Jingyi Electric started out far better than 99% of the companies in the same industry. It is promoted by two major sales platforms, its reputation is supported by Xinjian Department, and Jiayi Group's vigorous publicity has made its products recognized by many citizens as soon as they were launched.
Li Jianhui was not sure about the sales in other regions. In the afternoon, he received the sales data of Tesco Electrical Appliances and Lane Crawford in the morning.
In terms of color TVs, not only were 200 units sold out that day, but the quota for the next three days was also gone. Refrigerators and washing machines also achieved very good results, but the sales of air conditioners were relatively far behind.
September has come, and it is not so urgent for citizens to buy air conditioners. A fan is enough for most ordinary families.
In the mainland market, Li Jianhui has not waged a price war too hard for the time being, and the prices of several products there are only 300 to 500 yuan lower than similar products.
He plans to wait for the production to increase and the proportion of domestic sales to further increase, or even directly lift the restrictions on domestic sales, before using price to seize the market.
In response to the price war behavior of Jingyi Electric, various parties reacted differently. Wellcome Supermarket saw the buying spree on Lane Crawford and Tesco and immediately contacted the home appliance supplier and asked them to lower the price of similar products to Jingyi Electric.
supply price.
Xiangjiang Ito-Yokado focuses on brand. Several major Japanese appliance brands have been kings in Xiangjiang in recent years. The quality is indeed good and has won the recognition of many customers.
Compared with the fledgling Jingyi, Toshiba, Panasonic and other big brands, they are indeed more trusted by wealthy people.
The major TV stations are also showing off their magic skills to promote their own camp's home appliances, hoping that their home appliances can maintain their market share.
At the headquarters of Jingyi Electric Company, Li Jianhui said at the meeting: "From the data coming from Xiangjiang and Baodao, the first step has been successful, but we cannot be complacent about this. Our product models are very single, high-end products
There are still many gaps in technology, and the low-end market still needs products."
In this regard, it is not just the efforts of Jingyi Company alone, Huaxin Technology also needs to speed up its research and development progress, especially in the display area.
As for increasing production and capacity, Li Jianhui asked senior executives to wait and see the sales situation in the next few days.
At the same time, Li Jianhui also asked Xu Zhichao to develop more sales channels. The development of Jingyi Electrical Appliances cannot only rely on Lane Crawford and Tesco Group.
Originally, Li Jianhui wanted Jingyi Electric to build its own channels, but currently Jingyi Electric has just started, its brand reputation has not yet been established, and its product categories are relatively single. It is a bit wasteful to establish a direct store.
At present, domestic sales channels are still supply and marketing cooperatives, and Li Jianhui asked senior executives to communicate with provincial and municipal supply and marketing cooperatives to strive for cooperation.
After Li Jianhui and Su Jiangting left, Xu Zhichao made detailed arrangements for subsequent development, focusing on the Southeast Asian market and the mainland market.
Baodao and Xiangjiang have developed rapidly in recent years, and many homes have TVs, refrigerators, washing machines and other equipment. The market has reached a relatively semi-saturated state.
The economic development of several Southeast Asian countries has been good in recent years, but the household appliance ownership rate is far lower than that of Xiangjiang and Baodao. There is still a lot of potential to be tapped.
The mainland is an undeveloped virgin land. The period of rapid economic development has not yet arrived. The share of households with home appliances such as color TVs, refrigerators, and washing machines is extremely low. This is where Jingyi Electrical Appliances Company will take off in the future.
That night, Lin Tingsheng, an ally of Li Jianhui, called and his words were filled with complaints.
"Jianhui, I saw the sales here in Taipei today. Both Lane Crawford and Tesco Electric are promoting Jingyi Electric Appliances. According to data from the Taipei Tesco flagship store, Datong home appliance sales today are 50% lower than before.
.
Looking at this data, I feel scared. Datong Group has managed to achieve good development over the past year. If this continues, I am afraid that the wings of Datong Group, which has just taken off, will be broken. You are also the second largest shareholder of Datong Group.
If you can’t have a biological son, then you shouldn’t have a godson.”
Lin Tingsheng felt a little uncomfortable today. He visited several Tesco Electric Appliances and Lane Crawford in Taipei. In terms of home appliance sales, the sales staff immediately introduced Jingyi Electric Appliances. Even if the customer wanted to buy other brands, the sales staff would
I will also talk about the advantages of Jingyi Electrical Appliances again.
Datong Group is a strategic partner of Tesco Electric and Lane Crawford. He is a member of the Tung Wah Association and an ally of Li Jianhui. Tesco Electric and Lane Crawford account for 3/4 of the orders of Datong Group.
If this situation continues for a long time, Datong Group's performance will inevitably decline significantly, which will seriously affect his interests.
The original alliance with Li Jianhui and even joining the Tung Wah Association was for the rapid development of his company. If Li Jianhui only cared about his own industry and did not care about his own interests, then this alliance would be unnecessary.
He has made up his mind that if Li Jianhui does not change this approach, then he will choose to cooperate with other forces.
"Uncle Lin, you also know that Jingyi Electric has just been launched and is not well-known in the market, so it will be promoted these days.
But don’t worry, this time is only one week, and the sales of Datong Group’s products will not be affected in the future.”
After hearing this for a week, Lin Tingsheng was still able to accept it. To put it bluntly, there is not much competition between Datong Group's products and Jingyi Electrical Appliances. Jingyi Electrical Appliances is in the mid-to-high-end market, while Datong Group is mainly in the mid-to-low-end market.
It's just that Li Jianhui is a bit ruthless about price. The performance of mid-to-high-end products is not much more expensive than that of mid-to-low-end products. This is one of the main reasons for the decline in sales of Datong Group today.
Mainly engaged in the home appliance industry, he deliberately learned the data of many home appliance sales stores. Not only Datong Group was affected, but Japanese and American home appliances were more affected, especially products with similar performance to Jingyi Home Appliances. Today's sales are higher than in the past.
It was even reduced by 70% to 80%.
"This makes me feel at ease, and I hope Jianhui can support the development of Datong Group."
Li Jianhui also feels a headache. With so many industries under his umbrella, there will inevitably be some disputes over interests with other partners.
Datong Group and Jingyi Electrical Appliances will only be competitors, and it is uncomfortable for Tesco Electrical Appliances and Lane Crawford to be caught in the middle.
Logically speaking, we should prefer Jingyi Electrical Appliances, but Lin Tingsheng is an important ally of Xinjian Department in Baodao, and Tesco Electrical Appliances and Lane Crawford cannot go too far.
Moreover, they also have to consider the emotions of their partners. If they blindly favor Jingyi Electric, other partners are likely to give up cooperation. By then, the two companies will be reduced to Jingyi Electric's monopoly, which will be extremely detrimental to the development of the two companies.
After hanging up the phone with Lin Tingsheng, Li Jianhui called the general managers of Tesco Electrical Appliances and Lane Crawford, asking them to pay more attention to sales and serve as the main promotion week for Jingyi Electrical Appliances next week.
At the same time, the two major platforms also accept other companies' products to adopt this main promotion model, but these companies need to pay more channel fees.