The Spring Festival of 1984 was a special time for most people in Beijing.
This is probably the Spring Festival that left the most profound impression on them and the strongest sense of happiness for them in the entire 1980s.
The reason is very simple. Compared with last year’s Spring Festival this year, Beijing has made great progress in all aspects related to people’s livelihood.
It can even be said to be perfect, with no obvious shortcomings.
First of all, social security has been greatly improved, sliding doors and lock picking has been eliminated, and there have been no more fights.
All the young people have become honest. Those who should go to work go to work, those who should study study, and those who don't have a job stay home and don't dare to cause trouble.
There was another heavy snowfall two years ago, and the whole city was shrouded in white snow.
This year, both the human spirit and the urban environment feel purified.
This in itself is gratifying.
Secondly, the supply of materials is also relatively abundant.
Not only are there no shortages of oil, wine, meat, poultry, eggs, and dry goods, but some things are also the first to achieve "freedom."
The supply of rice and white flour has been completely liberalized, and you can buy it anytime, anywhere.
Every unit is giving out welfare tea, and every unit is making suits...
In addition, "Daoxiangcun", a time-honored southern pastry shop that has a profound meaning to Beijing people, also reopened during the Spring Festival of this year.
There are now green vegetables produced in greenhouses out of season in the capital, allowing ordinary people to enjoy the "dongzi goods" that only the rich and powerful in the past could enjoy in the middle of winter. They can also eat fresh cucumbers, garlic sprouts, and leeks.
All of these make this year look very rich.
What is particularly gratifying is that there are more good things and I still have money to buy them.
Don't forget, as early as October 1983, everyone had a salary increase.
Most people's monthly income will increase by 7.7 yuan.
There are even a small number of intellectuals who have received two levels of salary increase, and their average monthly income has increased by sixteen yuan and twenty cents.
In turn, price changes have shown serious lags due to the planned economy.
So this makes everyone very comfortable.
Over the past few months, ordinary people have obviously felt that they have a lot more money.
As a result, everyone experienced the illusion of achieving "common prosperity."
If you don’t believe it, just look at how people set off firecrackers this year.
During the Spring Festival in the past, it had never reached six o'clock in the morning on the first day of the Lunar New Year, when the smell of sulfur still lingered all over the alley.
Not to mention the time when paper scraps from firecrackers filled the entire alley.
But this year, it’s all there.
Why?
Isn't it just because everyone feels that they have some spare money, so they are willing to spend more money for good luck?
It is no exaggeration to say that this year, most of the firecracker sales points in Beijing were completely sold out three days before the festival, even the small whips were gone.
This year, even the amount of money adults give to their children has increased to an unprecedented 50 cents or one dollar.
This is called joy and celebration.
Of course, it would be a bit excessive for Ning Weimin to give each of the children of the Luo family and the Bian family a big unity card.
It can only be said that he is a virus that has entered this era and cannot be measured by common sense.
Finally, the people are also satisfied with the cultural life of the people.
You know, this year is the second time that the national television station holds the Spring Festival Gala.
This is the time when the "signature" of the Spring Festival Gala has just begun, and this column has grown rapidly with great momentum and has the most vitality.
Therefore, not only has there been a large investment in this Spring Festival Gala, but the production is more sophisticated, and there are many celebrities and actors invited, as well as many high-quality programs.
For example, Ma Ji's stand-up comedy "Universe Brand Cigarettes" is enough to entertain people across the country for almost a year.
Chen Peisi and Lao Mao's sketch "Eating Noodles" directly triggered the "sketch craze".
In the opera program, Tan Yuanshou's "Dingjun Mountain" and Ma Lan's "The Consort" are all famous pieces that opera fans may not be able to hear even in the theater.
Li Guyi and Jiang Kun's Huagu opera "Liang Hai Chopping Woodcutter" was also brilliant, making people laugh from the bottom of their hearts.
As for the song program, there are more good songs that can make people mesmerized.
Yin Xiumei's "Where Is Happiness" and "Party, Dear Mother".
Zhu Mingying's "Mo Chou, Mo Chou", "Ocean, My Hometown", and "Back to My Mother's Home".
Jiang Dawei's "Ask What We Think" and "Where the Peach Blossoms Bloom".
They were all presented at the same party and became unforgettable classics that will remain in people's memory forever.
So many years later, when many people look back on the history of the Spring Festival Gala, they all have a consensus.
It is believed that the 1984 Spring Festival Gala was the Spring Festival Gala with the highest program quality among all the Spring Festival Galas.
However, when it comes to this Spring Festival Gala, it is the most epoch-making and breakthrough initiative.
But it was the Spring Festival Gala director Huang Yihe who made the decision to invite actors from Hong Kong and Taiwan to perform in the Spring Festival Gala out of the same blood and origin.
This Spring Festival Gala, the host lineup not only includes Huang Ayuan from Baodao and Chen Sisi from Hong Kong City.
