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Chapter 144145 [Oriental Media Tycoon]

Tuesday, February 25th.

New Era Real Estate announced its annual report: Last year (1985), New Era Real Estate's total profit was 185 million, of which 150 million was non-recurring profit (securities, foreign exchange, pre-construction properties).

At the same time, New Era Real Estate announced a dividend plan: a dividend of 0.06 yuan per share (total share capital of 505 million), and 1 bonus share for every 5 shares.

Everyone is happy.

You know, New Era Real Estate a year ago was only worth 0.28 yuan per share;

One year later, the stock price has increased tenfold, reaching 3.15 yuan per share.

This is despite the total share capital increasing by 300 million shares. If calculated in terms of market value, New Era Real Estate has increased 32 times in one year.

After the annual report and dividends were announced, New Era Real Estate's stock price rose again, and it soon became the 20th largest real estate company in Hong Kong.

For a time, Lin Zuhui was in the limelight like no other.

In the conference room of New Era Real Estate, Lin Zuhui was holding a high-level meeting, listening to everyone's reports in detail.

This year’s strategy is to increase development of real estate (properties mainly for sale), reserve land and old real estate, and reduce rent-collecting properties (selectively sell properties with low rent-collecting efficiency).

All aspects are developing in the direction expected by Lin Zuhui. Lin Zuhui is also very impressed by his own methods and chooses different strategies at different times.

The reason for choosing rent-collecting properties at the beginning is that New Era Real Estate needs asset value to support the rise in stock prices. For example, if you purchase a batch of rent-collecting properties, although the profit from rent collection is much lower than the profit from developing real estate, the property

If the company itself is appreciating, as long as the company revalues ​​its assets, the stock price will naturally rise.

Now, in the new era, real estate is no longer so necessary - regular revaluation of assets. Instead, it is necessary to strengthen the strength of real estate development and be in line with Xindi, Hengdi and CK.

Reserve land is a long-term solution. Many real estate developers in Hong Kong did not pay attention to land reserve. By the 1990s, land prices soared and they no longer had the strength to develop real estate.

After listening to everyone's report, Lin Zuhui asked: "Do you have any urgently needed funds in the company's accounts recently?"

In February, rent-collecting properties with poor profitability were sold, with a total of 230 million yuan of funds recovered and a profit of 50 million yuan (sale price minus purchase price). Most of these properties were purchased less than a year ago, and a profit of 30% is already very high.

Not bad.

In January and February, two properties were sold and more than 80 million yuan was recovered. The seven properties developed by New Era Real Estate last year (1985) were valued at more than 600 million according to the current valuation.

Therefore, in two months, New Era Real Estate recovered 310 million in funds, but also repaid a loan of 150 million (current liabilities are 600 million, and asset value is 2 billion).

The company’s current assets on its books are 160 million! Its foreign exchange investment account is 165 million.

"There are no urgent expenses for the time being, and several banks have asked us if we need a loan!" Liang Zhenxun said.

Lin Zuhui nodded. When the company develops and the real estate situation improves, banks will chase you for loans. If the real estate situation plummets, banks will not care about the life and death of your company and will directly press for debt. This is how many real estate companies are finished; because you buy at a high price.

If the bank asks you to sell your property at a low price, you will definitely suffer a lot of losses.

"Okay, keep this money in your account and don't touch it yet! As for the issue of bank loans, I will negotiate with various banks. We will try to get another loan of 200 million, and all the proceeds will be used to acquire land and old buildings.

I remember there was an auction of official land in early March, and we could use part of the funds to auction the official land."

"Okay, I'll send people from the marketing department out to search for land and old properties."

Lin Zuhui nodded. Liang Zhenxun had become more and more proficient in cooperating with him. Without getting a loan, he began to search for land and old properties, thus reducing time consumption and maximizing money savings.

The loan of 200 million this time was all used for land and old buildings, and the 160 million on the account was Lin Zuhui's plan to acquire Huazhi.

The funds are definitely not enough, but Lin Zuhui can choose to close the foreign exchange position or get a bank loan;

There is another possibility that Lin Zuhui will persuade Zheng Yutong to invest in New Era Real Estate.

The money invested is not necessary, but it is equivalent to the two forming an 'ally', and Lin Zuhui is equivalent to finding a new backer.

The two have been playing golf occasionally recently, and their relationship is quite good. They are in need of a cooperation to increase their relationship.

Lin Zuhui is the kind of person who is good at seizing opportunities, Wang Qilin, Jin Daxia, and Zheng Yutong.

