On the third day after arriving in the capital, Lin Zuhui finally finished participating in the official activities and began to officially enter the "Invest in the Mainland" activities.
At the same time, Hong Kong TV stations also broadcast Lin Zuhui's glorious moments in the mainland.
Li Chaoren also watched TV and could only sigh in his heart.
It turns out that this time he also received an invitation to an event in the capital. At the same time, he was also planning to bring his two sons to the capital with him.
The only regret is that he was not the first one to enter Beijing!
Of course he will not lose his temper. It can be said that the door to the mainland is now open. Businessmen in Xiangjiang are observing the situation. Once the news is confirmed, they will immediately start investing heavily in the mainland. If it is just a battle of wills, then his efforts over the years will be
All in vain.
Friday, March 6th.
Lin Zuhui, accompanied by officials from the capital, Lu Donglai and others, came to the "Dongan Market" on Wangfujing Street for inspection.
The ‘Oriental Plaza’ in the previous life was too complicated and the investment was too large, so Lin Zuhui would naturally not consider it;
It can be said that investment on Anchang Street requires caution as it is too close to the center.
Therefore, Lin Zuhui gave up the investment in Anchang Street and invested in Wangfujing Street instead.
If Anchang Street is the most important street in Beijing, then Wangfujing Street is the first commercial street.
The ‘Dongan Market’ on Wangfujing Street has a long history and is worth renovating.
When we arrived at Dong'an Market, it was obvious that preparations had been made hastily and carefully, and it must have been a surprise cleaning to show the importance attached to Lin Zuhui and his party.
"Mr. Lin, this is Wang Jianjun, the person in charge of the Don'an Market Group. The Don'an Market Group was only established last year and is now the manager of the Don'an Market."
The so-called Dong'an Market is actually equivalent to a large department store. The people inside are all part-time workers. It is a department store with a central cash register. This model was probably the most common business model in Beijing from the 1990s to the early millennium.
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Xiangjiang's business model has already been: rent collection from shops, independent operation of shops, and modern shopping malls.
Lin Zuhui stretched out his hand and said politely: "Excuse me, Manager Wang, can you tell us the history of Dong'an Market?"
Wang Jianjun immediately said: "Of course, Mr. Lin, I will show you around, and we will talk and watch at the same time!"
Lin Zuhui nodded, and then followed Wang Jianjun to visit the huge Dong'an Market.
"In 1903, Wang Fukui, the first-generation "Burned Belly King", set up a stall in Dong'an Market and set up a pole to sell. Wang Jinliang, the second-generation "Burned Belly King", became a businessman and established the "Xi Deshun" trade name. Hou Baolin
In the a cappella songs and storytelling, it will be said: "When you go to Dong'an Market, there is Xi Deshun..." In addition, Daoxiangchun, Paodufeng and other time-honored brands that have been passed down to this day were all founded in Dong'an Market."
"Dongan Market has department stores, clothing, shoes and hats, stationery and paper, medicine, photographic equipment, antiques and jades, dried and fresh fruit shops, teahouses, ball rooms and other industries. In the early years, there was an acrobatic field in the east of the market."
"In 1949, the Dong'an Market Management Office was established, basically maintaining the original industry, outlet layout and traditional operating characteristics. In 1966, Dong'an Market was renamed Dongfeng Market, and in 1969 it became a large shopping mall. In 1988, Dongfeng Market
The brand name of Dong'an Market has been restored."
“This is the history of ‘Dongan Market’!”
Lin Zuhui sounded very serious and had a humble attitude, which made people around him feel charming.
"It has a very profound history and culture and is home to the most prosperous commercial street in Beijing. However, the environment and management here are no longer suitable for the recent economic reform requirements." Lin Zuhui turned around and said to municipal officials and Wang Jianjun.
Both of them were stunned. After all, Lin Zuhui and his party just proposed to inspect.
The municipal-level official was a high-ranking official and could naturally make great decisions. He immediately asked, "What do you mean, Mr. Lin?"
Lin Zuhui said with a smile: "What I mean is that with the reform and opening up of the mainland's economy, people have increasing demands on the environment and materials. The Dong'an market needs to be rebuilt and transformed. Our New Era Group intends to cooperate with the Dong'an Market Group to build a new market in the Dong'an Market.
A modern Dongan Market will be rebuilt on the original site."
Municipal officials and Wang Jianjun fell silent immediately. After all, the deepening of reform and opening up only started a month and a half ago, and this cooperation is very important and meaningful, so they didn't know how to answer for a while.
