Suddenly, Ning Weimin thought of Ganlu again. He didn't see her in the Pierre Cardin discount store today.
So I couldn't help but ask questions.
"Hey, I heard that you and Ganlu share this office. Where is she? Where did she go?"
And Yin Yue's answer was still something he didn't expect.
"Tell her. This girl doesn't come over here very often anymore."
"You don't come here much? What do you mean? Are you off duty?"
"No. Xiaolu is now highly regarded by the company. After you went abroad, Mr. Zou did not make things difficult for her. Instead, he asked her to continue to help manage the specialty stores below. As time went by, when the discount store here got on the right track. Xiaolu
Lu concentrated on managing the regular specialty stores under the company. With me helping her look after it, there wouldn't be too much trouble. If she couldn't do it, she would be there every day. Now, she might come here in a week
It will take a day and a half. The main reason is to summarize the accounts and check the operating status of the store."
Ning Weimin was quite surprised, but he was also pleased with Zou Guodong's official approach and his ability to make good use of people.
In this way, at least Manlu's future is settled.
So I continued to ask with a somewhat complicated mood.
"Is this still possible? How long have you been helping her like this?"
"It almost started after the National Day last year."
"In other words, all six stores in Tianqiao Department Store are now managed by one person?"
When Yin Yue heard this, she thought Ning Weimin was worried that she would be too busy, so she quickly comforted him.
"Hey, there's not much to do actually. Now all six stores in Tianqiao Department Store have store managers, otherwise I wouldn't be able to stay in the office with peace of mind. I will only intervene in problems that cannot be solved by these store managers. You
Don’t worry, I can take care of it completely and it will definitely not affect anything in our store. In fact, I still have time to read books and review my homework every day..."
But Ning Weimin shook his head.
"I'm not worried about this. I also know that you have a good relationship with Ganlu. But if it's like this...it seems a bit unfair, I'm afraid that Pierre Cardon and Goldlion will have objections..."
Only then did Yin Yue realize what Ning Weimin was really worried about.
But it doesn't matter, even though it involves legal issues, she still knows how to measure things.
"Don't worry, I never directly interfere with the actual work of those stores. In fact, when I say I help and watch, I just watch. Basically, there are things related to the overall planning. I still have to discuss it with Xiaolu and reach an agreement.
Only when they are unanimous will they have a meeting with their respective store managers and then implement them individually. And in those stores, if they need my help, their store managers will come to me. At most, I am only responsible for giving ideas. That is, taking action.
It’s all about talking. As for money and accounts, I don’t even ask. There won’t be any misunderstanding..."
As Yin Yue spoke, she made a cup of tea for Ning Weimin.
Then he brought Ning Weimin his favorite Peony cigarettes and an ashtray.
It can be said that the service was very attentive.
But even though she had explained so much, Ning Weimin remained silent and didn't know what he was thinking.
She still couldn't help but feel embarrassed because of this, thinking that her boss was unhappy.
"Am I making my own decisions? If you... feel it's inappropriate, then... I'll discuss it with Xiaolu in a few days to see if there are any other solutions..."
But in fact, this was her fault.
Yes, Ning Weimin felt very complicated in his heart.
But this is because he found that the reason why the six stores are run in such an orderly manner is most likely due to Yin Yue.
Although I had been mentally prepared for it, I was still a little surprised when my guess turned out to be true.
He had to admit that his impression of Yin Yue had changed again.
In the past, he only used Yin Yue in a general sense, not seeking merit, but seeking no faults.
To put it bluntly, what he valued in the past was Yin Yue's loyalty and practical work experience.
I just want Yin Yue to help me take care of my home, clear my accounts, and maintain my basic foundation.
The only talent I feel she has shown is her speculative sensitivity on stamps, and she can be regarded as someone who can be entrusted with both aspects.
But after more than half a year abroad, he no longer thought so when he came back. Everything he witnessed made him further understand Yin Yue's business talents in the clothing industry.
This girl is no longer just a general, but has the potential to become a handsome man, and perhaps be able to stand alone.
So what he was hesitating and thinking about was nothing else but how to better utilize Yin Yue's talents.
For example, he originally thought of surviving for a few more years, but suddenly found such a capable arm, it was like Pierre Cardin discovered Song Huagui.
