At an Amazon shopping mall site that was being renovated, Amazon management was accompanying Lin Zuhui for inspection.
Amazon's management is almost all localized in the United States, and the president is a Jewish Steven. This is Lin Zuhui's special arrangement of "barbarians conquering barbarians". Because he has great ambitions, that is, to become the top three shopping malls in Europe and the United States.
The central brand manages hundreds of shopping malls across Europe and the United States, with assets worth tens of billions of dollars.
Therefore, the management of the entire Amazon shopping mall is in the management team led by Steven, who is equivalent to a professional manager.
Of course, New Era Business Management has the right to supervise Amazon's management, and Lin Zuhui has the right to directly interfere in anything at Amazon, including telling Steven and others to get out.
In terms of company management rights, Lam Cho-fai is the only one of the major families in Hong Kong to hand over the president to an outsider. The presidents/general managers of New Era, Cheung Kong, Sun Hung Kai, and Henderson are all held by members of the four major families.
The reason why he delegated power was because his son was too young to take over in a short time. At the same time, he had too many group companies, unlike other major families that all classified their businesses under one large group.
He had thought about merging all businesses into one group before, but found it somewhat difficult; first of all, Hong Kong government regulations do not allow the TV license of ATV Group to be in the hands of subsidiaries; secondly, Octopus Financial Group and New Era Group also
Incompatible; finally, each major group seems to have great development prospects, and it is more in line with the Lin family to implement a 'feudal system' in the future.
As a professional manager, Steve did not dare to peek at Lin Zuhui, the world's largest real estate developer, so he accompanied him carefully.
Lin Zuhui pointed to the 'amazon' mark and said proudly: "Steve, you must remember that it is the Amazon River that brings together countless types of life, not countless races of life, that creates the Amazon River."
An excellent entrepreneur, an entrepreneur who manages tens of thousands of people, gives the most important thing to the enterprise, which is the soul.
Steve said seriously: "Boss is right! Our Amazon shopping mall emphasizes the brand. It can bring customers from all over the place here instead of opening stores in the center of the crowd. I have always remembered your words.
"
Lin Zuhui nodded with satisfaction. Amazon and Central Plaza are completely different; Central Plaza focuses on regional locations, while Amazon focuses on aggregation.
Then, Steve Hui reported: "We have formulated many strategies, such as increasing sales per unit area by introducing high-end brands; increasing occupancy rates by customizing and renovating properties for major tenants..."
Lin Zuhui listened carefully. After Steve finished speaking, he said: "When Amazon was founded, I told you to pay attention to Australia's Westfield Group and the United States' GGP Real Estate. They are our competition and learning objects.
.Looking at it now, how do you think we should compete with them?"
After thinking about it, Steve said: "We should expand the scale and decide how many Amazon shopping malls to build or renovate every year, especially transforming some traditional shopping malls into comprehensive shopping malls. With the advantages of scale expansion, we can
It is better to establish close cooperative relationships with large national chain companies, such as Macy’s, Sears Holdings, JY and other large department stores.”
Indeed, only when your own strength becomes stronger, others will be more willing to surround you. Just like the United States, the truth is under the fist, and almost everyone in the world is his friend; it is also like the rich people in Lin Zuhui's former family in the countryside.
People, officials, their friends and relationships are much more than your ordinary/difficult family. If something happens, a bunch of people will come together to help.
Lin Zuhui nodded and said: "I support your idea! Amazon currently owns 19 shopping malls, but has almost no debt (the acquisition debt is in the name of the group), so you can come up with your expansion plan and hand it over to New Era Business.
Guan. This wave of economic growth in the United States is likely to last for more than ten years!"
The surrounding executives were not surprised when they saw Lin Zuhui analyzing the trend of the U.S. economy, and they found it very reasonable. The world's richest man under thirty years old does not rely on the technology industry, so what does that mean? It shows that others have a very powerful view of the general trend.
, no worse than those economists.
Steve's confidence was greatly shaken. As a professional manager, what he liked most was to expand the size of the company and add an excellent resume to his career.
"Okay, I will arrange the renovation of the current 19 shopping malls and plan the expansion plan for next year, and strive to set some goals to complete every year."
Lin Zuhui nodded and wanted this effect. He remembered whether it was Westfield or GGP. Before Lehman, there were more than 200 shopping malls with an asset value of more than 30 billion US dollars.
From this point of view, I hope that Amazon will also own 150 to 200 shopping malls at some point. However, there is a shortcoming in the development of Amazon, Westfield, and ggp, that is, Amazon will not support the ‘real estate fund model’.
Therefore, Lin Zuhui said to Steve’s management team: “Amazon’s development can only be funded through loans and support from the group, rather than financing and real estate funds. Of course, you don’t need to worry about the lack of funds and the impact of
Development. The group has always had sufficient cash, you just need to communicate in advance."
Steve smiled and said: "No problem! However, the funds for expansion next year do not need support from the group. After all, we are currently a net worth company, and loans are very convenient."
In the short term, Amazon Shopping Center will not consider listing. If there is a good opportunity, Lin Zuhui will consider it to maximize profits.
This chapter is not over yet, please click on the next page to continue reading! Next, after inspecting the renovation site, Lin Zuhui pointed to the surrounding open spaces (open-air parking lots, squares) and suggested: "Consider adding apartments and hotels to those lands.
, office buildings to improve land use efficiency. Of course, you have to decide based on the situation, but I think most shopping malls can achieve it."
As a real estate developer, he has a keen vision, and land in the United States is not a big deal. There is indeed a lot of land around the shopping center. If it can be utilized, it will bring a lot of profits.
Shopping malls in the United States, to put it bluntly, are built in open spaces, and people with cars from all directions gather here. It does not need to cover a large population. It is estimated that 20,000 people can build a shopping mall.
Wal-Mart Supermarket in the United States even claims that it can open a supermarket in a small town with a population of 5,000 and ensure profitability.
Sure enough, a group of senior executives agreed and thought Lin Zuhui's proposal was very good.
Steve immediately said: "The boss's suggestion is very good. We will sort out this development strategy as soon as possible. In the future, we will use the surrounding land more efficiently and ensure sufficient parking spaces."
It seems that only on-site inspections can we formulate good strategies based on local conditions.
Lin Zuhui also has an idea that may help Amazon become more competitive in the future. If he successfully invests in Bezos' Internet company, he will allow Bezos to change the company's name to 'Amazon'. I believe Bezos will not accept it at first.
You will realize that your company has great potential (it is just a broken website), and instead intend to use the 'Amazon' shopping mall as a sign to build your own online bookstore.
Moreover, a good name is really hard to come by.
In this way, Amazon Internet Bookstore and Amazon Shopping Mall can be linked.
In the end, the one who benefited the most was, of course, Amazon Shopping Mall.
After handling the Amazon shopping mall matter, Lin Zuhui held a manager meeting of Matrix Partners in Silicon Valley. Matrix Partners (USA) does not have the position of president, only managers.
These managers can look for investment projects, but they have no final decision on investment, so all venture capital projects must be finalized by Lin Zuhui.
In fact, Lin Zuhui is just doing it for others to see. There are only ten or twenty projects (in China and the United States) that he wants to be in the limelight, but he has to build 100 projects to cover up others' eyes.
Of course, if there are successful cases among these 100, then it is the credit of the managers. After they select the project, they will state the reasons for investment in the report, and Lin Zuhui will read it. In fact, he will also consider the investment cost.
, usually less than 5 million US dollars. Unless the manager has a good reason or Lin Zuhui knows that the project has good prospects, then it is possible to invest more.