Lin Zuhui took Guan Jiahui and his two sons to City Plaza Shopping Center to experience his own retail real estate.
In this area (Tsuen Wan Old Pier), New Era Group has four major projects, namely two shopping malls: City Plaza and Tsuen Wan Plaza; two large residential estates: Tsuen Shing City and Sea of Love, with a total of 6,600 units. Residential unit.
Citywalk Shopping Center, with an area of 600,000 square feet, is the largest shopping mall currently open in Tsuen Wan. After its official opening in 1992, it attracted citizens from all over Tsuen Wan to frequent it.
Tsuen Wan Plaza, which is under construction, is even larger. It consists of two skyscrapers, one 88-storey and one 42-storey, and a large shopping mall. The total rental area is 2.6 million square feet, including shopping malls. The center is 380,000 square feet.
When the project was first established, many people didn't understand why Lin Zuhui built two shopping malls in adjacent places at the same time; of course, they don't understand now either.
Perhaps only some people understand that if New Era Group does not occupy the best areas in Tsuen Wan, other real estate developers will also come to seize commercial real estate in Tsuen Wan.
Rather than falling into competition with other companies, it is better to compete with our own two shopping malls.
Of course, the two shopping malls are slightly different: the proportion of luxury brands in City Plaza is definitely not as high as that of Tsuen Wan Plaza; the top floor of City Plaza is children's recreational facilities, while the top floor of Tsuen Wan Plaza is a garden-style scenery, displaying trees. fossil.
The entire Tsuen Wan old pier project will be completed and put into use in early 1997. By then, it will be the peak of Hong Kong real estate, so there will be no worries about leasing and rent.
"Baba, I want to go to the amusement park!" Lin Wenhua said as soon as he arrived at Tsuen Sun Place. He was very active and had an out-of-the-box personality. Fortunately, he was smart and had good learning ability.
Lin Zuhui nodded, and then the bodyguards took him and his brother to the amusement park, leaving Lin Zuhui and Guan Jiahui to go shopping.
In Hong Kong, some large shopping malls have children's playgrounds. Adults can leave their children to play in the playgrounds and go shopping with confidence. The top-floor playground in City Sun Place has this effect and is very popular with the public.
Building a shopping mall (retail commercial real estate) is by no means a simple matter of recruiting and collecting rent, but a profound knowledge. From the beginning of the entire shopping mall project, it needs to be unique in architectural design, rich in heritage and culture; subsequent leasing, Management is also a science.
In the retail sector in Xiangjiang, we are not afraid of selling at high prices, but afraid of lowering prices; there are also very few cases of customer rip-offs, and even if they do, those who are being ripped off are overseas tourists, especially mainland tourists with weak legal awareness.
Robbing customers is not the right way to do business. There is a Consumer Council and media in Hong Kong. Once caught by them, the reputation of this store will be ruined. The Consumer Council can make returns and claims on behalf of customers. If the case is serious, the Consumer Council will still The media exposed it.
Generally speaking, there are very few cases of customer rip-offs, and the business environment is among the best in the world.
Another advantage of Xiangjiang Retail is the service attitude of the store. Regardless of whether you buy or not, the store owners always greet you with a smile.
Of course, based on Lin Zuhui’s experience of living in Hong Kong for nine years, he would think: “This is how business should be done!”
But there is one area in Xiangjiang where the service is really worrying, and that is some small restaurants; and those restaurants that are doing very well and have been handed down from ancestors have some bad tempers. Maybe in their view, old restaurants are just about taste, and there is no need to
Serve.
Guan Jiahui held Lin Zuhui's arm and enjoyed the way passers-by looked at her. She thought everyone who looked at her envied her.
But Lam Cho-fai didn't care about these details. Although he was shopping and eating with his wife and children, he was inspecting City Center.
Retail commercial real estate is a profound knowledge, and the current achievements of New Era Group are not enough to be proud of. Several central plazas in the mainland will be opened one after another in the new millennium. Will they achieve the expected success? Especially the one in Sanlitun
Will Central Plaza, which integrates art and fashion for the first time (because it is a low-density shopping mall), achieve good results?
"Do you come here often with your children?" Lin Zuhui asked curiously. Lin Wenhua's behavior just now seemed to be very familiar with this place.
"We come here occasionally. Wen Hua likes it here and says there is a big playground and musical fountain, so I will take him here once or twice a month." Guan Jiahui said with a happy expression.
Her two sons are her talisman and support in the future. It is easy to show happiness when talking about nature.
Lin Zuhui nodded. The musical fountain in City Center is also unique. Every time it starts, a large number of people watch it. It is the largest musical fountain in Hong Kong.
"There aren't many brands here that you need to buy, right?" He continued to talk to customers.
Guan Jiahui said naturally: "No! Compared with the shopping malls in Central, Causeway Bay, and Tsim Sha Tsui, the overall quality here is indeed a bit lower, but the advantage is the large number and there are many luxury goods. It can be said to be a mid-to-high-end gathering place.
