Most people have this mentality. If a big collector or a rich man wants to sell an antique worth tens of millions, the person who intends to buy it will probably not pay an outrageous price. But if the same antique is worth a fortune
But if one or two hundred thousand people come up with it, then the buyer will think in his mind, if I give you three to five million, it will be enough for you to have fun secretly.
Cook has this kind of mentality, but Eric and Liu Hongfeng are not like him. They only think about finding out the mistakes. They know that this software can be used by anyone who makes mobile software or mobile systems.
It turns out that the market potential of this software is really huge, and its prospects are absolutely unlimited.
It’s no wonder that software that will amaze the world five years later was released five years in advance. The shock it brings to the world will only make them even more unbelievable.
Cook thought for a long time, but for a while he couldn't figure out a suitable psychological price. His psychological price was naturally the cheaper the better, but this was only one-sided. Once the two parties really sat at the negotiation table, he would go to the other party on his behalf.
Employees negotiating must know their own psychological limits and what is the highest price they can offer. If they don't explain this clearly to their own people, they will not be able to negotiate with the other party at all.
Immediately, Cook gritted his teeth and said: "Let's do this, let's follow the price of..., the maximum purchase price shall not be higher than 700 million US dollars."
Eric and Liu Hongfeng nodded lightly. The price was quite reliable. After all, the situation at the time... was different from that of the current Photography Terminator. The former had been tested by the market, while the Photography Terminator had not yet been invested in.
market.
At this time, Zhang Wenhao and Huang Yong, who were in China, had separated. Apple had the intention to start acquisition negotiations, but Zhang Wenhao was prepared to delay the other party for one more day, and then he would negotiate with Apple in a high-profile manner. At the same time, he also brought this
Send the software to Google. Also talk to Google about acquisition. By then, Apple will no longer be able to sit still, and there will definitely be room for price increases.
Returning to the dormitory, it wasn't until after eight o'clock in the evening that Huang Yong called. Zhang Wenhao went to the balcony to answer the phone. Huang Yong said on the other end of the phone: "Wen Hao, Apple revealed that the acquisition
The starting price is $100 million.”
"Where are the beggars?" Zhang Wenhao asked with a frown.
Huang Yong smiled and said: "This is just a minimum price similar to the starting price. There is still room for improvement."
"No." Zhang Wenhao sneered: "Based on past experience, they set the starting price at this price, which is a bit bullying. Just tell me, there is no need to start negotiations. In addition, we will go to a meeting tomorrow."
Go to Google.”
"Go to Google?" Huang Yong asked in surprise: "Do you want to use Google to crush Apple?"
"No." Zhang Wenhao said with a smile: "I want to whet the appetites of these two families. When the time comes, the one with the highest price will get it."
Huang Yong said hurriedly: "This is not good. If the two companies finally reach an agreement and neither of them acquires it, then we will have to operate it ourselves."
"It doesn't matter." Zhang Wenhao said calmly: "If they don't want it, we can find other companies. There are too many companies with money. There are even more companies that have money but no place to spend and don't know where to invest. If they really show off their airs,
, when the time comes, I will give priority to releasing it on win7."
Huang Yong immediately said: "But we haven't developed Android-based software yet."
"It doesn't matter." Zhang Wenhao said calmly: "The core codes are all universal. It is nothing more than a conversion work. First use an Apple machine to demonstrate it so that they can see the essence of the software."
Huang Yong then asked: "Then will you still come together tomorrow?"
"I won't go." Zhang Wenhao said, "Just go and talk to them. If there are any developments at Apple, you can inform me at any time."
After hanging up the phone, Zhang Wenhao was quite dissatisfied with Apple. Such a rich company didn't show sincerity at such a critical moment? It actually came to negotiate with him for $100 million with the attitude of picking up the slack? What the hell are you doing?
Are you kidding? If this software is priced at 100 million US dollars, even those guys in real estate will probably rush to get it. Is Apple looking down on itself? Okay! I want to see who is most worried about this matter in the end!
Huang Yong was not ambiguous and immediately called Chen Wan back and said: "Mr. Chen, I just called our boss."
Chen Wangang had revealed to Huang Yong the starting price for negotiation from the head office, and had been anxiously waiting for Huang Yong's reply. After hearing this, he hurriedly asked: "How's it going? When is he going to start formal negotiations?"
"I'm sorry." Huang Yong smiled and said: "What our boss means is that the starting price offered by your company is a bit bullying, so there is no need to start negotiations."
Chen Wan was shocked and said hurriedly: "Mr. Huang, what are you talking about? After all, it is just a starting price, and there is still a lot of room for increase. How can your boss be serious about this little thing?"
Huang Yong laughed and said: "Our boss just thinks that the starting price cannot be set at a cabbage price. Otherwise, we might as well disclose our intention to sell and hold an auction to be more practical."
As soon as Huang Yong said this, Chen Wan immediately thought of Google. She was a little dissatisfied with the starting price given by the head office. It started at US$100 million and the highest price was US$700 million. Doesn't this mean that in Apple's eyes?