Wang Qilin helped him the most, not only in terms of money, but also in terms of influence; he was one of the vice-presidents of the Chaozhou Chamber of Commerce. With decades of real estate career, he was influential both black and white.

But now that Lin Zuhui has developed to this point, Wang Qilin's help to him is limited, so he continues to find new backers. Of course, this does not mean that Lin Zuhui abandoned Wang Qilin. The relationship between the two is now that of a son-in-law.

.......

The term "Gossip Weekly" comes from Hong Kong, because in the 1970s, some Hong Kong magazines posted a "Gossip" picture (equivalent to a mosaic) at the "three o'clock" position when publishing nude photos. Over time, people

This kind of entertainment magazine is called "gossip magazine".

The real gossip weekly in Hong Kong is "Ming Pao Weekly", and the editor-in-chief has always been Lei Weipo. Who is Lei Weipo? He is the founder of Hong Kong gossip news. He is a maverick and never takes the intellectual route.

It hired a large number of female reporters and editors to do entertainment news.

What really made "Ming Pao Weekly" popular was "Miss Hong Kong Ho Sau Man's Love Letter" planned by Lei Weipo. At that time, people in Hong Kong were curious and snatched up tens of thousands of copies of "Ming Pao Weekly"; then Lei Weipo

Weipo planned the "Bruce Lee Album" (Bruce Lee had just died) and made "Ming Pao Weekly" the "Luoyang Paper".

In the office of Wanhui Media, Lin Zuhui held a copy of "Fresh Weekly" previously published and read it with gusto.

This chapter is not finished yet, please click on the next page to continue reading the exciting content! "Handwritten by Weng Jingjing: Cute Animal Liu Jialiang" (vomiting)

"Cheng Long kissed 200 times in one night and his mouth cramped" (Fang Shilong)

The cover is a sexy crawling photo of Weng Jingjing, with two big waves facing the reader.

Before "Next Weekly" was born (in 1990), Hong Kong's gossip magazines were called the "Little Fresh Era"; as for the later emergence of Li Gou and the establishment of the paparazzi-based West Point Military Academy, they literally rewrote the Hong Kong gossip magazines.

history.

There are new words like "cosmic diapers blowing up the earth" (Deng Ziqi), "Lingbo Spare Ribs" (Yang Ying)...

Liang Guanhui came to Lin Zuhui's office and reported: "Boss, I contacted the boss of "Fresh Weekly" and he directly shouted out the sky-high price of 28 million, but I didn't answer him. It seems that he really regarded us as a traitor.

Well, they only made a profit of 4 to 5 million a year, yet they dared to ask for 28 million. It’s really a big deal!”

Lin Zuhui said with a smile: "After the news building incident, don't everyone regard us as heroes? "Fresh Weekly" has a maximum of 25 million, you can talk about this slowly, I am not in a hurry. I will give you another method,

You quietly spread the news that our company will spend huge sums of money to launch a gossip magazine. By then, the boss of "Fresh Weekly" may not dare to let the magazine rot in his hands."

Wanhui Media is now a big player in the industry, and its "Tiantian Daily" has made huge waves in the newspaper industry. Everyone is in danger, so its influence is natural.

The boss of "Fresh Weekly" may not really dare to force Wanhui Media to spend huge sums of money to launch a gossip weekly. By then, his third position may not be guaranteed, and its value will naturally be greatly reduced.

"Okay, boss, don't worry! The price of 25 million is enough for me to negotiate!" Liang Guanhui said confidently.

After an acquisition is made, it must be digested well, otherwise it is easy to lose money.

Therefore, Lin Zuhui told some of the essence of later generations of Bagua Weekly to let Liang Guanhui become familiar with it.

Liang Guanhui was dumbfounded. The boss's words were so powerful that people couldn't help but praise them loudly.

"Remember, don't say I told you! Also, although our gossip weekly can use attractive wording, it still needs to be in line with "Ming Pao Weekly" and don't offend people in the entertainment industry too much, so as not to cause problems.

Public outrage.”

"Well, boss, don't worry! Gossip magazines have a good relationship with celebrities in the entertainment industry. Some celebrities even contact reporters from gossip magazines to report news."

After Liang Guanhui left, Lin Zuhui stretched.

How fucking cool!

Huang Yulang is right!

In less than a year, you can build a media empire!

70 million to acquire 70% of the equity of "Tian Tian Daily" and the entire equity of Tian Tian Color Printing, 66 million to acquire the King's Road News Center, 9 million to purchase Bumrungrad Industrial Center, and 25 million to acquire "Fresh Weekly".

