Chapter 195 There is an old Chinese saying: Those who work in the west are heroes.
"Gentlemen, I hope everyone can recognize the reality. The wave of charity created by the golden wind is rolling towards us."
at the same time!
Neon!
Comera Digital Entertainment Co., Ltd.!
Rooftop conference room!
Moritani Tetsuya, who was sitting with his head bowed, said:
"If you have paid attention to the word-of-mouth trends of players recently, it is not difficult to find some signs,"
"Now, some players are comparing us with Golden Wind,"
"We are all our own people here. I don't think we should avoid anything, open the skylight and speak openly——"
"Why is there public pressure on Silent Hill? Why are we constantly being attacked and criticized?"
I looked around the venue for a week.
Moritani Tetsuya ignored the dark face of President Kamikoshi Keimasa and spoke fearlessly:
"Because for the sake of profit, we kicked away our partners and tried to maximize our profits."
"But at this time, what did Golden Wind do?"
"They are working hard for social welfare and charity, even publicly donating all sales at any cost."
Speaking of which.
Moritani shook his head slightly, frowning.
"Gentlemen, we betrayed our trust for the sake of profit, and they gave up their profit and devoted themselves to charity. Now it is obvious who is standing on the commanding heights of public opinion, right?"
Hear the words.
A circle of executives and Silent Hill project leaders who attended the meeting lowered their heads.
although!
Executive Director Moritani’s words were very heart-wrenching, and even seemed to make others’ ambitions undermine his own prestige.
But everyone knows that Moritani is right.
Not to mention whether this Golden Wind Charity Action was deliberately targeting them, or whether there was someone behind it.
There is no doubt that - Golden Wind succeeded.
Nowadays, Golden Wind not only stands on the commanding heights of public opinion, but can even point fingers at them from the commanding heights of public opinion!
a long time!
I heard President Kamikoshi Kagemasa ask: "What should we do according to what the executive director Isoriya said?"
Everyone looked at Moriya.
Moritani did not hesitate at all:
"Announcement in advance."
hiss--
As soon as this statement came out!
Even the president Kamikoshi Keimasa took a breath!
Announcement in advance!
This is easy to say!
But you know, just such a simple sentence will increase their publicity costs by millions of dollars!
now!
The development of Silent Hill is nearing completion, and the total development cost is approximately $15 million.
Calculated according to the normal publicity and distribution ratio, the publicity and distribution cost is basically the same as the development cost, which is about 15 million US dollars.
However, due to a bad start.
The cunning operation of kicking away Golden Wind at the beginning brought them a lot of trouble with public opinion.
Therefore, in terms of publicity costs, they need to spend at least another five million dollars to fill the reputation gap.
The cost of publicity and distribution became 20 million U.S. dollars.
But now, because Golden Wind has turned around and started a major charity project, their already stable reputation has been shaken from the side.
So they need to spend more money to advance and extend the announcement period.
After a slight shiver, another 2-3 million dollars went in.
Such and such!
After all calculations, the promotional cost of "Silent Hill" has reached 22 million U.S. dollars, and the total cost is close to 40 million U.S. dollars!
The key is!
This money can’t be spent!
None of you here are fools, everyone knows very well——
If we don't announce it in advance now, we can nip this wave of public opinion in the bud as soon as possible before it explodes, and quickly increase the popularity of "Silent Hill".
Then when this wave of discussions becomes raging again at the beginning of next month, they will need to use more publicity funds to make up for the loopholes!
Until then!
But you can’t just fill in two or three million dollars and be done with it!
unless!
"Unless we give up investment in the Silent Hill project now and continue to follow the normal publicity and distribution process,"
Moritani said:
"After all, when it was first established, we only used it as a supporting subsidiary game,"
"Stop the loss in time is a way for us."
Sober Moritani.
have to say!
Moritani Tetsuya, who once made Gu Sheng extremely envious, and even now has not given up the idea of taking advantage of the corner, has extremely accurate judgments on the form of the game market!
Moreover, his loyalty is outrageously high!
Although he couldn't stand it, it could even be said that he despised everything Comela did on the "Silent Hill" project!
but!
But he was still able to keep the clearest head and use his best ability to try to keep this IP and keep its profits!
I despise you, but that doesn't stop me from defending you to the death.
Such sentiments and professional ethics are definitely not attainable by ordinary people.
And now!
Moritani had already seen something was wrong.
