Chapter three hundred and sixty-eight of the top brands that were left out
"First of all, he is not an unknown star. He is now a very famous star in our country. His current popularity and popularity have already made him a first-line star..."
After hearing that Chen Mubai has become a star in a short period of time and is very popular online, some people have doubts.
"Isn't this a traffic star?"
"You actually chose a traffic star to endorse our brand?"
"Did you do this on purpose?"
A group of Italian management collectively launched an attack. After all, they had done something wrong in this matter, so the matter would most likely be taken over by the Chinese people. They did not want such a thing to happen.
So when he chose a little-known celebrity like Chen Mubai, he couldn't help but launch an attack and wanted to take back the rights in this matter.
"No, no, no, he is not a popular star. He is a rare star with high reputation. He also has his own works and has a high degree of fan base!"
Then, he began to introduce Chen Mubai's information and found out a sentence that Chen Mubai once said in an interview: "Be responsible for the fans, will not randomly accept endorsements, and pay attention to the quality of the brand."
Shi Ande was quite satisfied after seeing these words. Manager Huaxia also took out Chen Mubai's fan data on WeChat and Weiyin, and told his story and road to fame.
"Oh, by the way, the current highest ratings record for Chinese variety shows is his participation in it, and he is the most popular singer. He also won the championship, defeating many first-line stars!"
"His popularity is very high now. Since he has refused all brand endorsements, he has no endorsement contract yet. We still have a chance!"
"Is that so?" Schander asked.
"Yes, I have investigated him, and he has no negative news at all. His character is trustworthy!"
"What you said is so good, why don't I believe it at all?"
Manager Yili sneered, "There is such a perfect person who doesn't even make any money?"
He didn't believe it.
"What I said are all facts. You can investigate at any time."
"This is the song he sang last night, you can enjoy it!"
Manager Huaxia played a clip from "In the Name of the Father".
Because there are many Italians here and they don’t know much Chinese, let alone Cantonese, so I didn’t play “Pompous”.
Moreover, "In the Name of the Father" has a rap rhythm, which is more acceptable to foreigners who listen to the melody and rhythm.
Everyone watched Chen Mubai's concert live.
"Is this Italian?"
“Interesting, put the Bible into a song?”
"Is he praying?"
"Repent to God, Christian?"
The beginning of "In the Name of the Father" surprised the Italians present, and then they also became interested in Chen Mubai's song.
It is very rare for Chinese songs to be mixed with Italian!
Chen Mubai sang very fast. They couldn't understand it, but they could understand the rhythm and melody. Coupled with the retro music style, it had a European medieval feel. In addition, he wore a black suit on the stage, which was very impressive.
handsome!
"The style of this song is very consistent with our culture. He looks very elegant in a suit."
Shi Ande looked at Chen Mubai's image and performance and had a good impression of him. In addition, he had just heard Chen Mubai's life information, and he was a trustworthy person.
Chen Mubai is still a person who has experienced the peaks and troughs of life. The story is very inspiring. It can be written into the advertising video and bundled with the brand's clothing to enhance the brand's storytelling. This can reverse the outside world's perception of Van Cleef because of recent events.
adverse effects and impressions produced.
He is still a person who climbed up from the bottom and constantly insists on breaking through himself. Such a person can still forget about his roots and stick to his heart even after becoming famous. This is a very praiseworthy character.
"It's him, Yang. I'll leave this matter to you and go and negotiate!" Shi Ande decided after taking the case.
"Mr. Shi, you are too arbitrary. He is too young. I don't think he can represent Van Cleef. I already have a backup candidate who can solve this matter..."
Manager Yili was anxious. He didn't want the Huaxia team to be responsible for this matter.
"You have already failed once and brought huge losses to the company..."
Schander was criticizing Manager Illy, and everyone else was quiet at the moment.
"This matter has been settled. Yang, you take responsibility. You must resolve this matter as soon as possible and minimize the impact of the matter!"
"Okay, I promise to complete the task!" Manager Yang said in surprise.
He had known before that there would be a meeting to discuss this matter today. After all, this matter had a great impact and was very popular. It had a bad impact on the company, and a solution would definitely need to be proposed at the meeting.
He had made preparations in advance, otherwise he would not have collected Chen Mubai's information so quickly and accurately and introduced it to everyone on the spot. This was all because he had made preparations in advance.
This time, he made the right bet!
With Chen Mubai's current fame and popularity, although he is not as good as the top first-line stars, he does not belong to other stars, and his own reputation has always been very good, and his works are also popular.
This led to the fact that although Chen Mubai lacked qualifications, he had other bonuses and was not unqualified to win endorsements. He played the collected information on Chen Mubai in public just to gain this possibility, and now he has done it.
"Okay, this matter is a top priority now. You should contact him immediately. It is best to resolve this matter before the year!" Shi Ande said.
During the Chinese New Year, the level of consumption is very high. Everyone will visit relatives and friends and give each other gifts. Many people will also dress up during this period, buy some new clothes to dress themselves up, and go out to play with others. This is the sales of clothing.
peak season.
Therefore, if this matter can be resolved before the year, it will bring a lot of sales to Van Cleef. This matter must be resolved as soon as possible.