Naturally, I had the urge to formalize my clothing industry, officially register a company, expand and open a chain.
It's just that he is a little unsure about domestic policies. After all, he will not be in the country for a long time in the future.
If he violates a taboo, Yin Yue may not be able to solve some non-business matters.
How to choose and choose is a bit of a headache...
"Don't get me wrong. I don't mean this. As long as you can control the scale, it doesn't matter if you are willing to help Ganlu. After all, you are also sisters. In fact, what I am considering are some obvious changes in the current store..."
Ning Weimin recovered from his trance and decided to have a good chat with Yin Yue first to truly understand the specific situation.
But he never expected that it would be okay not to ask. After asking about it carefully, he found out many surprises.
"Yin Yue, I see that all six stores have added lights? Is it your idea or Ganlu's?"
"It was my idea. It's so bright and bright. Both customers and our staff will feel a lot brighter when they stay in a store like this. Especially in winter, more lights can make it warmer. In the mall,
The heating is a bit insufficient. By the way, I also took the initiative to add several more posters for Guofeng and Playboy. Customers were also very surprised when they saw it. They all thought that our brand was really the same as Li Ning, Lou Yun, those few
It has something to do with the Hong Kong and Taiwan celebrities. Adding up these two items, the total cost should be less than 20,000. Do you think it is worth it? You don’t think I spent the money in vain, do you?”
"No, no, I think the effect is pretty good. You spent the two money in a reasonable way. At least it can improve the quality of the store."
"Yeah, so after doing these two things, I canceled the discounts on most of the products in our store. Except for the slow-selling styles and out-of-season products that are not easy to sell, there are no discounts on any products in our store.
.”
"I said that when I came here today, there didn't seem to be any price reductions in the store. But in this case, the unit price can certainly be increased. But will the sales volume not be affected? The products in our store are not cheap. A set of clothes costs 180.
, almost a worker’s salary. The single product transaction rate must have dropped sharply..."
"It must have been affected. To be honest, when it was first implemented, the sales volume dropped by half. Many customers insisted on bargaining before buying. I was so frightened that I thought I was in trouble.
"
"Ah? Has something like this happened before? Then how did you deal with it?"
Sales volume is the lifeblood of a store, so Ning Weimin couldn't help but focus on it.
"What else can we do? Just grit your teeth and hold on."
Yin Yue frowned slightly, but said firmly, "Then I thought about it again, no matter what I say, the price cannot be adjusted back. Let alone set a precedent of bargaining with customers. Because this will lose credibility, and then everything will
Customers who come to buy will wait for us to lower the price or bargain with us before they are willing to buy. Once this impression is established, it is difficult to change. Opening a store in this way will give customers the impression that it is a low-price clothing store.
.It will also make customers who bought at high prices feel disgusted and lose their loyalty to our store. But on the other hand, what if we insist on not lowering the price? As long as our clothing styles are excellent, maybe customers will lose their patience if they wait for a while.
Come back and buy. By then, what we have gained are loyal customers. Most of these customers will continue to patronize our store in the future and form word-of-mouth publicity..."
Ning Weimin felt grateful that Yin Yue had such a clear thinking, and couldn't help but agree with her point of view.
That's right! Actually, what are you afraid of when selling clothes? Or are you afraid of constant price cuts?
Now that I think about it, it seems a bit hasty that he originally advocated lowering prices to attract customers.
"Well, you are quite right. This is how building a brand is. The price reduction when our new store opened is indeed not a long-term solution. I should bear some responsibility for this matter. You can't say that I buried a trap for myself.
, but it can be regarded as eager for quick success and quick profit, which is not conducive to the operation of several brand stores on the right track. It is me who has caused trouble for you."
Unexpectedly, his self-examination made Yin Yue laugh, and she actually defended him.
"If you're talking about that, you can't say that. In fact, I quite understand you. After all, when a new store opens, the most urgent thing is to gather popularity. It's happening now and then. I can understand your starting point at the time. There was nothing you could do about it at the time.
, otherwise how can we compete with stores like Pierre Cardin and Goldlion? It would be embarrassing for us to be deserted while others are in full swing. I don’t ask for anything else, as long as you can understand my difficulties."
