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Chapter 138139 [Leveraging strength to fight]

At the end of January, New Era Real Estate.

Lin Zuhui was flipping through the detailed information sheet of the land and old buildings purchased for 200 million Hong Kong dollars in his office. He participated in the purchase of these properties. After all, they were tens of millions of dollars in business. No matter how busy he was, he had to take care of them himself.

The 200 million yuan was borrowed from the bank in December last year. It was all digested within a month and purchased into land and old buildings. The purpose was to reduce losses. The longer the delay, the greater the rise in real estate prices.

Currently, New Era Real Estate's debt has reached more than 700 million, but its total assets are 1.9 billion, and the debt ratio is still controlled at less than 40%.

After a while, Liang Zhenxun, Gao Yi, and Chen Bin walked in, and Liang Zhenxun handed over a stack of information.

"Boss, this is a property for sale in February. The buyers of many properties have been confirmed. Let me show it to you!"

The same property is sold at different prices and speeds in the hands of different owners. This is the advantage of channels.

Lin Zuhui nodded, and then looked to himself. He had a good memory, knew his properties well, and had a clear understanding of the outside market. No one could fool him.

"Leave the information here for now. There is no problem in theory. You can follow it. If there are any adjustments later, I will inform you in time." After reading it carelessly, Lin Zuhui said.

"Okay, this property is expected to be sold for a total of 230 million yuan!" Liang Zhenxun emphasized.

Chen Bin also quickly reported: "On February 1st, our first property will be officially launched for sale. We strive to sell out all 102 houses before the year. It is expected that we will also be able to collect more than 40 million yuan (purchase in installments, bank payment)

!Boss, do you want to attend the opening ceremony?"

Lin Zuhui nodded and said: "The 1st is Saturday, I happen to be free, so I went to test the results of our sales department!"

"Okay, let the boss rest assured!"

Lin Zuhui asked again: "With the more than 200 million withdrawn funds, how much maturing debt needs to be repaid?"

Yang Zhenxun replied: "There is a total of 100 million in imminent debt, and there is still 50 million in debt that needs to be repaid in three months."

Lin Zuhui suddenly had a headache. In an instant, he only had more than 100 million funds left, which was insufficient to acquire Huazhi.

Next, Liang Zhenxun said: "Besides, the February annual report is coming. Boss, we made so much last year, we must come up with some cash dividends!"

Lin Zuhui nodded and felt a headache. Huazhi couldn't handle it without 250 million. At present, the company can barely raise 100 million in funds.

As for the short position of USD/JPY, there is hope that it will come in handy in March. After all, it has already made a profit of 50 million; if Lin Zuhui guessed correctly, the conservative profit in March will be more than 100 million; of course, try your best to make a profit

If you sell around 170 points, you can make a profit of 200 million.

It seems that the best insurance is to borrow another 100 million yuan in February, pay off the old debt, and then raise new debt.

"If you receive 30 million in cash dividends and receive 1 bonus share for every 5 shares, I believe all shareholders will be happy."

Everyone nodded, this plan is very attractive!

After all, New Era Real Estate has just recovered from the crisis in less than a year, so it is very good to achieve this result.

...

At the beginning of February, Hong Kong is getting more and more festive because New Year’s Eve is on the 8th.

Some merchants have already started Spring Festival promotions, and many large shopping malls have also begun to decorate with Chinese red decorations, lanterns and colors, creating a joyful scene.

On Saturday, Lin Zuhui worked at Wanhui Media all morning, mainly on the upgrade of "Tiantian Daily"; he wanted to inquire about the progress of high-paying poaching, as well as understand the mentality of internal employees and other issues.

If you can't swing the silver hoe high by yourself, the backyard will be on fire.

This is also the reason why Lin Zuhui gave the current employees of Tiantian News a 30% salary increase.

But then again, wages in Xiangjiang have risen rapidly in recent years, and this 30% salary increase is actually nothing.

"Tian Tian Daily"'s high-profile poaching and large-scale advertising campaign caused great turmoil in the entire newspaper industry, comparable to depth bombs. Every newspaper and periodical is studying countermeasures, but they are reluctant to spend 50 million like "Tian Tian Daily". They seem to Like a lamb waiting to be slaughtered, it appeared before the hunter "Tian Tian Daily".

This is the effect you want!

Acquisition and digestion will be Lin Zuhui’s classic operating methods in the future.

"Boss, the time for your appointment has come!" An assistant came to Lin Zuhui's office and reminded him.

"okay, I get it!"