Also invited were two Hong Kong and Taiwan singers Zhang Mingmin and Xi Xiulan.
The songs "My Chinese Heart" and "Girl from Alishan" they sang respectively aroused strong resonance from audiences across the country and became popular overnight.
In fact, starting from the first day of the Lunar New Year, "the rivers and mountains are only in my dreams, and the motherland has not been close to me for many years" and "the mountains are ever green, and the streams are ever blue" have replaced "the country has been sleeping for a hundred years, and the people of the country have gradually awakened".
A new popular tune among young people in Beijing.
In the words of thirty years later, it seems that anyone who can't hum a few sentences like this is "out".
Therefore, the most successful aspect of this Spring Festival Gala is that it has greatly enhanced the sense of national identity among the Chinese people, and has since opened an official channel for the dissemination of Hong Kong and Taiwan pop songs in the mainland.
In addition, the "Zhaigong Sculpture Art Exhibition Garden Party" in Tiantan Park is no longer unique.
The New Year Temple Fair has strong competitors, and people in the capital also have more choices.
Qingqing was the first to restore the tradition of the Spring Festival Temple Fair in Ditan Park in 1985, and was unwilling to sit back and watch the Temple of Heaven Park steal the limelight and take advantage of it.
This year we also launched a traditional Spring Festival temple fair with a more folk flavor, competing with the "foreign temple fair" sponsored by the "Pierre Cardon" company in the Temple of Heaven Park.
The organizers there are quite knowledgeable and pay special attention to snacks and traditional acrobatics and folk art programs.
So this year many artists in Nancheng were poached to perform at high prices.
Moreover, they also discovered that besides foreign films, shadow puppet shows, qigong performances, bird training, monkey tricks and other projects that Ning Weimin had not paid attention to.
The advantages in terms of content are quite obvious.
That is to say, most of the most famous snacks in Beijing are found in Nancheng.
The catering industry is under the management of the Service Bureau and cannot go to Beicheng like the entertainers.
Coupled with Pierre-Carton's "Zhai Palace Exhibition Hall" and "Sculpture Art Exhibition", it has already become a well-known cultural event in the capital and has a certain brand effect.
Otherwise, it may be difficult for the Temple of Heaven Park to continue to maintain its leading position in cultural activities this year.
Think about it, if even food and entertainment were outclassed by others.
What's left here?
That leaves only some advantages in management and facilities, due to experience and sufficient funds.
All in all, when it comes to the organizational ability of activities, the consumption power of the people, and the richness of culture.
Although the Republic today cannot be compared to what it will be thirty years later.
However, the simplicity, enthusiasm, and practicality of contemporary people, as well as their simple and pure requirements for life, are the special advantages of this era.
Only when the economy begins to develop rapidly and the spirit has not yet deteriorated, and the two reach a delicate balance, will the people of the capital have a rare sense of satisfaction with everything in their lives.
It was really fun to eat, fun to play, beautiful to stroll around, and real smiles.
Even if there are some slight flaws, they are offset and covered by the excellent balance of spirit and material.
It has to be said that moments like this, when most people believe that life will be better and the collective is full of happiness and security, are not easy to come by.
If you really want to keep time in this moment forever, that would be great!
But what is regrettable is that change is the reality of the objective world, society is constantly moving forward, and time is constantly passing.
The more delicate the balance, the more fragile it is.
As one waxes and wanes, the beauty at this time is like a flash in the pan.
Once the year is turned, and the pages of the Spring Festival of 1984 are torn out, this wonderful balance begins to disappear.
The train of time has passed people's happiest nodes, leaving philosophy, poetry, morality and faith behind.
There is no choice but to head towards a more practical and materialistic future.
A more complex, chaotic, lively and dazzling kaleidoscope era is coming!
There is no doubt that there is one person in the country who is most sensitive to this kind of social change, and of course he is Ning Weimin.
Why do you say that?
Just because he knew what he would become in the future, he was not like others who focused on the trivial things of life all day long.
Whenever I have a little extra time and energy, I basically put it into social gossip and famous actors.
Just like right now, most people are saying, "Why do the suits issued by your factory look better than ours? Oops, why are suits distributed everywhere now? I think these things are becoming work clothes..."
Or, "Hey, Jiang Kun is so young, how can he become the leader of the Beijing Folk Art Troupe? Who decided this? Is there someone behind this guy? I think Ma Ji is more suitable than him..."
Or, "Hey, tell me, what did the TV crew of "Dream of Red Mansions" think? When filming a classic, they didn't use well-known actors and recruited newcomers from major literary and artistic groups across the country. Isn't this nonsense? I think Beijing Film Academy should let them
It's only right that the factory came to shoot. Liu Xiaoqin, doesn't she look like Wang Xifeng? You see how ruthlessly she plays Cixi. She is absolutely suitable for this role. Hey, who do you think Baoyu looks like? Tang Guoqiang is a bit old... Zhou Lijing,
Too hard... Chi Zhiqiang, not pretty enough... Guo Kaimin, hey, it seems quite suitable..."
