Yao Yuan had a huge sum of more than 30,000 yuan, but in a short period of time, he was completely wiped out, with only 2,000 yuan left in his pocket, but he still maintained a self-confidence that was difficult for outsiders to understand.
The purpose of being a SMS alliance is to get users to click on ads, and you are just adding value. But being a sp, it becomes a direct value, and your authority is greatly increased, and you can directly target users.
After signing the contract, 91 Company received a mobile interface and a business code, 1024. When sending text messages to users, the number 1024 is displayed.
Evening, company headquarters.
After get off work, several people gathered in the warehouse and volunteered to work overtime.
Except for Yu Jiajia, Liu Weiwei and Han Tao were in a daze and didn't quite understand what they were going to do. Liu Weiwei asked: "Are you sure we want to work now?"
"What's wrong?"
"It's time to get off work now, it's the evening rush hour."
"so what?"
"so……"
“That’s why everyone looks at their phones!”
Um?
Several people were stunned, as if their heads were hit by an apple. They had never thought of something before, but they couldn't describe it.
Yao Yuan prepared a small blackboard and began to teach the first lesson, writing four big words: "Fragmented time!"
"We all know about TV dramas, the eight o'clock prime time, when everyone has finished dinner, washed up, and sat together to watch TV. Newspapers also know it very well, morning newspapers and evening newspapers, because these two are the most suitable times for reading newspapers."
"Do you have text messages on your mobile phone? Of course, in the morning, right? At noon, right? In the evening? It seems like it can be done at any time, but today I will teach you a new concept.
Use the morning and evening rush hours, take the bus, subway, and taxi to send text messages. The content is simple and easy to understand, and it is convenient and fast to read. I have no impression after reading it, but I will smile when I read it. This is the information advantage of the mobile terminal. It can find every opportunity at any time.
!”
After saying that, he wrote three more words: "Short, flat, fast!"
"A text message has 140 characters and 70 Chinese characters. How to attract users to subscribe and how to retain users after subscribing is a new knowledge. No one is studying this except me."
Mobile's regulations are that the subscription relationship must include two uplink and downlink text messages.
That is: sp first sends a message "xx service, xx content, how much is the monthly subscription, reply xx and you can subscribe."
If the user replies, the subscription relationship is established; if the user does not reply, there is no subscription relationship.
This is called uplink and downlink text messages.
"Liu Weiwei, if it were you, how would you attract users?" Yao Yuan asked.
"Well……"
Liu Weiwei's mind was spinning rapidly and she said: "I will post a hot news topic that the public is more concerned about, and then say that after subscribing, there will be news push every day."
Yao Yuan was noncommittal and asked: "Where are you, Han Tao?"
"I will organize a lottery for "Legend" cards. "Legend" is very popular right now."
Yao Yuan nodded again and said, "Listen to Director Yu."
Yu Jiajia rolled her eyes and said: "What I thought was not good, I have never been exposed to this thing, if you want to say it, just say it!"
whispering sound!
Yao Yuan was bored and said: "Your thinking is too traditional, we should do this, first erase the fees and explicit reminders, and use inductive copywriting to make users subconsciously reply.
Like 'Hey, are you home? What's for dinner?'
Users will think it is from a friend, but they are not sure because it shows 1024, and some of them can't help but reply and ask. As long as they reply, it means the subscription is successful.
Or, we post a joke, break it at the most attractive part, and then add a link so that users can click on it through WAP, and as long as they click on it, they will be subscribed!"
"..."
Liu Weiwei and Han Tao were stunned!
Yu Jiajia had questions: "Are you not violating the rules?"
"If there are no regulations, why violate the rules?"
Yao Yuan asked back and wrote on the blackboard: "In the pioneer days, there was no need to follow the rules."
"Han Tao, open the customer database."
"opened."
"what is inside?"
"There are 100,000 customer names, addresses and mobile phone numbers. Damn it, where did you come from?"
"Did you steal it from the distribution department?" Yu Jiajia reacted.
"What's called stealing? It's called sharing. The newspaper has a circulation of 600,000. I removed those from landlines, government agencies, and those I can't afford to offend, leaving 90,000 retail investors. In addition, those collected from the hotline department, those collected at ordinary times, and those from clubs
Only local members have collected these 100,000 people!”
Yao Yuan, who had been lurking for several months, finally rolled up his sleeves and said with emotion: "Why do I always say that SP is a money grab? Let's witness it together today."
"Group message!"
…………
In 2001, SP was relatively honest, focusing on news, ringtones and picture downloads.
But slowly, they discovered that this thing was too profitable, so they tried every means to trick users into replying to text messages.
For example: "Want to see photos of hot naked beauties? Click the link below to take a peek!"
Mobile phones in this period could use WAP to surf the Internet, but as long as the user clicked on it, the conscientious SP would put a photo of a beautiful woman, while the shady SP would show nothing and directly deduct the money.
Even more outrageous:
"Send xxx to xxx to cancel this SMS service."
But if the user actually sends it, instead of canceling it, he subscribes to a new one. Because he replied and the conditions are met, the payment can be deducted.
The most awesome thing is that he didn’t even send a text message.
Get tens of thousands of mobile phone numbers, use technical cheating, put them directly in the database, and directly deduct the money, and you will get millions in free money.
Of course, this kind of daring would cut each one down when he found it.
In short, in the early days, China Mobile had almost no restrictions or supervision on SPs. As a result, spam text messages were rampant, the number of complaints increased, and the withdrawal rate increased, which was one of the reasons why China Mobile went on a killing spree in the future.
This kind of induced mass messaging is the most common method used by sp. It will not appear until next year, and no one uses it now.
Yao Yuan is the first!
"The monthly subscription of 30 is too high and most people can't bear it, which can easily lead to complaints."
"Ten yuan is just right. Some people are too lazy to complain, and some people find it difficult to complain. We are not easily fined."
"Of course, we will not keep using such dirty tricks. When the original funds are accumulated, it will be time for us to build a brand."
Before I knew it, the night was getting darker.
There was no heating in the warehouse, and the cold made Liu Weiwei's typing hands a little stiff, but her heart was filled with enthusiasm and she concentrated on listening to Yao Yuan's dictation before typing into the computer.
"Want to know the secret of your mobile phone number? Reply to xxx to find out the answer! (Reply to this text message is free)"
"Okay, do you want to send it?"
"hair!"
"Han Tao, tell me your feedback."
"Speed dating with zodiac signs, send a group message to 100 people, the response rate is 18%."
"Greetings from friends, send a mass message to 100 people, the response rate is 27%."
"Name divination, mass mailing to 100 people, response rate 12%."
"Select 10,000 more people and send greetings to friends in groups!"
"good!"
…
The night is getting deeper and deeper.
Several people became more and more excited.
“Is there enough data?”
"That's almost it. Posted by 10,000 people, the response rate is about 19%!"
There is still 19% left!
Yao Yuan marveled, in this era where mobile phones and text messages have just emerged and are booming, people are easily deceived because they have never seen it before!
After a few years, the dog will ignore it!
"Nineteen hundred people, ten yuan each, and we just earned nineteen thousand?!!!"
Han Tao was shaking a little when he spoke, which was really scary!
When he faced Yao Yuan again, he showed unconscious respect and asked: "Commander Yao, do you want to continue?"