The night view of Hong Kong at the end of 1979 was already dazzling.
At the Hong Kong office of "White Cat" laundry detergent, five staff members are still watching in front of the TV.
“It’s late night snack!”
A colleague came back with two bags of fast food boxes: "Barbecued pork rice, fried rice noodles..."
The few people who had just finished the call with Pu Jiang immediately started rummaging in their bags.
These people in the office are all experiencing unprecedented challenges.
It’s so tiring that it feels so good!
However, despite being so busy, everyone feels very happy.
Don’t talk about the bonus in advance, since you can’t run away anyway.
But every day I'm either hanging out with beauties or working with TV stations.
From time to time, I can be surrounded by a group of cute kittens. How can I describe my life like this in just one word?
"The deputy director praised us on the phone."
Several people chatted while eating: "Let us continue to observe the effect of the new advertisement."
"Is there any need to continue to observe? It must be good."
"That's right, I've received inquiries from so many newspapers this day, all because of this advertisement."
"The data from the TV station is also very good."
"It only took two days, and it will definitely be even worse if it is played for a few more days."
"Today, the TV station received a total of two calls regarding this matter, both of which were asking which advertising company this five-second advertisement came from."
"How can you say that?"
"To be honest, once our local company in Pujiang takes action, the whole of Xiangjiang will have to look at it!"
"Okay, okay, don't get excited. According to this schedule, the sales promotion ladies at each sales point will have to wear white cat overalls tomorrow."
"What should I do with that tail? It won't affect my work, right?"
"..."
Time goes back to last week. Since Zhong Chuhong made his TV debut as the "Cat King of Hong Kong", several newspapers in Hong Kong have more or less reported it with pictures.
Overnight, people suddenly appeared around Miss Zhong: movies, variety shows, magazine covers, caring people...
Faced with the resources that just fell from the sky, Honggu knew very well that without Pujiang's "white cat", she didn't know how long she would have had to endure!
So I secretly made up my mind that in the subsequent public activities, I must stand up as the spokesperson of "White Cat" more beautifully.
With the "White Cat" small ads appearing again and again, the first wave of sales climax of washing powder is already on its way.
In the past two days, it is not only "White Cat" himself who is paying attention to his own short videos.
Xiangjiang's TV stations, advertising companies, and all the laundry detergent merchants in Xiangjiang are all concerned about this gadget that was created in advance by Jiangshan.
“How can advertising still do this?”
"Why didn't we think of this method before?"
"He is so smart, I like him so much."
"Why can't the senior designers in the company think of such a simple idea?"
"Now that it appears, you think it's nothing more than that. But he can come up with creative ideas before you do. That's a huge difference between you and him."
"It turns out that old things can have such amazing effects if they are moved a little bit."
Don't underestimate these old things.
The reason why you think it is old is simply that it has existed for a long time.
The most important thing is that compared to the old stuff in the museum, this old thing from Jiangshan Tongteng has never left the audience for a day.
When you see something that has been defined by you for a long time, and suddenly it changes its position to tease you, see if you will look at it in surprise.
Not only do you have to watch it, but you also have to talk about your experience with your friends and share your thoughts after watching it.
This is just like the heroes from all walks of life who work in The King, interacting with classics and always gaining popularity.
Decades later, these tricks would not be surprising at all.
But it's different now.
Xiangjiang Wireless originally thought that the "limited time and free for 5 seconds" was a threat to the other party, but it never expected that Jiangshan would instantly resolve it with an MGM title logo.
Not only does the shooting method save time and effort, it is also quite aggressive.
The effect is equivalent to directly overturning the tables of other laundry detergent brands.
Now that we have boarded the big ship of the Light Industry Bureau, we must satisfy this big customer, right?
So, after having her breasts photographed by the Light Industry Bureau, Jiang Shan turned around and ran to Pujiang TV Station.
Comrade Zhang Lu just walked out of the editing room and was immediately taken aback by Jiang Shan.
Jiang Shan: "Are you busy lately?"
Zhang Lu: "I'm not busy. I just finished editing the documentary "Pujiang, Pujiang". Do you have anything to do with me?"
"Can you help me shoot an advertisement? I'll take care of the main character and props. You just have to take care of the camera."
Jiang Shan spoke very fast, which gave Zhang Lu the feeling of a heavy task and tight time.
"No problem, I will definitely help you with your matter."
Zhang Lu knew in his heart that even if he didn't agree to Jiang Shan, this kid would still go to Gu Tai.
On the contrary, Jiang Shan could come to him directly, proving that he still regarded him as a friend.
After his trip to Dunhuang, Zhang Lu fully experienced Jiangshan’s circle of friends.