Lin Zuhui packed up his things and prepared to end the work week!

I used to work six days a week, or even every day;

Nowadays, Lin Zuhui usually works for five and a half days, and has another day and a half to spend with his girlfriends.

Of course, if you have a date with your older brother or friends, then your girlfriends can only enjoy his time in the evening.

We made an appointment at Li Jiaxin’s house for lunch to eat Wu Guofang’s home-cooked food.

As soon as Lin Zuhui opened the door, Li Jiaxin was different from before. She immediately came to greet him, and then she put her cheek close to Lin Zuhui, begging for a kiss, which looked very cute.

When the beauty asked for a kiss, Lin Zuhui naturally didn't miss it. He kissed her hard and started sucking and taking off her.

Speaking of which, after tasting Li Jiaxin, it is hard for a man to forget her!

Lin Zuhui also experienced why Liu in his previous life bought advertisements throughout Hong Kong and advertised "THE ONE" after Li Jiaxin got married.

Be nostalgic!

Li Jiaxin was finally willing to squat down and took the initiative to take off and change Lin Zuhui's shoes;

Li Jiaming did not lag behind here and helped Lin Zuhui take off his coat.

The Li sisters seem to be jealous of each other (they did not sleep with Li Jiaming). This is also a strategy of Lin Zuhui. Of course he will not like Li Jiaming, but he does not mind showing that he will adjust the relationship between the two sisters and put pressure on Li Jiaxin.

When Li Jiaxin saw her sister fawning over her man so much, she was naturally worried that her brother Hui would fall into tenderness, so she slowly tried to change herself and do more things for Lin Zuhui.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Lin Zuhui was secretly proud, and with a little trick, the little beauty had to fall in love.

While eating, Lin Zuhui sat with the Li sisters on his left and right, and Wu Guofang opposite, as if he was in a daughter's country.

When Li Jiaming saw that Lin Zuhui refused to please her, he frequently crossed the line and even did such intimate things as picking up vegetables;

Lin Zuhui thought that this woman was of some use and could force Li Jiaxin to treat him more enthusiastically, so he accepted it without feeling disgusted.

In fact, if Li Jiaming wasn't too close, Lin Zuhui wouldn't be disgusted with her.

When Li Jiaming gave Lin Zuhui some food, he looked at Li Jiaxin, asking whether you should take the initiative!

Li Jiaxin's cold and arrogant expression was finally defeated, and she began to take the initiative. She picked up vegetables and fed them directly to Lin Zuhui's mouth.

Wu Guofang finally couldn't stand it anymore and deliberately coughed.

This aroused Lin Zuhui's dissatisfaction, and the foot under the table directly reminded her "mother-in-law". Wu Guofang was immediately blushing with embarrassment, and she no longer dared to interfere in her children's personal affairs.

interesting!

Here Li Jiaming wanted to cross the line again, but Lin Zuhui refused directly, and she finally became honest!

Her role is to help him train Li Jiaxin, and the rest has no other role.

Li Jiaming didn't dare to offend Lin Zuhui, who was the god of wealth in their family. Now she didn't have to go to work every month and her life was very comfortable, all because of her brother-in-law!

.......

On Sunday, the fourth store of the fashion retail store opened in Mong Kok, and people started queuing up at 6 o'clock in the morning.

There were a group of young people and students in the team, and everyone was discussing excitedly.

"I must buy a pair of Dr Martens today!"

"Me too, many students in school are wearing Dr Martens now. If you don't wear them, you wouldn't be OUT!"

"There are also Levi's 501 jeans. I think my brother looks so fashionable in them!"

It turns out that with a strong advertising campaign, Dr Martens and Levi's 501 quickly opened up the market among students, and many students who pursue fashion are proud to wear Dr Martens.

Compared with the retail industry in the previous life, the group in this life is many times stronger. The abundant advertising resources, decoration level and geographical location of the first four stores are all much better than those in the previous life.

It can be said that Lin Zuhui can make Hong Kong fashionable overnight, becoming Dr Martens and Levi's501.

Of course, advertising resources and popular store leasing require a lot of funds to support. It seems that a set of Dr Martens and Levi's 501 fashions can make a gross profit of HK$600, but the net profit of each set is actually not high.

But the advantage lies in the large quantity, and the monthly net profit is expected to be in the millions. The benefit is not only that, in a short period of time, it can be regarded as a complete reputation and a firm foothold in the fashion brand industry, and subsequent profits will slowly increase. .

At nine o'clock in the morning, Leslie Cheung suddenly appeared at a fashion retail store in Mong Kok, causing a commotion. Fortunately, the group had already pulled half of the people out of the office to maintain order.

