In mid-September, Lin Zuhui returned to Xiangjiang from an inspection tour in Europe and the United States.
While he was overseas, he naturally had to accompany overseas women, so everything seemed a bit rushed; but he still showed his sincerity and made everyone happy. For example, if Qiu Shuzhen and Lin Zixia gave birth to a child overseas, firstly, they could directly obtain naturalization, and secondly, they would avoid exposure.
.
In two years, everyone will go to their respective countries to accompany their children to study and develop their careers there; of course, they can return to Hong Kong at any time, which is equivalent to running back and forth between the two places; for the rich, this is not a troublesome matter
, they have money and time.
With the experience of a good friend and senior, Lin Zuhui knows that as long as you are rich and powerful, it will be fine if you leave your concubine overseas. His good friend and senior are said to only go to Canada five or six times a year. Compared with that person, Lin Zuhui’s advantages
There were too many, so he was very confident about this arrangement.
As for why the children are arranged to go abroad at such a young age, it is because Lin Zuhui hopes that they will identify with their own country (based on nationality) and the local culture; in this way, they can develop a good career when they grow up. After all, Hong Kong has already accommodated
There is no room for them (the space is too small).
Therefore, this arrangement was not because Lin Zuhui was worried about everyone's safety in Xiangjiang, but because of the family's strategic layout. As for the so-called 'thief of the century', as long as he is not stupid, he also knows that Lin Zuhui is the worst person for rich people to mess with.
.........
On Monday, Lin Zuhui came to New Era Group as usual.
To be honest, even if Lin Zuhui works two days a week, his six major business areas can still become giants. The reason is actually very simple, because he understands the trends of the world, and the group companies are already full of talents and have perfect systems.
, the atmosphere is excellent.
He knew a few people, such as Lao Kadoorie (passed away in late August), Zheng Yutong and others. They just went to the office every day to sit and grasp the general direction, which was like a needle in the sea, and the company could develop well.
For Lin Zuhui, the general direction is already in his mind without analyzing it. It can even be said that he only needs to grasp a few major events to make New Era Group a trillion-dollar asset club, and the key to these is
It lies in the mobilization of an asset.
For example, before the Asian financial crisis, he asked New Era Group to sell off some Asian assets and then transfer the funds to the U.S. securities market; before the Internet bubble, he pulled funds out of the United States to bargain-hunt in Hong Kong, South Korea, Southeast Asia, and Japan.
.Just such an allocation of funds can increase the group's funds by several percent.
The further the year goes by, the more the world becomes dominated by "speculation" rich people.
Wasn't Superman Li a speculator in his previous life?
Definitely is!
However, his speculation is relatively stable. For example, when he acquired Husky, he took advantage of the high prices to cash out; when developing the Orange subsidiary, he also took advantage of the high prices to take advantage of the profits; when doing real estate in the Mainland, he still took advantage of the high prices to take advantage of the profits; when purchasing infrastructure in the UK, he still took advantage of the high prices to take advantage of the profits.
.
He is the most powerful speculator in the world!
But if you want to say that he has not contributed, that is completely jealous. Husky has become better and better through mergers, acquisitions and rectifications; the telecommunications business of Orange Company has invested huge sums of money to develop base stations and networks and developed step by step.
Not to mention mainland real estate, it took ten years for investment to enter the harvesting period, during which many industries and jobs were created; the British infrastructure also needs to be improved in order to sell at a better price.
It is not easy to become a speculator. There are two extreme wealthy people in Xiangjiang:
One is Luo Xurui. In normal acquisitions, the market value increases greatly during the acquisition, and the market value will fall sharply after the acquisition. However, after Luo Xurui's acquisition is completed, a package of restructuring plans will be introduced and implemented, and the market value can maintain an upward trend;
One is Huang Yulang, who did nothing after the acquisition and ate them alive, making the acquired company a burden to him. Once the market goes unfavorably, it will be his life-threatening talisman.
Lin Zuhui is still young, so naturally he will not consider "semi-retirement". In 2015, he will start "semi-retirement". He will still be the chairman of the board of directors, but will fully delegate power to the management and train his son.
As for handing over the chairman of the board of directors, it's completely unclear when this will happen. After all, men are greedy for power.
Come to the office, pick up the newspaper and start reading.
