The purpose of screening is to create a reputation for the film and obtain the first effective data that is sufficient to judge the market.
Then, after each major theater chain receives this valid data, they will make a preliminary schedule of filming.
The film "Skyfall" will be screened in nine locations: Beijing, Shenghai, Shenzhen, Guangzhou, Wuzhen, Changsha, Xiangjiang, Taipei, and Chongqing. Twelve theater chains have been contacted to participate in the screening.
Screening session.
Most places are sites for roadshows, because places where roadshows have been conducted are expected to have better effects. This shows that roadshows and screenings complement each other.
The screening is a test before ticket sales, and is not an official public release. Only individual theaters in certain places are selected for test screenings to obtain results and data after initially testing the market response.
Cinemas from 12 theater chains in nine places participated, including two theaters in Beijing, Shanghai and Guangzhou, and one theater in each of the other places.
The theaters participating in the screening include China Film New Line, China Film Star Beauty, United Cinemas, New Film Alliance Cinemas, Shenghai Guangming Cinemas, Dadi Cinemas, Pacific Cinemas, Universal Cinemas, Chongqing Poly Cinemas, etc.
There are new ones and old ones, most of them are large and medium-sized theater chains in China, and there are also small theater chains like Wanda Cinema Line.
Bright Times Cinemas has not yet been licensed to establish an independent cinema chain, and has always been a branch of China Film New Line.
The reason why we don’t put all the screenings in the Bright Times Cinema is both because of the rules and the market environment. After all, the national movie box office market is composed of major theater chains, so the behavior of testing the market naturally cannot be put in one basket.
Different theater chains need to participate so that the data obtained can be more real and effective.
The core data in the screening stage are attendance rate and box office performance.
Each major theater chain will use this information to initially plan the number of screenings, that is, to schedule the films.
Based on the planned number of shows in theaters under the national theater chain, advance ticket sales can be carried out during the pre-sale stage.
Then, if the situation of ticket booking and sales across the country is good, we will increase the number of films in the preliminary plan.
For example, the initial planned schedule is three shows a day, but if the pre-sales situation is good, then the number of shows will be increased to four, five, six, etc. a day, and the initial schedule of the movie will be finalized.
The initial filming rate represents the starting point of the movie.
Therefore, screening is the first step in movie scheduling, and pre-sales determine the overall situation of the movie schedule. If the release situation meets the expectations of the corresponding box office for the movie schedule, then the overall situation of the movie can be said to be determined, except for a few
With few unexpected circumstances, this movie was only released for a few days, and its final box office can be guessed.
Before that, it is undoubtedly important to highlight this stage of asking for directions.
It determines how many screenings the theater will initially give to the movie. The number of screenings determines the upper limit of pre-sales. The upper limit of pre-sales determines the upper limit of the initial scheduling of the movie. The upper limit of the initial scheduling determines the box office of the movie.
The upper limit determines the potential of this movie, which is equivalent to deciding the life or death of this movie.
September 21st is the screening date of "Skyfall".
Inside the big villa, two women could be heard laughing early in the morning.
"No, you just eat this?"
"The most unpleasant thing about this chicken breast is that it still has a smell."
"Chu Xuan, you have suffered a lot. You have to suffer with such a woman. Get a divorce."
"That's right, leave now and consider me. I'll give it to you for free."
It’s not that a best friend wouldn’t be able to say such a thing, nor would a very close friend be able to say that.
Su Chang and Jiang Xin were chattering, Chu Xuan was laughing while eating, and Liu Yifei kept sending hateful looks at the two bad friends.
The couple spent a few days at home, spending most of their time at home for leisure, and a small amount of time going to the company to visit, chat with Sister Hua, and talk about official matters.
The shareholders' charter was also successfully issued yesterday. After the couple re-signed the "Authorization Agreement", it replaced the previous agreement signed by Chu Xuan and his mother, and gave the equity exercise rights to Sister Hua again, so that Sister Hua can
With full authority to handle company affairs, the couple can continue to play.
As for today's movie screening day, Liu Yifei wanted to go out and check the ticket sales situation. Anyway, she just went out to have fun on the streets.
Since it was just for fun, I thought of two good sisters, Su Chang and Jiang Xin, who had nothing to do in the capital. I called them last night to invite them and made an appointment to go out on the street together today.
