If we talk about Ning Weimin forcing Zhang Shihui to learn a foreign language, it was "a slippery road".
This more or less made Zhang Shihui suspicious, and she would inevitably complain to him behind his back, creating some grudges against the foundation of their friendship.
So soon, due to the changes in social situation and the need to make money.
When Ning Weimin took the initiative to teach Zhang Shihui some of his exclusive retail know-how, he successfully made up for all this.
He even won Zhang Shihui's heartfelt welcome and respect.
Zhang Shihui felt that he had benefited a lot, but he was also a little embarrassed to thank his eight generations of ancestors behind his back.
After the Spring Festival, people’s demand for goods has changed significantly from before the holiday.
The main reason is that demand for high-end tobacco and alcohol, which were once popular before the Spring Festival, began to plummet.
They are all the same whether they are people from the capital or tourists returning from various places.
Because we have experienced the arrival and departure of the Spring Festival, everyone basically has enough "food reserves".
Even if people from other places come to the capital for a business trip and need to "worship Buddha", they often "bring their own dry food".
Not many people come to the capital anymore to smoke and drink.
This resulted in that for a period of time, Ning Weimin and Zhang Shihui were almost unprofitable from tobacco and alcohol, and could not make much money.
As for home appliances, although the demand for color TVs has not cooled down at all, it has intensified.
However, because the amount involved is so large, establishing trust between the two parties and agreeing on the transaction amount require a back-and-forth process.
A deal is not that easy to negotiate.
Therefore, the sales performance in February was not very good, and we did not achieve a good start, which made people a little panicked.
If the business doesn’t open after the holidays and can’t make any money, then who can’t be anxious?
Fortunately, at this time, Casio electronic watches became extremely popular across the country.
It soon filled the sales gap of Shangning Weimin and Zhang Shihui and became their new source of profit.
Speaking of this, I'm afraid it can be attributed to the release of a Japanese cartoon series at the end of last year - "Astro Boy" introduced by China Television for the first time.
This 52-episode cartoon tells a series of stories about the little robot Astro Boy fighting against evil forces in the future world.
With its bizarre plots and bold fantasies, cartoons caused a huge sensation.
It not only attracted the attention of mainland children, but also won the love of many young people.
But it is worth mentioning that this cartoon was not directly introduced to the mainland at the beginning. It is actually a post-advertising.
As early as 1979, the Japanese electronics brand "Casio", which had just entered the Chinese mainland market, had already adopted the animated character "Astro Boy", a household name in Japan, as its image ambassador.
In December 1980, "Casio" proposed to the National China Television Station that it would give "Astro Boy" to the TV station for free.
The additional condition is that it requires the broadcast of "Casio" product advertisements.
Our TV station can introduce this cartoon without spending a penny.
Thinking that he had made a lot of money and saved foreign exchange for the country, he readily agreed.
But in fact, it was the cunning Japanese businessmen who used this method that had long been popular in foreign countries.
Cleverly occupying the most authoritative TV station in our country to advertise for itself, the cost is extremely low.
As for the actual effect of this kind of advertising, there is no doubt that it is good.
In fact, just after the cartoon aired for a few episodes.
More than 700 consumers come to Beijing Department Store every day to inquire about Casio electronic watches.
It just so happened that Japanese companies at this time still had a very unique style of advertising.
First, they adopted the method of group army operations. More than a dozen companies appeared at the same time, and all major manufacturers came out to carry out bombings in turns.
The second is to establish a corporate image, regardless of whether there are products on the market or the products are not put in place.
Do publicity first to create momentum and let customers have the first impression.
So when they advertise, most of the products are unavailable in the market.
This can be regarded as a trick of hungry marketing.
In this way, from the time the cartoon started airing to the whole month afterwards.
Consumers who are interested in buying have their shopping desire completely aroused.
After the Spring Festival, this effect continues to expand.
Almost all young people and teenagers across the country regard getting a Casio watch as a dream.
But even at this time, domestic customers are eagerly looking forward to it.
Casio has still not been able to launch products in large quantities, and their products can only be seen through two channels in the entire capital.
One is the Friendship Store as an official channel.
The second is those parallel imports from Huacheng through underground channels, as well as fake goods manufactured and modified by Gangcheng.
Such a situation is of course both beneficial and disadvantageous to Ning Weimin and Zhang Shihui.
The good thing is that the more limited the supply channels are, the easier it will be for Casio electronic watches to sell.
The more likely they are to earn excess profits.
But the key problem is that the official selling price is more than 100 yuan for a watch, which is no cheaper than a mechanical watch.
It's a world of difference from the tens of dollars that smuggled goods cost.
It is easy to sell when the customer does not understand the price difference.
But the problem is that once a customer encounters dealers selling electronic watches on the streets in places like Wangfujing, Xidan, or Dashilar.
After the customers come back, they often stop working. Many people refuse to be taken advantage of and clamor for returns.
Once something like this happens, Zhang Shihui, who is in charge of sales, will naturally be overwhelmed and disgusted.
There was no other way. In order not to make the matter a big deal, he had to communicate well with the customer and explain the specific situation clearly.
He will say that the official products have guaranteed quality and provide after-sales service.
And many of the items sold on the street are of extremely poor quality.
It might be fine for a couple of months, but after that maybe something is wrong.
In fact, this is indeed the case, the Casio electronic watch in the Friendship Store.
Like the first-generation swordfish that has survived for forty years—
Swordfish marlin lurking in the late 1970s - casiow550
Start Casio’s real diving journey with the swordfish marlin series - casiow450
They are all classic products with good quality, stable lifespan, and 100-meter waterproof capability.
Compared with those fake and inferior products on the street that are just similar in appearance, they are fundamentally different in product performance.
For example, once, Zhang Shihui encountered a difficult customer who refused to give up and refused to believe him no matter what he said.
So out of anger, Zhang Shihui took the customer to the street and bought a cheap electronic watch.
As a result, a water immersion test was conducted in front of the customer.
As expected, you get what you pay for.
A cheap electronic watch will be destroyed immediately if you throw it into the basin. The one bought in the store will be taken away without fail.
Now the customer is convinced and no longer asks for a return.
But including the thirty yuan spent on buying fake goods, Zhang Shihui felt as if he had made no money and was angry for nothing.
Therefore, because of this, communication methods and abilities to convince customers are particularly important.
After all, you can't play like this every time and talk about throwing money and losing money.
The cost would be too high, and it would be a stupid thing to take advantage of those street vendors.
So Ning Weimin also had to help Zhang Shihui with extra lessons.
He plans to use his market experience.
Try your best to help Zhang Shihui reduce the burden of communicating with customers and increase communication efficiency.