After a long time, the municipal official said: "Mr. Lin, we need to discuss this cooperation you proposed and then give you an answer!"
Lin Zuhui said with a smile: "This is a natural thing! But please discuss it carefully with the leaders. A modern new Dong'an market is very important for the transformation of China, the commercial development of the capital, and the prospects of the Dong'an market.
The significance. A Dong'an market that is so old and conservatively operated may gradually be abandoned by the people."
With his connections in the capital, he is almost guaranteed, and he can even directly skip the municipal officials and Xindongan Group and win this cooperation directly.
However, he likes to follow procedures, and the kid is difficult to deal with, so he has to deal with it seriously.
The municipal official nodded seriously. He was a reformist and was randomly sent to receive Lin Zuhui and his party.
"Mr. Lin, rest assured that our country is going through an economic..."
"Yes, everyone must put the economy first, and having enough food is the most important thing..."
Everyone chatted for a while, and Lin Zuhui talked about his planning and business operations for the new Dong'an market building.
"If we can reach a cooperation, the style of our building can match that of 'Wangfujing Street'... In addition, in terms of commercial operations, we have opened up two important models in the entire New Dongan era, one
It is the central department store model of Dong'an Market, and the other is a modern shopping mall model. In addition, we can also build an 'Old Capital Street' on the underground floor to retain the original characteristics of the old Capital...
"
This chapter is not over yet, please click on the next page to continue reading! Lin Zuhui was originally an "architect", and he has been in the real estate industry for so many years and participated in the design of many commercial centers in Hong Kong, so he has a very solid foundation. As for commercial operations, he
Not to mention.
His opinions are the soul of a successful example!
Everyone looked forward to it, and Lu Donglai and his party wrote down the boss's words as a reference for this project.
After the inspection, Lin Zuhui held Wang Jianjun's hand and said: "I hope we can reach a cooperation agreement as soon as possible to consider the prospects of the Eastern market!"
Wang Jianjun said excitedly: "Mr. Lin, don't worry, we all know your contribution to the motherland. And this cooperation is also a good opportunity for us."
Lin Zuhui nodded. Compared with Sun Hung Kai in his previous life, Lin Zuhui's advantages were too great.
Sun Hung Kai has never donated money or done charity. For such a company, the mainland still doesn't care. The government needs investment, but if Sun Hung Kai has money, it won't mind.
As for Lin Zuhui, he spends real money every year, 7.8 billion in charity funds in two years. Even if he does not have the backing of the media business, his status is not inferior to that of Li Chaoren.
Therefore, he hopes to finalize the cooperation with Dong'an Market this year, and then quickly enter the stage of renovation and reconstruction, striving to open in 2017.
He doesn't like to procrastinate in doing things. Of course, if it is some residential land, New Era Group (China) will also 'reserve' it. There are also some commercial lands, which may also slow down the development due to the surrounding traffic and environment.
But in general, any project that Lin Zuhui likes must be completed as soon as possible.
After inspecting the Dong'an Market, Lin Zuhui went to the east side of it.
"Leader, who are the building owners here?" Lin Zuhui asked with a smile.
An official stood up and said: "Mr. Lin, there are some subordinate departments and agencies here, most of which are residential buildings."
Lin Zuhui nodded. In fact, Lu Donglai had already reported to him.
"This location is great! It is backed by Dong'an Market, with Xiaowei Hutong to the east and Jinyu Hutong to the north... If we have a modern shopping mall and attract a lot of tourists, then we still have to satisfy the tourists.
For rest, there needs to be a hotel. This is called a 'comprehensive commercial center' or an urban complex. Therefore, we also want to invest in a five-star hotel here!"
Municipal officials said: "There should be no problem with this investment. It is the moment when the mainland needs to develop its economy. Hong Kong compatriots like Mr. Lin are welcome to invest!"
Lin Zuhui said with a smile: "Then we will include this project in the discussion?"
The municipal official nodded and said seriously: "Of course!"
In one morning, Lin Zuhui launched two projects, which made the officials in the capital secretly sigh. Of course, everyone can see that New Era Group has already established an office in the capital.
During this period, Lin Zuhui said to Lu Donglai: "This hotel can consider introducing the Hilton brand, and can also cooperate with Baoli Group."
The high-level relationship between Lin Zuhui and Baoli Group is very good, and New Era Group and Baoli Group have also cooperated on two projects, one of which is Lijing Garden in Beijing, and the other is Huijing Garden in Kowloon, Hong Kong.