Who knew that these two ghosts came over so early in the morning? Even if they came early in the morning, they would laugh and scold them when they saw the weight loss meal.
Liu Yifei was so angry that she looked at the two laughing people with resentment and said: "Da Xinxin, look at your elephant legs, and Chang Chang, your bucket waist, I can't bear to look at you."
Jiang Xin and Su Chang were stunned. They lowered their heads and looked at their figures. They didn't have elephant legs or bucket waists at all.
Knowing that Liu Yifei said it on purpose, Jiang Xin and Su Chang took it out on Chu Xuan.
"Chu Xuan, what do you think of my beautiful legs?" Jiang Xin spread her legs and stretched them straight, letting Chu Xuan come and admire them.
"Xiao Xuanxuan, come and see my small waist." Su Chang deliberately tightened the clothes around his waist to show off his slender waist to Chu Xuan.
Before Chu Xuan could say anything, Liu Yifei broke her guard, pointed at the two of them, and said angrily and with laughter: "You two witches, get out of here! Are you teasing my husband in front of me? You want some?"
Face!"
These two guys were smiling and didn't take these words seriously.
"We are just trying to prove ourselves, what's wrong?" Jiang Xin said.
"That's right, let Chu Xuan give us a review, right Chu Xuan?" Su Chang said.
Chu Xuan shook his head. These two guys have always been so noisy. They have been making trouble from the crew of "Dragon" to now. This is really interesting.
"I shouldn't have called you, you made me so angry! I can't eat any more!" Liu Yifei put down her chopsticks, leaving half of the egg unfinished.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! Chu Xuan picked up the half piece of egg and ate it in one bite.
"Oh, don't be angry, don't be angry, we were wrong." Su Chang came over to comfort Liu Yifei, the nature of play was very strong.
"Hmph, help me wash the dishes." Liu Yifei said, folding her hands and acting like a boss lady.
"Okay, okay, wash the dishes." Su Chang picked up the plate and said to Jiang Xin, "Did you hear that, the boss lady said, wash the dishes for me!"
Jiang Xin picked up the plate: "You only eat this much, don't make your body suffer from hunger problems."
Liu Yifei shook her head: "I'm really not hungry. They are all very nutritious. I've asked professionals and it's okay."
Jiang Xin nodded, and walked to the kitchen with Chu Xuan and Su Chang: "I'll treat you to braised food for lunch. I found a braised food restaurant that is really good. It tastes very good."
Liu Yifei raised her eyes: "You know I'm losing weight, so you're trying to seduce me, right?"
Chu Xuan said, "You can have this, I want to replenish my energy."
Jiang Xin and Su Chang were very happy when they heard what Chu Xuan said.
"Sissi, look at how you tortured Chu Xuan?"
"Yes, Chu Xuan is so pitiful, he can't even eat a single stewed stew."
"Break up, break up!"
"Divorce, divorce!"
Liu Yifei held her waist with both hands and bent over with a smile: "Chu Xuan! You are mine! You are my husband! How can you stand on their side!"
She rushed into the kitchen to settle the score with Chu Xuan, looking fierce and charming.
What she received in exchange was a kiss and a gentle word: "I'm just kidding, how could I stand on their side, baby, I will always be yours."
"yue~" Jiang Xin immediately vomited.
"Ah!! I'm going to die! These two people are so annoying! I really want to kill them!" Su Chang shouted in displeasure.
Chu Xuan Nuannan lost his momentum, turned off the faucet, and put down the dishes: "I ask you to tease me, and I will never tire of you. This is called using magic to defeat magic."
Su Chang and Jiang Xin were overjoyed. One was squatting on the ground laughing, and the other was holding on to the kitchen table and was overjoyed.
Liu Yifei supported the pool table with one hand and wrapped her other hand around Chu Xuan's waist. She leaned her head on Chu Xuan's shoulder and smiled brightly.
Jiang Xin and Su Chang's demonic behavior is regarded as a magical attack, and the couple's show of affection is also a magical attack. They really use magic to defeat magic.
Not only did she learn a new vocabulary, but it also made her say in her heart: My husband is so cute!
Being with friends is full of joy. If we talk about the happiest people to get along with, it is Su Chang and Jiang Xin. On the basis of being of the same age, they can joke about anything and dare to say anything. This is very unrestrained.
, and also very free and easy.