It turns out that in addition to Pujiang's TV station, dubbing studio, newspaper and American Film Institute, this guy also has a world in Yanjing.
As for the well-known actors in the literary and art circles, let alone them.
Now that he has the opportunity to help Jiang Shan, Zhang Lu is naturally very happy.
However, when he learned that the commercial that Jiangshan was going to shoot this time was similar to the title of MGM's title, he was still stunned.
In the office, the two people stared at the title of "The Blue Bridge" over and over again.
After looking at it for a while, Zhang Lu's eyebrows were almost squeezed together.
He pointed at the lion on the screen and said hesitantly: "How... how do you shoot this thing?"
"Don't worry, my elder brother has already helped me find a cat."
"cat?"
"if not?"
"I thought... but cats are also difficult to control."
"Didn't I say that?" Jiang Shan patted Zhang Lu on the shoulder: "You just need to be in charge of the camera."
"Am I worried about you?" Looking at the roaring lion on the screen, Zhang Lu couldn't help but become curious:
"How do you think they photographed this lion? It worked so well together, and it didn't even look like it was in a cage."
"Well, it's quite cooperative."
For photographing these living creatures, we mainly rely on induction and capture.
There was everything in the TV station, and Jiang Shan was sitting at a long table making props.
The prop for this small advertisement was very simple for him, it was just a ribbon frame surrounded by golden film.
After painting for a while, you only need to cut it, thicken it and shape it.
The key thing he has to do at this moment is to make fine adjustments to this famous golden ring.
In addition to slightly adjusting the shape, the English logo of "Art for Art's sake" above the golden circle had to be completely replaced with the white cat's Chinese and English logo.
In addition, the most important thing is that Jiangshan plans to place the initials of "CFD" at the bottom of the golden circle, where the lion's chin rests.
The golden mask representing drama at the bottom will also be replaced by the registered trademark of "White Cat".
MGM, founded in 1924, together with Fox, Warner, Universal, Columbia, Disney... are known as the eight major film companies in Hollywood.
Produced countless classic movies such as "Gone with the Wind" and "The Blue Bridge".
Since its inception, "Leo the Lion" has appeared in the title credits of all MGM films.
In an era without CG animation technology, MGM brought a real lion to the studio where the logo was shot.
Although the lion is alive, safe production in the studio can still be ensured.
Because this is Leo, the first lion. Although he is a male lion, he doesn't seem to be too male.
Not only that, but also a little silly.
Among the seven lions of MGM, he is the bearest one.
He would just look at the machine honestly.
Even though the photographer tried his best, he couldn't get Leo to roar.
Therefore, in the original MGM logo, there was only a black and white lion with big eyes and small eyes like yours.
Things are different in the second generation. This male lion named Jack can not only roar and bark, but he is also an animal star.
He has played important roles in hundreds of films.
"The Wizard of Oz", "Tarzan"...you can find a lion in them all.
And now the version used by MGM is their seventh lion.
It has been in use since 1957.
Although a lot of special effects were added later, the overall shape remained unchanged.
Soon, when Jiang Hai walked into the studio holding a neighbor's white cat, MGM's classic golden circle was firmly erected in the middle of the studio.
Jiang Shan easily coaxed the big cat onto the golden prop stand.
This big white cat was dangling in the golden circle with its hairy head. It looked naive and looked like it was not much smarter than the first generation lion.
However, Zhang Lu, who was standing behind the camera at this moment, looked at Jiang Shan aside in shock: "This looks too similar!"
Jiang Shan came over and took a look. What was now displayed in the viewfinder was a very cute "MGM".
The two of them smiled indifferently, both feeling that it exceeded their expectations.
"Do you dare to scream?"
Jiang Shan looked at the big white cat seriously.
Meow~
The big white cat not only barked at him, but also poked its head into the round frame.
The camera, which never stopped for a moment, captured this crucial moment very dedicatedly.
Sure enough, just as Jiangshan had expected, an MGM version of the "White Cat" laundry detergent advertisement was born without much effort.
In Jiangshan's opinion, the small commercials he made by himself are even better than the title titles currently used by MGM.
You know, in the 1979 MGM logo, although the lion is still the same lion, the circular ribbon frame around the lion has not yet been upgraded to shiny gold.
The golden ribbon that was common in later generations was not plated until 1984, the 60th anniversary of MGM.
Therefore, compared to Jiangshan's "White Cat" small commercial, MGM's title sequence is indeed a bit inferior.
When a white cat with a gold frame meets him, he will win over countless advertisements in the world.
For a time, various advertising companies in Hong Kong turned their attention to some classic Hollywood title logos.
At this moment, Jiangshan, who is far away in Yanjing, is still completely unaware of it.
