"High Energy Pioneer" is exactly what Cornick said.
Word of mouth exploded.
But it was somewhat different from what he imagined.
It really exploded.
Almost overnight!
The popularity of "High Energy Pioneer" has reached a new level based on the much-anticipated popularity before.
After all, this time, the player group that had not spoken out much in the past also spoke up.
And as soon as I opened my mouth, there were beautiful telegrams from various countries!
It seems that along with the sharp decline in reputation of "High Energy Pioneer", Cornick's ancestral grave is about to explode with criticism.
‘There’s a Cornick here, let’s spit before leaving’
‘It’s great that you can come and see mom off in person’
"Currently, the evaluation of high energy is divided into extremists and moderates. The extremists will use extreme words to attack Yunwei and Kaunik, while the moderates think that the extremists are too peaceful and not extreme enough."
‘I ate a watermelon today and it was very sweet, so I left a negative comment’
‘I don’t approve of buying a coffin for Cornick for $75. Fortunately, it took less than two hours. I will leave a negative review here first and then refund the money.’
‘RNM refunds the money!’
‘It’s over time, but it doesn’t matter. The $75 is for all of you Yunwei-Vivendi executives and the designers of this game.’
'What about special groups? Why can't I see half a pride flag in the comments section?'
'Yes, there is also a colorful flag below, but he said he is from the Beiyang government...'
‘…’
Just twelve hours!
On the Yunwei gaming platform, hundreds of thousands of player comments appeared in the comment area of "High Energy Pioneer", of which only 9% were positive.
A game has sold 3 million dollars in two weeks, and has invested more than 300 million dollars in various promotions and sales. Before the pre-sale, it received rave reviews, and various media gave it worth looking forward to. It even broke the circle and received praise from all parties.
You know, looking at global games, there are very few games that can achieve such a sensational effect in the pre-sale stage.
And now!
Under the influence of multiple factors such as negative game experience, lucky wheel, forced correctness, ELO and other factors.
"Powerful Pioneer" finally stands out from the rare ones and becomes a piece of shit that is unique in the history of games.
“91% negative reviews within 24 hours!”
“Players have refunded more than 1.98 million units!”
"Is this what you call thriving?!"
Bang!
The next morning!
Cornick slapped the heart-breaking data on the table hard, his cheeks turned red and his eyes were about to burst!
The veins on his forehead popped out, his heart beat violently, his blood pressure and heart rate soared, and he seemed to be angry to death.
On the opposite side, Yamamoto Tsuna's head was buzzing.
He didn't know which step he had made wrong.
Obviously this project is a complete copy of the golden style, right?
Moreover, this project was definitely handled by Gu Sheng himself.
It is also produced by the veteran studio of Golden Wind, which pioneered the second-generation FPS and has almost undefeated results throughout the Golden Experience.
even!
In order to prevent himself from drawing a tiger instead of a dog, he also studied every detail of the project and various data, striving for a perfect 1:1 reproduction!
It can be said that he made changes except for some characters, lines and hero names.
The entire "High Energy Pioneer" is completely a game made by Golden Wind!
It's not that they can't fail, after all, Gu Sheng is not a god.
But you can’t fall so hard all of a sudden, right?!
This is not only tragic, this is simply tragic!
The game has been on pre-sale for 15 days now.
The sales data in the first 14 days was 3 million units and 225 million US dollars.
Sales data for the first 15 days were 1.02 million units, worth $76.5 million.
For others, the official sales are higher than the pre-sales, and the sales situation is more optimistic.
Unfortunately for them, within 24 hours of its official release, sales plummeted, and the product died suddenly at birth!
No wonder Cornick went completely crazy and his eyes were red.
The net loss in one day is nearly 150 million, no one will be crazy if they let it go.
"It's... uh..."
Yamamoto Tsuna licked his lips, his fingers were numb, and he looked horrified:
"We have coordinated with the platform department to urgently close the comment function and hide the evaluation system,"
"Then, we also notified the media that we had cooperated with before, and contacted representatives of various authoritative social groups to speak for us,"
"then……"
What the hell is that for?!
Cornick smashed the data out with a bang, and his furious roar made his fat face tremble:
"The problem now is refunds! We are suffering from large-scale refund losses! Do you understand?!"
Who the hell cares about word of mouth!
What I care about is money!