People nearby have spoken highly of this place!"
After saying that, Guan Jiahui realized something was wrong and quickly held Lin Zuhui's arm tightly and added: "I don't necessarily want to buy luxury goods. As long as they are beautiful and suitable, I will buy them."
Lin Zuhui said with a smile: "You don't mean it! In addition to wearing clothes from fashion retail brands, how can you look at other mid-range brands?"
Guan Jiahui said pitifully: "Then I will go to Zodano and JeansWest next time to see if there is anything suitable for me!"
Only then did she realize that Lin Zuhui was wearing Zuo Danu's casual clothes today, but for some reason, this mid-to-low-end casual brand felt like a luxury product when worn on her man.
"Just try to figure out what I mean. Wen Hua has learned exactly the same thing for you. You're so weird!" Lin Zuhui said angrily.
"No way, he's just learning from me. He's just as smart as you, but he's just a little bit playful!" Guan Jiahui explained hurriedly.
This chapter is not over yet, please click on the next page to continue reading! "I know, we are an old married couple, why are we still being petty? I don't know you like famous brands, when did I tell you about it!" Lin Zuhui reassured.
"Hee hee, it shows that my charm as a man is still the same as before, so I am nervous about you!" Guan Jiahui almost hung on Lin Zuhui's arm, looking at Lin Zuhui and said coquettishly.
Lin Zuhui was quite happy in his heart, but he didn't show it and acted as if it was natural.
Next, Lin Zuhui accompanied Guan Jiahui to shop, and found that she really only shopped for high-end brands and luxury brands, and was not very interested in other brands. Of course, Lin Zuhui was not interested either, except for her own brand.
He doesn’t really want to wear his own brand when shopping for it, but wants to discover areas for improvement through his own experience and wearing.
Of course, he didn't need any expensive clothes to improve himself, so he was very casual in this regard.
Shopping, shopping, dining, and playing are all one-stop. Lin Zuhui also rated his shopping mall and said the experience was very good.
.........
1993 was a troubled year for Xiangjiang Media.
For example, in June, Malaysian mysterious billionaire Aaron Kwok bought a 35% stake in the English daily South China Morning Post from Rupert Murdoch for a sky-high price of 2.7 billion. It was a staggeringly high premium.
The South China Morning Post is equivalent to Hong Kong's official media. Its sales volume is actually only more than 100,000 copies, but its advertising expenses are twice that of the Chinese version.
But the premium is so high, I believe there is a layer of zz meaning involved. As the London government is about to withdraw from Hong Kong, some commentators say that this is transferring the right to speak in public opinion. Of course, this right to speak in public opinion has nothing to do with the mainland officials, it is just transferred to the Chinese
That's all.
After Guo Huonian took over the "South China Morning Post" (not just a newspaper, but a newspaper group), the editorial board of the "South China Morning Post" was uneasy. Ma Chengkun of the "Oriental Daily News" 'took advantage of the situation' and poached them with high salaries.
The South China Morning Post has more than 40 backbones, including many foreign editors, which is a valuable resource.
The president of the South China Morning Post was shocked and immediately gave everyone a 20% salary increase, finally stabilizing the company.
Ma Chengkun was very proud. In recent years, although the Oriental Press Group has lagged behind the "Tian Tian Daily" in the popular newspaper "Oriental Daily" and ranked as the second best-selling daily newspaper in Hong Kong. However, "Oriental News", a gossip magazine, has already surpassed "Ming Pao Weekly"
", ranked among the top three gossip magazines in Hong Kong; and now, Oriental Newspapers has announced that it will spend a huge investment of 80 million Hong Kong dollars to prepare an English newspaper "Oriental Express" to compete with Guo's "South China Morning Post".
Just when Ma Chengkun was feeling proud, a fire broke out in his backyard. Ye Yijian, the boss of East Weekly, his second gossip magazine that imitated Next Weekly and Apple Weekly, was killed by Mr. Fei Li from Apple Weekly.
Dig away.
Ma Chengkun said in the media that "East Weekly" has become formal and the impact will not be great; the editorial talents of English newspapers are hard to buy. He comforted himself by saying, "If you take a treasure, you will get a string of beads."
Just when everyone thought the matter was over, in mid-September, another big news broke in the media world. Lei Weipo of "Ming Pao Weekly" led a group of people to join Oriental Newspapers, filling Ye Yijian's position and starting a new business.
Li was very interested in "East Weekly" by Ma Chengkun.
"Oriental Express" is a traditional gossip weekly, and its benchmark is "Ming Pao Weekly"; while "Eastern Weekly" is a gossip weekly model that appeared in the 1990s. It has a wide range of information and is not limited to gossip entertainment, covering all food, drink and entertainment.
Leisure magazines.
