Chapter 260 The advertisement that crushes all laundry detergents
Everyone knows that Huang Yongyu has a very good personal relationship with Jin Yong and Liang Yusheng.
Not only were they both born in 1924, they also worked together.
It can be said that Huang Yongyu watched Jin and Liang transform from two unknown editors into martial arts masters in the future.
Although he failed to become a master like them, Huang Yongyu seems to be proud of the world.
When Pu Jie said that Sino-Japanese relations were like a husband and wife quarreling, he published a newspaper and cursed "What kind of dog is this, Pu Jie".
When others called him a master, he replied disdainfully: Professors are everywhere, and there are as many masters as dogs.
Huang Lao, who never opened the door for Chow Yun-fat, was willing to teach Brigitte Lin how to play.
As for those people who stole Master Hongyi's flowers and helped their own puppies fight, there are countless others.
Even at the age of 80, Huang Yongyu still led a group of people to destroy a polluting chemical factory in his hometown.
Some people say that he is the old naughty boy in Jin Yong's works, but more people say that Huang Laoxie is his portrayal.
But from Jiang Shan's point of view, it seems that Huang Yongyu's shadow can be seen in these two people.
However, as for Huang Yongyu's personality, it can be said that those who like him really like him, and those who dislike him can't even look at him at a glance.
There used to be several accomplished intellectuals who felt that some of his actions were really humiliating intellectuals.
However, in the eyes of the drama master Cao Yu, even if he is criticized by him, he will be moved and say: He understands me.
In 1983, Huang Yongyu sent a letter to Cao Yu: You are a senior I respect extremely, but I don’t like your post-liberation dramas, not even any of them."
Regarding this person's criticism, Cao Yu regarded it as a solid statement and ordered people to carefully frame it and always stand it on his desk.
To be honest, these two people are just acquaintances.
The reason why I was able to write a letter to Mr. Jiabao was entirely because of a chance encounter at my cousin Shen Congwen's house.
At that time, the three of them chatted for a long time and enjoyed themselves very much. Cao Yu's mood was immediately lifted by Huang Yongyu.
Before leaving, I couldn't help but sigh to Huang Yongyu:
"Look how nice you are, you have so many friends coming to see you. But I can't do it. I don't dare to see them, and they don't dare to come see me."
After that, Huang Yongyu wrote a letter, hoping that Mr. Jiabao could get rid of worldly things and return to the real laughter and curse.
Compared with Cao Yu's close acquaintance, Huang Yongyu was not so happy with Huang Zhan.
Huang Zhan, who was born in the 1940s, was a perfect little brother to him and Jin Yong.
There was a time when this little brother was abandoned by both career and love.
During that time, Huang Zhan felt that he had no love in his life.
So, he joined the ranks of those who gave up on themselves and were walking dead.
At that time, no one dared to mention the word "lovelorn" in front of Huang Zhan.
Only Huang Yongyu didn't believe in evil, so he brought a bottle of wine and came to the door to scold him.
Pointing at Mr. Huang's nose, he yelled: Falling out of love is nothing. You have to understand the poetry of falling out of love.
Huang Zhan, who had always been spoiled, could not bear this, and immediately scolded him back: "You are nothing, I will hang myself soon, how can you be poetic?"
Pa~
Lao Huang immediately slapped him in the face.
What he hates the most in his life is people who want to die just because of something trivial.
Afterwards, Huang Zhan was not only not angry, but also grateful to him.
Many years later, I still remember: Everyone in Hong Kong wanted me to die, but he was the only one willing to come and comfort me!
As the saying goes, you have to spend your whole life to understand some people.
Therefore, in front of seniors such as Huang Yongyu and Shao Bolin, Jiang Shan was much more courageous than usual.
Even if you say something stupid somewhere, there will always be someone to help you.
The night in Yanjing was so cold that the whole country cried out in admiration.
A large group of people were sitting in the dining room of the post office guest house for dinner.
Seeing that the food was tasteless and the children had begun to eat, Jiang Shan was ready to divide the luggage.
“I was in a hurry when I came here, so I didn’t prepare many souvenirs for you.”
Huang Yongyu: "It's so easy to come here, why don't I hurry up and bring some fashionable goods from Pujiang."
"Xiao Jiang, don't listen to him," Shao Bolin hugged Xiao Bai and said, "It's not easy enough to take care of two children. What else should I take with me."
Jiang Shan didn't bother to talk. At this moment, he was bending down to bring a cardboard box to the dining table.
"Teacher Shao is right," Liu Xiaoqing also felt: "You can just come, you don't need to bring anything...ah, what are these?"
A pair of big eyes were shining with starlight as he looked hard into the cardboard box.
At this time, Chen Peisi had already taken the initiative.
"These two are for Uncle Yongyu and Teacher Shao."
Jiang Shanti slipped out two enamel boxes and handed them over.
"The rest is for you." Jiang Shan pushed the carton towards Chen Peisi: "See if you like it."
"White Rabbit toffee?" Shao Bolin held up the jar and looked at it again and again: "This set of boxes is actually a candy box. It's so beautiful!"
