1986, February 13, the fifth day of the Lunar New Year.
This day is Thursday, which is also the first day that Beijing resumes normal life after the Spring Festival holiday.
In the morning, Ning Weimin went to Pierre Cardin's China headquarters to report and clicked Mao.
He first said hello to his colleagues and distributed some Tokyo souvenirs to everyone.
Then he walked into Song Huagui's office, and in order to complete the legal procedures, he signed an overseas agency contract regarding travel luggage.
After that, I didn't stay in the company for long, but wandered out.
I took a bus that had missed the rush hour and was no longer crowded, and went straight to Tianqiao Shopping Mall.
For no other reason than that Ning Weimin was impatient to socialize.
He wanted to avoid Manager Sha's gang, but he was too lazy to have any more entanglements with them, otherwise he would definitely talk about stamp speculation.
The second is that he is afraid that if he fights fiercely with those people in the company, it will affect Zou Guodong's authority and be detrimental to the normal operation of the company.
Third, he was also thinking about his biggest private property and wanted to visit the store.
Even if it was just a random surprise inspection, he really wanted to see how well Yin Yue was managing his three stores.
Is it really like what she said on the phone? Everything is fine, which is enough to reassure me.
Unexpectedly, after I went there, what I saw and heard was really surprising.
If nothing else, the prosperity of Tianqiao Department Store far exceeded Ning Weimin's imagination.
It stands to reason that on the first working day after the New Year, most people don’t have the time to go shopping, especially not to buy clothes.
Since I bought everything years ago when I should have bought it, now is probably the slow season for clothing sales.
Unexpectedly, Ning Weimin came to the entrance of Tianqiao Department Store and saw that it was unusual. The place was quite lively.
There are people coming and going, and traffic is busy.
Just looking at the parking lot surrounded by iron fences at the gate, there are so many bicycles.
There were at least seven or eight hundred cars parked, which was no less than the number of cars at the entrance of Wangfujing Department Store.
In particular, there were several cars and motorcycles parked at the gate, which raised the level of the mall.
If nothing else, motor vehicles these days are a symbol of power and wealth.
It can be seen from this that the people who come here to buy things are from a certain class of dignitaries and those who got rich first.
Even though the number of these high-end customers is not as high as that of department stores and friendship stores, it is still pretty good.
It is enough to raise the status of Tianqiao Department Store to a level comparable to Xidan Shopping Center and Dong'an Market.
This means that Tianqiao Department Store has fully gained recognition from all walks of life in Beijing with high-end clothing and high-end fabrics as its main products, and has become the second echelon of department stores in Beijing.
After entering the mall, Ning Weimin did not expect that the six clothing brand stores located on the first floor of the mall were all very popular.
As soon as the doors opened, there were already many customers shopping in almost every store.
And it must be noted that although during this time, most people with formal jobs are at work.
Most of the customers who can come to the mall at this time are either old men or women, or students on winter vacation.
Maybe the spending power is not very strong.
But at a glance, there are people paying money at the checkout counter of almost every store.
Especially the discount store in Pierre Cardon not only has the most customers, but also has the most people queuing up to pay.
There were actually eight or nine people queuing up, and there were really a lot of people taking things.
From the look of their manners and accents, it seems that most of them are tourists coming to Beijing from out of town.
This can only be said to be the benefit of having a good reputation.
It seems that the advertising behind "Xinwen Lianbo" was indeed not in vain, and the power of the brand is indeed extremely powerful.
That's why these out-of-town tourists flock here to spend money.
To put it bluntly, these people are actually not much different from those people who went abroad to buy goods on the pretext of "flying" thirty years later.
But having said that, no matter how hard you walk around and take a closer look, even Ning Weimin will have to admit it.
After he went abroad, there were many changes in the store model and operation that he originally built, and it can be said that it was carried forward.
The real situation is actually far better than what Yin Yue said.
If Yin Yue was responsible for all this alone, then she would be too modest.
It's no wonder that customers can't resist the enchantment displayed here, and unknowingly indulge in the comfortable shopping environment here, and willingly take out the money in their pockets.
what's up?
First of all, this store is different.
Although in general it still continues the model run by Ning Weimin, there are many differences in details.
If nothing else, the lights are brighter.
When he first opened the store, Ning Weimin copied the experience of Tan Gong Restaurant and paid more attention to the mood and level of lighting.
But the shortcoming is that in some places, the lighting is not bright enough.
