager asked dissatisfied: "Can any cat or dog become the spokesperson of our brand?"
"Van Cleef has a long history and heritage. How can we just find a small star to endorse our brand? This is a kind of blasphemy to our brand!"
Although the others did not speak, their expressions agreed with this point of view.
"Don't worry, you will know after you hear what I say!"