In the corridor on the third floor of the cinema, a bright and dazzling red carpet is gorgeously laid out, starting from the staircase and extending to the left to the front door of the screening hall, which is about 20 meters in length.
Walking all the way, the glass railing on the left is crystal clear, overlooking the spacious and grand hall on the first floor, and on the right is the wall of the only spacious and grand screening room on the entire floor.
Many exquisite movie poster display frames on the walls serve as unique decorations, and there are a number of unique roll-up banners with pictures and texts standing in an orderly manner against the railings on both sides and under the walls, making the guests feel as if they are in a dreamlike place.
Fantasy film art gallery.
In the posters and graphic promotions, various characters have unique shapes, and the weird and strange special effects elements are colorful and full of eyeballs.
They are like ingenious movie guides. They use novel and unique scenes to spoil the upcoming exciting chapters for visitors. They also make this little red carpet like a mysterious passage leading to a fantasy and confusing world of light and shadow.
Such a beautiful viewing atmosphere made a group of people forget about their different thoughts and focus on the ocean of wild imagination about the movie scenes. On the other side of the gate, the media at home and abroad focused on video recording and careful photography.
, they filed in after signing their signatures on a huge movie poster in front of the door.
The large screening hall that can accommodate 800 people has a spacious space. After entering, you can see that the space is laid out in a downward "terraced" style, giving people a majestic and grand feeling.
The people who came in early came from all directions and heard noisy and noisy exchanges. The guests, who had just been immersed in the sea of imagination about the movie scenes, seemed to have arrived at a large and bustling social venue.
On the big wide screen, exciting movie promotional videos were played.
But the first thing that caught people's attention was the dozens of LED screens hanging on the walls around the screening room. Various exciting movie clips were also played on the screens, including short videos of Chenglong showing his strange powers, and Liu Yifei's performance.
Short videos of thrilling stunts, comedy clips of Chu Xuan and Liu Yifei's hilarious bickering, etc.
Such a scene made the visitors subconsciously look in amazement, including those from overseas.
For domestic people, such a grand, high-end and sci-fi premiere scene is simply unprecedented.
For overseas people, such a well-arranged screening venue, its level of luxury and full sci-fi feel also moved them. Is China a film and television desert? This is more advanced than any Hollywood premiere.
How can we talk about desert in such a scene?
As we all know, Westerners are very particular about luxury and ostentation. If you play with connotations in front of them, they will not understand, and if you play in a low-key manner in front of them, they will look down upon you.
Therefore, the theater chain company made careful arrangements for this premiere venue, from hotel check-in, to luxury car transfers, to the redesigned small exhibition hall around the handicrafts on the first floor of the theater, to the red carpet in the corridor on the third floor.
And the gallery-style corridor layout, and finally the LED screens everywhere in the screening room, which display dreamy carousels of movie highlights.
In the current era of 2009, such a display has a strong impact on people. It also represents the Chinese film industry's fierce pretense in front of Westerners, and it is also building the brand and reputation of the Brilliant Era.
"Oh, I bought it. Is this a premiere? No, this is a science fiction exhibition." Hollywood actress Armas was amazed. She just felt that no matter how the West darkens China, it is better to come and see it in person.
See the truth.
From getting off the plane in Beijing, seeing the prosperity of this city, and then visiting this cinema, it broke her understanding of China and the Chinese film industry.
"Hollywood is the best place in the world for film production. If you come as a guest, we will naturally welcome you in the best possible way. We hope we will not disappoint you." Li He came to greet everyone in a humble and polite manner.
"Oh no no no." "Avatar" producer Jon said again and again. This was a nice thing to say, and everyone would be happy. He replied: "This premiere venue is not inferior to any ceremony in Hollywood. We feel it."
With your enthusiasm, your Bright Times is also a very powerful company. If I have the opportunity, I think I will be honored to come to China to cooperate with you."
