In the morning, Ma Qingwei learned a piece of news from the media and was immediately shocked.
New Era Real Estate's real estate in Tsuen Wan will put 300 residential units on sale tomorrow, with a unit price of only NT$850. Not only that, New Era Real Estate has built a model house and promised the public that it will set up several shuttle routes in Kowloon District for free. We will pick up and drop off residents who come to view houses, and provide free breakfast and lunch to the residents.
In addition, New Era Real Estate is conducting a large-scale promotional activity. Anyone who purchases a residential unit can draw multiple first prizes, and the prize is 16 taels of gold.
"This is for our big production area!" Ma Qingwei was pacing in the office while thinking about countermeasures.
The two properties are only separated by a road. If the properties of New Era Real Estate go on sale tomorrow, it will definitely affect the sales of Dasheng Real Estate.
The important thing is that this property is very important to Dasheng Real Estate. After all, it has 500 residential units and is worth nearly 300 million. This already accounts for almost one-third of Dasheng Real Estate’s annual supply. If there is a slow return of funds, sales will If it gets cold, it will definitely affect the reputation of Dasheng Real Estate.
"It's too late, this Lin Zuhui is too insidious!"
Dasheng Real Estate's model house has not yet been repaired, and there is no time to produce an advertising plan. There is no time to prepare.
"Hey, we lost again!"
Ma Qingwei had to admit that Dasheng Real Estate was careless this time. In fact, from the beginning, Dasheng Real Estate focused on the properties of New Era Real Estate. However, there was a rumor within New Era Real Estate that the selling price was 900 yuan, and sales would only start in mid-August. By that time, Ma Qingwei and Dasheng had relaxed.
So much so that while others completed the model house in just one week, they were informed by the media.
On that day, New Era Real Estate bought a lot of advertisements in newspapers and made a big move. It planned to sell all 300 houses within one day.
.......
The next day.
Lin Zuhui personally went to the scene to supervise the operation. He had no intention of leaving a way for Tai Sang Real Estate; unless all the properties in Tsuen Wan were sold out by New Era Real Estate, then how much Tai Sang Real Estate sold would have nothing to do with him.
"Director Chen, tell the staff that no matter whether others intend to buy a house or not, they must not burden others. As long as they come to our building, we will cover breakfast and lunch. We can afford it!"
Chen Xiaofen said quickly: "Don't worry, boss, I warned you repeatedly yesterday, and I guarantee that that won't happen today!"
Lin Zuhui looked at New Era Real Estate’s ‘Hong Xiaolian’ with satisfaction and said, “Okay, you go to work!”
"Um"
At this time, Lin Zuhui came to the road with his bodyguards and looked at the Dasheng Real Estate building opposite. There was no reaction at all, and he suddenly showed a disdainful smile.
If he were Ma Qingwei, he would never let it go like this. He would put up a promotional banner outside the building that day when he learned about the competitor, and let the competitor do all his advertising.
...
There were people like this standing at some bus stops in Kowloon. When the bus arrived, they had no intention of getting on the bus; but when they saw the minibus with the advertisement of New Era Real Estate, they immediately got on with a smile.
After getting on the bus, everyone couldn't help but discuss it.
"I heard that the price of this property has been reduced by 50 yuan per square foot. If this suite is 600 square feet, I can save a full 30,000 yuan!"
"More than that, if I heard that there are 30 first prizes, if one out of ten wins, 16 taels of gold will be given away, which is equivalent to saving more than 40,000 yuan."
"Really, good guy, this is almost 15% off!"
Soon, discussions broke out in the bus, but no one noticed that there was a woman who was very enthusiastic and discussed with everyone.
Only the bus driver seemed to know something inside and couldn't help but laugh a little.
It turns out that on every bus hired by New Era Real Estate today, there is a traitor disguised as a New Era Real Estate staff member. He works tirelessly on the bus to introduce the traitor to the people viewing the houses, and to deceive people's minds.
When the bus arrived at the scene, the staff invited these people to have breakfast. They were not overly enthusiastic, but they were polite and considerate and did not make people feel burdened.
The next step is to visit the model house and read the property brochure. If you are interested in buying a house, today will be the most exciting day for them.
The unit price of NT$850 per square foot is still very attractive given New Era Real Estate’s long-established reputation as a ‘high-quality housing’ and the current housing prices in Tsuen Wan.