The rest of them, such as Zhao Liying, Huang Xuan, Hu Ge, and Tang Yan, although their friendship is at the top level, their relationship has not yet reached the stage of their relationship with Su Chang and Jiang Xin. This is always because they are too busy with their careers and cannot get along with each other.
Because there is too little time.
After washing the dishes and chopsticks, it was only eight o'clock in the morning, and the four of them got into the car and set off, laughing and laughing all the way.
For better communication, the car Su Chang drove was temporarily stored in the couple's villa, and they all got into Chu Xuan's Daben and went out to have fun together.
"I also went out of my way to see the actual situation of movie screenings. You didn't care so much about your dramas before. It seems that this movie holds a very important position in your hearts." Su Chang said, sitting in the back seat with Jiang Xin.
"Of course." Liu Yifei said in the co-pilot: "Let's not talk about us as male and female protagonists. Let's talk about the significance of this movie to the development of the company. We have to pay attention to it."
Su Chang and Jiang Xin nodded. They were not so clear about the specific significance of this movie to the company's development.
I have only heard Huang Bing, the chairman of the agency and their general agent, say that it involves the film and television industry, the development of the company's diversified industrial chain, whether the company can take advantage of the trend and step into the film capital circle, etc.
wait.
Just by hearing this, even if I don't know the details, I can understand how important this movie is.
Looking at the public opinion storm that arose some time ago, the negative situation towards Sissi became more and more serious, which made them nervous to death. They and a group of friends were very worried about Sissi.
Even if they don’t know what the public opinion is about and what the details are, they can reason backwards. If this movie is not of great significance, how can there be someone behind the scenes to do this?
Thinking about it this way, you can also understand that this movie is of great importance, not only to the company, but also to the industry. Otherwise, there would be no mastermind behind the scenes to create such a big thing to block the way.
Now that the public opinion matter has passed, the company has its own concerns about these matters. As company artists, of course they are most concerned with their own careers.
"If this movie is completed, will we have movie resources?" Jiang Xin said with some expectation.
Chu Xuan controlled the steering wheel, passed a traffic light, and said: "Of course."
"This film has proven to the market that the special effects film route of the Brilliant Era is feasible, which will attract capital investment. More importantly, it will attract large cinema-level film capital to invest and cooperate with us."
"With the capital cooperation of theaters, our movies will have more say in the scheduling, and we will have a guarantee in the scheduling. Then we will have more confidence to create a series of movies in Bright Era."
Liu Yifei sucked Wangzi's milk and said: "If this movie is successful, then the follow-up "Hope" series and the Oriental Magic series that have been planned for a long time can be launched. They are all original series, and the literature
The company will customize roles for you, and allocate resources to you, so you can try out your own movie career."
Su Chang and Jiang Xin smiled knowingly, each with their own hopes and expectations.
"I hope it can work. There is a big difference between TV series and movies, and the requirements for camera feel are very high." Jiang Xin said.
"Indeed, but it's worth looking forward to, and the boss and the boss's wife need to lead the way." Su Chang said.
"No." Chu Xuan refused.
Su Chang and Jiang Xin looked stunned, and then heard Chu Xuan say: "Isn't it good to be the heroine yourself? What should I bring?"
Su Chang and Jiang Xin's expressions turned pleasant. Su Chang said, "Can you please stop gasping when you speak? Aren't we just teasing you in front of your wife? Why do you still hold a grudge, Chu Xuan?"
Liu Yifei acted matter-of-factly and spoke for Chu Xuan: "Of course I have to hold grudges, otherwise how can I prove that he loves me very much and has no interest in you two vixens at all?"
"I'll go!" Jiang Xin laughed and cried: "These two people... needless to say, they are a perfect match!"
Su Chang couldn't help but laugh and nodded repeatedly: "I really match Lao Gahuo. There is no one else who has such a tacit understanding in this fight."
Chu Xuan raised his lips. He didn't hold any grudges. He just said it casually. Su Chang caught the ambiguity and made a joke, but Liu Yifei explained the topic.
All I can say is that our daughter-in-law is our daughter-in-law, and we can always be in tune with each other.
"We're here." Chu Xuan parked the car on the side of the street, opposite the Bright Times Cinema.
There are two theaters participating in the screening in Beijing, one of which is our own theater.
Liu Yifei looked across the car window and said with surprise: "Wow, there are so many people!"
In front of the cinema, people queuing up to buy tickets have all lined up outside, and the scene can be described as very lively.
