"You are so shrewd in your wishful thinking! Hey, have you read any book on business management?"
Song Huagui was severely "thundered" by Ning Weimin again.
But this time it was not like before, where my claws were numb from the electric shock and I felt like I was in a state of panic.
Instead, it was a benign overcurrent, and I felt a refreshing excitement.
You know, this idea simply pointed out the direction and method for her to delve into the domestic market in the next step.
Ning Weimin's education level is no more than high school, and he is so young.
According to Song Huagui, no matter how smart the people of Ningwei are, they are unlikely to have the vision and insight to control the overall situation.
She naturally thought of Ning Weimin making up lessons in private to recharge, or the inspiration he obtained from foreign materials.
However, Ning Weimin denied it with a smile.
"Sister, you're flattered. How can you be so evil? This is just borrowing a chicken to lay eggs, seeking common ground while reserving differences, each getting what it needs, and mutual benefit."
Following his change of subject, he ended his modesty and resumed his eloquent conversation.
"Sister, there is something I really need to explain to you. I'm afraid you may have some misunderstanding. In fact, I admire the authorized OEM business strategy created by Mr. Pierre Cardon. This model is particularly suitable for us.
The country's concept of 'peace is the most important' is also a good way to maximize the use of brand effects to generate wealth and develop and grow. If we can ensure that every product with a 'p' trademark is of high quality and high taste, this method is simply
It’s perfect.”
"But the problem is that as soon as Mr. Picardon sold the license, he lost control of production and sales. Once there is a problem with the quality of these products, it will drag down the 'p' brand image. This is the biggest disadvantage of the licensing model.
Hidden dangers. This cannot be avoided abroad, let alone the domestic environment. There is no awareness of protecting brand rights in China, and there is no legal supervision. Even most operators lack the spirit of contract. What can we do?
Can you assert your own rights?"
"However, with such national conditions and such a market, there will definitely be a proliferation of counterfeit goods. To put it bluntly, if we license our brand, it will not be worth the gain. We won't get much money, but we will lose the ability to judge the authenticity of the goods. It will definitely happen.
What makes the infringement of counterfeit products worse is that what I strongly opposed at the beginning was actually just this extensive authorization method."
"To tell the truth, it would be a pity for such a good business strategy to be completely discarded. So based on our national conditions, I have been thinking about whether I can reduce the negative effects and leave only the benefits. At present, I think
The solution is to insist that the sales system is completely under our own control. We ensure that all domestic authorized, OEM, or joint-venture products are only sold in our direct sales system. We use strictly controlled sales channels to empower our customers.
The legality of 'p' products."
"To put it bluntly, completely independent sales channels are the premise of everything. As long as we do this, we can protect ourselves to the greatest extent. Putting aside everything else, for consumers, genuine and fake products are more
It's easy to judge. As long as they are not sold in our store, they are all fakes. Although this can't completely eliminate counterfeiting, it can help us distinguish responsibilities and effectively reduce the damage caused by fakes to our brand. Only in this way
On the basis of this, we have the conditions to get involved in other fields and cooperate with manufacturers of different industries and products without any worries."
"I define this kind of cooperation as cross-border cooperation. Of course, the specific method also needs to be carefully considered. Direct licensing, like Mr. Picard did, is also not advisable, because it gives too much power to the partners and they cannot control it. I think
For simple products, it is more cost-effective for us to pay for it ourselves and order it from the production company. Just like the ice cream I entrusted Polar Bear to produce. It is a simple buying and selling relationship. They just produce it according to my requirements, and all the profits are in our hands.
After the goods arrive, we have the final say whether to sell or give them away. At that time, whether it is product reputation or profit, it will be our income. But the shortcomings are also obvious. Once we make a mistake in judgment and the product is not popular, we will lose the money.
For complex products, styles and research and development will also become obstacles and burdens to our operations."
"So there is another way, which is joint cooperation. For example, it is like the Tan Palace that we cooperate with the Temple of Heaven and the District Service Bureau. Just like the sculptures that we cooperate with major art schools, the Artists Association, and the Temple of Heaven
Art exhibitions. Just like the model competitions we co-organized with the Textile Bureau, the Light Industry Bureau, and some industry media. Just like the model training institutions we established in cooperation with China Ballet. These are all such successful examples."
"No matter how complex the industry is, as long as you find the right partner, you can easily get things done. This is called joining forces and complementing each other. After that, everyone will perform their own duties. It is nothing more than supervising each other and how to share the benefits. We
By doing this, we can spread risks to the greatest extent and gain support. We also use the least resources. It should be the easiest and most feasible way to extend our tentacles to various fields in the short term and take advantage of the market gap to occupy the industry's high point."