No matter where he is in the world, his global business trends are transmitted to him every day; this is a network of secretaries formed by an efficient team of assistants.
During the period of his departure, he also understood the information about Xiangjiang clearly, and overall there was nothing major. Mainly, major real estate developers released half-year financial reports and annual results, and delivered gratifying results.
For comparison, Henderson Land announced its annual results (1992/1993) and announced a distribution of 1 yuan per share, involving an amount of HK$1.6 billion, which brought an unexpected surprise to shareholders. The stock soared by 18% that day.
Routines are all routines.
Henderson Land's market capitalization has always been far lower than its net asset value. The sudden payment of large dividends is nothing more than raising the stock price; just as Lin Zuhui guessed, there will be a revaluation of assets later to raise the stock price.
Next, there is the issuance of bonds and rights issues to raise funds. The final funds raised can reach more than 6 billion.
After a while, the three real estate giants came to Lin Zuhui's office to listen to Lin Zuhui's opinions.
What is the most important thing in real estate?
Of course it’s a cycle!
What is the second most important thing?
cash flow!
As long as you master these two points, everything else is just a cloud.
Mainland real estate developers in the past life expanded to 2 trillion in a short period of time. They must have dismissed the major real estate developers in Hong Kong at a certain period of time. They thought - look, what happened to you in the 60s and 70s?
The scale is only hundreds of billions, and it only takes us 20 to 30 years to reach the scale of trillions.
The results of it!
In 2015, the smart real estate developers in Xiangjiang sold the properties in the mainland to these latecomers at high prices. Six or seven years later, the real estate developers in Xiangjiang burst out laughing, represented by Li Chaoren and Liu Luanxiong.
This chapter is not over, please click on the next page to continue reading! This is the benefit of understanding cycles.
Next, let’s talk about the benefits of cash flow. The representative Zheng Yutong family still chose to acquire land in the mainland from 2021 to 2022 in their previous life. Because their liabilities are very low, they can be used as bargain hunters.
But what others are buying at the bottom is commercial real estate. When there is not much debt, rent collection is always the safest way.
Of course, the Zheng family may also be buying insurance, because Chow Tai Fook is too powerful in the mainland, and at this time, action is needed to support the authorities.
Maintaining sufficient cash flow can make you invincible; understanding the real estate cycle can help you defend and attack at the same time.
Lin Zuhui said to the three of them: "From now on, the New Era Group will reduce the construction of 30% of the real estate in Xiangjiang to avoid the real estate adjustment period caused by the government's possible more severe crackdown on the real estate market. Of course, the main reason is that we own Properties in several large housing estates are available for sale.”
The three of them nodded, and Chen Bin asked: "The latest official land auction?"
Lin Zuhui also hesitated. According to memory and analysis of the current situation, Xiangjiang will undergo a real estate adjustment period starting from the second quarter of 1994 and will last until the end of the fourth quarter of 1995. During this period, Xiangjiang's real estate will peak and fall, conservatively at 20%. of decline.
The impact on large real estate developers is not particularly great, it is just a little less profit. Lin Zuhui slowed down the construction of real estate projects only as a corresponding slight adjustment.
"Wait for my notification and formulate a strategy based on the actual situation. If I don't have any new instructions, you can take the land as usual."
Chen Bin nodded and said: "Okay! At present, the market atmosphere is very good, and there should be another rise at the end of the year."
Chen Xiaofen originally wanted to ask Lin Zuhui about sales, but after hearing what Chen Bin said, she felt that there was no need to consider rushing to adjust sales.
Lin Zuhui continued: "The last phase of Hui Jing Garden, the second phase of Harbor Plaza, and the first phase of Tsuen Shing City and Love of the Sea are all planned and prepared to be launched one after another by the end of the year."
These four are all properties in large housing estates, because large housing estates are more expensive and more popular. Therefore, Lin Zuhui likes to plan and sell them at the most appropriate time, so that the company can The reputation is better.
As for other small and medium-sized real estate projects, Lin Zuhui will not interfere too much.
Chen Xiaofen was shocked, this was a 'big task', and she quickly said: "Okay, I will definitely arrange it."
After a simple meeting, the three people dispersed. Regardless of this simple meeting, it could bring hundreds of millions in new revenue to the company.
