Chapter 146147 [Real estate and media fight on two fronts]
On Saturday, the Sha Tin Racecourse was crowded with people holding a racing ticket in their hands and excitedly looking at the track.
Most of the people in Xiangjiang are from Guangdong Province, and people from Guangdong Province are famous for gambling. Lin Zuhui, who has been born again, naturally does not like gambling. After all, there are some things that others think are gambling, such as foreign exchange, oil, gold, stocks, etc.
, in Lin Zuhui’s opinion, everything is a sure thing.
However, Lin Zuhui also has a lottery ticket in his hand today, and he bought it purely to cheer!
"Ah Hui, my 'Blue Diamond' horse has already won two championships! Don't worry, it has the best hope today and will definitely win the first place!" I saw Zheng Yutong next to Lin Zuhui, like a 'Smiling Buddha'
’, he said with a gentle expression and a smile.
"Congratulations in advance to Uncle Tong's BMW for winning the 'Triple Crown'!" Lin Zuhui said with a smile.
Zheng Yutong is fun-loving and has many hobbies, including playing golf, hoeing (card games), and watching horse racing.
Not to mention playing golf, he and Li Chaoren often play together in Deep Water Bay;
Hoe the Earth is a card game in Guangdong Province. In his previous life, Zheng Yutong even organized a "Big D Game". The more famous ones include Zheng Yutong, Liu Luanxiong, and Yang Shoucheng, and later joined the mainland rich Xu Jiayin and Zhang Songnian;
As for horse racing, Zheng Yutong is a famous horse owner in Hong Kong. In order to raise horses, jewelry tycoon Zheng Yutong specially opened up a piece of land in his manor as a stable and raised seven or eight racing horses at one time. The names of these horses are very interesting. They are respectively
They are called "lucky diamonds", "yellow diamonds", "diamond gods", "green diamonds", "red diamonds", "king of diamonds", "treasure of diamonds", "treasure of diamonds", etc. I love diamonds and are rich at the same time.
, only Zheng Yutong can do it.
Seeing that it hadn't started yet, Zheng Yutong took the initiative and said: "You have made quite a stir recently. You are a new media tycoon. This is a big deal! By the way, you are also a new real estate tycoon!" After speaking, he showed an expression of appreciation.
He loves to support his younger generation. If he meets such a younger generation who has strong abilities and is a fellow from Shunde, he will naturally feel closer to him.
"Uncle Tong is joking, it's just a one or two hundred million acquisition, you guys are interested in it! You are also the seventh largest tycoon in Hong Kong, and I'm still far behind you!"
Speaking of this, Zheng Yutong smiled and said jokingly: "You, you are doing this ranking of the top ten financial groups in Lao Shizi, and you have leaked all my family background."
"Haha, Uncle Tong, I don't take responsibility for this crime! I won't do it, the Hong Kong Economic Journal does it every year. Besides, let's just calculate the market value of the listed companies controlled by the Xiangjiang family. Don't be nervous!"
"You boy!"
Zheng Yutong patted Lin Zuhui on the shoulder to show his closeness. Did he really care about such a small thing?
"Capital" magazine recently published a ranking of the "Top Ten Financial Groups in Hong Kong", which only takes into account the market value of listed companies controlled by families, excluding publicly listed companies such as HSBC.
First place: Li Ka-shing family (34.3 billion)
Second place: Keswick family (21.2 billion)
Third place: Bao Yugang family (19.6 billion)
Fourth place: Kadoorie family (18.7 billion)
Fifth place: Schweizer family (13.4 billion)
Sixth place: Guo Desheng family (10.2 billion)
Seventh place: Zheng Yutong family (8.3 billion)
Eighth place: Lee Shau Kee family (8.1 billion)
Ninth place: Chen Zengxi family (4 billion)
Tenth place: Shaw family (3.3 billion)
Because it only counts the market value of listed companies controlled by the family, it does not represent personal wealth.
For example, the Zheng Yutong family's 8.3 billion is actually New World's market value of 8.3 billion, because Zheng Yutong only owns this listed company, and Chow Tai Fook has not yet been listed.
If we count the top twenty family listed companies, Lin Zuhui can suddenly be ranked.
His New Era Real Estate has a market value of 2.1 billion, Wanhui Media has a market value of 560 million, for a total of 2.66 billion.
However, Lin Zuhui's personal assets are pitifully low. He can't afford 10 million in cash, and his asset value is only less than 30 million. Of course, his personal market value in foreign exchange must be excluded. After all,
There are already over 400 million people there.
"Ah Hui, your New Era Real Estate and my New World Real Estate both have the word 'new', and the meanings are relatively similar. We are really kind of destined!" Zheng Yutong said during the chat.