"There is a song that goes well, unity is strength. In business, effectively integrating corporate resources and reaching a stable alliance of interests is the most economical and cost-effective operating model. In comparison, those who want to monopolize all the benefits and fight independently
Enterprises are actually very wasteful. Business operation costs are definitely much higher than this cooperation model."
small book booth
Ning Weimin's remarks made it clearer.
In the current situation where the business development of all walks of life in China is very primitive, if this strategy is adopted, Pierre Cardin China Corporation can quickly get involved in multiple industries and achieve groupization.
The problem facing the company is actually the lack of human resources within the company. I am afraid there are not so many people to take care of so many things.
As for how to successfully gain the trust of so many partners and obtain favorable cooperation conditions.
This may be the most difficult hurdle for other companies, but for Pierre Cardon, which is flourishing in China, it is not an obstacle at all.
In the territory of the Republic, there is no company or unit that does not believe in the strength of Pilkington Company and is unwilling to cooperate with it.
Even foreign-funded enterprises and other multinational companies are the same.
After all, no company is as famous as Pierre Cardin in the Republic.
There is no doubt that this is the best opportunity for Pierre Cardon, which has developed in China for several years and has a certain foundation, to try out cross-field operations.
The model proposed by Ning Weimin is awesome, completely turning the impossible into a possibility.
As for Song Huagui, if she couldn't understand, it would be impossible for her to sit in this position.
She even thought of more benefits from this.
If you do this, all partners will actually be scattered and isolated individuals.
Only Picardon itself will become a cross-field and cross-industry whole.
Although it is not a monopoly, it is better than a monopoly. It is like mastering a shiny golden mesh studded with diamonds.
Moreover, Pierre Cardon is the leading party and is not at all concerned about the danger of doves occupying magpie's nests.
In view of the potential of the domestic market, it won’t be long before Pierre Cardon, which draws nourishment from all walks of life, has become a giant.
If there is really a conflict within a cooperative alliance, is there any need to say which one is better and which one is worse?
In short, the future is brilliant. This is a golden road that can make Pierre Cardin the tsar of the domestic fashion industry!
The only concern is the domestic environment and policies. Is this allowed or not?
But then again, this is not an issue that needs to be considered in the early stages of development.
In other words, Pierre Cardin is engaged in an industry related to fashion. As long as it does not affect the national economy and people's livelihood, it should not be questioned and can easily be taken for granted by the government as a development need.
Song Huagui became more and more excited as he thought about this idea. He couldn't help but say, "The labor cost in China is the cheapest, judging from the results we have achieved so far. In addition, you just used Wella Company as an example. Considering the number of people entering the Republic,
Foreign companies are basically multinational companies with mature products. Can we say that compared to the production of specific goods, engaging in cultural activities and getting involved in the service industry is more suitable for our cross-industry expansion plan? "
This allowed her to find a tacit understanding with Ning Weimin again, and Ning Weimin repeatedly agreed.
"Yes, sister, I think so too. However, don't forget education and training. This is the source of channels for all industries. It can even indirectly control people's preferences and consumption of goods. The key domestic aspect is currently
Absolutely blank, there are no professional training institutions in many industries. Just like models, as long as we do it first, we will be the best."
"Nowadays, who among the domestic clothing manufacturers and models does not know about the stage performing arts training school we jointly run with China Ballet? The quality of our students is recognized as the highest, and it has become an authoritative institution of course. I suggest that you consider setting up our company in the next step
If you own a modeling agency, how good would it be to keep the good talents in school in your own hands? By analogy, the benefits of this model are self-evident. It is the same in other industries. If we have our own French cuisine
A training school, your own beauty and hairdressing school, think about it, what kind of industry status is this?"
"As for cross-border cooperation with commodity production, the main benefits are still reflected in short-term excess profits and the expansion of brand influence. But it actually has little effect on leveraging the overall industry structure. Just like ours
No matter how good the ice cream is, it cannot pose a threat to polar bears. At most, it can allow us to provide customers with some fresh and rich experiences, and let some special products that people talk about appear in the market."
Song Huagui couldn't help but sigh, "You are so clear-headed. How did you think about these issues? You have thought about all aspects so well. I didn't expect that you would treat you to a dumpling meal and you would give such a big gift. It seems that you will have more in the future."