Due to his greedy nature and his tendency to speculate, Ning Weimin is always concerned and interested in how to take advantage of the current economic situation to make profits for himself.
Therefore, the economic attributes of society are getting stronger and stronger. For him, this is a good thing that he has longed for and longed for.
Not only does he enjoy himself in it, but just like a fish can clearly feel the changes in water temperature, he can also accurately measure and grasp the economic temperature.
Money and profit are as sensitive to him as a bloodthirsty shark is to the taste of blood.
He even based on his own experience and understanding of the future, combined with the skills he has learned in this life, he naturally and easily summarized the secret to making money in the next few decades.
And I took advantage of my joy to tell Zhang Shihui at the New Year's Eve banquet.
"If you want to make money, it's too easy. I say, buddy, you should never worry about the business being difficult to do. I will tell you a business trick that is guaranteed to work, and you will be able to make money once and for all. In fact, you only need to focus on our mountains and countryside.
What the generation needs is enough.”
"What do you mean? The great leader taught us that we must grasp the main contradiction. When doing business, of course the more customers the better. Right? Then think about it, which generation has the largest number in today's society? Isn't it just us?
It is the product of the peak population of this generation. In other words, our generation represents the largest consumer demand in society."
"I'm not talking nonsense. If you think about it carefully, our generation, born from the early 1950s to the early 1960s, because there was no population control, the population was completely out of control. As a result, people like us,
It’s difficult to do anything. What do we need and the price increases? Isn’t that right?”
"If you think about it carefully, when did those various vouchers come into effect? Isn't it just that as our generation grows, it becomes more and more serious. When I was young, it was difficult to drink milk, see a doctor, get dressed, and go to day care.
It’s hard to get into school, and then it’s hard to find a job. None of us grew up like this. Otherwise.”
"In fact, even in the early days of the Republic, when everything was in dire need, it was not that difficult. The real shortage of social resources began in the mid-1950s and lasted until the 1970s. So, if you want to make money, just
We have to think about what our generation needs most right now.”
"For example, when you didn't have enough to eat, you used food stamps to get money. Now that you have almost enough to eat, people want to eat well, and you can make money by opening a restaurant. This person wants to have a good face, clothing, haircuts, etc.
Make money from cosmetics. After we return to the city, our generation will find jobs and earn money from tobacco and alcohol. Why are cooks and carpenters so popular now? Because everyone who returns to the city will get married."
"Hey, do you understand? This is the same reason why we buy color TVs. Now it is completely foreseeable that these people will get married and go to greenhouses and private houses to build furniture. By then, there will be no shortage of wood. No.
Just watch. On the other hand, when our generation gets married, they will also have children. Then the time has come to make a fortune related to children's products. In a few years, you can make a fortune whether you sell toys, children's clothing, stationery, or books.
, if we consider the current economic level of our society, snacks and stationery are obviously the most promising categories."
"After that, there will be a reincarnation of one generation. When these children grow up, they will find jobs, get married, and have children. Think about it, now that family planning is implemented, they are all only children. The money earned by this generation is not all spent on their own children.
On your body? Let me tell you this, it’s right to keep an eye on people in the 1950s and 1960s. It won’t be until our generation gets old and dies that we don’t have to worry about them anymore.”
"The sad thing about this generation is that only if they dare to get out of the circle and either lead or lag behind, can they live well. Otherwise, they will have to face the most serious competition from their peers. They will have to worry all their lives. How many people
Can you understand this?"
"However, this is certainly a good thing for both of us. As long as you stick to my rule, you will never have to worry about business being cold in your life. Don't worry, buddy, we have caught up with the good times. The opportunity to make a fortune is throughout our lives..."
Zhang Shihui completely admired this.
Even after I returned home, the more I thought about it, the more it made sense.
When his emotions got aroused, he even wanted to make a memorial tablet to honor Ning Weimin.
Because in his eyes, Ning Weimin was the "Matsushita Konosuke" of the Republic, more like the God of Commerce than the Japanese.
However, when he discovered that Ning Weimin was now focusing on the stamps wholeheartedly, he was a little confused. What logic did this follow? Do people nowadays need to buy stamps?
He asked Ning Weimin, but Ning Weimin just smiled mysteriously but didn't tell him.
He also expressed that he did not want him to inquire any more, and asked him to pay more attention to the tobacco shop when he had time, saying that that was the direction in which they should cooperate.
This kind of incomprehension made Zhang Shihui feel worried about gain and loss.
He really couldn't understand why Ning Weimin kept this matter so secret and didn't let him play with it.
Aren't they good friends? Aren't they the strongest buddies? Why would Ning Weimin prefer to cooperate with those in the head office who had treated him harshly?
He was such a grown man, but he started to feel upset about another man's attitude towards him.
The most terrifying thing was that one day he dreamed that he had become the decapitated Ande Hai in "The Burning of the Old Summer Palace".