At this time, all the Jockey Club members were surprised to see that Zheng Yutong valued his hometown brother so much. Although Lin Zuhui's performance was outstanding, it was not that these veteran rich people valued him so much. It can be seen that Lin Zuhui was really good at it.
'Looking for a backer'.
Lin Zuhui said with a smile: "There are still people who misunderstand that New Era Real Estate is an associate company or subsidiary of New World Real Estate. Let's see, Uncle Tong, you should just invest some money!"
He climbed up the pole and recruited Zheng Yutong to join the team. As soon as the boss joined the team, Lin Zuhui could be said to have a strong backer.
In his previous life, Li Chaoren invested in Huazhi and purchased 6% of its shares, which further enhanced Da Liu's connections. Da Liu's success was not only due to Zheng Yutong, but also had support from his fellow countryman Li Chaoren.
Of course, these are just icing on the cake, what you really need to rely on is your own ability.
To put it bluntly, attracting these people to invest is a win-win situation. What they value is the rate of return, while what Lin Zuhui values is the connections.
"Your suggestion is good. Let's find a place to discuss it in detail later!" Zheng Yutong said.
In fact, the market value of New Era Real Estate is already quite high and there is a lot of water in it; investing at this time depends on what the individual thinks.
And Lin Zuhui only plans to use a private placement of 30 million new shares to recruit Zheng Yutong to join, accounting for about 5% of the total share capital (total share capital of 606 million shares).
Currently, the stock price of New Era Real Estate is 3.5 yuan, which is actually too high.
Among all real estate companies, only New Era Real Estate's market value is much higher than its net assets (net assets are about 1.6 billion, market value is 2.1 billion).
Even for large real estate companies such as New World and Henderson, their market value is lower than their net assets.
This chapter is not over yet, please click on the next page to continue reading! This is related to the pursuit of Lin Zuhui by stock investors. After all, the price of this stock has increased more than 10 times in a year.
Zheng Yutong will definitely have some concerns, but if Lin Zuhui hints that New Era Real Estate has made more than 100 million in foreign exchange, he will most likely invest.
However, for a mere 100 million yuan, Lin Zuhui may not care, and Zheng Yutong may not care either. What both of them care about is building relationships.
Of course, with this 100 million yuan, the cash flow of New Era Real Estate is already 250 million yuan, and the acquisition of Huazhi is no longer a big problem. As for the investment in foreign exchange, it can be cashed out slowly.
"Triple Crown winner, you win!" Zheng Yutong stood up happily and couldn't help shouting out the title "Blue Diamond" conferred by Lin Zuhui.
"Ah Hui, how's it going? How much did you buy?" Looking back, Zheng Yutong asked happily.
"10,000 yuan"
"You kid, you are so stingy, you should earn less!"
Lin Zuhui smiled and didn't care. He didn't like this kind of unknown gambling. He just wanted to play with others.
Next, members of the Jockey Club wanted to congratulate Zheng Yutong one after another. Everyone was of high status, and Zheng Yutong quickly thanked each other.
Of course, these Jockey Club members also greeted Lin Zuhui one after another. They would not take a peek at Lin Zuhui. To the younger generation, he was a new rich man in Hong Kong.
........
........
A new week begins.
Lin Zuhui met the visiting Zheng Yutong in the New Times office.
"Uncle Tong, I'll have someone bring you the report!" Lin Zuhui sat with Zheng Yutong on the sofa in the office and said.
"No, just tell me. I didn't bring any helpers this time. Investing in New Era Real Estate is also my personal investment. There is no need to look at the data. Tell me the general situation of New Era Real Estate. I think it's close.
I voted." Zheng Yutong said with a smile while sipping his tea.
In fact, after he told his son Zheng Jiachun about this matter, his son advised him to invest carefully. It is not that there are any risks in investing in New Era Real Estate, but that the stock price of New Era Real Estate is too much higher than the net asset value and is not suitable for investment.
Zheng Yutong naturally did not deny his son's view, because he thought it was reasonable; however, the reason why he agreed to invest was because he had a long-term outlook, which was equivalent to investing in Lin Zuhui personally.
Lin Zuhui nodded and reported on the situation of New Era Real Estate. The chairman of a real estate company must know how to promote his company.
When Xiangjiang's real estate companies have developed to a certain extent, they even need to travel to countries such as the United Kingdom, the United States, and Japan to conduct promotions and issue convertible bonds to attract foreign funds. Although they may not be used now, in the 1990s, real estate projects became increasingly large.
, the degree to which a company is favored by investors will stand out because it can raise huge amounts of money to develop the company.
