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Chapter 417: Entering the North American Market

This time, Li Jianhui's family did not stay in Guocheng for a long time, nor did they have talks with Yuzhou senior officials. They returned to Xiangjiang the day after Wu Qiongying's wedding, which was the fourth day of the Lunar New Year.

On the fifth, sixth, and seventh day of the Lunar New Year, we pay New Year greetings to our elders one after another. On the eighth day of the Lunar New Year, we enter into industrial development again.

Naturally, Li Jianhui, who had a lot of money in his hands, would not let it depreciate in his account. That morning, he invited Huang Guangxing, Liu Xiaoyan, Tian Haichuan and other senior officials to have a meeting in the 206 conference room.

“The development focus of our Xinjian Department in recent years has been on Hong Kong, Baodao and the Southeast Asian market.

Because Japanese companies have entered the U.S. market on a large scale and competed with American companies in multiple industries, this has given us a relatively stable development space.

But we must be clear that there are conditions under which several major Japanese consortiums allow us to expand in the Southeast Asian market without targeting us.

This year we will let the automobile industry, computer industry, and retail industry enter the North American market. In the Canadian market, we will try our best to unite Japanese, Western European and even Canadian local capital to jointly squeeze the market share of American companies in the Canadian market.

At the same time, we are retailing, automobiles, computers, and semiconductors into California, with Los Angeles, San Francisco, and San Jose as the centers, competing with similar companies in the United States."

The high-level officials present had different expressions. They also knew that the reason why the Xinjian Department had been able to develop so smoothly in recent years was mainly because the battle between the Japanese and American consortiums consumed so much energy that they did not pay much attention to the expansion of the Xinjian Department.

The Japanese consortium, in particular, has focused its main efforts on the American consortium. Even if the Xinjian Clan's industries entered the Southeast Asian market and robbed them of a lot of benefits, in order to suppress the American consortium, the Japanese consortium currently focuses on cooperation with the Xinjian Clan.

, did not deliberately compete fiercely with it in the Southeast Asian market.

Now, Li Jianhui is preparing to let several major industries enter the North American market on a large scale, which means that the Xin Jian Department will compete head-on with American companies, and it will also be at the home court of American consortiums.

Huang Guangxing, the CEO of Xinjian Department and the chairman of the board of directors of Wheelock Holdings Group, said: "Sheng Li, I'm not worried about retail. The biggest problem is that we will have to fight with Wal-Mart, Kmart, and Sears in the United States."

price war.

It’s just not easy for cars and computers. In these two areas, we mainly rely on Blue Maple Holdings to compete for the market. The U.S. government dares to increase tariffs on these products at will, but the U.S. government only needs to consider three points for the products of Blue Maple Holdings.

"

"This time it is a joint action of our entire Xinjian Department. It is not just the Jade Lion Group, the Tesco Group, the Huahong Group, the Chenggong Group, the Cosway Group, the Rose Group, the Jaguar Group, etc. that will enter there on a large scale.

Enter the North American market.

In addition, you should not think that companies headquartered in England will not be targeted and suppressed by the U.S. government. Take a look at the situation of Japanese companies in the U.S. market in recent years.

I can guarantee that as long as Jaguar and Rose Computer seize the market on a large scale in the United States, high tariffs will inevitably be added.

Our companies must also learn from Japanese companies. Jade Lion Group is cooperating with Meiya Holdings Group to establish joint ventures in the United States. This is the key to competing with American car companies.

As for computers, Meiya Holdings will also establish a computer brand company. The main components will be temporarily provided by Xiangjiang, and will be adjusted in accordance with U.S. government tariffs.

Of course, we, Huahong Computer, Rose Computer, Phoenix Operating System, etc., also need to enter the U.S. market and expand the influence of our brands in the U.S. market as much as possible."

Li Jianhui has never expected that his current products can dominate the U.S. market. In the future, he will mainly rely on Meiya Holdings in the U.S. market. What he really does is to unite Japanese and Western European capital to suppress American companies in the U.S. market.

This time, it is not just the major groups under the Xinjian Group that are entering the North American market on a large scale. Wellcome in Hong Kong, Japan's Seibu Supermarket, Ito-Yokado, France's Carrefour, and West Germany's Metro will also follow suit on a large scale.

While the U.S. market is restraining U.S. retail giants, it is squeezing and encircling U.S. retail companies in the Canadian market.

For this operation, Zhou Pengfei, Wei Li, and Walker Horford have done a lot of work. No matter how several companies fight in the Southeast Asian market, in the North American market, everyone has the same purpose, which is to break the dominance of the American retail giant in the North American market.

.

Once these American companies are blocked in the domestic market, their decline will be foreseeable, and several Western European countries are happy to see this happen.

Especially West Germany and France, they have long been determined to get rid of the United States. Whether it is the establishment of the European Community or joint enterprises like Airbus, it is mainly to relieve their dependence on the United States.

The newly appointed Iron Lady on the British side is also not a fuel-efficient lamp. She also has ambitions in her heart. She is not willing to accept the fall of the empire, and she has no intention of becoming a yes-man for the United States.

Especially in recent years, due to Li Jianhui's factors, the British economy has been much better than Li Jianhui's previous life, and British capital has become stronger. These nobles are not willing to lose their pride, and they still want to recreate the glory that the sun never sets.

Right now, the Red Soviet Union poses a huge threat to Western Europe, otherwise Western European capital would be more powerful in targeting American capital.

There was a lot of discussion at this meeting. In order for Xinjian Department to develop better in North America and to deal with the complex situation, Wei Li will be transferred to Meiya Holdings Group as president, responsible for Xinjian Department's affairs in North America.

As for Al Maires, who was in charge of North American affairs, he was transferred back to Japan and became the president of Quanyuan Holdings Group, responsible for the development of Japan and South Korea industries.

In addition, Li Qun, the president of E-commerce Group and president of Lane Crawford, just went to Vancouver to be responsible for the development of Lane Crawford, Watsons, IKEA convenience stores, Berjaya Department Store, and Cosway in North America, especially Canada.

At the same time, Liu Xiaoyan, acting director of the Internal Coordination Office, will also go to Vancouver to coordinate the development of Xinjian Department’s industries in the Canadian market.

This will also be the first time that the Internal Coordination Office is responsible for the coordinated development of Xinjian Department's multiple industries. When necessary, the Internal Coordination Office has the authority to direct Xinjian Department's major companies in Canada. This power can be said to be quite amazing.

It also highlights the importance Li Jianhui attaches to entering the North American market. Not only did he arrange for Wei Li, who has the best adaptability, but also let Liu Xiaoyan sit in Vancouver. Together with Luo Minjun, the president of Huaying Holding Group, who is already in Vancouver, let North America

The market has three executives, which also makes the number of executives in the North American market surpass that of Western Europe (the headquarters of Lip Holding Group has moved to Sydney), second only to Xinjian Department in Hong Kong and Greater China.

At the same time, Li Jianhui also provided support in terms of funds. There is no shortage of funds on the Tesco Group. Li Jianhui invested 2 billion Hong Kong dollars on the Jade Lion Group, and Huahong Group also invested 1 billion Hong Kong dollars.

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