Lei Weipo led people to change jobs, which undoubtedly caused a huge stir in Xiangjiang. There are two reasons:
First, Ming Pao Group now belongs to Wanhui Media, and behind Wanhui Media stands the Chinese President of Hong Kong. Ma Chengkun dares to stroke the tiger's beard, which makes people admire his bravery; of course, Hong Kong is a legal society, and Lin Zuhui is more
Because he has an outstanding status, he will naturally not use shady means to lower his price. This is everyone's understanding.
Second, Lei Weipo is the founder of gossip news. This time, it is rumored that he will join "East Weekly" with a salary of close to 10 million, setting a record for the highest salary in the media.
Generally speaking, people who do good things are still happy to hear about it - how will Wanhui Media respond? Will Lin Zuhui interfere in such a 'little matter'?
In fact, Wanhui Media responded very quickly, and it was unexpected by many people - Wanhui Media announced the suspension of the gossip magazine "Fresh", and Ming Pao Group announced the suspension of "Ming Pao Weekly". The group will no longer be involved in the gossip weekly; and the original team
, have joined the entertainment news departments of other publications under its umbrella.
For a moment, people can’t react!
It's just poaching a few people, but it's normal business anyway, and "Ming Pao Weekly" and "Fresh Weekly" are both very profitable magazines, so why did they stop so quickly!
Of course, a critic soon published an article: "Wanhui Media's comic industry has moved to Asia, and its annual net profit has surpassed that of print media; in addition, the identity of the boss behind it is not suitable for being a gossip magazine. Now
It is logical to decisively suspend publication."
Only those who are watching the excitement understand that Wanhui Media is already so powerful, with a net profit of more than 1 billion last year, and the comics industry accounts for more than 50%. It is true that they do not look down on the gossip industry.
Lin Zuhui is the number one business person in Hong Kong, and he is the boss of nearly half of the artists in Hong Kong. It is undoubtedly not very good to dig up the privacy of these artists.
Of course, although Wanhui Media no longer has a gossip magazine, other daily newspapers and magazines still have entertainment news sections, so they can still promote their artists.
Wanhui Media.
Zhao Han, director and financial director, is sitting on the sofa in Lin Zuhui's office and is seriously reporting on his work.
Wanhui Media's cash flow on its books has reached as high as 1.65 billion Hong Kong dollars, and the stock price will not rise sharply if it is disclosed.
And by the end of the year, there will be no problem with cash flow exceeding 2 billion.
After thinking for a while, he asked: "Starting from December, we will gradually cash out the office buildings invested by the company and strive to complete it in two or three months."
This chapter is not over yet, please click on the next page to continue reading! Zhao Han was shocked and immediately said: "Okay, I will definitely make arrangements!"
After the crash in 1989, Wanhui Media bought a 1 billion office building as an investment (the loan part has been paid off). The current market value is about 2 billion Hong Kong dollars, an increase of 100%; compared with the increase of more than 200% in residential buildings, it is still lagging behind.
It’s a lot higher, but fortunately the rate of return is more than 25% (when rent and interest are both considered).
In this way, there will be 4 billion in cash next year. If it is disclosed, the stock will not be able to run towards more than 30 billion (in fact, it does not need to be disclosed, it will reach 30 billion by the end of the year)!
Of course, with such a large amount of money, not all of it will be distributed as dividends. Although Lin Zuhui holds 49.5% of the shares; however, Wanhui Media needs to develop and is currently preparing a game company - The9 City, which will soon launch the "One Piece" project.
, and also invest in a software company in Xiangjiang... and other projects.
Therefore, Lin Zuhui plans to distribute 2 billion in dividends and reserve 2 billion for investment and cash reserves.
In fact, in recent years, although Wanhui Media has performed well, it has paid very little dividends because it has been investing. As a result, the stock price is currently only over 20 billion, barely squeezing it into the ranks of blue-chip stocks.
Although he has withdrawn from the gossip market this time, Lin Zuhui is still not worried. After all, he still controls the largest communication and media company in Hong Kong, and he is far from being someone who can be provoked.
What's more, Wanhui Media also has a secret plan - it holds 34.5% of the shares of Zheng Jinghan's listed company, and Zheng Jinghan's "Next Weekly" is the number one gossip weekly in Hong Kong. Recently, under the suggestion of Long Jingchang,
, preparing to publish a gossip-based daily newspaper.
Anyway, if Zheng Jinghan doesn't come out, Mr. Fei Li will prepare a gossip daily newspaper in the next year or two. It's better to let Zheng Jinghan take the lead.
Of course, with Lin Zuhui's current status, few newspapers would dare to rub his thumb and publish vicious gossip about him; he just doesn't want Mr. Fei Li to have too much influence in the media, that's all.
In fact, Mr. Fei Li didn't dare to offend Lin Zuhui. After all, when he robbed Zuo Dannu, Lin Zuhui had too many tricks. The important thing is that Lin Zuhui didn't act like the older generation of tycoons. If he messed with someone, he would definitely chase after him.