Some real estate companies with bad reputation will gradually be eliminated; while large real estate companies will become more and more monopolistic.
Even in his previous life, Li Chaoren had to recruit several allies to invest in Oriental Plaza in the Mainland, so doing business requires cooperation.
"The situation is like this... We are currently consolidating our capital and cultivating our assets. If there is any bright spot, our company's investment in foreign exchange is estimated to make a profit of more than 100 million this year." Lin Zuhui introduced.
After listening to this, Zheng Yutong said: "On the contrary, I value your strategy of 'consolidating capital and cultivating capital'. As for investment in foreign exchange, although it is very profitable, it is very risky after all. Of course, you are good at the operation of financial capital.
It is indeed an advantage. In short, I voted!”
With almost no hesitation, just like going through the motions, Zheng Yutong decided to invest in New Era Real Estate.
Lin Zuhui nodded and said: "We plan to issue 31 million new shares in a targeted manner and raise 102 million from you at a price of 3.3 yuan."
"No problem, you can make an appointment and we will formally sign the contract."
"Thank you, Uncle Tong!"
"Thank you, I'm very optimistic about investing here."
The two chatted for a while before Zheng Yutong left Lin Zuhui's office.
Sitting in his seat, Lin Zuhui couldn't help but think that Sha Biantong would never have imagined that he had just invested in New Era Real Estate and that New Era Real Estate would acquire an established Chinese company.
It is beneficial to both parties, as Zheng Yutong’s investment shares have increased in value;
In the eyes of outsiders, Lin Zuhui roped in a big boss to acquire Huazhi this time, and it was all about prestige.
In the morning, Liang Botao also came to Lin Zuhui's office and told him a surprising news.
"Lin Sheng, there has been news in the market that the descendants of the Feng family and the Li family are at odds. At the annual general meeting of shareholders of China Entertainment, Feng Bingfen concurrently served as the company's chairman, while Li Fushu only remained as a director!" Liang Botao said with a hint of excitement.
He was not excited about how big this acquisition was, but he was excited that Lin Zuhui could actually hunt like a leopard and wait for the opportunity; and this opportunity was something he had never been so optimistic about.
This look made him so ashamed!
Lin Zuhui also pretended to be happy and said: "There must be a big problem! The Feng and Li families have an unwritten rule, that is, if one party serves as the chairman of the board of directors of Chinese Land, the other party will serve as the chairman of the board of directors of China Entertainment."
Liang Botao nodded and said: "Yes, it is obviously unusual for Feng Bingfen to serve as the chairman of two boards of directors at the same time. In addition to the rumors in the market, now we have to look at the anniversary celebration of Chinese Land shareholders on March 21st.
Congress. Once civil strife breaks out, we will purchase a large number of shares of Chinese Real Estate and then lobby people on one side to sell their shares, then big things can happen!"
Lin Zuhui smiled and said nothing. Liang Botao had no idea that the civil strife was first caused by the Li family.
Because Li Fuzhao (the founder of the Chinese Exchange) had long been dissatisfied with his exclusion from the Board of Directors of the Bank of East Asia, and was dissatisfied with Li Fuzhu (Li Guobao's father); therefore, this time Li Fuzhao teamed up with his friend Kong Xianshao to quietly put the two of them on the
The shares were sold to the company doctor "Wei Li". After that, Feng Bingfen and Wei Li worked together to drive the Li family out of the board of directors of Chinese Real Estate.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! This Weili is amazing. He worked as a senior executive in a British-owned company in the 1960s. The most famous thing is that he was invited by HSBC Bank in 1975 to serve as a mess manager.
The chairman of the board of directors of Hutchison Matheson made drastic cuts in manpower, ended the loss-making business, and brought Hutchison Matheson back to life within two years. He also organized the merger of Hutchison Matheson and Whampoa Dockyard, and achieved a strong record.
Without Wei Li, Li Chaoren might not have been able to take over the mess so quickly and develop Hutchison Whampoa into a large company.
"Everything will naturally come to light after the Chinese Land Shareholders Meeting. We just have to wait for now!" Lin Zuhui said confidently.
"Yeah! By the way, do you still need a loan for acquisition?"
"We don't need it for the time being. Our company already has enough cash in our account."
"good"
...
The core senior management of "Tiantian Daily" gathered together to make final preparations for the upgraded version of "Tiantian Daily".
Long Jingchanghui reported: "The unified selling price of newspapers on the current market is 2.5 yuan, the general agent earns 0.3 yuan, and the retailer earns 1 yuan. Our printing cost for a newspaper is 1.5 yuan, and the actual total cost is 3 yuan (news
Acquisition, editing, etc. expenses).