Because of his move, some advertising companies in Xiangjiang are studying all night long on how to replace these classic signs on the conference table.
Thinking about it, I can't help but sigh.
Because in their view, the easiest thing to change is the "MGM" logo that is already on the market.
But it is a pity that it has already been requisitioned by "White Cat".
However, in Jiangshan's opinion, the famous Hollywood logo that has been played the most in later generations is none other than the Colombian Torch Goddess.
The Colombian goddess, who also appeared in 1924, has always been good at running her own business.
I couldn't wait for outsiders to take action, so I did it myself.
The most classic one is the title sequence.
The scene in which the Torch Goddess wields a torch and shoots zombies with her bow made "Zombieland" effortlessly reach the top of the search list.
When the self-produced "Dark Force" was released, the torch held high by the goddess in the opening credits of the movie suddenly turned into the memory eraser in the movie.
All the viewers sitting under the big screen watched helplessly as the goddess on the screen took out a pair of sunglasses from her arms and put them on.
Then, the memory eraser he held high in his hand flashed.
When "The Grudge 2" was released in 2006, the audience became timid just by looking at the title sequence.
In my memory, the goddess of fire with her red hair pulled up would let go of her long hair when she disagreed with her. Then the red color turned black visibly to the naked eye, and her entire face turned pale.
In 2009, "Food from the Sky" was even more exaggerated. A giant banana fell from the sky and directly killed his own goddess.
Among the many classic Hollywood logos, the only one that can rival the Goddess of Colombia is Disney’s Castle.
Compared with them, MGM, which was forced into a hurry, could only replace its own lions with one popular star to appear in the golden circle.
And now, after research, the Torch Goddess and the Disney Castle logo, which have been rejected by various advertising companies, have undoubtedly become a start-up capital for Jiangshan.
What Jiangshan himself didn't expect was that he would play with all these classic logos in a short period of time.
It was 8 a.m. on the second day after Jiang Shan arrived in Yanjing with his children.
Liao Mingzu, who had already received approval from Shangfeng, dialed the phone number at the "Pacific" Audiovisual Office in Xiangjiang.
"Take them all back,"
Liao Mingzu said slowly into the phone: "The sooner you bring the goods together, the better."
"What? Don't you want the market in Xiangjiang?" The colleague opposite was very reluctant.
"How can there be any market?" Liao Mingzu is now sober: "From the beginning, "Rose Rose Blooms Everywhere" has never been easy to sell."
"I still have the same suggestion as before. If EMI still insists on suspending sales, we will find a publicity company ourselves to open up sales."
"Don't be crazy. No advertising company has this ability. We should have gone back a long time ago."
"Listen to me first. A very special advertisement has appeared in Xiangjiang in the past two days. The effect of the advertisement is also very good, and the products promoted in the advertisement happen to be from the mainland."
"Which product is it?"
"White Cat Laundry Detergent, it is said that they are looking for an advertising company in Pujiang. Why don't you go and find out?"
"No need to ask,"
Liao Mingzu, who was originally in a dull mood, suddenly became lively in his eyes:
"I have found him, and the decision to withdraw from Xiangjiang to the mainland was based on the advice given by this company."
Although, the contract drafted together with Jiangshan has been approved by the leaders at Shangfeng.
However, they also made a request for this cooperation.
The sales volume stipulated in the contract must be completed before the second quarter of next year.
In other words, half of the 800,000 boxes of "Rose Rose" must be sold before April next year.
Because, this point in time is also the first repayment time for Pacific Company’s loan to Xiangjiang.
There is now less than a week left until 1980.
Although, when he conveyed the news to Jiang Shan, the other party only hesitated for a moment before agreeing and adding this condition.
However, compared to the decisiveness of the other party, Liao Mingzu himself did not have much confidence in the tapes from "Pacific".
The reason is that I was rejected too many times.
After hearing what my colleague said on the phone, I suddenly remembered what Zhou Zishen said to me before:
"Go to Pujiang to find an advertising planner named Jiangshan. Pujiang's "white cat" and "white rabbit" are now planned and publicized by him..."
At this time, the very successful "White Cat" advertisement that my colleague mentioned on the phone was not the work of Jiang Shan!
"Now, everything is under my command," Liao Mingzu explained on the phone: "Immediately pull back all the tapes without leaving any trace..."
Compared with Liao Mingzu's determination at this moment, Jiang Shan, who was sitting in the post office guest house, began to get entangled.
Half of the sales were completed before April. According to the original tape recovery track, it was several months ahead of schedule.
Faced with the sales plan he had already formulated, Jiang Shan had to pick up the pen again.
This chapter has been completed!