"This person is really in line with our brand. Although he is not famous at this stage, there is a lot of room for development in the future."
"I believe he can make Van Cleef's influence even greater."
After the meeting, Shi Ande was still thinking about this incident. The scenes of Chen Mubai being evaluated by various singers after singing "In the Name of the Father" were also shown. Among them, Zhou Junjie's comments were the most direct, and he also praised Chen Mubai to the throne.
Manager Yang also posted comments about the song from many other senior musicians, and everyone praised it!
In particular, some people pointed out that "this song is decades ahead of the Chinese music scene, and perhaps there will not be any works better than this song in the next ten or twenty years"!
This extremely high evaluation given to Chen Mubai is enough to show his potential. In addition, after the end of "God of Song", he has become famous on social networks and major websites, and his popularity is all top-notch. Obviously, he is not a traffic figure.
Comparable to stars.
There is no company behind Chen Mubai (Mubai Entertainment is too small and does not have the strength and resources to support top traffic stars). All of this is based on its own strength and reputation. There is a lot of room for growth!
Generally speaking, other management will also participate in the discussion of Manager Yang's proposal, and everyone will finally discuss a feasible plan, or vote on whether Chen Mubai is qualified for this endorsement.
It’s rare to make such a direct decision to characterize the matter and then implement it. Some are too decisive...
No one knows what Shi Ande is thinking mentally, but Shi Ande understands.
Although he did not understand the meaning of the lyrics, the singers said in their comments that this was a song that described views such as "The Godfather" and "Atonement", which was in line with Italy's social environment.
The gangs in Italy are legal and very powerful.
As an Italian, Schander has a deep understanding of the country's culture. The Van Cleef brand has a gang background. It can even be said that it was founded by Italy's gang boss!
The Italian prayer at the beginning of "In the Name of the Father", coupled with the narrative information of the song, are all inseparable from the Italian gangs, and this meaning is also very strong.
Shi Ande believes that this song will be popular not only in China, but also abroad. It will have a great impact on Illy's brand and culture. It is suitable for promoting culture and can bring great attention and exposure to the brand!
In addition, the suits and matching outfits worn by Chen Mubai on stage were indeed very gangster-like. This temperament surprised Shi Ande, who had seen gangsters. He really didn't expect Chen Mubai's dress to be so like a gangster.
Due to various factors, Shi Ande decided to let Chen Mubai directly represent Van Cleef. Although his current reputation is not enough for Van Cleef, this is not a problem.
Chen Mubai has an understanding of Italian culture, and coupled with the blessing of songs, his influence is enough.
The benefits that an explosive song can bring are considerable and huge, and it can also allow others to better understand the Van Cleef brand and the culture of the country where it is located!
With popularity and reputation already established, Chen Mubai looks very good in a suit and has a very elegant demeanor, not inferior to those professional models. From all aspects, he can be considered an excellent partner.
Chen Mubai didn't know it at this time, but because of "In the Name of the Father", he was trusted by an international top luxury brand.
Manager Yang returned to his department and began to plan the matter and contacted Chen Mubai.
The contract templates are all on-site, and the specific amount needs to be discussed later, and they will give a quotation that is in line with the market.
"Hello, are you Chen Mubai's agent?"
"I am, you are...?"
As soon as Yang Guo walked out of the company's door, she received a call. The other person made it clear that they were looking for her, and it must be something related to cooperation.
When the spokespersons of those brands find her, they always do so in this way.
"That's right, we plan to invite Mr. Chen Mubai to endorse our brand..."
“May I ask what kind of brand you are?”
"Clothes, we are..."
"Okay, but you have to wait for a while. Currently, our team has received a lot of brand endorsement invitations, and we still need to make some selections..."
If it had been done before, she would have done more detailed research, but just now Chen Mubai had just mentioned the clothing endorsement and would wait and see, so she would not make a decision so quickly.
"You can transfer the information to my email and we will make a careful decision, please rest assured."
After Yang Guo finished speaking, she wanted to hang up the phone. She finally had a day off today, and she wanted to enjoy the holiday. As for the clothing endorsement, it would be okay to look at it later, it would not delay things!
Most of the brands he found now were sports brands, and some were not very famous brands. They were not in line with Chen Mubai's expectations. Yang Guo naturally classified Manager Yang as well.
After all, he didn’t introduce himself at the beginning. Generally speaking, big brands will be very direct. If they do, they will tell the story directly and will not hesitate to talk about their brand. Generally speaking, they want to impress people with price rather than brand.
...
"???"
Manager Yang was also speechless for a while. Their Van Cleef & Yacht brand was a top brand. When had they ever received such neglect? Most people who knew their brand would try their best to improve it.
This is good, do they still want to consider it?
Because of Shi Ande's order, he wanted to complete this matter as soon as possible, so he thought of contacting Yang Guo first, otherwise he would send an email. If Chen Mubai knew about it, he would definitely come to the door with his team to talk. It would not be like
Now I am being ignored.
Manager Yang was also helpless, but he knew the matter was urgent and he didn't want to wait any longer and wanted to make a decision as soon as possible.