"I'm sorry, my third brother, I made the serious mistake of being proud and complacent and underestimating the enemy. Because the sales situation before was opened well, I forgot what you said to me for a while. The mall is the battlefield, and channels are king. Although I understand these words, I don't keep them in my heart. I won't explain much about the others. If you are wrong, you will be wrong. You can criticize me severely. Even if I remove my position, I will be fine."

Sun Yaoliang drooped his head and admitted his mistake to Song Yuanchao, with a very sincere attitude. Seeing him running down a day, he looked embarrassed, Song Yuanchao couldn't help but sigh in his heart.

Sun Yaoliang is a talent. He not only comes from a veteran supply and marketing background, but also has a high education at the Beijing University. In addition, during his years in college, he helped Luo Yang in Dashilan to do business together, and accumulated rich practical experience.

Since Sun Yaoliang came to Jinling, he has helped Song Yuanchao a lot. It can be said that if it were not for Sun Yaoliang, it would be unrealistic to have the sales of a branch factory opened up so quickly.

Although Song Yuanchao could do many things, as the deputy director of a general factory, he was responsible for the overall work of a branch factory, and he could not get out of the way to do sales specific work. Moreover, he had a specialty in skills. If we talk about the general direction of strategy, Song Yuanchao was definitely the person with the best business strategic vision in this era, and he could also be very good at implementing specific plans.

But when it comes to actual sales, I'm afraid Song Yuanchao is not as good as Sun Yaoliang, after all, Sun Yaoliang is a real professional in this regard.

There is a difference between theory and practice. Although Song Yuanchao is also able to do sales, he knew very well that it was okay to do things in person, but it was not easy to do it to Sun Yaoliang. So from this point of view, Sun Yaoliang was Song Yuanchao's right-hand assistant, and only supported the sales general of the entire branch.

In this matter, Sun Yaoliang suffered a secret loss because of carelessness, and he took advantage of the loopholes for Quanlin Factory if he was not careful. This is indeed Sun Yaoliang's fault, but in Song Yuanchao's opinion, such a mistake is not serious. Sun Yaoliang's loss this time is not a bad thing. It is a wisdom to learn from one's mistake. With this lesson, it is a good thing.

"How many manufacturers are there to learn from us at present? Only Quanlin Factory is the only one?" Song Yuanchao asked.

"I have to check this, because time is tight. Today, I went to the southwest suburbs and Macheng. I haven't had time to see other places. However, according to my running down, there should be Quanlin Factory, but it's hard to say whether other factories will follow up next."

Song Yuanchao thought about it and nodded. Sun Yaoliang was right. He ran to the market for a day today and the result was there. If the manufacturers following up were more than Quanlin Factory, there should be some feedback in the market. Since there is no feedback, there is only Quanlin's family at the moment, but no one can guarantee such a thing. As time goes by, other manufacturers will soon react. By then, the competition in the market may become more intense.

"Quanlin Factory's reaction was very fast..." Song Yuanchao said this with admiration. In his impression, the leaders of state-owned enterprises reacted very slowly. Many of the people who were used to sitting in the office also had ideas under the previous large-scale planning system and were not very sensitive to market changes.

The sales strategy of the first branch was officially determined in early July, and the direct supply sales model also began at that time.

It is only early August, and the joints are only just over a month old. In just under 40 days, Quanlin Factory discovered the market changes, and also figured out the source of this change. According to the actual situation, it decisively learned from a branch factory, used the idea to directly avoid the existing sales direction of a branch factory, and instead started from other angles, and achieved results in such a short period of time. It is admirable.

"It's too fast. I've talked to people from Macheng. They said that they just started working together these days. From the time, it was when I was in Pengcheng..." Sun Yaoliang clenched his fists, feeling unwilling.

"Okay, don't look like you can't afford to lose, cheer me up." Seeing his expression, Song Yuanchao reached out and patted his shoulder: "Business is like this. The initiative is very important. If you take the lead, you will win at the starting line. This is how we won the cigarette and paper shop in the city at that time. The competition is normal. They are not blind and deaf. We will always know about such a big move."

"But then again, Quanlin Factory's reaction was much faster than I thought. I thought that at least in September, other manufacturers would not react so quickly, nor did they make targeted strategies so quickly. But now the facts tell me that I am still careless. Our country is vast and we have never lacked talents. If I guess correctly, the head of Quanlin Factory is not simple."

"The director of Quanlin Factory is Zheng Guoyuan, who is 46 years old this year. I heard that he used to be a teacher."

"A teacher? Why did he become the director of Quanlin Factory?" Sun Yaoliang's words stunned Song Yuanchao. Did Zheng Guoyuan be a teacher? How could an educator become the director of a food factory? This is a bit strange.

"I don't know this. I just heard that Zheng Guoyuan was a math teacher in an elementary school before. After working for a few years, he left the school without knowing what happened and was transferred to work in Quanlin Factory. He first worked as the chief of the labor department, and later became the director of the factory. He served as secretary a few years ago."