"The First Cause of All Realms"

In addition, Wanhui Media's 70 million properties (after appreciation), "FHM" magazine, "GOOD" magazine, and "Capital" magazine.

His media empire has taken shape!

.......

In the fashion conference room, Lin Zuhui signed an equity transfer agreement and gave part of his shares to Guan Jiahui and Cai Ning. The new shareholding situation is: Lin Zuhui holds 20% of the shares, Guan Jiahui holds 30% of the shares, and Cai Ning holds 20% of the shares.

%, Dickson Pan’s offshore company holds 30% of the shares.

The reason why Dickson Poon transferred his shares to an offshore company was because he was worried that the media would spread rumors about his affair with Kwan Jiahui; firstly, it was not conducive to the development of him and Michelle Yeoh; secondly, he was worried that Joey Lam had some objections in his heart.

Dickson Poon himself does not hold a specific position in the company and has always appeared as a consultant, as does Lin Zuhui; as if, fashion retail has become a country of daughters.

Although there are shortcomings in women's business, they can't stand it. Lin Zuhui is behind Guan Jiahui and Cai Ning, and Pan Dickson is looking after the company, so the development is very smooth; besides, the proportion of men in the management is still slightly greater than that of women.

After signing the share transfer agreement, Lin Zuhui said with a smile: "I can finally get away from business!"

"No!"

"don't want!"

The two women shouted coquettishly at the same time.

Guan Jiahui said pitifully: "You can't bear to see us two weak women alone and helpless. If we mess up, your son will have no money for milk powder in the future!"

Lin Zuhui said angrily: "What a mess. The company has developed to this point. What you should rely on most is the staff and management. As a layman, how many good ideas can I have!"

Strictly speaking, Lin Zuhui’s greatest contribution is letting him represent Martin boots and Levi’s jeans;

Of course, it was with these two brands that it became an instant hit.

As for store decoration, advertising, sales staff training, etc., he has given some opinions. After all, the vision of future generations is still there, and in addition, there is also vision in this life.

There were only three people in the conference room, so Guan Jiahui quickly ran to Lin Zuhui's back and lay on him like a baby.

"Just watch over it for us! Without you, I will always feel uneasy. Okay?"

"I didn't say I wouldn't help you look after it! No, I'm going to take you to meet someone in the bank, and then let you get a large amount of loans, ready to open branches. We will open at least ten branches this year, and rapid expansion is the key

The last word for enterprise development.”

In the future, the fashion group can open more than 100 stores of various sizes in Xiangjiang, which will be in line with the style of a fashion brand giant. Although Xiangjiang is a small place and has a small population, in fact, the tourists who visit it every year also contribute a lot to the retail market.

The potential cannot be underestimated.

"That's pretty much it. How about I reward you tonight!"

Guan Jiahui made a face, with her left eye closed, her right eye open, and her mouth crooked, which reminded Lin Zuhui of Thirteenth Aunt.

...

March Yin begins.

It suddenly broke out in the media industry that Wanhui Media was going to spend huge sums of money to launch a gossip weekly, which immediately made Ming Pao Group and Oriental Newspapers nervous.

At this time, no one dares to take a peek at Wanhui Media. After all, "Tiantian Daily", which is led by Wanhui Media, has poached employees with high salaries, launched large-scale advertising campaigns, and spent huge sums of money to upgrade "Tiantian Daily" since late January. This has made people from major newspapers

People were in danger, and sales dropped.

A senior person in the industry commented: "This is really an unfortunate situation. What's sad is that people don't want to operate step by step in a down-to-earth manner. Adhering to orthodox management really takes too long and consumes too much energy; maybe you have been operating for decades.

The income from labor is not as good as what others can achieve by using the stock market for a year."

This is the evaluation of an experienced and conservative newspaper owner. This type of evaluation is very popular among the older generation of operators.

However, shopping malls always talk about strength. The 50 million real money spent on "Tian Tian Daily" represents strength. However, the upgraded version of "Tian Tian Daily" has not yet been released, and its sales volume has increased from 132,000 to 132,000 in just 40 days.

It has grown to 155,000, and the growth momentum is very good.

The gambling agreement signed between "Tiantian Daily" and advertisers requires a minimum sales volume of 180,000 before the advertising fee can be paid based on a base of 200,000, otherwise the advertising fee will be halved.

With this gambling agreement, a big gimmick was created in Hong Kong, which made "Oriental Daily" and "Sing Pao" very nervous.

Of course they didn't know that "Tiantian Daily" also had a trump card of "disguised price reduction", and only then would they know how powerful it was.

Liang Guanhui came to Lin Zuhui's office with a smile on his face. It seemed that "Fresh Weekly" had already taken care of it.