In fact, there is a difference between opening a restaurant and opening a clothing store. It is best to have brighter lighting in a clothing store than in a restaurant, and you need to consider focusing issues.
Otherwise, it is easy to create a sense of decline and be unfriendly to customers with poor eyesight.
Now, the six stores that Ning Weimin saw have all been equipped with lighting, which has solved the previous shortcomings.
In particular, the ones that are installed are the ones with slide rails, which are mostly used in professional exhibition lighting fixtures in museums.
Not only the lighting effect is good, but it can also be moved and adjusted according to actual needs, making it as convenient as possible.
Of course, the price of lamps and electricity bills do cost a lot, which increases operating costs.
But the problem is that the primary goal of opening a store is to make money, not save money.
There is a positive correlation between light brightness and grade. It is worth the money, and it can obviously improve the customer's intuitive experience.
So for this point, Ning Weimin must first praise it.
In addition, the newly added promotional posters in the store are also very encouraging.
Whether it is Alain Delon and Catherine Deneuve who represent Pierre Cardon, or Zhang Qiang who represents the Champs Elysees.
Both stores use photo development and collage methods to post advertising pictures taken by professional photographers on wooden boards, and then install them on the walls and windows of the store.
There were no inkjet printers these days, so all the huge advertisements on the street were painted stroke by stroke by artists.
In daily life, it is almost rare for people to have the opportunity to see such large pictures of real people.
In particular, the advertisements are all famous stars that are familiar and popular among young people in the Republic today. The visual impact is really overwhelming, enough to make ordinary people stunned and shocked.
So obviously, there is a difference between having promotional posters in the store and not having them at all.
The store is so popular, so naturally it cannot do without the promotional effect of these picture advertisements.
But what's even more amazing is that even stores that don't spend money to hire celebrities to shoot advertisements don't lack star power and still have promotional posters that attract customers' attention.
At least the other two clothing brand stores owned by Ning Weimin are like this.
For example, "Guofeng", which sells sportswear, used photos of the gymnastics team Li Ning and Lou Yun winning the championship at the 1984 Los Angeles Olympics.
Playboy, which sells men's clothing, uses photos of Liu Wenzheng, Leslie Cheung and Chow Yun-fat.
And without exception, they are all posted in the most conspicuous positions.
No need to ask about this matter, Ning Weimin knew immediately that this was Yin Yue's idea.
He could guess that it was probably an idea that this girl had learned and put into practice, borrowing ideas from Pierre Cardin and the Champs Elysées.
Although it does infringe on people's portrait rights, the question is, how can the Republic of China have any concept of portrait rights and spokespersons these days?
In the hair salons in Beijing, photos of all the film and television stars are posted casually, and no one has ever said "no".
To put it bluntly, with the current situation in the country, talking about protecting portrait rights and intellectual property rights is a complete daydream. What’s more, fake products from Pierre Cardin and Goldlion have emerged from the south. Even Ning Weimin himself has no idea about this kind of thing.
No idea.
He didn't believe it. If Li Ning and Lou Yun knew about this, they would sue him for infringement of his personal image rights? Or could the three Hong Kong and Taiwan celebrities go to the mainland to seek compensation from him?
This is blatantly trying to attract traffic, and it’s really not fun!
Ning Weimin inevitably had to applaud Yin Yue.
As for the reason why he slapped Zhang Qiang so much and was willing to spend 100,000 to get Zhang Qiang to shoot an advertisement for him, that is another matter.
It's not that he has a good character, it's just that he has made too much money from his music albums, and he feels a little embarrassed not to give any more benefits to Zhang Qiang.
And this way of giving in disguise has additional benefits.
It will not make Zhang Qiang too arrogant, but it will also stabilize her mind and make her feel that she has more opportunities to have sex with him.
This is called trying to win people's hearts.
Of course, even here, these are not all the business highlights of these six stores.
The six stores provide customers with free measuring sticks that can be borrowed, and the service staff are very respectful and enthusiastic in welcoming guests. The products are displayed in a clear order, and the shelves are always organized in a timely manner.
It all proves that the operation and management level of these stores is second to none in the country, far exceeding that of domestic counterparts.
There was one last thing that Ning Weimin couldn't think of. He had to choose Big Thumb to praise him.
That is, the Meishi Street Sewing Co., Ltd. actually settled in Tianqiao Department Store and used the central location on the first floor of the mall to add a processing department for odd jobs.
