In the spacious conference room, Lin Zuhui was having a meeting with a group of middle and high-level executives of the ATV Group about "Hong Kong's culture". Compared with South Korea's "cultural establishment" in the previous life, it is Lin Zuhui who plays the role of "cultural establishment" of Hong Kong in this life.
Chief Designer.
The effect is no worse than the national power of Bangzi Country, or even better, because Lin Zuhui has huge resources and a complete development plan; his personal power is stronger than the entire country of Bangzi Country, because he can make the power
Together, the most important thing is of course - he is stepping on the stick country to support Hong Kong culture.
One kind of management reported to Lin Zuhui in turn, what achievements had been achieved, and what new plans were there... Let Lin Zuhui quickly understand the progress of the Hong Kong culture and how to continue to develop.
Shi Nansheng reported on the export situation of Hong Kong dramas: "Currently, the mainland has introduced 4 of our Hong Kong dramas... Taiwan has introduced 5... South Korea is negotiating with us.
, we also want to introduce "Blue Life and Death Love", "Stairway to Heaven", and "Tan Yunxian"."
Lin Zuhui immediately interrupted: "Where are the negotiations with South Korea stuck?"
Shi Nansheng replied: "They have some doubts about the price of US$5,000 per episode."
US$5,000 per episode is already the low-price export strategy implemented by ATV. From the beginning, Lin Zuhui allowed Hong Kong dramas to be exported at low prices. A 20-episode Hong Kong drama only costs US$100,000. In fact, it does not count.
Expensive. After all, an episode of "Detective Conan" is more expensive than this.
Lin Zuhui said decisively: "Price cannot be an obstacle for us to export Hong Kong dramas from South Korea. We should pay them as much as possible at a price they can afford and occupy South Korea's cultural industry. We can make the greatest concessions."
Low-price marketing leaves Bangzi Country with nowhere to go. As for Bangzi Country imitating or forming a systematic ‘Korean Wave’, Lin Zuhui is not very worried;
First of all, in the previous life, it was the Asian financial crisis that prompted Mr. Kim of Bangzi Country to formulate the general policy of "building a country through culture," and then the systematic Korean Wave culture emerged.
Secondly, ATV's Hong Kong culture system has taken shape. Strictly speaking, Hong Kong culture is the debut and the peak. There is no need for trial and error. Instead, it starts with classic works and then drives the follow-up of the entire industry chain; it is like giving
After creating the best template, all that remains is for others to imitate and surpass it.
Ultimately, ATV invests hundreds of millions in Hong Kong culture every year, and more and more people are engaged in research and work in this area.
Shi Nansheng nodded and said: "Okay, I will reach an agreement with SBS TV station as soon as possible. It can be seen that they want to buy our drama series."
Next, everyone reported on their achievements.
For example, YG Entertainment has become more and more international. It has already recruited European and American musicians to join in and jointly create "Hong Kong music". YG Entertainment has also organized many concerts in the mainland and sent Hong Kong stars to participate in cultural performances and
Communication; .T, a boy band under YG Entertainment, is currently developing full-time in Japan. It has released two albums and achieved great results...
The results were gratifying. Lin Zuhui happily said to Yu Xiaoming: "It's time for Hong Kong music to have its own synonym. What do you think of using 'HK-POP?'..."
It means hongkong-pop, hongkong is the English for Hong Kong, and pop is the English for pop music.
Everyone agreed!
Lin Zuhui said with satisfaction: "Well, from now on, singing and dancing music will be called HK-POP. It is a combination of Chinese, electronic music, dance-pop, and hip-hop music. I like the HK-POP company represented by YG Entertainment.
Develop in the direction of better quality. For example, if we have 6 million people in Hong Kong, then there should be more than 100,000 trainees or people who want to be trainees, and of these 100,000 people, there will be 500 registered trainees in various companies.
Of the 500 trainees, less than 50 make their debut every year. This is the trainee culture. Everyone aspires to be a star, but they have to embark on a road of thousands of troops crossing a single-plank bridge. Cruelty is inevitable, so in the end
Those who are tempered are the best
's idol."
Everyone was shocked, but soon understood that the boss meant to develop towards high-quality idols. The early groups relied on innovation and were the first to eat crabs, so they could quickly open up the market. Of course, these popular idol groups
After idols debut, they are still required to train intensively by the company, with almost no money and time, and the management is very strict.
Yu Xiaoming reacted immediately and said: "Okay, we at YG Entertainment will definitely strengthen our business capabilities and at the same time drive the entire HK-POP culture in Hong Kong."
As Lin Zuhui's subordinates, they all know that the boss has never kept secrets about Hong Kong culture, and TVB's people who poached YG Entertainment have never been dissatisfied. Even the HK-POP group that debuted at TVB still won the championship in Music Bank
.
