Chapter two hundred and seventy first buy first serve
In the 203 conference room of Wheelock Building, the faces of the top executives of the three major companies, namely E-commerce, Lane Crawford and Jingyi Electric, showed excitement.
Jingyi Electrical Appliances (Shekou) Co., Ltd. officially went into production on September 1, and currently produces an average of 1,000 color TVs, 800 washing machines, 800 refrigerators, and 600 air conditioners per day.
Tomorrow is the first weekend of September, and it is also the day when Jingyi Electric Appliances officially goes on sale. This meeting today is mainly to set the price.
Li Jianhui seizes the market by relying on service and price war. He is famous in Hong Kong and even Asia as a price butcher. Jingyi Electric will also adopt this strategy this time.
If other companies still find it difficult to handle, after all, the interests of manufacturers and sellers are different.
Under his banner, he has the final say on manufacturers and sellers, and the pricing power is firmly in his hands.
"In the following months of this year, our main task at Jingyi Electric is to build brand reputation and seize the markets in Hong Kong, Baodao, Southeast Asia and even the mainland."
Before the rise of home appliances in the mainland, prices in the home appliance industry were generally relatively high, or not just home appliances. Whenever a certain industry in the mainland rises, the sales prices of products in this industry will generally drop significantly.
For the rapid development of Jingyi Electrical Appliances, Li Jianhui is also prepared to learn from those companies in the mainland. When the top technology is still unable to compare with similar first-class companies, he can only rely on price and service to win customers.
The services provided by Tesco and Lane Crawford in the field of home appliances are definitely top-notch in the industry. They followed the methods of Guomei and Shuning and strictly implemented door-to-door delivery, installation, return, replacement and repair guarantees.
In terms of home appliance sales, in the key development areas of Hong Kong, Taiwan, and Malay, Tesco Electric is currently ranked second, and no one dares to claim the first place.
Now with the cooperation of Jingyi Electric, a new storm will sweep across these major regions, and the mainland market will also usher in a price baptism.
The various channels under Jiashi have not been idle these days, and they have not stopped advertising about the launch of Jingyi Electric Appliances.
Although it was a holiday on the weekend, many senior executives had to work overtime temporarily due to the launch of Jingyi Electric Appliances, especially Su Jiangting. As Li Jianhui's assistant, she had no way to rest while Li Jianhui was at work.
Lane Crawford and Tesco Electric Appliances, which only opened at nine o'clock, had people arriving here early today.
In this regard, I have to admire the marketing strategy of the senior management of Xinjian Department, because currently the production volume of Jingyi Electrical Appliances is limited. Taking color TVs as an example, the average daily output is 1,000 units, which are distributed to Xiangjiang, Baodao, Malaysia, Philippines, Indonesia, Thailand, and Sin Chew.
, in the mainland, the number is very small.
Currently, according to the quota arranged by Tesco and Lane Crawford, there are only 200 units in Xiangjiang a day. This is because Xiangjiang is the headquarters of the main company of the Xinjian Department. Otherwise, there are only 100 units at most.
Therefore, the promotion aspect is quite interesting, cost-effective, high-quality service, limited quantity, first-come-first-served, and today is the weekend, which caused many ordinary families who were interested to worry about not being able to buy it, so they stopped in these stores early.
Today Li Jianhui specially visited the flagship store of Tesco Electric Appliances in Kowloon with Su Jiangting and Chen Hansheng, deputy general manager of Tesco Electric Appliances.
A few people came a little early, the store was not open yet, and there was a large crowd outside the store.
However, Li Jianhui was quite satisfied with the scene. He estimated that there were at least two to three hundred people waiting here. Tesco Electric also did a good job here, with deputy store managers and security personnel maintaining order, which greatly reduced the occurrence of safety incidents.
.
"Hansheng, I remember that is the deputy store manager Zhu Shunxin."
"Li Sheng has a really good memory. He once worked at Lane Crawford for three years. He was mainly engaged in electrical appliance sales and his abilities are very good. Our company is considering letting him officially take up the position of store manager of the flagship store."
Since it is the first flagship store of Tesco Electric Appliances, the company attaches great importance to it. Deputy General Manager Chen Hansheng also serves as store manager, and Zhu Shunxin, the former store manager of Tesco Electric Appliances Central Store, is appointed as deputy store manager to take charge of daily affairs of the flagship store.
Zhu Shunxin had a very good eye. When he saw Li Jianhui and others arriving, he immediately came over to say hello to them.
In fact, yesterday he had made preparations for the possible arrival of Li Jianhui and the top management of Tesco Group. As long as no major accidents occurred, he believed that his arrangements would be foolproof.
Entering the store, Zhu Shunxin reported to Li Jianhui and others on the sales preparations of Jingyi Electrical Appliances.
As a flagship store, the current daily sales limit here is 50 color TVs, 40 refrigerators and washing machines, and 20 air conditioners.
Li Jianhui won’t go into detail about how to sell Li Jianhui. These people are much smarter than him in this regard. Products with the same price compare with performance, and products with the same performance compare with price. In a word, Lingyi Electrical Appliances are of high quality and low price.
Each salesperson mainly explains the advantages of Jingyi Electric to these customers. If there are wealthy people who only recognize the brand and don't care about the price/performance ratio, they can only sigh that they are rich and willful.
Of course, it is impossible to say that today’s sales will not be sold until the quota is exceeded. Li Jianhui proposed to pay first and then deliver the goods. Today’s flagship store only has so much in stock. After that, you can buy today and have it delivered to your door tomorrow or even the day after tomorrow.
To put it bluntly, Li Jianhui is engaging in hunger marketing. The Shekou production base was originally designed to produce 5,000 color TVs per day, 4,000 refrigerators and washing machines, and 3,000 air conditioners per day. The current output is only 1/5.
There are many reasons for this. First, the Jingyi Electric brand has not yet gained market recognition. The other is the problem of management personnel and technical personnel. Jingyi Electric is still relatively lacking in this aspect.
The top management of Jingyi Electrical Appliance Company is also preparing to see the market reaction. If supply exceeds demand for a month, they will gradually increase the average daily production volume.
As the flagship store of Yiguo, which mainly sells home appliances, once it officially opened for business, customers who had been waiting outside for a long time were guided by security personnel and sales staff to the Jingyi Electrical Appliances sales area.
The general product categories here are very thin compared with those well-known brands. There is only one product for color TVs, refrigerators, washing machines, and air conditioners.
These people come mainly for price and quality. They want to see with their own eyes whether Jingyi Electric is as advertised.
These sales staff specifically compare products from Toshiba, Panasonic and other companies with Jingyi Electric products.
Under the same quality, Jingyi Electrical Appliances is generally 300 to 500 Hong Kong dollars cheaper than the products of these major companies.
There are many knowledgeable people here who can distinguish between good and bad quality, and these people know that Jingyi Electric is Li Jianhui's industry, and they believe that Li Jianhui will not let Jingyi Electric ruin the reputation of the entire Xinjian Department.
After learning about the products, many people began to tell the sales staff about the products they wanted to buy. These people knew that Jingyi Electric's production was limited, and if they didn't rush to buy it, they were afraid they wouldn't be able to buy it today.
Zhu Shunxin came here in person, and those who wanted to buy lined up, registered and paid, and the products would be delivered to your door and installed in place by tonight at the latest.
After such a long period of operation, citizens have great trust in Tesco Electric. They are not worried that there will be problems with the product model and quality after payment, and they are not worried that Tesco Electric will not accept the payment.
It's just that the quantity is limited. Today's color TV sales were sold out in just ten minutes, but there are still many people queuing up.