Regardless of whether "To the Moon" is a project that Gu Sang deliberately created for their Comela, it has already affected the reputation of "Silent Hill" and even the entire Comela.
Just in case!
Does Golden Wind have a backup plan?
What should I do with Comella at that time? What should I do with "Silent Hill"? Should I continue to follow the bet?
Not following?
You have thrown 40 million knives into it, how can you stop?
Follow?
When the time comes, it will cost 50, 80, or even hundreds of millions. Is this just a gamble on life?
Moritani’s worries are not groundless!
Do the math!
Now, it has been several months since they kicked Gu Sang away and terminated their cooperation with Golden Wind.
What has Comella been doing for such a long time?
They're developing Silent Hill, a game that cost $15 million to develop.
So what did the Golden Wind do?
Are they developing To the Moon? A game that only costs $70,000 to $80,000 to develop?
obviously!
This is simply not the actual efficiency of Golden Wind!
Such a small pixel-style game, if the Golden Wind project team works together, plus outsourcing assistance, it can be made in about half a month!
Even if you take ten thousand steps back!
The script of this game is indeed very good and was polished over time!
A one-month development cycle is completely enough for them!
So what does Golden Wind do in the rest of the time?
Vacation?
A bit nonsense, right?
Isn't this worthy of doubt?
so!
Faced with today's predicament, Moritani has only two suggestions!
Or, make an announcement immediately and try to minimize the loss.
Or, brake in time, stop having any hope for Silent Hill, and stop increasing investment!
The publicity fee is only 15 million, you can play with it however you like.
It's the equivalent of treating Silent Hill as an abandoned child.
After all, Comela has many games to be released in this batch, including guns, cars and ball, so there is no need to hang them from this tree.
"Then Executive Director Moritani...which path does he prefer?"
After listening to Moritani Tetsuya's words, Kamikoshi Keimasa pondered for a moment and asked.
"I remember I told you before that Golden Wind has not made any official announcements since the PT project, nor has it announced any development plans, which is a bit abnormal,"
Moritani said:
"And now the appearance of "To the Moon" makes me feel even more uneasy,"
"There is an old Chinese saying: Those who work in the west are heroes."
"It means that those who can correctly understand the situation, no matter whether they are advancing or retreating, are heroes,"
"so……"
Moritani did not express his position directly, but just tilted his head.
However, his attitude is already very obvious.
He felt danger.
Moritani Toru also wanted to stop because there were only Gu Sheng outside.
But as soon as these words came out, Yamamoto Tsuna couldn't sit still!
No! This project must not be abandoned!
After all, once this project is successful, he will become the biggest winner in this new game launch period and the only true god among the three top studios!
One person controls two blockbuster projects, and he remains at the top of the list forever!
Yes.
There are many large and small studios in Comela.
Among the many game studios, there are three established studios at the forefront -
Yamamoto Studio, Koizumi Studio, Takasugi Studio.
The three studios are at the same level, similar in scale, and enjoy basically the same resources. They are all established teams in Comella, and they usually compete with each other.
It is collectively known as the "Three Peak Neon Studios" by the outside world.
Yu Sanjia.
For so many years, Yusanjia has been competing openly and covertly.
But this time, Yamamoto Tsuna finally seized the opportunity, combined shooting and racing, and won the bulk of the resources announced this time with his movie "Yakuza Fury".
He even kicked away Golden Wind and Gu Sheng through "Jinjian" and monopolized the popular horror IP of Silent Hill.
Two potential masterpieces in hand!
Once successful!
From now on in Comella, he will let the birds fly as high as the sky, let the fish leap as the sea is broad, and control the three families arbitrarily!
Moreover, in two years' time, Joetsu Keimasa will be relegated to the second line.
By then, if he tries to find this kind of opportunity again, his chances will be as high as the sky.
Now or never!
Therefore, Tsuna Yamamoto must do his best to preserve the resources of "Silent Hill"!
No matter how much it is, he must follow the bet. He must increase his power and go straight to the top of the three royal families!
"Director Moritani may be too careful,"
Tsuna Yamamoto said:
"Moreover, even if Golden Wind has a back-up plan and keeps it secret, so what?"
"Now that Silent Hill's IP is firmly controlled by us, they simply don't dare to create similar themes unless they want to file a copyright lawsuit with us,"
"I don't believe they are stupid enough to hit an egg with an egg,"
"In other words, they have to start over and open another business,"
"There is no enthusiasm for the previous work, no foreshadowing, everything starts from scratch,"
"The only reliance is the aura of the 'King of Horror Games' in vain,"
"But in front of our propaganda, what does that weak halo mean?"
well.
idiot.