What's more, people in Xiangjiang love gambling, and many people are very enthusiastic about drawing gold. After all, the odds are still 1 in 10.
New Era's big gimmicks have also attracted the attention of the real estate industry. They are worried that New Era Real Estate will "defeat the market." However, they have actually found that the price reduction of New Era Real Estate is less than 5%, which is within a reasonable range.
But the results achieved were so good that there was an endless stream of people signing contracts that day.
...
On Monday morning, Chen Xiaofen came to Lin Zuhui's office with a smile on her face.
Chen Xiaofen is only 36 years old this year, and she is still a woman. She can squeeze into the three carriages of New Era Real Estate. There is no doubt about her ability. It can be said that Lin Zuhui currently has two subordinates who he values the most, one is Chen Xiaofen and the other is
Zou Kaixuan.
And Zou Kaixuan can only be said to be the glory of her previous life. Whether she can grow up is still unknown.
On the contrary, Chen Xiaofen has outstanding abilities and dignified appearance. She is very suitable for the front female executive of the new era of real estate. It is not that Lin Zuhui is interested in appearance, but that Chen Xiaofen's appearance can give her enough confidence to be successful in the workplace.
Even smoother, she is in sales after all, and her good appearance can give people a sense of intimacy.
"Boss, all three hundred residential units in Tsuen Wan were sold out yesterday morning. Because you were on vacation, I didn't call you!"
Lin Zuhui said with a smile: "I roughly guessed it yesterday. We sold 75% of the sales on Saturday. Thinking about it, we should be able to clear it in half a day on Sunday. You have been eyeing the property of Dasheng Real Estate recently. If they sell it in August,
We might as well release the remaining 300 residential units directly. It's not that there is any conflict between us, but I originally planned to sell out all this building within three months. If Dasheng Real Estate sells out all the sales, then
With 500 houses, we are afraid that it will be difficult to sell them later!”
Chen Xiaofen has received Lin Zuhui's order, which is to start withdrawing a large amount of funds as much as possible in the past three months. If there are properties that can be sold off-plan, they must be sold quickly, and there is no harm in reducing the price by 5% to 8%.
This made some senior executives wonder. Is the boss worried about the debt problem, or is he worried about changes in real estate?
"Okay, if they do sales in August, I will definitely plan a plan to release the remaining 300 residential units in time."
Lin Zuhui thought for a while and then said: "Why don't you just let the news out and say that we will sell the remaining houses in mid-August and see how Dasheng Real Estate reacts!"
It would be best for him to let Dasheng Real Estate retreat in the face of difficulties, postpone the sales period until after the stock market crash, and then secretly trick Ma Qingwei again.
Of course, the attack on Ma Qingwei was just incidental. Lin Zuhui's real intention was to sell off the Tsuen Wan property. If Tai Sang Real Estate's property takes over the market, then the properties in the same location, New Era, will be affected.
"Okay! I will soon mobilize the entire sales department and advertising department to quickly sell the properties that New Era Real Estate can sell."
Lin Zuhui added: "Remember what I said, we can reduce prices by 5% to 8% and organize some activities! Let us reveal the news to the outside world that our company is eager to repay debts, so we are eager to withdraw funds."
"Well, I know!"
After Chen Xiaofen left, Lin Zuhui leaned on his chair and started thinking.
Price reductions of 5% to 8% are reasonable promotions and do not violate market rules, nor are they trying to support a bad market.
You must know that in the previous life, Li Chaoren sold a property that was originally priced at 4,400 yuan per square foot at 3,275 yuan per square foot. His purpose was to compete with Lee Shau Kee. At that time, everyone got angry. The two bosses fought and suffered.
Other real estate developers have naturally received some criticism.
Of course, the market is currently at its peak, and anyone who dares to reduce prices by more than 20% will probably offend the entire real estate industry.
But said the other side.
Ma Qingwei of Dasheng Real Estate decided to sell his property in September because he did not want to lower the price, but wanted to sell it at a higher price. Anyway, in Ma Qingwei's heart, even if New Era Real Estate sold out the site, Dasheng Real Estate would not release it again.
OK.
Real estate is at its peak, and only a fool would offer you a price reduction promotion!
Moreover, if you want to play, Dasheng Real Estate has to be reduced too much to have an advantage, so it is better not to play.
What he didn't know was that it was he who had this idea that caused Dasheng Real Estate to lose a lot of money.