Lin Zuhui did not rely solely on his time-travel memories to arrange these affairs, but came up with the final plan after detailed analysis.
For example, he may just know that after the Hang Seng Index climbed to more than 11,000 points this year (actually more than 12,000 points), it began to fall in 1994; the reason was of course that the speculation was too high, there were too many profit takings, and Hong Kong's economy could not support it. It has a market value of more than 2.6 trillion (fourth in the world, second only to the United States, Japan, and London).
According to the stock market, Lin Zuhui can analyze the real estate in Xiangjiang, because Xiangjiang is a 'stock market'; which means: over the years, stocks have generally moved first, followed by real estate; if stocks rise for a period of time, real estate will inevitably rise; if stocks fall, , it will definitely affect real estate.
At the end of the year, there will be another surge in stocks (currently 7,500 points, still about a 60% increase), and then real estate will also follow suit.
This will have a consequence: the real estate prices in Hong Kong are too high, the public's anger should explode, and the Hong Kong government should formulate strategies to severely crack down on real estate speculators.
After all the analysis was clear, Lin Zuhui had already analyzed the securities and real estate from 1994 to 1995.
However, these two years are an adjustment period, so there are almost no bankruptcies. After all, the decline is 20%, and the time span is about one and a half years, so the impact is not particularly big.
But Lin Zuhui personally and his companies will still make a lot of profits from this.
He is quite good at cutting leeks.
.........
In the afternoon, Lin Zuhui received Xu Shubiao from Thailand in his office at No. 9 Avenue Central.
Since the last negotiation failed, Hengchang Beverage and Food immediately established a research and development team in order to develop the formula of functional drinks this year (1993). To this end, it did not hesitate to go to Thailand and Austria to recruit people.
Lin Zuhui thinks there is no difficulty. He can remember a few formulas - taurine, lysine, caffeine, vitamins. Of course, it may only be superficial. But if it is left to a professional team, I believe it will not be a problem.
Otherwise, how did Lehu and Dongpeng Special Drinks come into being in the previous life, and together they still accounted for 30% of the functional drink market.
In the final analysis, Lin Zuhui only believed that marketing and channels were the most important. Quality was important, but without any way to cooperate, Lin Zuhui made up his mind to make the first functional drink in the mainland.
Xu Shubiao took the initiative to come to the door this time, but he was shocked when he found out that Hengchang Beverage was poaching people in Thailand with high salaries.
He knows that this drink is not that difficult to develop. Even if the taste is slightly different, it may not be affected. After all, mainlanders have never tasted the authentic drink. By then, with Lin Zuhui's influence in the mainland, he will be able to get the license quickly.
By then there will be no bullfighting (the Chinese name has not yet been determined as Red Bull).
In addition, he has been struggling in the mainland for several months, and the authorities have not given him any chance to get permission.
Therefore, he took the initiative to contact us to see if he could find better cooperation.
Lin Zuhui and Yuan Tianfan drank tea with Xu Shubiao. They were not in a hurry because they knew that the initiative had now changed.
Xu Shubiao was a little anxious, so after taking a sip of tea, he asked bluntly: "Mr. Lin, Mr. Yuan, are you developing bullfighting and poaching our R&D personnel?"
He was so anxious that he didn't act according to common sense. If you ask these questions, who will tell you clearly.
Yuan Tianfan immediately said with a smile: "Mr. Xu, we are indeed developing functional drinks suitable for Chinese people, but we are not developing bullfighting. Bullfighting is not the only functional drink in the world, such as the American Mozhao. As for poaching yours
As for R&D personnel, I believe this question is rather abrupt, so there is no need to say it."
Lin Zuhui smiled indifferently, as if the matter had nothing to do with him. If Xu Shubiao was not old and gave him the respect of his seniors, he would not have had to meet him in person.
Xu Shubiao also understands that Hengchang Beverage and Food is backed by a giant consortium, and it is not a good thing for him to be interested in this field. He also knows that Hengchang Beverage and Food is developing well in the mainland, and Jinmailang instant noodles are currently the best-selling in the mainland.
It's a good brand, and Wong Lo Kat has also been reborn. In places where there are Chinese people, sales results are pretty good.
Therefore, he compromised and said: "Instead of re-establishing a brand, you might as well cooperate with me. After all, new brands can easily fail."