Moritani Toru also sighed in his heart and secretly cursed Yamamoto for being stupid.
Until now, he actually thought that Gu Sheng's aura as the 'King of Horror Games' was just superficial.
He neither admits nor wants to admit the existence of genius.
He lived completely in his own world and firmly believed that since he had rich experience and was one of the directors of Yusanjia, he must be stronger than Gu Sang.
Shaked his head.
Moritani was too lazy to pay attention to him, and looked at the president Keimasa Kamikoshi who really had the power of life and death.
A moment of silence.
Shang Yue Jingzheng shook his head: "We can't retreat."
Finished.
As soon as these words came out, Moritani closed his eyes.
As expected, the president and Yamamoto wore the same pants after all.
Don't ask.
As for the profits from the Silent Hill project, the two of them have probably already made a profit distribution plan.
It's even possible that the president will take the lion's share of the money.
An old man who is about to retire pursues profit, and an ambitious man in his prime pursues fame.
One is the president and director of the company, and the other is the chief designer of Yusanjia.
The abyss of gambling has begun.
And in the deepest part of the abyss, Gu Sang might be ready, waiting for two unlucky guys who were blinded by fame and fortune to offer their souls.
"All right."
Moritani nodded and said nothing more.
Because he knows that even if he talks about flowers now, it will only sound like farts to the ears of the two people opposite him.
The interests of both parties have diverged.
Not enough words to speculate.
Moritani raised his hand: "Then I agree to increase investment and advance the announcement of the "Silent Hill" project."
Hear the words.
Both Joeshi Keimasa and Yamamoto Tsuna breathed a sigh of relief and smiled with satisfaction.
Then, I saw Shangyue raise his hand:
"Director Moritani has expressed his position, what about everyone?"
Wow——
Everyone raised their hands.
Passed by unanimous vote.
Additional funding of $3 million.
Like a car suddenly starting.
Without warning.
Friday.
"Silent Hill" is announced to have been developed and has begun intensive global promotion!!!
…
"Breaking news! Comella announced that the development of Silent Hill has been completed and will be released in the middle of next month!"
"It's finally here! Silent Hill has been developed! It will be released next month!"
"Silent Hill announces release date! Horror game players are ecstatic!"
[It’s coming! It’s coming! The psychological horror masterpiece “Silent Hill”, known as the ‘Savior of Horror Games’, has finally announced its release date and will be released simultaneously worldwide on the 15th of next month! 】
["Silent Hill" independently developed by Neon Comela Digital Entertainment has announced that it has been developed. It is reported that the development team of "Silent Hill" is independently developed by Yamamoto Studio, one of Comela's "peak studios"
...]
[The main work will continue the suspense left at the end of "PT". The new main character will experience a more bizarre and terrifying journey to explore the truth in the strange and strange town of Silent Hill.
'Oh my god I've finally got this developed! I can't wait!'
‘A masterpiece of psychological horror! I believe that Mr. Yamamoto Tsuna, who is experienced, will have better effects than PT’s game!’
'An investment of 40 million dollars! Oh my god! This is the most expensive horror game Comela has ever made!'
‘…’
All of a sudden!
Media news, comments from various parties, and discussions among players are all over the place. The popularity of "Silent Hill" is rapidly increasing!
and!
It is not difficult to see that Comella did spend a lot of money this time.
Because both media officials and comments from all parties are almost deliberately avoiding negative comments, and even deliberately avoiding its trial version "PT".
Comella is working hard to build "Silent Hill" into a "completely independent" "new generation horror masterpiece" designed by "famous game designers".
even.
Even player discussions in major mainstream forums have been controlled by Comella.
Fvk KOMINA’s voice was all suppressed.
And keywords such as 'Gu Sheng', 'Golden Wind' and 'King of Terror' have almost disappeared.
It looks like everyone is singing and dancing, and the players are eagerly anticipating it.
"General."
At the same time, Binjiang No. 1 villa building Wang Zhong.
Shen Wanlin fired a cannon at Gu Sheng's front pawn, and the muzzle of the cannon was pointed directly at the veteran Gu Sheng:
"How is it? Are they taking action?"
"Vaulting Horse,"
Gu Sheng nodded, turned the horse's head, and lightly unloaded Shen Wanlin's menacing general:
"As you might think, they have advanced the centralized announcement time and are now promoting it overwhelmingly..."