Such thoughtful words certainly made Ning Weimin feel comfortable, and he said it half-jokingly.
"I understand, of course I understand. Can we still understand each other? So how is it now? How much have the customers recovered? It doesn't matter, just say it boldly."
"Please rest assured, the current sales volume is actually 20 to 30% higher than in the past."
"Ah, how could this happen? Are you kidding me?"
It was a completely unexpected surprise, and Ning Weimin suddenly felt an incredible shock.
If the unit price is not discounted and the sales volume increases, doesn't that mean the gross profit has doubled?
Unexpectedly, Yin Yue nodded in agreement without hesitation, proving that Ning Weimin's guess was correct.
"Yes, the gross profit has doubled compared to the past, but the net profit is not that high. Some money cannot be saved. In order to increase sales as soon as possible, I did not wait stupidly, but turned all the discounts into sales
Commission is used to encourage sales by clerks. Therefore, although there is no discount, the profit of a single product in the store is about the same as in the past. The net profit has also increased by 20 to 30%. However, the clerk's income has increased significantly because of their hard promotion. Now we
The people in the store must earn at least one thousand and fifty-six yuan a month. If any of them can't sell clothes worth thirty thousand yuan a month, they themselves feel ashamed, and that's called unqualified."
Hearing this, Ning Weimin couldn't help but say hello again, and he even wanted to clap his hands.
This trick of leaving the meat rotten in the pot is really awesome.
"Okay, okay, you have a great idea. This is really a beautiful thing! The same promotion effect is not passed on to customers, but our employees are cheaper. This is of course more cost-effective. Even if the store's profits have not increased compared with the past, our employees earn
If there are more of them, that is also a good thing. At least they will be more motivated and work more conscientiously and responsibly, so why worry about our business not being prosperous!"
That's right, he couldn't help but praise it!
This Yin Yue has a very deep understanding of the clothing industry.
Some business strategy ideas were even beyond his own imagination.
Ning Weimin is now fully able to confirm that Yin Yue is an important talent that is indispensable to him and the best candidate for the future CEO of his clothing company.
The position of just a financial director obviously cannot match her talents. It is condescending and a waste.
Even if this girl smiles charmingly, she doesn't dare to take any credit.
"You're very flattering. To be honest, I was forced to come up with this idea when things were about to happen. Mainly because I know your generosity and know that you are a good leader who never treats his subordinates badly. That's why I dare to make my own decision. You don't
Just blame me, I really don't deserve your praise."
It must be said that Yin Yue's self-blame, which seemed to be a complaint but was actually a boast, was equivalent to putting a lot of money on Ning Weimin's face.
Ning Weimin didn't expect that her flattering skills would also improve, so he talked about it even more happily.
"Blame you? It's too late for me to praise you. I really didn't expect you to manage several stores in the Tianqiao shopping mall so well. Not to mention the popularity, the employees are diligent, and the profits have increased. Oh, by the way, there's that one
When the street sewing club entered here and set up the odd job processing department, was it also your handiwork? If so, this idea is even more impressive! You are better than your master. Not only did you make up for the shortcomings of garment sales,
Even Tianqiao Department Store has to thank you. How much business have you attracted for them? Their fabrics are selling better because of your idea."
"Oh, Mr. Ning, why do you praise me even more!"
To say that Yin Yue was still not completely out of innocence, a red cloud flew up on her face at this moment, and she murmured to clarify the true situation.
"I did this purely by accident. The original idea was very simple, just to solve the problem of customers' need to adjust the size of clothing. By the way, I took care of the street sewing club. Who knew that it would actually become a big business later, and it would get out of hand.
. And the person who contributed the most to this matter was Director Su of the street clothing factory. In fact, the reason why this sewing department is so recognized by customers is entirely because of the good craftsmanship passed down from his family. He can think of his father as having fucked Luo Meng.
Mr. Su, our tailor master, has been invited to take charge. Even the idea of providing free tape measures to customers to reduce queuing time was the idea of Mr. Su. So you really have to give me the credit for this, I
It’s a shame.”
After speaking, Yin Yue sighed softly and lowered her head.
He looked as if he had finished speaking his mind and his burden had been relieved.
But the more she behaves like this, the more pitiful and adorable she becomes, and she deserves admiration.