Here, is the Photographic Terminator not even as good as...?
Chen Wangang wanted to persuade, but Huang Yong said: "I'm sorry, Mr. Chen, I have something urgent here, so I'll hang up now."
Chen Wan was extremely depressed, thinking about the fact that she had the upper hand, but because of the head office's cheating pricing, she not only lost the upper hand, but also offended others. This can be regarded as short-sightedness of Cook.
Right? But, would Google be so stupid?
In fact, Google's way of doing things is more liberal than Apple's. Their Android system is open source if it is said to be open source. This alone is enough to show that Google's courage is coming. But now Apple will never be able to
Open source, on the contrary, is constantly strengthening technical means to prevent its own system from being jailbroken. If things go on like this, consumers will probably become more and more dissatisfied with Apple's many restrictions. Until now, many consumers have been dissatisfied with Apple's restrictions on users.
I switched to Android phones.
Chen Wan immediately called Liu Hongfeng, and when she opened her mouth, she accused angrily: "Is Cook's brain short-circuited? Isn't this quote too deceptive?"
Liu Hongfeng had been waiting for Chen Wan's reply. Cook and Eric were also beside him. As soon as Chen Wan came up, she said an angry word and scolded Cook. This made Liu Hongfeng break into a cold sweat, but seeing these two
An American looked impatient, knowing that neither of them understood Chinese. So he said in Chinese openly: "Cook is trying to pick up the slack. Damn it, I don't know what he thinks.
Maybe they are just thinking about lowering costs." After that, Liu Hongfeng said: "Did you give them the starting price? What's their attitude?"
"What's your attitude?" Chen Wan got angry when she thought of this. She blurted out: "I think this starting price is an insult to me. I'm not going to start negotiations!"
Liu Hongfeng was suddenly shocked and blurted out: "What's going on? Didn't you tell them that this is just a starting price?"
"I told you." Chen Wan said coldly: "What I mean is that since you said that, don't set a starting price, just start the auction price!"
"What do you mean?" Liu Hongfeng didn't react at all.
Chen Wan said: "I heard what they mean is that they want to sell it publicly. The one with the highest price will get it."
"Google..." Liu Hongfeng thought of it instantly, and then he hurriedly hung up the phone and reported the situation to Cook and Eric.
Eric was extremely annoyed. But Cook on the side looked depressed. After hesitating again and again, he said: "Liu, call China. The starting price can be increased to 500 million, and the maximum transaction price can be 1 billion."
, as long as they can win this software within one billion US dollars, I will give them a team bonus of 10 million US dollars!"
Liu Hongfeng wondered if this was a matter of team bonuses? It was not up to him to decide whether to sell or not. It depended on whether others were satisfied with it. However, the starting price of 500 million was considered reasonable in Liu Hongfeng's mind, so he immediately gave it to Chen
Wan called. When Chen Wan wanted to contact Huang Yong immediately, she found that Huang Yong's phone was turned off...
At noon the next day, Huang Yong just finished the demonstration from Google. This time, the relevant person in charge of Google China was even more shocked by this software than the people at Apple. Although Google did not have as strong cash flow as Apple, Google
But there is an advantage that Apple does not have, and that is operators!
Samsung has now become the leader in Android mobile phones, and is on the verge of overtaking Apple. In addition to them, there are also htc, most mobile phone manufacturers in China, Japanese, American, European, etc., etc., etc., when the time comes
, even if you can't pay too much, your partners will definitely be willing to pay. For Google, this is an excellent opportunity to kill Apple.
Google immediately expressed its intention to acquire the company, but the specific price still needs to be discussed further. However, depending on their intentions, this matter must be reported to the headquarters and then to major partners.
After Huang Yong left the Google building, he turned on his mobile phone and prepared to call Zhang Wenhao. However, he did not expect that his mobile phone received more than 30 text message reminders in a row. The contents of these more than 30 text messages were similar and they were all from communication companies.
Reminder, a certain number called your number at such and such a time.
These missed calls were not what Huang Yong expected. They were all from Chen Wan. Chen Wan was really anxious. However, Huang Yong's phone was turned off for one night and one morning. This made Chen Wan even more anxious. Although she was worried
She knew that Huang Yong was probably deliberately posing with her, but she knew better that now Apple needed this software to save its life, and looking at the other party, they might not really need that billion dollars.
Huang Yong did not call Chen Wan back, but set his mobile phone to do not disturb mode. The firewall blocked all numbers except Zhang Wenhao and his relatives and friends. Then, he called Zhang Wenhao and reported today's Google
reaction.
Zhang Wenhao’s reply was just one sentence: start acquisition negotiations with Google first!
Huang Yong naturally knew what Zhang Wenhao was planning. If negotiations with Google were started first, Apple would definitely regret it because of its previous mentality of picking up the slack. By then, it would not only show its true trump card than them, but even
It may force them to significantly increase the purchase price.