"Jon, then you are late. Now the partner of the Bright Era is Macron. You need to line up at the back." Macron is very respectful to the Glorious Era, and as a Westerner, he is willing to lower his posture at this moment.
The Brilliant Era is great, and it has greatly propped up the scene for the Brilliant Era.
Nothing else. The overseas novel copyrights of Brilliant Era gave him hope that his company could regain its momentum. In their Westerners' "only looking at money" thinking, Brilliant Era is the stronger one between the two at the moment.
It is human nature to treat strong people with compliments regardless of location.
And as soon as these words were said, the two kings of Huayi and Wu Kebo were unhappy. You only have a bright era in your eyes, so who are we?
As a corporate capital of the same level as Brilliant Times, it is naturally very uncomfortable to see Brilliant Times being so favored and complimented by Hollywood.
Other industry investors who are shorter in stature are also envious.
As for nearby big-ticket celebrity artists, they have also begun to re-examine the strength and weakness of the domestic industry, and their concepts have begun to shift. It seems that Huayi and Chengtian are not enough in the face of the bright era.
Under the attention of everyone in the audience, domestic and foreign dignitaries walked to the front row and took their seats, while celebrities and other people were separated in the middle of the walk.
"Xiao Xuan, art concubine."
"Sissi! Chu Xuan!"
Walking to the front, two shouts sounded almost at the same time.
The former one was shouted by Wang Zhonglei, and the latter one was shouted by Ailand.
Listening to his tone, the former one is gentle but as sharp as a needle, while the latter one is full of enthusiasm and friendship.
The couple, Chenglong, Tang Jili and the cast and crew had already gotten up to greet everyone. When they heard these two shouts, the couple's response was very subtle.
"Hello, both kings."
"Hello, both kings."
Chu Xuan and Liu Yifei first greeted Wang Zhongjun and Wang Zhonglei, then walked around them and hugged Jack and Ailand respectively, showing their enthusiasm.
Wang Zhongjun and Wang Zhonglei glanced at the two hugging parties at the same time, but their hearts were gloomy to the freezing point.
In the past, these two little guys would call them "Brother" when they saw them, either Brother Zhongjun or Brother Zhonglei. Even though Chu Xuan had the grudge of leaving Huayi with Wang Jinhua, the superficial relationship between the two parties was still there in the past few years.
of.
Now he calls me Mr. Wang directly, and he still looks indifferent.
"With a high status, I have a high self-esteem, and it has finally begun to swell." Wang Zhonglei thought uncomfortably.
Wang Zhongjun saw through the essence and shook his head slightly in his mind: "Maybe he has guessed the whole story of the public opinion."
In his opinion, the change in the attitude of this young couple towards them should be due to the fact that Bright Era had determined that they were behind the public opinion.
Wang Jinhua is a well-rounded person and has not shown anything wrong since they met at the hotel at noon until now. However, these two young people are still young people. Young people are so clear about love and hate. They don't even pretend to be, but they are still young people after all. That is not enough.
steady.
"This is Chu Xuan and this is Liu Yifei. They are not only two outstanding young actors in our country, but also two founders and partners of Brilliant Era."
Wang Jinhua introduced everyone, and both parties greeted each other in a friendly manner.
"Hello Mr. Jon, hello Director Rich, hello Armas..."
"Hello Mr. Chu, hello Ms. Liu, I have watched your "Hope" and it is very good."
"Thank you, please take your seats."
The staff arranged for the guests to be seated, and Tang Jili and Chenglong greeted them.
And Chu Xuan glanced at the backs of the two kings of Huayi in the gap between the heads. He caught the moment of embarrassment between the two of them and said hello. The couple neither shook hands nor said much in reply. It was so disrespectful.
Embarrassment is bound to happen.
In the past, he would not have done this, so he had to pretend to be on this occasion.
But after experiencing the road show, the monstrous public opinion, and being targeted for no reason in Baodao, after some self-analysis, he will not be used to it now. If he wants to play with the world, he also has to play with people who have no grudges. Faced with this
For someone who has suppressed his family and his wife like this, he has no interest in wasting any more time now.