Yuan Tianfan still has the character of a scholar, acting very elegant and calm, but in fact he is sometimes very irritable. After all, he is a 'young and energetic' person in a high position. He said calmly: "We believe in the credibility of Mr. Xu
, but after all, Mr. Xu is 72 years old this year, and he will hand it over to his children sooner or later. And a beverage brand requires a long period of marketing to open up sales. Those uncontrollable factors are really too fatal. Therefore, we still hope
Buy out Bullfight’s brand rights and trademarks in the mainland. After all, you can make long-term profits from materials (flavors and fragrances), which can be regarded as a source of continuous profit.”
Lin Zuhui told Yuan Tianfan that even if he wins the bullfighting brand and reaches a cooperation agreement with Xu Shubiao, the company must continue research and development to avoid being stuck.
As for why we need brand rights, it’s actually very simple. Austrian bullfighting advertises internationally, and it also helps advertise bullfighting domestically. For this reason alone, it’s worth buying out the bullfighting brand.
Of course Xu Shubiao can also see this, but don't forget that he can not only get a large amount of cash now, but also provide materials for long-term profit.
Therefore, Xu Shubiao asked tentatively: "How much money do you plan to pay to buy out mainland brands?"
Yuan Tianfan glanced at Lin Zuhui, and at Lin Zuhui's signal, said: "For 30 million U.S. dollars, I can sign a long-term supply contract with you. At the same time, you cannot sell or register related products and trademarks in the mainland."
Lin Zuhui expressed his approval in his heart. He had told Yuan Tianfan before that he should be wary of the descendants of the Xu family causing trouble and not recognizing the signed contract between the two parties. Therefore, if the two parties formally negotiate, Hengchang's lawyers will definitely study it thoroughly.
, they cannot take advantage of it.
As for the supply of materials, it may have an impact in the future, but that is not a big problem. The formula has been cracked long ago; just like the Thai Tencel in the previous life did not supply mainland Red Bull materials, but there are still Red Bull products on the market.
Xu Shubiao was shaken!
But this time there is still no agreement, but Hengchang Beverage and Food Company will not stop in the first place.
After Xu Shubiao left, Lin Zuhui said to Yuan Tianfan: "We will try to go to the mainland by the end of the year or early next year to apply for brand names and trademarks, and find cooperation with state-owned enterprises."
At this time, "Red Bull" was not registered at all, which made Lin Zuhui understand that "Red Bull" was the Chinese name given by Yan Bin in his previous life (Xu Shubiao in his previous life proposed to use "Ruidebu"), and Xu Shubiao only owned the "Bullfighting" trademark.
But at this time, he was not registered in the mainland (overseas registration was successful) because he had not yet obtained a food license.
If you don’t have a product, the mainland will not register your trademark or brand name for you.
Yuan Tianfan asked: "Is the boss so optimistic about the market for this drink?"
After all, he didn't have the ability to predict the future. He thought it was surprising that the boss, a billionaire, valued this drink very much.
Lin Zuhui said: "Don't underestimate a promising product, after all, the population of the mainland is there! And the faster the economy of the mainland develops, then based on our hard-working nature in China, how many people will work overtime and need this profit
Of course there are more.”
Hard work is the nature of the Chinese people. Although Xiangjiang is a ZB system, overtime work is still very serious, and many of them are not paid overtime. Although there are trade unions here, they are far less powerful than those in Europe and the United States.
It fully demonstrates that that thing has nothing to do with z-degree!
Who said the Chinese are representatives of hard work?
Yuan Tianfan nodded and said, "Well, I heard from the R&D team that similar products should be available by the end of the year."
"Okay, when the time comes, I will take the product and discuss cooperation with Huaxia Food Company (a state-owned enterprise), otherwise it will be difficult for me to get the license!"
"Well, after all, this drink does not comply with the mainland's food safety, so caution is necessary."
"So, the formula still needs to be improved under the guidance of mainland officials. If everything goes well, it should be available on the market by the end of 1994. By then, the mainland's economy will have grown a lot, and the market's acceptance will be greatly enhanced."
Yuan Tianfan knew that his boss was very optimistic about the mainland's economy from the beginning; of course, now everyone has indeed seen the speed of the mainland's economic growth. Overseas capital has poured into the mainland, firstly because of the large market size there, and secondly because of the