Not far away, Lin Zuhui and Pan Disheng were secretly surprised when they looked at the busy store.

Pan Disheng sighed: "I thought it was a small business, but I didn't expect this business to be so popular!"

In order to ask Pan Disheng to help more, Lin Zuhui decided to draw a big cake.

"Brother Pan, don't underestimate fashion retail. If we manage it well and make it the most popular place for young people in Hong Kong to be 'fashionable'; five years later, if we list it again, there will still be no problem with a market value of 1 billion in the future.

of."

Pan Disheng looked at Lin Zuhui in surprise. If it were not Lin Zuhui who said this, but someone else, he would have been unable to control his scorn. If you open a few clothing retail stores, you dare to talk about listing, and you dare to talk about market value.

1 billion is probably not a fantasy.

But Lin Zuhui is different. Not to mention his own success, the advertising resources he has are simply innately complementary to clothing.

"What development method can I use to successfully go public?" Pan Dickson asked curiously.

"It's very simple. One word is 'tide'. Young people who pursue trends and fashion all over Hong Kong like to visit our store. Even if they are not as powerful as Dickson, they still can't even compare to a fraction of it!"

"

"Okay, why am I getting serious! If you need any help in the future, just ask the two of you. After all, I am also a shareholder and I should help the company." Pan Disheng said this very well. He said that he

He won't fight for power, but he also shows that he can contribute to the company.

"Okay, there are quite a lot of places that need you. I want fashion retail stores to cooperate with some furniture manufacturers in Europe and the United States to put their sofas, chairs, tableware, bags, etc. in our stores so that customers can experience fashionable homewares.

The creative aesthetics produced by the intersection of fashion and fashion in a specific environment.”

"What a good idea. Let's discuss it together later. If there is a need for my place, I will check it out next time I go to Europe."

"Then I'll trouble Brother Pan!"

"That said, I am also a shareholder. Besides, I often go to Europe for business and know some things better than you."

Lin Zuhui nodded, Guan Jiahui has not grown up yet, and with the help of Pan Dickson, it will definitely develop better. With Lin Zuhui's help in Hong Kong's advertising resources, and Pan Dickson's help in overseas affairs, Guan Jiahui has succeeded simply by stepping on the shoulders of giants.

Over there, Leslie Cheung and Kwan Jiahui have been busy interacting with fans. Kwan Jiahui is also very popular. Although she has few works, she is a super beauty after all.

"Let's go, let's go to the Jockey Club to watch the horse racing. Miss Guan won't have time to accompany you for a while!" Dickson Pan patted Lin Zuhui on the shoulder and said.

"Let's go!" Lin Zuhui felt a little disappointed in his heart. This woman became busy, and he didn't find a new woman here. He seemed a little uncomfortable.

In fact, Lin Zuhui couldn't manage his time at all. He accompanied Dickson Poon to see two horse races in Shatin and had lunch together. Lin Zuhui quickly went to pick up Wang Lingyin, and the two made an appointment to go shopping in the afternoon; they ate at Wang's house in the evening.

After dinner, he quietly kissed Wang Lingyin goodbye; then Lin Zuhui hurried to the Causeway Bay office building to pick up Guan Jiahui, who was still working overtime.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Hong Kong is busy again. The lights of the office buildings at night are enough to illustrate this problem. The city that never sleeps is indeed well-deserved, with the bustling lights in Wan Chai and East Tsim Sha Tsui, and the late-night office buildings in Central and Causeway Bay.

, all make this city more "cyberpunk" style.

Lin Zuhui couldn't help but frown when he walked into the office building. It was ten o'clock in the evening, and there were still seven or eight people working overtime. Why did this woman Guan Jiahui become a 'shady boss'!

Pushing into Guan Jiahui's office, two young beauties were talking, one of whom was Guan Jiahui's assistant Amy.

Lin Zuhui said directly: "If there is any work that cannot be done tomorrow, we must stay in the company to work overtime on weekends!"

After being taught a lesson, Guan Jiahui did not dare to act like a 'tyrannical president'. In front of outsiders, Lin Zuhui was always the biggest one.

"Just this week, not again!"

Lin Zuhui came to the desk and said, "How long will it take for it to end?"

"Soon, we have almost calculated the statistics!" Amy said quickly. She didn't want her boss to be taught a lesson anymore, so she quickly took the initiative.

Lin Zuhui was sitting on the desk, and the pressure on the two women immediately increased. As expected, the efficiency improved a lot, and the work was completed in less than 15 minutes.