The voices of representatives from so many groups have indeed broken the circle of the game.
But what's the result?
This group of people just pretends to be happy, but actually they don’t buy the game at all!
"A bunch of garbage! Garbage people! Garbage organization! Garbage representatives!"
Kaunik roared angrily, pointing directly at Tsuna Yamamoto:
"Before the end of this month, I must see your plans and see the stability of the situation!"
This this……
Yamamoto Tsuna was stunned for a moment after being trained, and his mind was a mess and went blank.
This is not to blame him. After all, he was once the chief game director of one of the three companies in Comella. It can be said that since he took the position of director, he has never been in a headwind game. Comella has devoted its resources to him.
It is to reach the pinnacle, to have money, to have people, and to have people. It has always been an unparalleled success.
The only headwind situation may be the "Silent Hill" Waterloo against Golden Wind.
But he didn't deal with this headwind situation either.
In other words, Comella dealt with him before he could deal with it.
Therefore, Yamamoto Tsuna's mind was a little numb for a while, and he subconsciously asked:
"Then, CEO, what angle do you think is better for us to start from..."
"You are the director and I am the director?!"
But before he could finish his stammering question, Cornick interrupted him rudely:
"Ask me what I want you to do for food!"
"I don't care what method you use! As long as you can increase sales for me! It doesn't matter if you hold activities or reduce prices! It's all fine!"
…
"...But the only thing that is not advisable is price reduction promotions."
After saying that, Gu Sheng slowly took a sip of tea.
Opposite Shen Miaomiao was writing down bits and pieces of notes in a small notebook, and then put down the gel pen:
"That's why we have always maintained the rule that newly released games will not participate in any activities or promotions within a year, right?"
The ultimate dive of "High Energy Pioneer" shocked the gaming circle and also shocked Shen Miaomiao.
So fierce!
Yunwei actually created an unimagined path to loss by "refunding over 150 million U.S. dollars after the sale"!
Shen Miaomiao was greatly shocked!
At the same time, we have to admit Lao Gu’s control over the game market and his accuracy in predicting various big thunders.
Ever since.
Shen Miaomiao studied humbly and took advantage of the time after dinner to ask Teacher Gu for advice on "What are the deep-seated reasons and the hearts of the players that led to Yunwei's tragic failure" and "The game must not be allowed after it is released." The best way to deal with crisis public relations.”
What they say is: learn the operating rules of the game market and help the company develop well and stably.
What I'm thinking about is: collect various ways to achieve losses, maybe you can use them in the future.
"right,"
Gu Sheng nodded:
"Players are disgusted with backstabbing, and they are even more disgusted with backstabbing in a short period of time,"
"Although the saying "buy early, enjoy early" is universally applicable, the problem is that first of all, your product needs to allow players to enjoy the fun, and fully identify with the saying "buy early, enjoy early,""
"This is not required for all players, at least most players need to fully understand this,"
"Until then, our games can try to participate in the event,"
"After all, to a certain extent, this is also a form of respect for the players who play our games..."
What Gu Sheng said is true.
Any mature game manufacturer that respects players will be cautious and cautious when it comes to discounting and price reduction strategies.
but.
Yunwei is obviously not among this group.
It was at the end of the second week that High Energy Pioneer's sales plummeted.
Even more explosive news suddenly exploded in the gaming circle——
"On sale for only 15 days! High-energy Pioneer announces the launch of -25% promotion!"
"Price reduction after launch? Can the reduction of sales price save the decline of high-energy pioneer?"
"The original price is too high? Or is it an emergency response strategy? High-energy Pioneer may become the game with the shortest time to parity in the history of the game!"
"The player base is generally dissatisfied, and huge refunds have caused Yunwei to make frequent moves"
"Price reduction in 15 days! Yunwei may be ready to give up on high-energy pioneers"
"..."
good!
Just two weeks after the crazy refund outbreak.
Yunwei was like a tortoise wearing a vest and cooperating with Gu Sheng. He showed Shen Miaomiao on the spot why he couldn't start promotions within a short period of time after the game was released!
If!
Players who had played for more than two hours before and could not get a refund just felt angry and felt they had been cheated.
So when Yunwei released this news about purchasing at a 25% discount, the players' emotions almost reached the peak of rage!