After all, if you want Hong Kong culture to prosper, you need the entire industry to develop together. Hong Kong is a free port. The Hong Kong government has no control over culture, and there are no professional government departments. This may seem to have shortcomings, but in fact it is more
Well, Hong Kong's developed entertainment culture in the 1970s and 1980s is proof of this.
Lin Zuhui continued: "We have established the HK-POP culture, but we are still short of an HK-POP Academy Award. What do you think?"
How could everyone not agree with the boss and express their opinions one after another, such as what awards should be awarded and what format. After all, everyone has professional knowledge of literature and art, so Lin Zuhui could listen to it.
After everyone finished speaking, Lin Zuhui said: "Well, this task will be handed over to Asia Satellite TV to plan. The awards program is called 'MAsian Music Awards,' or 'MAMA,' for short. It will be held every year. Our goal is to develop into a
The biggest feast of Asian pop music, the deep-seated goal is to promote our HK-POP exports. Since we are promoting our HK-POP, we must first communicate with Japan, the mainland, Taiwan, Singapore, South Korea, and Vietnam.
Local cooperation, cooperation in all aspects, long-term development, long-term consideration. In the initial stage, it will be held in Hong Kong, and others can be invited to participate. After accumulating a certain degree of popularity, the award venue can be moved overseas to expand its influence..."
This chapter is not over yet, please click on the next page to continue reading! Everyone was fascinated and nodded frequently.
In fact, if ordinary people talk about this, it will undoubtedly be a bit of fantasy. But who is Lin Zuhui? He is the "cultural godfather" of Hong Kong, the media and the emperor of the communication industry. The most important thing is that he is rich, powerful and has a brain.
Therefore, any plan he makes will soon have thousands of people working on it, and the investment funds will be huge.
The applause rang out, and everyone seemed to have seen a broad avenue of HK-POP culture...
Li Baoan, the god of wealth of ATV Group, said: "The company currently has abundant funds. If we develop HK-POP culture in depth, we can mobilize hundreds of millions of funds at any time for early investment."
ATV Group’s funds come from three important channels: advertising fees, overseas copyright fees, and works and peripherals. Advertising fees are the highest. Asian Satellite TV’s advertising fees exceed those of Asia Channel because of its large number of viewers and its advertisers including many world-class advertisers.
Enterprise. (PS: Asia Satellite TV is the first satellite TV in Asia. Satellite TV has not yet appeared in Japan and South Korea, but it will soon)
YG Entertainment President Yu Xiaoming added: "While we are developing HK-POP culture, we are also developing peripheral products, such as cooperating with LEIT Group's Hong Kong fashion and beauty products to improve the development of the entire industry chain."
Although there is no mention of plastic surgery, YG Entertainment already has cooperation channels in this area. The Hong Kong entertainment industry actually hates plastic surgery, but as long as they don't say it out and don't admit it, it will be fine. Moreover, YG Entertainment's revenue mainly comes from overseas.
Soon, everyone conducted a systematic discussion and formulated strategies on the HK-POP cultural industry chain, and achieved very significant results.
The meeting continues.
Lam Cho-fai then turned to the field of Hong Kong drama series. He said: "The drama production department can adopt the "PD" model where the responsibilities of the producer and director are combined. The producer does not need to consider fund preparation and marketing, while the drama series needs to be based on
TV station orders require tailor-made. In addition, Hong Kong dramas can follow the production principle of "writing while filming, while broadcasting", and can be customized according to the audience's needs at any time.
Respond to write the plot direction."
After saying that, everyone started thinking seriously.
Program director Zhao Zhenqiang said: "In this case, the drama production department must have greater independence, but the TV station must also have a drama production department. It is almost a separation model of overseas production and broadcasting."
Lin Zuhui said: "We can't talk about separation. The drama department of the TV station considers what kind of dramas are needed, and then places an order with the PD, who is responsible for the planning of the entire project. What we highlight is the importance of PD. Specifically, you try
Reform it!"
Zhao Zhenqiang nodded and said, "Okay, I understand what the boss means."
Lin Zuhui still said uneasily: "The same is true for variety show PDs, which adopt a model where the responsibilities of producer and director are integrated. A good PD is equivalent to a signature. To put it simply, it is Tsui Hark in the film industry, but we need a lot of Tsui Hark.
.”
Everyone laughed, Shi Nansheng was slightly shy.
In fact, Tsui Hark's life has not been easy in the past year. His studio has blocked several martial arts movies. It has little to do with him, but it is because Hong Kong martial arts movies have entered a trough. There is also the contract between Li Lianjie and DreamWorks.
Period, now I'm co-opening a company with someone else.
The same goes for Zhou Xingchi, who is now also the boss of a film company.
Although DreamWorks has squeezed out most of the films of the two of them in their previous lives, their signatures are still there, so it is almost impossible for their films to hit the streets. In Hong Kong, the importance of the starring roles is too important, and the content is secondary.
At the end of the meeting, Lin Zuhui said: "The company will spend another 300 million Hong Kong dollars this year to make basic investments in Hong Kong flow. I will approve it at the board of directors later. You should be prepared. Asia Television must do a good job in establishing a cultural port.