Let me tell you clearly, I hate you, get away from me.
This change in mood is also the reason why Liu Yifei said that Chu Xuan is becoming more and more cheerful and youthful.
The surging youth, the passionate young man, should be so clear about love and hate, and go his own way, so that his personality can flourish.
"Sissi, long time no see." As soon as Ireland took her seat, she pulled Liu Yifei to express her friendship.
"It hasn't been long since I graduated from further studies in June, just over three months ago," Liu Yifei said.
When the two men next to him, Chu Xuan and Jack, saw this scene, they each smiled.
"Is "Twilight" entering the later stage?" Chu Xuan and Jack also started chatting.
"The post-production phase started half a month ago. It is expected to be completed in the first half of next year. It will depend on whether it will be released in the second half of next year or the year after that," Jack said.
Chu Xuan nodded: "If there is anything I can do to help, just say it. In terms of film career, the better Macron develops, the better my brilliant era will be. Our goals are in the same direction."
Jack nodded happily, and he also understood that this was just a friendly signal sent by Chu Xuan. After all, if Bright Era controls the copyright of the novel, it means that it has the initiative. It doesn't make much difference whether it is with him or not, and it is also the same for finding a Hollywood company to cooperate with.
It can work.
But it was a coincidence that the fate of Liu Yifei and his girlfriend Ai Rande allowed the two companies to have this strategic cooperation. It is really comfortable to cooperate with the Chinese company Bright Times. Chinese people are not like Westerners.
There is no snobbishness and strength, and there is no bullying behavior, and both parties have the same goal. This kind of cooperation is truly friendly and win-win.
Although Macron is currently only second or third-rate in Hollywood, which is far from the top status of Brilliant Era in China, even friendly partners cannot lose face. If they still want to be in the local market of Hollywood,
If we ask our partners to help, it will make them look like Macron is too bad.
So Jack said: "We can still solve the Hollywood market by ourselves, but we will have to rely on you when it is released in China in the future."
"Don't worry about it." Chu Xuan said confidently.
Jack looked up and saw Han Sanping, Wang Jinhua, Boss Yinghuangyang, UA Cinemas China President and Tang Jili walking up to the stage. He said, "Has it started yet? Aren't you guys going up?"
"No, Sissi and I are just actors in this movie." Chu Xuan shook his head.
Jack had an interesting taste: "My parents and I were right. The King of the Brilliant Era is in front of the stage, while you are behind the scenes, and your status in front of the stage is only as entertainers and film and television workers."
Chu Xuan couldn't help laughing: "You have discovered this, are you detectives?"
A funny answer made the two men look at each other and smile, each having fun.
From Jack's point of view, Chu Xuan and Liu Yifei are just using their identities as entertainers to game their lives, and do not fully understand the low-key connotation of Chinese civilization.
It is normal for artists to disclose their wealth in the West. The wealth of Hollywood first-line movie stars ranging from hundreds of millions to billions of dollars is not a secret in the entire West, and Western artists themselves will not keep it secret.
On the contrary, they will also promote various products they endorse or create in a very public way.
But it's different in China. Disclosure of property is something that few people do. It's a low-key behavior and a kind of thought in a traditional culture that sticks to the rules.
In such an ideological environment, a trend of "worrying not about scarcity but about inequality" will emerge, which is a vulgar and vulgar culture in the minority humanities.
Whenever you see a celebrity with a lot of money, someone will always jump out and say there must be something wrong with it.
As this trend spreads, in the 1970s and 1980s, movies such as "Journey to the West" still disclosed the salary and recruitment quotations in the news. Now, the salary and endorsement fees in the quotation have become undisclosed secrets.
This also leads to the fact that in the eyes of the audience, domestic stars are more mysterious than others, and foreign stars are more out-of-the-box than others. There is such a contrast between low-key and high-profile.
In short, it is also caused by cultural differences in the general environment.