Huang Yongyu, who was sitting on the left hand side, had already opened the box one step ahead of him.
"The jar is still the same jar," not much different from the one at home: "But the painting on the surface is really pleasing to the eye."
"I like this box of White Rabbit so much," Liu Xiaoqing asked Jiangshan without any surprise:
"Jiang Shan, if you are tired, buy me another set. I want to keep it as a gift."
Seeing a female comrade taking the lead, Chen Peisi also followed suit: "If it's not troublesome, help me bring one too!"
"What good things are you two thinking about?"
Jiang Shan immediately waved his hands to them: "Quan Yanjing, you four are the only ones who have this set of boxes at the moment. I don't even want to give it to Director Zhou."
"Really?"
"Could it be another in-demand commodity?"
Upon hearing this, the four comrades looking at the box became even more happy.
"This is the new packaging of White Rabbit Milk Candy that will be put on the Xiangjiang market. Currently, only a small amount of packaging has been produced for use,"
Jiang Shan directly ignored the fact that the newspaper office had only one box: "It took a lot of effort to get you four boxes."
"It's not easy," Shao Bolin knew very well how difficult it was: "I know it must not be easy. It's a pity that you have to carry him all the way here."
"Jiangshan," Chen Peisi suddenly flashed her little eyes: "I knew you were interesting!"
"Yes, Jiangshan is righteous." Liu Xiaoqing continued to sing with him.
"That's enough for you two," Jiang Shan glanced at them with narrow eyes: "It's as easy as water after saying it three times."
Chen Peisi immediately said: "The friendship between gentlemen is as light as water."
"Hey," Huang Yongyu immediately said, not distinguishing between friend and foe: "This is a wonderful sentence!"
"Yo yo yo," Jiang Shan also thought it was wonderful: "It's okay, Old Chen, he's getting better and better at talking."
"Of course," Chen Pest said arrogantly: "Do you think I followed the two teachers today for nothing? I have gained a lot."
"Then will you continue to follow me tomorrow?" Jiang Shan felt that it would be more worry-free to leave Xiaobai to him.
"Must."
"Xiao Jiang," Huang Yongyu thought of a question at this moment: "How did you get such a popular thing? You got so much in one go."
"Guess."
"Looking at how proud you are, there must be some secret inside, right?" Huang Yongyu narrowed his eyes and suddenly glared: "Write an advertisement for White Rabbit?"
"Wrong guess," Jiang Shan pointed at the jar with chopsticks and said, "I helped the white rabbit paint."
"Did you draw these?"
"Awesome!"
"..."
When the first batch of enamel boxes were produced, Huang Hua immediately sent ten boxes to the newspaper offices in Jiangshan.
In a few days, the first batch of new packaging of "White Rabbit" toffee will be shipped to the Xiangjiang market.
…
Ever since the train was laid, the country has been in a state of continuous rotation.
It wasn't until I returned to the officer's room in the post office guest house that I completely sprawled out on the bed.
However, at this moment, Xiaoyu and Xiaobai became more energetic.
Thinking about it carefully, as long as the two little guys are tired or sleepy, someone will come over and take over immediately.
Either hold it in your arms or carry it on your back.
Anyway, at the end of this day, Comrade Jiang Shan deeply realized another meaning of the phrase "relying on friends when going out".
"Little fish,"
Jiang Shan, who was too lazy to open his eyes, murmured: "Take good care of Xiao Bai."
Jiang Xiaoyu nodded: "Okay, third uncle."
"Okay Sansu." Jiang Xiaobai responded with a cheer.
"Hehehe," Jiangshan laughed at Xiaobai's words.
"Uncle Third," Jiang Xiaoyu was helping Xiaobai change his shoes: "Will Xiaobai be able to speak clearly in the future?"
"Definitely," Jiang Shan turned over and looked at the two little guys: "Why do you suddenly ask about this?"
"When Xiaobai spoke today, they laughed," the little sister began to worry for her brother:
"Uncle Chen also asked Xiaobai to say a few more words to him."
"Hehehe,"
Jiang Shan, who was holding his head, looked at the two children happily: "Not bad, our little Yu'er also knows how to protect our younger brother."
"Grandma said that I spoke more clearly than Xiaobai when I was a child. Is that true, Uncle San?"
Jiangshan didn't remember this: "I guess all little boys are like this."
At this moment, 7-year-old Jiang Xiaoyu wasted no time in talking or doing anything.
After untying the pin on the little white cotton-padded jacket, I took out the long handkerchief with a runny nose.
Jiangshan saw that Xiaoyu cared more about Xiaobai than she did herself.
Suddenly I remembered the two little guys huddled in the corner last year, silently.
"Both of you, sit down here with Third Uncle,"
Jiang Shan waved, and the two children immediately climbed into bed: "Do you still remember the two host uncles I met on the TV station this morning?"
"Yes," the two children nodded together: "I remember."
"One of them, an uncle named Song Shixiong, didn't learn to speak until he was five years old."
"Really, Third Uncle?"
"When did Third Uncle lie to you?" After Jiang Shan finished speaking, he looked at Xiaobai and asked, "Jiang Xiaobai, how old are you?"