"Boss, the boss of "Fresh Weekly" has agreed to sell it at a price of 25.2 million. I want to ask you what you mean!" Liang Guanhui said respectfully. The boss gave the standard 25 million, but I don't know if an extra 200,000 is enough.

"Okay, promise him!"

"Okay, I'll make an appointment with him to sign the transfer contract!"

Lin Zuhui warned: "You are going to "Fresh Weekly" to spread the news. Everyone's salary will be increased by 30%, so as not to be taken advantage of when people's hearts are fluctuating. Also, after "Fresh Weekly" is acquired, the original editor-in-chief can not

Change, but you have to take care of the work yourself."

The annual profit of "Fresh Weekly" is less than 5 million, and it normally takes 5 years to recover the capital. However, there are too many uncertainties in the magazine, so their boss is willing to cash out and leave.

For Lin Zuhui, first of all, the funds for the acquisition came from the stock market and foreign exchange, so he was not heartbroken; secondly, he felt that under the management of large companies, it might only take two or three years for "Fresh Weekly" to recover its capital.

"Okay, boss, don't worry, I won't let you down!" Liang Guanhui quickly expressed his stance.

Nowadays, the company is developing too fast, and the top management is not one person but two people. Of course, the tasks are arranged within a reasonable range.

Finally, Lin Zuhui said: "After the acquisition of "Fresh Weekly", we still need to make some changes, and we will use the strategy of 'open three and sell big packages' to open up the market!"

The so-called 'open three and sell big packages' strategy is: 'open' is an area unit, the size of one open is almost 82*110mm, and the size of one page is about A4 size (240*300mm); as for the

'selling big bags' means 'cheap sale' in Cantonese and is often used.

In short, "Fresh Weekly" is still burning money and increasing printing costs to obtain a better experience for readers.

Liang Guanhui said confidently: "Although the distribution cost is high, I believe that with more advertising expenses, the annual profit of "Fresh Weekly" will definitely increase a lot!"

Lin Zuhui nodded. He learned this trick from others and it was a successful experience in his previous life.

And currently, in the eyes of many media people, they feel that the Bagua Weekly market has been divided and there is no room for survival; but Lin Zuhui knows that this market has just begun.

The gossip spirit of Xiangjiang people is getting stronger and stronger!

After Liang Guanhui left, Lin Zuhui rubbed his head. There have been so many things going on lately. Fortunately, he is the one in control of the overall situation and does not take over everything.

For example, in the content of "Tian Tian Daily", Lin Zuhui just encourages everyone to think of better opinions and discuss how to do better; because Lin Zuhui is a 'layman', he knows what he is good at, and these executives and employees have just joined

With 30% salary, I feel a greater sense of belonging to the company, so I also get a lot of useful opinions.

...

In the conference room of Oriental Newspaper, a group of senior executives hurriedly discussed countermeasures. Wanhui Media's offensive was too powerful.

Ma Chengkun said with a low expression: "The upgraded version of "Tiantian Daily" has not yet been launched. The sales of our "Oriental Daily" have dropped below 200,000 sales, a total reduction of more than 10,000 sales. If you have any countermeasures, please tell us.

!”

All the senior executives looked at each other and thought to themselves: "Others have taken 50 million yuan in real money. The increase in sales must be a normal thing, but you can't bear to spend the money, what should you do?"

At this time, a senior executive suggested: "We can not sell ads on the front page in advance, and promote the newspaper through "bleeding", giving away houses and cars, and making a big gimmick!"

Ma Chengkun shook his head and said: "Let's use this trick now. When the upgraded version of "Tiantian Daily" is released on the 20th, how will we respond? You know, that time is when everyone competes!"

Everyone thinks about it. When the upgraded version of "Tiantian Daily" is released on the 20th, it will give away houses and cars worth 5 million. This is already a gimmick.

If at that time, many newspapers did not follow the trend, their sales would only suffer a sharp drop.

An executive said: "We will also do a wave of advertising and do it on TV stations!"

Ma Chengkun was reluctant to spend huge sums of money, but he couldn't say it directly: "They have signed a contract with TVB that 'no ads of the same type can appear at the same time period.' If our ads are placed in other time periods, it is better not to do it."

This doesn't work, that doesn't work, and you don't want to pay, so you really think you are a god! This is the idea of ​​​​the senior management.

In the end, the meeting ended hastily, and Ma Chengkun received several harmless suggestions.

When the four Ma brothers came to the office, Lame Ma said: "I always feel that Lin Zuhui is deliberately targeting our Ma family!"