The leader.”….
"Okay, boss!" Everyone was shocked and said one after another.
In ATV, Lin Zuhui is the uncrowned king. Not to mention the basic investment of 300 million Hong Kong dollars, he is investing with debt, and there will not be much resistance from the board of directors.
As for investors who want to pay large dividends, it is impossible now. An increase in the stock price is already the best return.
.........
After the meeting, Lin Zuhui called Pan Cheng into his office.
"DreamWorks is now somewhat in name only!" Lin Zuhui said with a smile.
Pan Cheng said with shame: "I didn't manage it well. After Zhou Xingchi and Li Lianjie left, DreamWorks' film IP was almost over, and other films didn't live up to expectations."
Lin Zuhui said: "Now the world is dominated by independent film companies. Life is not easy for Golden Harvest, and life is not easy for DreamWorks."
Pan Cheng said: "In fact, independent film companies are also having a hard time. Many independent film companies have failed at the box office after one movie, and even the company went bankrupt. Although our company's box office is not good, the quality is pretty good, plus we control the
theater chain (leasing and alliance), so the company can still make good profits at present, but it is not as brilliant as in previous years."
When DreamWorks was in its glory days, Chow Sing-chi was asked to make five movies a year, Li Lienjie made three movies, and Chow Yun-hua made one. In the entire Hong Kong box office list, more than five of the top ten movies were produced by DreamWorks.
The highest record is a profit of 200 million in one year!
Lin Zuhui nodded, thought for a moment, and said, "I plan to let DreamWorks copy Hollywood and make some big-budget movies. What do you think?"
Pan Cheng said quickly: "Boss, although the local box office in Hong Kong last year was 1.1 billion and the overseas box office was 1.6 billion, compared with Hollywood's industry, which can easily reach tens of billions or hundreds of billions, Hong Kong movies have begun to decline in Asia.
, if you invest a lot of money, it will be difficult not to lose money."
Analyzing the data, the overseas box office of Hong Kong movies still exceeds the local box office in Hong Kong. This also shows that Hong Kong movies have been almost powerful in Asia in recent decades, especially in Southeast Asia, where Hong Kong movies are even more rampant.
Lin Zuhui said with a smile: "I told you that it is a copycat, so naturally I will not invest as much as Hollywood movies. DreamWorks was created by me, and I can't bear its decline. In addition, I assert that Hong Kong movies
The decline is getting bigger and bigger. I am afraid that in the future, half of Hong Kong movies will be from Hollywood. Changes are really needed.
"
Pan Cheng was stunned for a moment, which soon turned into surprise. Who is the boss? He is a legend. Maybe he can really change the situation of Hong Kong movies. Of course, for now, it can only be regarded as a precautionary measure.
"What is the boss going to do?"
Lin Zuhui said seriously: "Our conversation will always be known only to the two of us, otherwise I will cause trouble for you."
Pan Cheng immediately said: "Don't worry, boss, I've always been tight-lipped."
Lin Zuhui nodded this time. He didn't want to become an all-powerful person. That would be too outstanding.
"In this way, you let DreamWorks streamline its team, and then start to learn from American Hollywood to set up a special effects company. You must also be able to do computer special effects. If you take the role, I am talking about copycat Hollywood, which means that the investment is reasonable. It is best to work with
We have also established some contacts with special effects companies in Hollywood. We will invest tens of millions in this, and then we will shoot science fiction and suspense films. I will give you the materials later."
Pan Cheng nodded quickly and said, "Okay, I will reform DreamWorks immediately and cut off the original plan."
"Yes, there is no need to win by quantity. It is better to go for the high-quality route. Even if it is just two movies a year, it will be fine. Shoot less and lose less!"
In the past few years, those in Hong Kong who wanted to make a lot of money in movies were ruined. For example, Zheng Zeshi, Andy Lau, Luo Wei, Zhou Xingchi, etc., all started in 1993 and were left without any underpants.
"Okay, I know!"
After Pan Cheng left, Lam Cho-fai couldn't help but smile and shake his head. In fact, he had no intention of intervening in the decline of Hong Kong films. After all, this was the wave of the times.
However, he suddenly thought, if the "50-cent special effects" of later online movies were transferred to Hong Kong at this time; coupled with the Hollywood plot in his mind, would it be able to have a good chemical reaction?
The worst-case scenario is to disgust Hollywood and ask them to buy the copyright or plagiarize Hong Kong movies.
Therefore, Lin Zuhui feels that if he shoots movies with themes such as "Resident Evil", "Anaconda", and "Fast and Furious", he may still achieve good results.
Anyway, he is the boss, so there is no harm in giving it a try. These movies themselves are American B-movies, and the cost of copying them will be very low. But Lin Zuhui feels that at least they are a little creative, and they are better than the current Hong Kong movies.
96.
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