So our strategy is: sell it to the general agent for a symbolic price of 0.1 yuan, and agree that the general agent earns 0.5 yuan and the retailer earns 1.9 yuan. In this way, the retailer's profit from each copy of "Tian Tian Daily" is equal to that of other newspapers
2 times.
Our printing cost loss is 1.4 yuan. Based on a monthly sales volume of 8 million, we only need to lose about 11 million yuan. Excluding advertising revenue, we actually need to lose 24 million yuan (actually there is advertising revenue).”
With such a serious loss in just one month, fortunately, it is impossible for Lin Zuhui to fight a protracted war. Because of the operating methods of "Tian Tian Daily", it will soon be besieged by its peers in the newspaper industry.
Lin Zuhui nodded and said: "The distribution will be distributed as such, and we will add more prizes. At present, it seems that on the day when we upgrade the distribution of "Tian Tian Daily", the newspapers will probably not advertise on the front page, but will also give out prizes.
Among them, "Oriental Daily", like us, has given out 5 million yuan in prizes to readers. Our prize plan remains unchanged, but after the distribution is completed, we will add another 3 million yuan in prizes."
Now that the big money is gone, I don’t care about the small money anymore!
Currently, "Tiantian Daily" has spent 20 million in advertising fees, 18 million in labor costs (wage increase, high-pay poaching), 5 million in prizes, and an estimated 50 million in upgrade funds. 43 million has been spent, leaving only 7 million.
Ten thousand.
Now, with an additional 3 million yuan in prizes and a loss of 10 million yuan in printing costs, the budget will exceed the budget by nearly 6 million yuan.
In other words, "Tiantian Daily" spent more than three years of profits (more than the previous three years) to fight this battle.
Of course, it is not without results. Currently, the sales volume of "Tiantian Daily" has reached more than 170,000. If it successfully reaches 200,000 this time, Tiantian Daily's annual profit is expected to be 40 million.
Not only does it benefit oneself, but more importantly, it also harms the interests of the opponent, which is quite cost-effective.
"Okay! Let's take action. Success or failure depends on this. If you don't succeed, you will be successful! Come on!"
"come on!"
With excitement, everyone began to perform their duties. The employee did not want to work with an ambitious boss so that he could get promoted.
Lin Zuhui returned to his office and suddenly felt very high-spirited.
March 20th is the day when "Tiantian Daily" will be upgraded;
March 21st is the day of the shareholders’ meeting of Chinese Properties.
It's like he is fighting on two fronts, and he is doing earth-shattering things.
...
Tuesday, March 18th.
New Era Real Estate issued an announcement: a private placement of 31 million new shares at 3.3 yuan per share. The target of the additional issuance is Mr. Zheng Yutong.
For a time, it caused a stir in the industry. After all, this approach is equivalent to Zheng Yutong standing up for Lin Zuhui.
Strictly speaking, New Era Real Estate is a real estate developer, and its properties are not very good. In terms of real estate advantages, that is, its land reserves are relatively outstanding among medium-sized real estate developers.
Zheng Yutong has his own listed company, New World Real Estate, and is willing to invest in New Era Real Estate, which shows that he is really optimistic about his little brother from his hometown.
Lin Zuhui checked the property allocation of New Era Real Estate in the office. The value of the properties under construction is 550 million, the value of the rental properties is 600 million, the value of the land, old buildings, and the New Territories land exchange certificate are 800 million, the foreign exchange market value is 190 million, and the cash is 260 million.
100 million;
The asset value is 2.4 billion, debt is 800 million, and net assets are 1.6 billion.
The total share capital is 636 million shares, the stock price is 3.3, and the market value is 2.09 billion.
It is a characteristic of New Era Real Estate that the market value is higher than the net assets, but it is obviously unreasonable to exceed 500 million. In addition to Lin Zuhui's personal charm and celebrity effect, there is also part of the reason: investors all know that New Era Real Estate is currently in foreign exchange.
Very profitable.
Although I don’t know how much profit will be made, it is still good news.
With a market value of 2.09 billion, it is already the 18th largest real estate company in Xiangjiang in terms of market value, and is the king of medium-sized real estate developers.
And once the acquisition of Huazhi is completed, I'm afraid the market value will increase a bit.
Before October 1987, New Era Real Estate strived to enter the top 10 real estate companies. Although it was only in the top 10, don't forget that New Era Real Estate also included China Real Estate and China Entertainment.
He wants to form a consortium, where the parent company controls the subsidiary company, and the subsidiary company controls the subsidiary company. The advantage of this is that if the rights issue is issued, you can choose the subsidiary company or the subsidiary company to raise funds, so Lin Zuhui does not need to qualify.