This chapter is not over, please click on the next page to continue reading! The three Ma brothers sneered, and Ma Chengkun said: "He just wants to be a media tycoon, but because "Tiantian Daily" and our "Oriental Daily" are popular newspapers, so

The biggest impact.”

Of course they didn't believe that Lin Zuhui was deliberately targeting the Ma family. After all, how could such a big business rely on emotions? Even if "Oriental Daily" didn't publish other people's gossip news, others would still do this.

Cripple Ma felt a little trembling when he thought of the way Lin Zuhui looked at him. It was a cat-and-mouse look. With that look, he didn't believe that Lin Zuhui didn't hate the Ma family.

"Then he plans to make a movie biography of my uncle and uncle? I don't believe he will sing their praises!" Cripple Ma continued.

Ma Chengkun replied: "This is not simple. It's a problem with the mentality of young people. Seeing that we have been reporting his gossip, he just wants to fight back. By the way, Aqiang, don't be stupid. He is now Wang Qilin's future son-in-law. We don't want it."

Make trouble."

Lame Ma will naturally not be so stupid. Although the four brothers of the Ma family are in charge of the "Oriental Daily", they always behave in a low-key manner; if they really use dishonorable means to mess with others, not to mention the other people's own strength, even the boss behind them will be a successor.

one.

By then, maybe the four brothers will also go back to Taiwan.

"Know it!"

After Cripple Ma left, Ma Chengkun joked: "The little Cripple's mind is a little twisted, so we still have to keep an eye on him. Now that our Ma family has a legitimate business, we can't go back to the same old ways."

"yes, Sir!"

...

On March 5, the media broke out again: Wanhui Media acquired the gossip weekly "Fresh Weekly" at a price of 25.2 million.

For a time, the industry was shocked by the rapid rise of Wanhui Media.

Many people are analyzing the rise of Wanhui Media and find that this company's prospects are exceptionally good!

Although the company has a loan of RMB 110 million, its real estate assets are also very rich, with fixed assets as high as RMB 150 million. Based on this alone, it is inferior to the seniors in the newspaper industry.

Let’s analyze the issue of profitability. Wanhui Media’s original three magazines had an annual profit of around 40 million. Add in the 5 million for “Fresh Weekly” and the rising “Tiantian Daily”. Even if it’s 20 million, the annual profit is estimated to be 6,500.

to 7000.

It has become the fourth largest media giant in Hong Kong.

Currently, the South China Morning Post is the largest media giant in Hong Kong. Its sales volume is less than 100,000, but its gross profit is around 160 million (in 1987, Australian media tycoon Murdoch acquired 35% of its shares for 830 million, and Hong Kong went public.

), one of the most profitable newspapers in the world;

Sing Tao Group firmly holds the second position, thanks to their very good circulation in seven important overseas cities, and its annual net profit is more than 70 million;

Ming Pao Group is firmly in the third position, thanks to the high-end intellectual positioning of "Ming Pao" and its high advertising fees. In addition, "Ming Pao Weekly" has a net profit of 10 to 20 million a year, and the entire group's profit is also around 70 million.

But now, Wanhui Media, which was established less than two years ago and was listed less than a year ago, has suddenly emerged, surpassing Oriental Newspapers and Sing Pao, and taking the fourth position in one fell swoop, which has attracted the attention of the Hong Kong business community.

"I want to be a media tycoon in the East!"

This is how all the media describe Lin Zuhui, a young man in his twenties.

In fact, what these people don't know is that if it weren't for political factors, he really wanted to acquire the South China Morning Post. The South China Morning Post was the mouthpiece of the British colonial government and had always been biased towards the British side.

But considering that Hong Kong's return was imminent, Murdoch later sold it to Robert Kuok for 2.4 billion in 1993.

He remembered that Australian media tycoon Rupert Murdoch invested heavily in Hong Kong in 1987, buying 35% of the South China Morning Post and 23% of TVB (Shaw sold most of it and Lee sold 3%), etc.

Especially the shares of TVB, which made Murdoch the majority shareholder in one fell swoop, but the actual operation was still in the hands of Shao Laoliu; Murdoch later sold the shares of TVB to Robert Kuok, who was investigated by the Hong Kong government because of Kuok's identity.

, and later Kuok Henian sold it to Run Run Shaw.

In short, when it comes to Xiangjiang's core spokesperson, Lin Zuhui's strength is still not enough; it is not because he cannot raise funds (leverage), but because his status and influence are not enough.

If I had traveled to Xiangjiang a few years earlier, maybe it would have been possible to give it a try!


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