In Ning Weimin's eyes, under the signs of "high-end fashion processing" authorized by the six brands, there were not only customers queuing up to look up at the hanging color TVs, waiting for processing.
Moreover, many customers who bought fabrics upstairs came down here and queued up, asking for tailor-made clothes.
This is equivalent to saying that Tianqiao Department Store actually has a clothing customization business.
It not only fills the shortcomings in the size of clothing sales, but also solves the shortcomings of no after-sales service.
I watched as the street sewing club set up a processing area with glass wall partitions in the shopping mall, and actually set up twenty sewing machines.
Ning Weimin will know how popular this extra service is with customers.
This is undoubtedly a virtuous circle and a mutually beneficial cooperation.
As the saying goes, buy for 30% and sell for 70%.
Ning Weimin knew best that the style advantage of his clothing was only temporary.
And because the price is higher, the advantages in this aspect are virtually diminished.
In addition, with the rapid development of the clothing consumer market, more and more clothing brands are destined to enter the mainland from overseas in the future, and the products will become increasingly incomparable.
Where is the ultimate comparability?
There are only two words - service.
And all these he has witnessed with his own eyes have greatly increased the cost-effectiveness of his franchise stores, effectively reducing the high price of vice presidents, and will bring customers "the franchise stores are really different" and "the reason why they are expensive"
feeling in the heart.
So if this is also Yin Yue's idea, it's really a clever move.
It can only be said that this girl has always been overqualified in the past. She knows the clothing industry very well and is actually a very talented person in business.
Full of joy, Ning Weimin began to inquire about Yin Yue's whereabouts with the store clerk, wanting to know where Yin Yue had gone and whether he was still coming to work today.
Unexpectedly, this question led to another surprise. Yin Yue actually turned out to be the owner of an office.
In the warehouse area on the second underground floor of Tianqiao Department Store, the mall management actually set aside a small room and built a small private office for her.
Ning Weimin walked down to look for someone, but was stopped twice on the way.
Thanks to the business card he had on him, showing his identity as the manager of Pierre Cardon Company, he was let in.
After finding the place, Ning Weimin laughed as soon as he walked in, because it really looked like that inside.
Although the area is not large, only a dozen square meters, the sparrow has all the internal organs even though it is small.
There are sofas, coffee tables, and wine cabinets with tea, coffee and stainless steel kettles.
On the two desks facing each other, in addition to office supplies, there is also a telephone.
Behind them, there are two rows of wooden filing cabinets against the wall.
Behind one of the desks, Yin Yue, wearing a Pierre Cardin women's suit, was sitting.
But she had a ballpoint pen in one hand and a calculator in the other, and she was still working with a frown on her face.
He knew clearly that someone was knocking on the door and coming in, but he didn't even raise his head.
He just said, "What's going on in the store? If you're not in a hurry, please wait for me and let me finish settling the accounts first..."
Ning Weimin knew full well that he was treated as a subordinate by Yin Yue.
He didn't say anything, and just smiled and watched Yin Yue concentrate on her business.
It wasn't until a few minutes later, when Yin Yue finished calculating the important accounts, that she finally looked up and saw Ning Weimin, who had been standing waiting.
Needless to say, the sudden appearance of the boss undoubtedly startled Yin Yue, and she almost jumped up.
But after being stunned by the dramatic scene, she showed more joy.
"Mr. Ning, why don't you call me and tell me you're coming. Come on, come on, please take a seat..."
"Call me brother, and there are no outsiders, so what the hell..."
After making a fuss, Ning Weimin walked to the sofa and sat down with a leisurely smile.
"I want to give you a surprise. Besides, I didn't know you had a private office. You haven't given me your phone number yet..."
This made Yin Yue blush on her face, and she said embarrassedly, "I'm sorry, Brother Ning, look at my brain, I only moved in around New Year's Day. I was very busy during that time. I forgot to tell you about this.
I said it. Then I will write to you now."
"Haha, okay. I'm happy for you too. Don't tell me, you girl is really a bit of a white-bone spirit."
"What white-bone demon?" Yin Yue opened her eyes wide. "Are you laughing at me for losing weight?"
Ning Weimin brought it out casually, but then he realized that Yin Yue didn't know this and quickly explained.
"Hey, no, no. You have misunderstood. The white-bone demon I am talking about is the abbreviation of white-collar workers, backbones, and elites."
In this way, the misunderstanding was cleared, Yin Yue smiled brightly, and then handed the written phone number to Ning Weimin.