"Xiao Sui."
"Look," Jiang Shan touched Xiaobai's head: "Our Xiaobai is only a little old, so we can talk so well!"
"Hehehe," Jiang Xiaoyu smiled with shaking shoulders, then thought: "What happened to the host uncle?"
"Later, his parents took him to several hospitals, but he still couldn't speak,"
The two little guys listened silently to Uncle San's story:
"Until one day, he happened to hear the voice of a sports host on the radio..."
Since then, another famous host on a sports channel has started to learn the language.
After listening to a good night story adapted from a real person, the cadre room of the guest house finally heard the sound of a helicopter flying over a valley.
The strange thing is that the two little guys were not disturbed by their third uncle at all.
The little brother who was sleeping was sitting in a helicopter looking at the capital with a smile!
…
Compared to the three uncles and nephews who went to bed early, in the office of the director of the Light Industry Bureau far away in Pujiang, there were still a few people sitting anxiously waiting.
Suddenly, the phone rang rapidly.
Director Xu picked up reflexively.
However, he did not speak at the first moment. He took a deep breath and said steadily: "Hello~"
"Bureau Xu," the voice of an old acquaintance came from the other end of the phone: "I'm Lao Ma!"
"How about it?"
Director Xu was waiting for him: "Is there a call from Xiangjiang?"
"The call just ended,"
At this moment, Ma, the deputy director of White Cat Laundry Detergent, could not suppress the excitement in his words: "The people from Xiangjiang have responded. Our new advertisement is very successful."
"That is to say, can the people of Xiangjiang accept that strange advertisement?"
“Not only is it acceptable, I also like it very much!”
For so many days, Director Xu has been thinking about this thing the most.
Now I think about the scene when I first saw this advertisement, and I still can't help but sweat a little.
Bureau Xu remembers very clearly that at that time, Deputy Director Ma of "White Cat" and Huang Hua of Pujiang Advertising Company were also checking the advertisement.
Compared to the "Hong Kong Cat King" beauty pageant, which one could easily understand after listening to the analysis, Jiang Shan's urgently designed short film made him frown again.
Contrary to Xu Ju's silence, he faced the small advertisement that had already ended before he even lit up a cigarette.
Deputy Factory Director Ma directly asked Jiang Shan a series of questions.
Just when Director Xu and Deputy Director Ma raised questions, Huang Hua, the manager of Pujiang Advertising Company, had already played the small advertisement in a loop several times.
"Jiangshan, you are born to be a general fighting propaganda wars,"
Huang Hua tried his best to suppress it, and admired the country like a surging river: "With you in the White Cat market, it's hard to think of selling well!"
Until I saw Manager Huang's shocked expression of seeing a ghost, I then thought about Jiang Shan's previous actions.
Although Director Xu and Deputy Director Ma didn't understand it at all, they still agreed to approve Jiangshan's super small advertisement.
After all, they both know that professional matters should be left to professionals.
…
In fact, before this, I learned that Xiangjiang Wireless proposed to only accept 5 seconds of free advertising.
While Jiang Shan expressed that he could accept the task, he also hoped that the Light Industry Bureau would also join the other party's army.
"Director Xu," according to Comrade Jiang Shan's original words at the time: "We can agree to the other party's request, but... it is best to make a request to them."
"Are you sure you can design a five-second white cat advertisement?" Huang Hua on the side became curious before Director Xu could speak.
According to the factory's original plan, a short excerpt was taken from the previous "White Cat" advertisement.
However, when the order arrived at Pujiang Decoration and Advertising Company, Manager Huang, who had been staring at the advertisements all day, couldn't find a place to start.
After cutting a few sections, I couldn't stand it anymore, so I had no choice but to report it to Xu Bureau.
Only then did Jiangshan receive the urgent order from Bureau Xu.
"No problem," Jiang Shan looked at everyone and nodded seriously: "Give me two days, I will even pack the samples for you."
"So confident?"
"But I still say the same thing," Jiang Shan suggested, looking at Director Xu:
"I hope you will inform the TV station opposite that since we have customized a 5-second advertisement, please also ask them to allow this advertisement to be broadcast at other times for a fee."
In this way, with the help of Comrade Zhang Lu of the TV station, Jiangshan Company planned and produced a small advertisement that was produced in two days and quickly met the people of Xiangjiang.
…
A roaring voice
During the TVB commercial break, a white cat's big round face appeared in a classic logo that resembled MGM Pictures.
"Huh? What is this?"
“Where is the lion in the golden circle?”
The people of Xiangjiang, who were already familiar with the MGM title sequence, expressed that they did not recognize it this time.
"Did I read correctly just now? The lion inside turned into a... cat?"
"Still a big white cat."
"When you open your mouth and meow, it's so cute."
"This commercial is so funny, I want to watch it again."
"Advertisement? That one just now was also an advertisement?"
"That should be it. I seem to see the word white cat."
An advertisement that only stayed on the screen for 5 seconds did not leave much time for the audience.
But, it doesn't matter, just try harder next time.
As a result, the viewing rate of the "White Cat" advertisement is rising in waves, crushing all laundry detergent advertisements.