These two projects have made Baoli Group a lot of money, especially Lijing Garden. Baoli Group conservatively earned 2 billion. This is undoubtedly a huge cake for a mainland enterprise, and it was a mainland enterprise in the early 1990s.
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Baoli Real Estate will be a large real estate company in the mainland in the future, and New Era Group will not go wrong by cooperating with them.
Lu Donglai immediately said: "I have written it down!"
Lin Zuhui nodded. He only needed to hand over the projects in the mainland and then hand them over to Lu Donglai.
afternoon.
Lin Zuhui came to Sanlitun without stopping, still accompanied by a large group of people, and the capital paid great attention to him.
While all the businessmen in Xiangjiang were still waiting and watching, Lin Zuhui came!
If the capital does not treat Lin Zuhui well, then businessmen in Xiangjiang will not dare to invest in the mainland, because Lin Zuhui is the leader of Xiangjiang's business community.
Because of this, many of the officials accompanying Lin Zuhui were important officials who had direct access to Tianting.
Now, when the mainland needs external capital to help develop its economy, the importance of Lin Zuhui's identity is self-evident.
Lin Zuhui carefully inspected Sanlitun and finally came to an area of more than 100,000 square meters selected by Lu Donglai and others.
"Leader, we want to buy 60,000 square meters of land here to build a commercial center and create a low-density 'Central Plaza' with more than a dozen commercial buildings... We are interested in this place.
Its positioning is: a fashion, art, and modern business center.”
Officials in the capital found it incredible that the mainland really wanted to invest, but they didn't expect that the richest Chinese man would propose three projects in a row in one day, which was like a big cake falling.
The municipal official said: "Mr. Lin is a distinguished guest. We will seriously consider the investment you propose."
Lin Zuhui smiled and said: "I am not a guest, boss, I am going home to invest."
The officials laughed one after another. There is another reason why the senior officials like Lin Zuhui. That is, Lin Zuhui grew up in the mainland, went to Xiangjiang through legal procedures, and has no prejudice against the mainland. This is the reason why the senior officials like him.
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The inspection went very smoothly. Lin Zuhui completed three projects in one go. In the final analysis, he had planned ahead.
He has come to the capital many times and conducted inspections every time, but it has only been proposed now.
That evening, after the banquet with the receptionist in Beijing, Lin Zuhui immediately summoned the senior staff of New Era Group (China) for a meeting in the hotel.
Lin Zuhui said: "Now that the mainland has changed its policy, the cooperation model no longer requires a 50/50 split, and the mainland still needs to take the initiative. Therefore, in the cooperation with Dong'an Market Group, we occupy a dominant position, and the equity cannot be less than 60%
.Dongan Market is equivalent to our department store in Xiangjiang. To put it bluntly, it will be eliminated sooner or later. When the time is right, we will buy their equity. One day, the entire New Dongan Market will become ours. By then, we will turn the New Dongan Market into
Carry out all modern shopping mall model operations!”
This chapter is not over yet, please click on the next page to continue reading! In the early stage, one building was given to Dong'an Market to continue operating traditional department stores, and the remaining buildings were modern shopping malls. The two were connected through corridors to divert traffic.
In the past, if land was sold in the Mainland, you could still get a 50% interest, but that’s not possible now. The Dong’an market only sells land, and it can’t exceed 40% at most, because the construction cost is much higher. In addition, now it is truly open.
If fairness is not considered, it is still called openness!
Everyone nodded and wrote it down on paper!
At present, it is unrealistic to prevent Dongan Market from operating a central cash register department store model in the ‘New Dongan Market (Building)’.
After all, Dong'an Market is a big brand in Beijing. Together with Beijing Department Store, Xidan Shopping Mall, and Longfu Building, it is also known as the "New Four Department Stores" in Beijing.
But time and society will teach this traditional department store model a lesson!
Facts have proven that only the modern shopping mall model - which collects rent from shops and operates shops independently - is the way to go.
The senior staff of New Era Group (China) have to admire the boss's vision. The cooperation has not yet begun, but the boss has already calculated for the future.
Lu Donglai said: "Okay, we've written it down!"
Next, Lin Zuhui explained the details of Hilton Hotel and Central Plaza.
Of course, this does not mean that he has completely handed over the matter to Lu Donglai and others this time. He will always personally participate in the negotiations with the mainland once or twice.
The next day, Lin Zuhui inspected the capital again, but did not appoint any more projects.