"Amy, go get everyone off work!"

"Yes, boss!"

Guan Jiahui walked up to Lin Zuhui, first kissed Lin Zuhui on the lips, and then said excitedly: "Ah Hui, do you know how much our sales have been in the past nine days? It's a full 2 ​​million. The total actual business volume of the four stores is only 22

Oh my god!"

Lin Zuhui said angrily: "Calculate my rent and advertising fees, and you will find that you have made a fortune, Miss Guan!"

His store on Russell Street has not yet settled with Fashion! And the advertising fees from Wanhui Media have not yet been settled either!

"Well, you're trying to scare me! We've almost calculated the gross profit today, and I'll tell you..."

"Stop, Miss Guan, I don't want to work overtime with you! Also, if you talk to me about work now, I will put you in the cold palace tomorrow. Let's see if you are still motivated!"

Guan Jiahui held Lin Zuhui's arm and acted coquettishly, and the two of them happily planned to have a late-night snack.

In Lin Zuhui's Nissan Presidential RV, Guan Jiahui couldn't help but said: "Don't worry, employees will not be allowed to work overtime on Saturdays in the future. I am not a shady boss."

"It's good to know. As a boss, you have to consider the feelings of your employees! You work overtime on Saturdays this week, and you work overtime until ten o'clock. You really think that employees don't complain in your heart!"

"Yes, but I also told them that they will get double overtime pay and won't leave work until Saturday next time."

Lin Zuhui said impatiently: "I don't want to hear about work now!"

Guan Jiahui held Lin Zuhui's arm and said coquettishly: "Then let's talk about how we will celebrate the Spring Festival this year! But we in the clothing industry can't take a break during the Spring Festival."

Is this woman so ambitious? Lin Zuhui doubted it for the first time.

Maybe it’s because this woman loves being a boss and working in the fashion industry!

Lin Zuhui glared at her, and Guan Jiahui said quickly: "However, it doesn't matter if you want me to accompany you anytime! My mother has taken my brother back to Hong Kong. Have we had dinner together when we have time? Don't worry, we won't talk about marriage.

I will be your lover for the rest of my life!"

"Let's meet, I'd also like to see what it would be like to meet the great beauty from the Great Wall?"

"It's annoying. You're older and you think you're still beautiful! But it's true that she likes money, just like me, so she must like you very much."

Lin Zuhui was stunned and said, "You want money?"

Guan Jiahui said softly: "No! I have money to give to her, but you can't give it to her anymore, because she will spend money! Don't buy gifts, I will prepare them for you in advance."

Lin Zuhui nodded and said: "I know, let's make arrangements then! This year I am much busier during the New Year than the year before. I have met many seniors who need to go to pay New Year greetings!"

The two chatted about the New Year and found a place to have a late night snack.

Because there are several bodyguards, I don't have to worry about safety issues, but Lin Zuhui doesn't like to go to busy places, so he basically books private rooms in restaurants.

...

The last week of the year.

The flames of war ignited by "Tian Tian Daily" still heated up the entire media industry. First, a big news broke. 30 key employees of "Oriental Daily" were poached by "Tian Tian Daily" at one time;

The Oriental Daily was so frightened that it quickly stabilized the company and looked for opportunities - to make up for the losses inside and outside the dike, and started to make up for it from Cheng Pao, Xin Pao, etc.

Then it was revealed that "Tian Tian Daily" had reached an advertising cooperation with TVB, and would broadcast advertisements from "Tian Tian Daily" for 40 consecutive days during prime time. Advertisements from other newspapers were not allowed at the same time, and the advertising fee was as high as 12 million.

.

Crazy, everyone is saying that "Tiantian Daily" has money and no place to spend it. 12 million is almost the annual profit of "Tiantian Daily".

Of course, there are also many people who read the jokes of "Oriental Daily". After all, if "Tiantian Daily" really turns around, "Oriental Daily" will be the first to be affected.

Moreover, some media reported that the reason why Wanhui Media dropped depth bombs in the press with great fanfare this time was because Oriental Daily reported a gossip about Lin Zuhui and used inappropriate words to offend others.

Just when some people were questioning whether Lin Zuhui was using a public weapon for personal use and avenging his personal revenge, news broke out within Wanhui Media that the company had invested in foreign exchange and currently had a book profit of about 30 million (60% profit).

Suddenly, Wanhui Media’s stock price soared!

Everyone shut their mouths, others have the strength to play like this!


This chapter has been completed!
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