In any industry, it is impossible to maintain absolute confidentiality between peers. Google proposed the most important acquisition plan this year, and the entire company and several top partners participated. It can be said to be a huge momentum.
Among them, Samsung is the most important partner.
Samsung has a lot of money. On the other hand, after Google acquired Motorola for more than 10 billion US dollars, the company was somewhat financially stretched. Although Koreans are arrogant and arrogant, they have really seen good things, and their calculations are better than anyone else.
After Samsung saw the Photographic Terminator, they immediately discussed with Google, no matter what the final transaction price was. As long as the price was acceptable to both parties, then they and Google would each invest 50%, and then each would share the remaining %.
For 50 shares, Samsung only asked for one thing: in exchange for two years of exclusive use rights.
In other words, if Google agrees to this proposal, then after the software is purchased, it can only be pre-installed on Samsung mobile phones, and it will be open sourced to other Android manufacturers after two years.
Google is not a fool. If it pays the 50% for itself, it will actually make a wedding dress for Samsung. By then, Samsung will be able to rely on this software and its own capital as the No. 1 Android manufacturer to become a single player.
It's so big. When the time comes, I'm afraid I won't even be able to do anything about it.
What Google wants is to invest together with several top partners, and then it is equivalent to forming a high-end alliance in the Android market. This software can only be used by high-end alliance members in the future. If other
Manufacturers also want to join, and they can just pay for it, but by then, the ticket prices for this alliance will definitely be extremely high.
Immediately, Google reached an agreement with the five highest-ranking manufacturers in the world. Google will negotiate the matter. No matter what the final transaction price is, Google will pay 50%, and the other five companies will each pay 10%, and then
Once the software is obtained, these five companies will be the first to launch it on the Android platform.
Six large companies joined together and their bids were much more open. Google and the other five manufacturers were unanimously optimistic about the prospects and far-reaching significance of this software. The minimum purchase price they set was also quickly determined, which should not be higher than 2 billion US dollars.
.
At this time, Zhang Wenhao didn't know that Android was already preparing to fight with all its strength in this battle. Before, he had always thought that Apple was a victim, but he just didn't think that although Apple was rich, it was also stingy and speechless.
...
Chen Wan is really worried. Huang Yong’s phone has been unable to get through for twenty-four hours. It’s not a pretense, right? After all, even if you don’t want to sell us the software, if you want to run this software yourself,
The software must at least have a suitable platform, right? Doesn’t it have to be launched in our Apple store by then? It seems unnecessary to make it so embarrassing so early, right?
However, not long after, she received a piece of news that shocked her: Huang Yong had interviewed the person in charge of Google China, and Google was already planning an acquisition!
The same news was also confirmed by competitor Samsung, which made Chen Wan realize the crisis of this matter. All Apple employees would rather this software never appear than fall into the hands of Android.
inside.
Immediately, Chen Wan immediately reported the situation in China to Cook, but Cook was dumbfounded. He did not expect that he would offend that unknown small software company just because he lowered the price!
But Cook ignored a truth. On the international level, if a very large company and a very small company have no cooperation or competition, then they are relatively equal. There is absolutely no one who is bigger than the other. Although
Dongchen Software in front of Apple is like a fishing boat facing an aircraft carrier, but what about an aircraft carrier? The ocean area is so large, there is no need for the fishing boat to live by your face, and it will never need you to replace it.
He fights, but you can't tell when you will need to buy his fish to fill your stomach.
At this time, Cook, who was far away in San Francisco, was very upset. Liu Hongfeng said that Chinese people pay most attention to face. He didn’t understand what face meant, and he didn’t understand why Chinese people valued face so much. If you think my quotation is low, then I’ll raise the price.
Some of them are, there’s no need to act like an enemy and you won’t even want to deal with me, right?
Eric said: "I think the starting price should be one billion US dollars, so maybe the other party is interested in talking to us."
"One billion dollars?!" Cook's mind was about to explode. He blurted out: "Then the final transaction price shouldn't be more than 1.5 billion? Do you think the board of directors will support spending so much money on a mobile phone software?
Although Apple has strong cash flow, the money cannot be moved easily. What is the concept of 1.5 billion US dollars? If I spend ten US dollars per machine to upgrade their CPU, then 1.5 billion US dollars will be at least 1.5 billion US dollars.
It can improve the hardware level of 100 million mobile phones. If I spend 30 US dollars to upgrade their CPU and GPU, then at least 50 million mobile phones can be upgraded. Could it be that these hardware improvements are not as good as a camera
Software?”
Eric hurriedly said: "But this software has epoch-making significance! It can change people's needs for photography and image processing!"
"So what?" Cook blurted out: "No matter how good or excellent it is, it's just a camera software!"
With that said, Cook said: "Set the starting price at 700 million, the same as..., and then the maximum limit shall not exceed 1 billion. If the price exceeds this, it will not be worth it!" (To be continued)!
~!
{Piaotian Literature www.piaotian.net thanks all book friends for their support, your support is our greatest motivation}