It would be best if I invite you to have dinner at home."
Everyone likes to hear good words, and so does Ning Weimin, who can't help but speak in a more positive manner.
"Sister, I'm just saying this to you. I have to remind you again to be worthy of you. Do you still remember where Mr. Pierre Cardon came to China to hold a 'p' international exhibition where Tan Palace opened?"
Song Huagui nodded, "I remember. At that time, many agents authorized by 'p' came from all over the world. Mr. Pierre Cardon facilitated many local procurement cooperation. I also asked you to recommend some handicrafts to participate."
"Sister, thanks to you, the manufacturer I recommended earned a lot of foreign exchange that time." Ning Weimin smiled brightly, "I think we should continue to hold exhibitions like this. In the future, we will
The benefits will definitely increase. What do you think?"
There was something in the words. Song Huagui was stunned for a moment and then quickly understood.
"You mean, as the organizer of the exhibition, we can place orders directly from this exhibition, buy 'p' OEM goods, and enrich the supply of goods in the domestic market?"
Then he said to himself, "That's good... at least we can personally control the quality, and the products are ready-made, which saves us the trouble of choosing partners. As long as we don't buy those low-quality goods.
Good. Besides, if the 'p' agent entrusts the goods to be produced by domestic manufacturers, the cost will be lower than simply importing..."
But who would have thought that Ning Weimin had an even more brilliant idea.
"Sister, in fact, we can sell low-quality products even if we get them. After all, the styles of foreign products are more fashionable than domestic products. People think they are the best. As long as we lower the price, we can just tell others that they are processed products."
"Ah?" Song Huagui opened his eyes wide, and couldn't catch up with Ning Weimin's thoughts.
Fortunately, a detailed explanation will follow.
"Sister, there is something I have been thinking about. It is your refusal to enter Tianqiao Shopping Mall. It is understandable for us to maintain the brand style, but doing so will definitely offend the district. So can we adopt an alternative approach? For example, use Pilka
In the name of Dayton Company, we open a discount store in Tianqiao Shopping Mall. We will tell others clearly that what we sell is clothing with discontinued numbers, or goods with slight defects. That is why it is cheap. Is this good? Foreign agents
We buy the products of high quality and sell them in specialty stores at genuine prices. If the products are of poor quality, we simply sell them to Tianqiao Department Store at a low price..."
Song Huagui couldn't help but laugh after taking the words, "...and the advantage of this is that it not only saves the face of the district and maintains the image of our brand. It also enriches our product categories and reduces the opportunities for other brands to take advantage of it."
It can also easily open the wallets of ordinary customers. Haha, you are trying to imitate the combination of Maxim Restaurant and Menimus Restaurant. One keeps no bargaining and only sells high-end meals. The other only makes simple meals.
Take the mass line."
Ning Weimin was overjoyed and joked. "You got it right, that's what you meant. Don't blame me for selling it now. I won't pay the licensing fee."
"No wonder, no wonder, learn whatever you want, sell whatever you want." Song Huagui continued to say happily, "But this matter is a bit big and I can't make the decision myself. No matter how good our ideas are, we still need Mr. Pierre Cardon's nod.
Fortunately, he will return to the capital soon to plan a new fashion exhibition. When the time comes, you can explain it to him in detail in person. You should also make a copy of the planning document in English. To be more comprehensive, how does the easy-pull tie work?
Be clearer. Hurry up, there are only a few days left."
Seeing Ning Weimin grimacing with his teeth bared, he was about to speak.
Song Huagui directly blocked his mouth, "Don't complain to me. I didn't want to tell you originally. In view of your performance today, I'd like to give you an advance greeting to make you happy. Mr. Picardon is very happy for you.
I am very interested in the tie patent, but the company will not ask for your patent in vain. I have discussed it with the big boss and plan to give you a certain amount of compensation. According to the preliminary assessment, it will be a one-time cash, maybe 600,000 francs.
One is to give you the right to share dividends, giving you 15% of the profit based on the sales data of this tie. When Mr. Picardon comes this time, he will sign a formal agreement with you. So do you understand? Make a plan.
You’re also helping yourself.”
Now Ning Weimin was so beautiful that he could not suppress his ecstasy. He had no reason to refuse and kept agreeing.
"Okay, sister, don't worry, I will do a good job. I will never let you down."
He never dreamed that he could get back what he gave away.
Who said it’s hard to recover when you overturn water?
My two bosses are also very particular.
As a result, I was so excited that the dumplings I had just made in my hand were torn...