Just like one of the comments widely circulated by players——
[Cornick first used fraud to sell me a piece of shit, and after I found out that the piece of shit could not be refunded, he publicly mocked me by lowering the price: Look at these idiots who bought a piece of shit at a high price. , they can do nothing to us!]
The players were furious.
The players were really furious.
The extremely poor quality of the game is certainly disturbing, but the subsequent price reduction promotions are even more heart-wrenching for players who paid full price for the game.
Suddenly, a crazy denunciation of the entire Yunwei game started in the gaming circle!
Perhaps before, players' anger towards Yunwei only existed in the game "High Energy Pioneer"!
So now!
Yunwei's poor game experience, mistakenly catering to a few extreme groups, and arrogant and wanton price cuts have undoubtedly completely penetrated the bottom line of players!
Ever since!
In just a few days!
Almost all games produced by Yunwei have been attacked to varying degrees, and some players even jointly filed a lawsuit against Yunwei in the local state court where Yunwei is located for alleged fraud.
The game media who previously praised high-powered pioneers were scolded on the spot. In order to preserve their reputation, they immediately switched sides and joined the players' camp, launching a fierce verbal attack on Yunwei.
As for the magician leaders who gave Yunwei a platform before the game was released...
They should do whatever they want. They are not the main group of players anyway. They are just paid to make fun of them. Besides, these people never play against the odds.
The comprehensive word-of-mouth explosion plunged the entire Yunwei into an unprecedented public relations crisis.
even!
Together with the sales of Yunwei somatosensory cabins, the basic base of Yunwei games has been severely impacted!
And at this time——
…
"This is exactly our best time to attack!"
In the conference room of Golden Wind.
Gu Sheng looked at Yan Sheng and Chen Guangde, who were sitting opposite each other, side by side, intimate and excited, with complicated expressions.
Seeing Gu Sheng opening his mouth not knowing what to say, he looked like he wanted to speak but hesitated and wanted to.
Chen Guangde said:
"Mr. Gu, before I came here just now, Lao Yan and I had a little discussion about the current market situation,"
"As you said before,"
"Nowadays, the domestic and even Asian markets are the foundation for our two companies, but they are far less urgent than seizing the international market,"
"Now, almost all of the global somatosensory cabin market is in the hands of Yunwei,"
"As soon as this incident comes out, everyone is actually ready to take action,"
"It's not just our own products,"
"As far as we know, Camela has also recently been researching a new generation of somatosensory cabins, and is preparing to take advantage of this opportunity to increase publicity and seize the Yunwei market."
Speaking of which.
Yan Sheng took over the conversation:
"Yes, Mr. Gu, we don't have to worry about other people's families for the time being,"
"But after all, Comella's skinny camel is bigger than a horse. Even though we have been criticized several times, its market share in the international market is still one head higher than that of Lao Chen and I combined,"
"If they take advantage of this huge advantage now..."
The two looked at each other.
Then they all turned their attention to Gu Sheng:
"It's not good for our family."
Gu Sheng:......
I'll be a little confused later.
Did these two guys take the wrong medicine today?
Why does the sun come out in the west?
Chen Guangde's side is called Lao Yan, and Yan Sheng's side is called Lao Chen.
The two of us are always in our home.
Have I traveled through time again?
Gu Sheng really couldn't turn around for a while.
If I remember correctly... when you were working on "Sekiro" last year, you two were still at odds with each other, right?
As a result, now that Yunwei has exploded and the market has become vacant, the two of you, who have been fighting for nearly eight years in the somatosensory cabin market... have become the fucking Lei Lei brothers?
And he kept saying "our family".
No, who the hell is with your family!
Especially you! Chen Guangde! How the hell could such words come out of your mouth?
Look at the sun outside.
Yes, it rises in the east.
Then look at the two people standing side by side opposite.
Yes, they have indeed become Lei Lei brothers now.
Gu Sheng didn't know whether to laugh or cry. He laughed and said slowly:
"Actually, you two don't have to come all the way from Beijing and Shenzhou. We just finished a high-level meeting, and we originally planned to inform you two after the meeting."
"On May 5th, Overwatch will be released on time."
Yes, May 5th.
summer solstice.
That summer is coming back in a parallel world.
——
PS: The last two chapters are consecutive chapters, with ten consecutive chapters.
PS: This month’s event has begun, you can participate in the book review area~