"What about other things? What are the specific situations?" Song Yuanchao became very interested in Zheng Guoyuan for a moment and asked immediately.

Sun Yaoliang shook his head and said ashamed: "I know so much. This is because when I sorted out the market, I did some preliminary investigations on several local peers in Jinling. I don't know if it is detailed. But don't worry, from today on, I will investigate all my competitors clearly and sort them into files to know myself and the enemy. I was careless before..."

Waving his hand and interrupting Sun Yaoliang's self-criticism, Song Yuanchao thought for a while and said, "Your idea is right. Information collection is not only the market, but also competitors are also very important. In addition to local competitors, there are also foreigners, and even foreigners!"

Finally, Song Yuanchao said the three words "foreign" particularly seriously. His foreign ones refer not to other provinces and cities, but to those international beverage giants. However, it is difficult to collect international information from domestic manufacturers. After all, it is not the information age. With many restrictions, at least in a short period of time, Song Yuanchao and others can only understand some superficial things.

Smiling, Song Yuanchao slowed down his tone: "Actually, although you are wrong today, this kind of mistake is inevitable, and it is even more inevitable."

"San brother, you don't need to comfort me like this..."

"It's not to comfort you, it's to be honest." Song Yuanchao reached out and pointed on the handrail of the sofa: "The production of our first branch factory is limited, and at least it will not be able to occupy the entire Jinling market this year. From this point of view, it is already a natural deficiency."

"Think about it, what's the point of developing a surrounding market when even a local market cannot meet it? Of course, it doesn't mean that the surrounding market is not important. Early work must be done. This is to lay a solid foundation for the subsequent large-scale sales."

"In addition, don't be limited to the present moment. Look at the overall situation. There is no possibility of a product in the market to monopolize it. This is not realistic from a commercial perspective and it cannot exist. Now is a planned market economy. The proportion of the market economy will become heavier in the days to come. Fast consumer goods are not something with high technical content. There are no 1,000 companies in the same industry across the country, and there are countless."

Song Yuanchao reached out and drew a circle in front of Sun Yaoliang: "Our country has a population of more than 900 million. How big is the national market based on population? Have you ever thought about it? Even if we don't talk about the country, just talking about a region, I am from Shanghai, how big is the market in Shanghai? Do you know? Compared with Jinling, Shanghai is a real big city, with a population of several times that of Jinling, and its consumption capacity is higher. Your sales company is ready. When you let everyone see your abilities next year, what if the small place is given to Quanlin Factory? You can't let others live? It's difficult to share a cake in a place, but what if the cake is in the country? Isn't it enough? Also, what if our products are sold overseas in the future? Have you ever thought about this question?"

"Sold overseas? Third brother, can you really think about it, this... is this possible?" Sun Yaoliang didn't expect Song Yuanchao to have such an idea, and immediately couldn't believe it.

"Why? I dare not think about it?" Song Yuanchao laughed: "The great man once said that we should despise the enemy strategically and attach importance to the enemy tactically. In fact, this sentence is the same truth in the shopping mall. Do you know Coca-Cola?"

"I know, of course I know, Xiaoyun is cute, but I don't like it very much. It smells strange and cough potion, and I don't know what it means to drink this." Sun Yaoliang thought of Li Xiaoyun buying coke at Dashilan and drinking it with relish every few days. He looked disgusted. He took a sip of this coke at that time and almost vomited it out. In his opinion, this thing is expensive and not delicious. Why does Li Xiaoyun still like it so much?

"Haha, you're right. In fact, the original formula of Coca-Cola was cough potion. When Coca-Cola was first produced, it was sold in a pharmacy."

"Ah! There is still this thing?" Sun Yaoliang widened his eyes. The information is not developed now, and many things that are well-known to everyone in the future are still relatively closed in this era. People usually understand information through newspapers, books, and media, but even this information is screened, and it is impossible for all information to be available.

When Song Yuanchao saw Sun Yaoliang's surprise expression, he felt funny, and immediately told Sun Yaoliang about the history of Coca-Cola.

After listening to the story about Coca-Cola by Song Yuanchao, Sun Yaoliang realized that this kind of imported soda that looks dark and irritating is actually a story about such a thing. The thing that was hand-made and could not be sold in a pharmacy for a month is now the world's largest beverage company. Its canned factories and sales outlets are all over the world, and the daily sales volume is an astronomical figure that ordinary people can't imagine.

"Brother Third, do you think our branch can be as large as Coca-Cola?" Sun Yaoliang was shocked and couldn't help asking.

"Can you not talk about it for now, but whether you have this idea and determination is the key. If one day your factory's products are sold well all over the world and all countries and regions have it, isn't this a very meaningful thing?" Song Yuanchao handed over a bowl of chicken soup.

Sun Yaoliang thought for a moment and nodded heavily.


Chapter completed!